Focus 2012 - Hiller · PDF fileFocus 2012 May 2011 esourcebook ... • The all-new 2012...

Focus 2012

1May 2011 esourcebook.dealerconnection.comRE&T: 2012 Source Book

FocusM

ustang

What’s Important Key Messages 2Key Features Overview 2Key Competitors 2Key Features 3Focus Industry-exclusives 4The C-segment 42012 Focus Compared to 2011 4

Model LineupS Content 5SE Content 6SEL Content 7Titanium Content 8

Performance/Handling Active Grille Shutter 13Brakes 16Chassis Overview 14Engine, 2.0L Duratec DOHC I-4

Aggressive Deceleration Fuel Shut-off (ADFSO) 10Composite Intake Manifold 10Gasoline DIrect Injection 10Key Features 9Smart Regen Charging 11Twin-independent Variable Cam Timing (Ti-VCT) 10

Fuel Economy, EPA-estimated 13Packages

SE Sport Package 16Super Fuel Economy Package 16Titanium Handling Package 16

Partial Zero Emissions Vehicle (PZEV) Defined 9Steering, Rack-and-Pinion

Active Nibble Control 15Drift Control 15Electric Power-Assisted Steering 15

Suspension, European-inspiredControl-blade Multilink Rear 15MacPherson Strut Front 14

Torque Vectoring Control 14Towing, Flat/Neutral 16Transmissions

5-speed Manual 11PowerShift 6-speed Automatic 11, 12, 13

Safety/SecurityActive Park Assist 20AdvanceTrac Electronic Stability Control 17Airbags

All-new Ford Next Generation Technology 19First- and Second-row Side Curtain Airbags 19Front-seat Side 19

Anti-theft Systems 22Automatic Headlamps with Wiper Activation 21Braking System 17Child Safety Locks, Rear-door 20Crash Test Ratings

IIHS 22NHTSA 23

Emergency Trunk Release 20Forward Sensing System 21Integrated Blind Spot Exterior Mirrors 20LATCH System 20MyKey 22Parking Technology Package 21Personal Safety System 18Rain-sensing Windshield Wipers 20Rear View Camera 21

Safety/Security cont’dReverse Sensing System 21SOS Post-Crash Alert System 22SPACE Architecture 18Structural Safety 18Tailor Rolled Blanks 18Tire Pressure Monitoring System (TPMS) 17Traction Control 17Trinity Crash Structure 18

Comfort/ConvenienceAudio/Entertainment/Navigation

HD RadioTM/iTunes® Tagging 32Navigation System, Voice-activated with SiriusXM Traffic and SiriusXM Travel Link Services

33

Single-CD/MP3 Player 31SiriusXM Satellite Radio 32Sony® Premium single-CD/MP3 Player 31

Door Locks, Autolock/Autounlock 29Easy Fuel Capless Fuel Filler 28Intelligent 3-blink Turn Signal 26Intelligent Access with Push-Button Start 26Interior Features 29Keyless Entry with Integrated Keyhead Transmitter 28Packages

Convenience Package 30Interior Protection Package 30Interior Style Packages 30MyFord Packages 30SEL Premium Package 30Titanium Premium Package 30Winter Package 30

Seating 28, 29SYNC Technology 27SYNC with MyFord and SYNC with MyFord Touch

8" Center Stack LCD Screen 25Favorites Control Switch 24Gracenote® 24Instrument Cluster LCD Screen 24Key Features 24Wi-Fi ® Capability 24

Quality/Reliability/Durability24-Hour Roadside Assistance 35Intelligent Oil-Life Monitor 35Quality/NVH 34Warranty Information 35

Design/StylingAmbient Interior Lighting 37Interior Key Design Elements 37“Kinetic” Exterior Design 36Packages

Interior Style Package – Arctic White 37Interior Style Package – Tuscany Red 37SE Sport Package 37

Model Distinctions 38

Wheels 39, 40

Color and Trim 41, 42

Instrument Cluster 43

Key Product Specifications 44

Accessories 45, 46

Table of Contents

www.hillerford.com

FocusWhat’s Important2012

2 May 2011esourcebook.dealerconnection.comRE&T: 2012 Source Book

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NOTE: See the latest Dealer Ordering Guide for feature availability.

Key CompetitorsPrimary Secondary• ChevroletCruze• HondaCivic• HyundaiElantra• ToyotaCorolla

• KiaForte• Mazda3• VolkswagenJetta

Key Messages• Theall-new2012Focusisthe“C-segment”vehicleintheevolvingFordlineup• Focuswillofferafour-doorsedanandafive-doorhatchbackinavarietyoftrimlevels,includinganall-new

Titanium model• New2.0LDOHCI-4enginewithdirectinjectionandTwinindependentVariableCamTiming(Ti-VCT)foran

excellent balance of performance and fuel efficiency• NewPowerShift6-speedautomatictransmissionwithSelectShiftcapability• European-inspiredsuspensionhasbeentunedforagilityandprecision,rewardingthedriverwitha

connected-to-the-road feel• All-new“kinetic”exteriordesignistonedandathletic,conveyingasenseofmotionevenwhenstill• Focusoffersanimpressivearrayofsmarttechnologytypicallyfoundonlarger,morepremiumvehicles,

providing drivers a totally connected driving experience

KeyFeaturesOverviewAll-newkineticdesign

(p. 36)

IntelligentAccesswith push-buttonstart

(p. 26)

Activeparkassist (p. 20)

European-inspiredsuspension (pp. 14, 15)

TorqueVectoringControl (p. 14)

PowerShift6-speedtransmissionwith

SelectShiftcapability (pp. 11, 12, 13)

SYNCwithMyFord andSYNCwith MyFord Touch (pp. 24, 25, 26)

FocusWhat’s Important


Focus

2012ModelLineup• SSedan• SESedanandHatchback• SELSedanandHatchback• All-newTitaniumSedanandHatchback

Performance/Handling• Duratec2.0LDOHCI-4withTi-VCTandGasoline

Direct Injection– PZEV emissions availability

• 5-speedmanualtransmission• PowerShift6-speedautomatictransmission• PowerShift6-speedautomatictransmission

with SelectShift capability• European-inspiredfrontandrearsuspension• TorqueVectoringControl• ElectricPower-AssistedSteering(EPAS)withdrift

control and active nibble control• SESportPackage• SFEPackage• TitaniumHandlingPackage

Safety/Security• 6standardairbags• AdvanceTracelectronicstabilitycontrol• Bodystructurefeaturesextensiveuseof

high-strength Boron steel• MyKey• SecuriLockpassiveanti-theftsystem• SOSPost-CrashAlertSystem• TirePressureMonitoringSystem(TPMS)

Comfort/Convenience• Activeparkassist• Dual-zoneElectronicAutomaticTemperatureControl• EasyFuelcaplessfuelfiller• ForwardandReverseSensingSystems• HDRadioTM capability with iTunes® tagging• Integratedblindspotexteriormirrors• Intelligent3-blinkturnsignal• IntelligentAccesswithpush-buttonstart• MediaHub• Rain-sensingwindshieldwipers• RearViewCamera• SiriusXMsatelliteradio• Sony® premium 10-speaker audio system• SYNCvoice-activatedcommunicationsand

entertainment system• SYNCwithMyFord• SYNCwithMyFordTouch• Tilt/telescopingsteeringwheelwithcontrols

for cruise and audio systems• Universalgaragedooropener• Voice-activatedNavigationsystem

Design/Styling• All-new“kinetic”exteriordesign• All-newcockpit-styleinterior• All-newwheeldesigns• Ambientinteriorlighting• InteriorStylePackages – Arctic White – Tuscany Red• SESportPackage• Trapezoidallowergrille• “Z”bodysideaccentlines

Key Features

2012

FocusWhat’s Important

May 2011esourcebook.dealerconnection.comRE&T: 2012 Source Book

FocusIndustry-exclusives

• EasyFuelcaplessfuelfiller• MyKey

• SYNCwithMyFord• SYNCwithMyFordTouch

ACLOSERLOOK:FocusandtheC-segment

The C-segmentPreparing for the arrival of the all-new Focus involves understanding all that this vehicle has to offer customers in the C-segment. But what exactly is the C-segment and why is it so important? According to Ford forecasters, global small car sales — B- and C-segments combined — will increase to 38 million by 2012. To put this into perspective, this year one out of every four vehicles sold globally falls within the C-segment. Withinfiveyears,theB-andC-segmentscouldreach25percentoftheU.S.market.This is a golden opportunity for Ford, and the all-new Focus is positioned to appeal to this growing customer segment. Ford has never been more ready to compete.

The Ford Car LineupWith the launch of the 2011 Fiesta, the all-new Focus no longer fits into the “entry level” position in the Ford car lineup. The Ford showroom is evolving and growing, and each of the models has a distinct place, appealing to differentbuyerneeds.DemandforC-segmentvehiclesiscoming,inpart,fromatrendcalled“rightsizing.”Thismeans customers more conscious of fuel prices, their carbon footprints and their individual vehicle needs are likely to choose vehicles in this segment.It’simportanttonotecustomersdownsizecars—notexpectations.Thosestereotypingsmallcarsas“basictransportation” are in for a surprise. The all-new 2012 Focus will offer an array of features and technologies previously unavailable in this segment.

ACLOSERLOOK:2012FocusComparedto2011Focus

Focus loyalists coming into the showroom to see the all-new 2012 Focus will find a whole new vehicle. While the first-generation Focus inspired design elements such as the daylight opening (DLO), which is the window line that can be seen from the side, this Focus is quite different. The 2011 model is known for being fuel-efficient and fun to drive with European-inspired ride and handling.The next-generation Focus builds on this strong foundation — adding more performance-enhancing features along with cool technology and so much more. These premium features offered on the 2012 model elevate Focus from an economical starter vehicle to one that more-discerning buyers would love to own.

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FocusModel Lineup

May 2011 esourcebook.dealerconnection.comRE&T: 2012 Source Book

NotE: The above information is an excerpt to be used with pages 2 and 3 of the 5/1/11 Focus Dealer Ordering Guide. For the latest Dealer Ordering Guide, go to fmcdealer.com.

Performance/Handling• Brakes—frontdisc/reardrum• Drivetrain—front-wheeldrive• Engine—2.0LDOHCI-4withTi-VCTand

gasoline direct injection• Sparetire—miniwithsteelwheel• Steering—ElectricPower-Assisted(EPAS)

rack-and-pinion with drift control and active nibble control

• Suspension,front—European-inspiredindependent MacPherson strut

• Suspension,rear—European-inspiredindependent control blade

• Tires—P195/65HR15BSW• TorqueVectoringControl• Transmission—5-speedmanualSafety/Security• AdvanceTracelectronicstabilitycontrol

– Anti-lock Braking System (ABS)– Traction control

• Airbags– Driver and front passenger dual-stage– Front-seat side– Side curtain

• Belt-Minder(driver/frontpassenger)• Centerhigh-mountedstoplamp(CHMSL)• Childsafetylocks—reardoor• Emergencytrunkrelease—glow-in-the-dark

(4-door Sedan models only)• LATCH(LowerAnchorsandTethersfor

CHildren) System• Safetybelts

– 3-point belts for all passengers– Height-adjustable for front seat occupants– Pretensioners

• SecuriLockpassiveanti-theftsystem• SOSPost-CrashAlertSystem• TirePressureMonitoringSystem(TPMS)

– Excludes spare tire

Comfort/Convenience• Airfiltrationsystem—cabinparticulate• Accessorydelay• Airconditioning—manual,single-zone• Audio—single-CDplayerwithMP3capability

– 4 speakers– 80 watts– Auxiliary audio input jack (in the glove box)– Speed-sensitive volume control

• Centerconsole—floorconsolettewithstorage• Coathooks—rear• Cupholders—2front• Defroster—rear-window• Doorlocks—centralpower

– Autolock/autounlock• EasyFuelcaplessfuelfiller• Footrest—driver’sleft• Heatducts—rearseat• Horn—singlenote• Instrumentation—speedometer,tachometer

and fuel gauge• Intelligent3-blinkturnsignal• Keys—1remotekeylessentryintegratedkey

fob, 1 simple key• Lighting—front,rearandcargoarea• Mirrors—power,manualfoldingwith

integrated blind spot mirror• Powerpoint—12-volt,auxiliaryfront• Remotekeylessentry• Seats

– Driver 6-way manual adjust– Front, cloth bucket seats with adjustable

head restraints– Front passenger 4-way manual adjust– Rear, cloth one-piece fold-down with

removable head restraints• Steeringwheel—tilt/telescoping• Storage—frontdoorbins• Sunvisors—driverandfrontpassenger• Warningbuzzers• Windows—powerfrontwithdriver

one-touch-down• Windshieldwipers—variableintermittent

Quality/Reliability/Durability• Battery—maintenance-free• Batterysaver• IntelligentOilLifeMonitorDesign/Styling• Antenna—mast• Bumpers—paintedbody-color• Cladding—lowerbodyside,black• Doorhandles—black• Glass—solar-tinted• Grille—blackwithchrometrim• Headlamps—quad-beamhalogen• Instrumentcluster• Mirrorcaps—exterior,black• Moldings,rocker—black• Wheels—15"styledsteelwithcovers

ModelLineupPagesThe Model Lineup Pages are based on the Dealer Ordering Guide and are designed to show key features/standard equipment on each model as well as Equipment Group content. As you move through the model lineup, each model adds to or upgrades the equipment of the preceding model, except where additions/exemptions are noted. Focus 4-door sedan and 5-door hatchback are available in four models:•S•SE•SEL•Titanium

S — Standard model

SEquipmENtgroup/optioNSEquipmentgroupEquipmentgroup100A• IncludesFocusSstandardequipmentFreestanding Options Performance/Handling• 2.0LI-4PZEVengine(981)• Engineblockheater(41H)—includesactive

grille shutter system• PowerShift6-speedautomatic

transmission (44W)

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2012

FocusModel Lineup


Performance/Handling• Tires—P215/55R16Safety/Security• MyKeyComfort/Convenience• Armrest—floorconsole• Automaticheadlamps• Floormats—frontrow• Illuminatedentry• Instrumentcluster

– Driver’s Message Center• Packagetray—removable

(5-door)• Seats—rear60/40split-

fold-flat seatbacks (5-door)• Steeringwheel—redundant

audio controls• Storage—mappockets(front

passenger seatback)• Windows—powerrear• Windshieldwiper—rear(5-door)Design/Styling• Doorhandles,exterior—

body-color• Foglamps—roundwith chromebezel

• Mirrorcaps,exterior—body-color• Spoiler—rearliftgate(5-door)• Wheels—16"steelwithcovers

SEEquipmENtgroupS/optioNSEquipmentgroupsEquipmentgroup200A• IncludesSEstandardequipment

Equipmentgroup202A• MyFord&SYNCPackage

– SYNC with MyFord– Rear auxiliary 12-volt powerpoint– Premium single-CD player with MP3 capability

and 6 speakers, 80 watts

Equipmentgroup201A• ConveniencePackage

– Cruise control– Map lights– Perimeter alarm Equipmentgroup203A

• Includes201A,202AandSiriusXM satellite radio

Freestanding Packages and Options Performance/Handling• 2.0LI-4PZEVengine(981)• Engineblockheater(41H)(1)

• PowerShift6-speedautomatictransmission(44W)• SuperFuelEconomyPackage(46F)

– 16" steel wheels with unique aero wheel covers– P215/55HR16 BSW low rolling resistance tires– Rear disc brakes – Rear spoiler– SFE badge

• SESportPackage(67S)– 16" painted aluminum wheels– Leather-wrapped steering wheel– Metallic interior finish (door pulls and

instrument panel)– Piano Black lower grille– PowerShift 6-speed automatic transmission

with SelectShift capability (required)– Rear disc brakes– Rear spoiler (standard on 5-door)–Uniquesport-shapedfrontseats

Comfort/Convenience• InteriorProtectionPackage(47P)

– All-weather floor mats– Reversible premium carpeted trunk/cargo

area mat with water-resistant underside• WinterPackage(47W)(1)

– All-weather floor mats– Heated exterior mirrors with side marker lights– Heated front seat cushions

• Powermoonroof(43M)

Design/Styling• 16"machinedaluminumwheelswithpainted

pockets (64Z; 201A and 203A, requires SE Sport Package)

• 17"machinedandpaintedaluminumwheels (647; 201A and 203A only, requires SE Sport Package)

• BlueCandyMetallicwithtintedclearcoat exterior paint (Z9)

• RedCandyMetallicwithtintedclearcoat exteriorpaint(U6)

• YellowBlazeMetallicTri-coatexteriorpaint(NQ)• InteriorStylePackage—TuscanyRed(97S)

– Black/Red two-tone leather-trimmed seats with matching door trim inserts and floor console armrest

– Coordinated Red steering wheel trim– Premium floor mats– Rear seat armrest– Rear 60/40 split-fold-flat seatbacks (Sedan)– Stainless steel door sill plates– Package is color-coordinated to specific exterior

paint colors

NotE: The above information is an excerpt to be used with pages 4–7 of the 5/1/11 Focus Dealer Ordering Guide. For the latest Dealer Ordering Guide, go to fmcdealer.com.

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SE — Includes all S content, plus:

2012

(1) Equipped with active grille shutter system.

FocusModel Lineup



Performance/Handling• Activegrilleshuttersystem

(Sedan)• Brakes—reardisc• Tires—P215/55R16• Transmission—PowerShift

6-speed automatic with SelectShift capability

Safety/Security• Alarm—perimeteranti-theftComfort/Convenience• Audio—premiumsingle-CD

player with MP3 capability and 6 speakers, 80 watts

• Climatecontrol—Dual-zoneAutomatic Temperature Control

• Console—overhead sunglasses storage

• Cruisecontrol• Floormats—frontandrear• Lighting—readinglights,1st row• Mirrors,exterior—withside

marker lamps• Powerpoint—rear,auxiliary

12-volt• Seats—60/40split-fold-flat

rear seatbacks• Steeringwheel—leather-wrapped• Storage—rearseatback

map pockets• Sunvisors—dualilluminated

vanity mirrors• SYNCwithMyFord• Universalgaragedooropener• Windows—powerwithone-

touch-up/-down for all windows• Windshieldwiper—rear(5-door)Design/Styling• Ambientinteriorlighting• Beltlinemolding—chrome• Interiortrimfinish—metallic

instrument panel and door pulls

• Lowergrille—painted Piano Black

• Spoiler—rear(5-door)• Wheels—16"paintedaluminum

SELEquipmENtgroupS/optioNSEquipmentgroupsEquipmentgroup300A• IncludesSELstandardequipment

Equipmentgroup302A• SELPremiumPackage

– 6-way power driver seat with manual lumbar– Electrochromic auto-dimming inside

rearview mirror– Leather-trimmed seats– Rain-sensing windshield wipers– Rear armrest with storage – Reverse Sensing System– Wheels — 17" painted aluminum

Equipmentgroup301A• MyFordTouchandSonyPackage

– Sony® premium 10-speaker sound system with subwoofer, 355 watts

– HD RadioTM

– MyFord Touch– SiriusXM satellite radio

Equipmentgroup303A• Includes301Aand302A

Freestanding Options and Packages Performance/Handling• 2.0LI-4PZEVengine(981)• Engineblockheater(41H)(1)

Comfort/Convenience• InteriorProtectionPackage(47P)

– All-weather floor mats– Reversible premium carpeted trunk/cargo area

mat with water-resistant underside• WinterPackage(47W)(1)

– All-weather floor mats– Heated exterior mirrors with security

approach lamps– Heated front seat cushions

• Voice-activatedNavigationSystem(586)• Powermoonroof(43M)Safety/Security• parkingtechnologypackage(46p;302Aand 303Aonly)– Active park assist– Forward Sensing System– Rear View Camera

Design/Styling• 17"polishedaluminumwheels(64F)• BlueCandyMetallicwithtintedclearcoat

exterior paint (Z9) • RedCandyMetallicwithtintedclearcoat exteriorpaint(U6)

• WhitePlatinumMetallicTri-coatexterior paint (NQ)

• InteriorStylePackage—TuscanyRed (97S; not available with Interior Style Package 97L)– Black/Red two-tone leather-trimmed seats

with matching door trim inserts and floor console armrest

– Coordinated Red steering wheel trim– Premium floor mats– Rear seat armrest– Stainless steel door sill plates – Package is color-coordinated to specific exterior

paint colors• InteriorStylePackage—ArcticWhite(97L;

not available with Interior Style Package 97S)– Arctic White/Black two-tone full leather-

trimmed seats with matching door trim inserts and floor console armrest

– Coordinated White steering wheel trim– Premium floor mats– Rear seat armrest– Stainless steel door sill plates – Package is color-coordinated to specific exterior

paint colors

Focus

7

SEL—Includes all SE content, plus:

2012

(1) Equipped with active grille shutter system.

FocusModel Lineup



Titanium — Includes all SE content, plus:

Performance/Handling• Activegrilleshuttersystem• Brakes—reardisc• Tires—P215/55R17• Transmission—PowerShift6-speed

automatic with SelectShift capabilitySafety/Security• Alarm—perimeteranti-theftComfort/Convenience• Audio—Sony® premium 10-speaker

sound system with subwoofer– 355 watts– HD RadioTM

• Climatecontrol—Dual-zoneElectronicAutomatic Temperature Control

• Console—overheadsunglassesstorage• Cruisecontrol• IntelligentAccesswith

push-button start• Lighting—readinglights,1strow• Mirrors,exterior—withsidemarker lamps• Powerpoint—rear,auxiliary12-volt• Seats

– 60/40 split-fold-flat rear– Sport-shaped front seats

• Shifterhandle—leather-wrapped• SiriusXMsatelliteradio• Steeringwheel—leather-wrapped• Storage—rearseatbackmappockets• Sunvisors—dualilluminated

vanity mirrors• SYNCwithMyFordTouch• Universalgaragedooropener• Windows—powerwithone-touch-up/

-down for all windowsDesign/Styling• Ambientinteriorlighting• Beltlinemolding—chrome• Decklidliner(sedan)• Enginecover• Foglamps—roundwithGlossBlackandchrometrimbezel

• Grille—paintedPianoBlack• Headlamps—blackaccentdetailtrim• Interiortrimfinish—metallic• Spoiler—rear• Wheels—17"Sportpaintedaluminum

titANiumEquipmENtgroupS/optioNSEquipmentgroupsEquipmentgroup400A• IncludesTitaniumstandardequipmentEquipmentgroup401A• TitaniumPremiumPackage

– 6-way power driver seat with manual lumbar– Electrochromic auto-dimming interior rearview mirror– Leather-trimmed seats– Rear armrest with storage – Reverse Sensing System– Rain-sensing windshield wipers

Freestanding Options and Packages Performance/Handling• 2.0LI-4PZEVengine(981)• Engineblockheater(41H)• TitaniumHandlingPackage(64X)

– 18" aluminum wheels–Optimizedsuspensioncomponents– P235/40R18 low-profile summer

compound performance tires(1)

–Full-sizesparereplacesmini-spareComfort/Convenience• WinterPackage(47W)

– All-weather floor mats– Heated exterior mirrors with security

approach lamps– Heated front seat cushions

• Voice-activatedNavigationSystem(586)• Powermoonroof(43M)Safety/Security• Parking Technology Package (46P)

– Active park assist– Forward Sensing System– Rear View Camera

Design/Styling• 17"polishedaluminumwheels(64F)• 17"machinedandpaintedaluminumwheels

(647)• BlueCandyMetallicwithtintedclearcoatexterior

paint (Z9) • RedCandyMetallicwithtintedclearcoatexteriorpaint(U6)

• WhitePlatinumMetallicTri-coatexterior paint (NQ)

• YellowBlazeMetallicTri-coatexteriorpaint(UG)• InteriorStylePackage—TuscanyRed (97S;

not available with Interior Style Package 97L)– Black/Red two-tone leather-trimmed seats

with matching door trim inserts and floor console armrest

– Coordinated Red steering wheel trim– Premium floor mats– Stainless steel door sill plates – Package is color-coordinated to specific exterior

paint colors• InteriorStylePackage—ArcticWhite(97L;

not available with Interior Style Package 97S)– Arctic White/Black two-tone full leather-

trimmed seats with matching door trim inserts and floor console armrest

– Coordinated White steering wheel trim– Premium floor mats– Rear seat armrest– Stainless steel door sill plates – Package is color-coordinated to specific exterior

paint colors

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(1) Ford does not recommend using summer tires when temperatures drop to approximately 40°F or below (depending on tire wear and environmental conditions) or in snow/ice conditions. If the vehicle must be driven in these conditions, Ford recommends using all-season or snow tires.

FocusPerformance/Handling


Key Messages• NewDuratec2.0LTi-VCTI-4enginefeaturesdirectinjectionandAggressiveDecelerationFuelShut-off

(ADFSO) technologies • All-newPowerShift6-speedautomatictransmissionprovidesexcellentmechanicalefficiencyand

performance advantages for the Focus as well as SelectShift capability on SEL and Titanium• NewTorqueVectoringControldelivers“fun-to-drive”character• RevisedEuropean-inspiredsuspensionsystemsdeliverexcellentrideandhandlingcharacteristics• FocusoffersPartialZeroEmissionsVehicle(PZEV)capability

Engine2.0LDuratecDOHCI-4Ti-VCTEnginewithGasolineDirectInjectionKey Features• 160horsepower@6500rpm• 146lb.-ft.oftorque@4450rpm• TwinindependentVariableCamTiming(Ti-VCT)• Directinjection• AggressiveDecelerationFuelShut-Off(ADFSO)

helps fuel efficiency• SmartRegenChargingalternator• DualOverheadCam(DOHC)lightweightaluminum

cylinder head with 4 valves per cylinder helps deliver a balance of horsepower and fuel efficiency

• Aluminumengineblockandcylinderheadhelptoreduce overall vehicle weight to aid fuel efficiency

• Timingchain,insteadofabelt,helpsimprovedurability• Piston-coolingjets• Deepsumpoilpan• Optimizedspraypatternandpistondomedesignfor

maximum fuel economy• Speciallow-frictioncoatingonpistonskirt• Oilpumpanddriveratiosizedforreducedfriction• Oilchangeintervalupto10,000miles(1)

• Matedtoa5-speedmanualorPowerShift6-speedautomatic transmission

2.0LDuratecDOHCI-4Ti-VCTwith GasolineDirectInjectionPZEV(PartialZeroEmissionsVehicle)Key Features• 159horsepower@6500rpm• 146lb.-ft.oftorque@4450rpm• Includesallofthesameenginetechnologyofthe

2.0L Duratec DOHC Ti-VCT I-4• Matedtoa5-speedmanualorPowerShift6-speed

automatic transmission• StandardinallmodelsdeliveredtoCA,CT,MA,ME,

NJ, NY, OR, PA, RI, VT, WA• Availableasalimitedoptionfororderssubmittedby

dealers in the cross-border states of AZ, DE, ID, MD, NH, NV, OH, WV

• Meetszerofuel-basedemissionsstandardsbydemonstratingzerofuel-basedevaporativeemissions

• FordcoverstheemissionsperformanceofitsCalifornia-emissions-certified PZEVs registered in CA, CT, MA, ME, NJ, NY, RI and VT with a 15-year or 150,000-mile (whichever occurs first) limited warranty on emissions components (OR, PA and WA do not require the extended PZEV warranty)

• Scoresa9.5(10isthehighestscore)ontheEPA’sGreenVehicle Guide (epa.gov/greenvehicles)– Only a Zero Emissions Vehicle (battery electric or

fuel cell) receives a higher score

ACLOSERLOOK:PZEVDefined

A Partial Zero Emissions Vehicle (PZEV) is certified to emit no more than 6.5 lbs. of hydrocarbon pollutants over 120,000 miles of driving. By comparison, a vehicle certified to the California Low Emissions Vehicle (LEV II) or Federal Tier 2 Bin 5 emissions standard emits about 29 lbs. over 120,000 miles.Undertoday’scriteria,vehiclesthatachieveaPZEVratingearn 9.5 on the Environmental Protection Agency’s Green VehicleGuides.Onlyazeroemissionsvehicle(batteryelectric or fuel cell) receives a better score.(2)

To achieve a PZEV rating, a vehicle must meet certain criteria:• MeettheSuperUltraLowEmissionsVehicle

(SULEV)standardfortailpipepollution• Demonstratezerofuel-based

evaporative emissions• Manufacturer’swarrantymustensurethat

emissions-related components are covered for 15 years/150,000 miles

(1)Undernormaldrivingconditions.(2) PZEV and LEV-II calculations include both tailpipe and evaporative emissions.

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EngineTechnologiesTwinindependentVariableCamTiming(Ti-VCT)• Allowsthecamshaftstooperateboththeintakeand

exhaust valves at different times in the combustion cycle, based on speed and load

• Adjustscamtimingtoprovideoptimumperformanceand fuel economy

• Outstandingefficiencyunderlowloadconditionssuch as idling or highway cruising

• Remarkablepowerwhenaccelerating

AggressiveDecelerationFuelShut-off(ADFSO)• Helpsmaximizefuelefficiencybytemporarily

interrupting fuel delivery and consumption when the vehicle normally slows down while maintaining normal engine operation

• Systemisautomaticandrequiresnointeractionfromthe driver

NOTE: See the Powertrain section in the Source Book Appendices or on eSourceBook for more information.

GasolineDirectInjection• NewfeaturetoFocusfor2012• Directinjectionisakeytechnologybehindthe

performance capability and fuel efficiency of the 2.0L Duratec I-4 engine

• Fuelisinjecteddirectlyintothecombustionchamberof each cylinder by solenoid-controlled high-pressure injectors, compared to traditional fuel injection systems where fuel is mixed with intake air prior to entering the chamber– Fuel is pumped from the tank at a normal pressure

of around 200 psi to the engine compartment– A cam-driven high-pressure fuel pump increases

fuel pressure to around 2150 psi, depending on the demands of the engine

• Directinjectionfuelinjectorsarelocatedinsidethecombustion chamber

• Eachinjectordeliversaprecisefuelsprayintoeachcylinder, allowing a higher compression ratio to help improve engine performance and reduce fuel consumption

• Anelectroniccontrolsystemvariesthetimingandintensity of the fuel delivery according to the engine’s operating conditions

• Precisecontrolofthefuelprovidesthecustomerincreased protection against engine knock/detonation to help allow for improved performance and excellent transient response

CompositeIntakeManifold• Lightweighthelpsreduceoverallvehicleweight

and improve fuel efficiency• Shortintakerunnerlengthistunedfor

high-rpm horsepower• FullysymmetricalrunnerlengthforexcellentNVH

(Noise, Vibration and Harshness) characteristics

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5-speedManualTransmissionKey Features• Widegearratiospacingdeliversabalanceof

performance and fuel efficiency• Hydraulic,driver-operatedclutchincludesanintegral

lightweightplasticslavecylindertohelpmaximize fuel efficiency

• High-pressuredie-castaluminumhousingisstrong, yet lightweight

• Twooverdrivegearsreduceenginerpmathighwayspeeds to help improve fuel economy

• Fullysynchronizedsynchromeshforallgearratiosand low-effort shifter, for smooth shifting efforts

• Low-frictionneedle-rollerbearingsandsyntheticoilhelp improve fuel economy

PowerShift6-speed Automatic Transmission

Key Features• NewfeaturetoFocusfor2012• Operatesastwoparallelmanualtransmissionswith

a dual clutch design managing the shifts between two gearsets

• Offersperformanceandfuelefficiencysimilartoamanual transmission and the shift quality and ease of operation provided by an automatic transmission

• Enginetorqueisdeliveredtothedrivewheels100percent of the time

• Widegearratiospacingdeliversabalanceofperformance and fuel efficiency

• HillStartAssist• NeutralIdleMode• Compactandlightweightdesign

EngineTechnologiescont’dENGINEERINGINSIGHTSmartRegenCharging

What Smart Regen Charging Is• Anall-newfeatureonthe2.0

I-4 engine that helps improve fuel efficiency

• Aregenerativeelectricalcharging system that optimally charges the battery instead of having the alternator charging the battery anytime the engine is running

How It Works• SmartRegenChargingincreasesalternator

output when the vehicle is braking or decelerating, converting the moving (kinetic) energy into electric energy– Since there is no additional engine accessory beltloadtoenergizethebattery,lessfuelisused by the engine

– The captured energy is used to charge the battery and maintain optimum operating levels of the electrical system

• TheSmartRegenChargingsystemincreasesalternator output when the Powertrain Control Module indicates the engine efficiency is high

Key Benefit• Helpstheengine

consume less fuel

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ElectromechanicalSystemFeatures• Twointernaltransmissiongearsetsdividethe

ratios in half, with odd gears on one gearset and even gears on the other

• Motor-controlledgearactuationdetermines the appropriate gearset to be engaged by the clutch system

• Motor-controlledclutchactuationengagesthetransmission and the halfshafts

DryClutchOperation• A“dry”design,similartoamanualtransmission,

does not require transmission fluid to function like a traditional automatic transmission with a torque converter– Eliminates the need for a transmission oil cooler

and internal oil pump• Oneclutchisalwaysengagedwithagearsetuntilthe

transmission needs to shift• Whenthetransmissionrequiresashift,thesecond

clutch engages the opposite gearset, transferring the engine torque to that gearset

• Whilethevehicleisinmotion,aclutchisalwaysengaged to one of the two primary gearsets, allowing 100 percent of the engine torque to be continually transferred to the drive wheels

• Whenashiftisneeded,theclutchwillcomeon to transfer the engine torque to the other gearset, with the clutches essentially handing off the engine torque

• Clutchactuatorandmechanismapplytheappropriate clutch instead of a manual clutch pedal and spring design to deliver precise clutch control and smooth shifts

• Integratedbrakepressureisutilizedinslowspeeddriving conditions to provide the typical “vehicle creep” an automatic transmission customer might expect in a parking lot or at a stoplight

• Torsionaldamping,throughclutchslip,reducesvehicle lugging at low speeds for excellent NVH characteristicsandmaximizedfueleconomy

HillStartAssist• Helpskeepthevehiclefromrollingbackward,making

it easier to pull away when on a slope or hill with a grade of 5 degrees or more– System also functions on a downhill slope

• Activatingthesystemissimple– Press the brake pedal to bring the vehicle to a

complete standstill– Keep the brake pedal pressed– If the sensors detect that the vehicle is on a slope,

Hill Start Assist is automatically activated• Systemutilizesanaccelerometertomeasuretheslope

and longitudinal incline and automatically operates when a slope of 5 degrees or more is calculated

• WhenHillStartAssistisactivated,thebrakepressureis held in the braking system and the vehicle remains stationary on the slope for up to three seconds after the driver releases the brake pedal

• Thebrakesareautomaticallyreleasedoncetheengine has developed sufficient power to prevent the vehicle from rolling down the slope

• HillStartAssistwillnotoperatewhentheparkingbrake is engaged

• FeaturealsoworksifthevehicleisinReverseandfacing downhill on an incline

NeutralIdleMode• Helpsmaximizefuelefficiency• “Disconnects”thetransmissionfromtheengine

when the engine is at idle• FeaturealsoworksifthevehicleisinReverseand

facing downhill on an incline

PowerShift6-speedAutomaticTransmissioncont’d

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MAKETHEPOINT: PowerShift6-speedAutomaticTransmission

The PowerShift automatic transmission has some specific operational characteristics that are different from a conventional automatic transmission. During the initial break-in period, the transmission may exhibit “quick shifts” or harsher than normal shifting. The transmission may also lightly “shudder” under light acceleration or during a coast down to a stoplight. Assure the customer these characteristics are not abnormal during the clutch break-in period and will certainly diminish once enough mileage accumulates.



PowerShift6-speedAutomaticTransmissioncont’d

FuelEconomy

SelectShiftCapability• StandardonSELandTitaniummodels,included with

Automatic Transmission on SE Sport Package• EngagedbymovingtheshiftertotheSport(S)position• Allowsdrivertochangegears,upordown,without

using a clutch, by using a switch on the shifter handle• Drivermanuallyupshiftsthetransmissionbypushing

the + portion of the switch• Drivermanuallydownshiftsthetransmissionby

pushing the – portion of the switch– Engine-speed matching helps provide fast and

smooth downshifts– To prevent the engine from running at too low

an rpm, SelectShift may automatically make some downshifts

• AlthoughthePowerShifttransmissionmayautomatically perform some downshifts, it will allow the driver to downshift at any time as long as the engine will not be damaged from over-revving

Low-maintenanceFeatures• Transmissionissealedforlife,requiringno

transmission fluid checking or changes• Notransmissionoilcoolerlines,reducingpotential

for leaks• Dualclutchdesignisengineeredtolastfor10years

or 150,000 miles under normal driving conditions

Fuel-efficiencyFeatures• “Dry”dualclutchdesignismoreefficientthan

a torque converter, helping to reduce power loss• Dryclutcheliminatestheneedfortransmissionoil

pump to control the shift control• Low-viscositytransmissionoil• Widegearratiospanprovidestorqueinlowergears

and reduced engine rpm at highway speeds• Featurescombinetodeliverafuelefficiency

improvement of 7 to 9 percent compared to a traditional 4-speed automatic

EPA-estimatedFuelEconomyEngine/Transmission City

mpgHighway

mpg2.0L I-4/5-speed manual 26 362.0L I-4/PowerShift 6-speed automatic

28 38

2.0L I-4/PowerShift 6-speed automatic with SelectShift

27 37

2.0L I-4/PowerShift 6-speed automatic with SFE Package

28 40

ActiveGrilleShutterSystem• NewfeaturetoFocusfor2012• Helpsimprovefuelefficiencybymaximizingthe

aerodynamic efficiency of the grille opening and the engine cooling system

• Locatedbetweenthegrilleopeningandtheengineradiator and is electronically controlled by the engine control module

• Automaticallyopensandclosestomaintaintheidealengineoperatingtemperatureandmaximizeaerodynamic efficiency

MAKETHEPOINT: PowerShiftTransmissionSelectShiftCapability

When conducting a test-drive with a Focus SE with SE Sport Package, Focus SEL or Titanium, be sure to show the customer how the SelectShift capability operates, providing the performance of a manual transmission without the fuss of operating a clutch. Point out how the PowerShift automatic transmission works in harmony with the 2.0L I-4 engine. Also take the time to show the customer how the display in the instrument cluster indicates the gear selection. And don’t forget to demonstrate the SelectShift switch on the transmission shifter handle. SelectShift is a performance feature the Focus enthusiast customer is sure to appreciate.

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ChassisChassisOverview• The2012Focuschassisisallnew• Key2012developmentsincludeTorqueVectoring

Control, improved steering feel and response, improved ride and handling characteristics and improved NVH (Noise, Vibration and Harshness) characteristics

• Reducedsuspensioncomponentweight,compared to previous model

• Rigidsuspensionmountingpointshelpdeliverprecise response to steering inputs

• Overallchassisstiffnessallowedengineerstotune the European-inspired suspension for exceptional ride and handling characteristics

Front-wheelDrive(FWD)PowertrainLayout• Weightofengineonfrontendprovidesgoodtraction

in slippery road conditions• Allowsforaroomyinteriorpackage,especially

rear-seat leg and foot room

TorqueVectoringControl• NewfeaturetoFocusfor2012• Helpsincreasethe“fun-to-drive”factor• Usesthevehiclebrakingsystemtodelivertheeffectof

a limited-slip front differential without the complexity and additional weight

• Continuallybalancesthedistributionofenginetorque to the front wheels based on driving conditions and available traction

• Incorneringsituations,thesystemautomaticallyapplies the brake on the inside front wheel, effectively delivering more torque to the front outside wheel– The outside front wheel has more available

traction than the inside front wheel– Balancing the torque delivery helps the vehicle

track on the path intended by the driver, especially on wet or slippery surfaces

– Helps reduce torque steer during acceleration

European-inspiredIndependentMacPhersonStrut Front Suspension2012 Enhancements• Lightweightforgedaluminumlowercontrolarms• Hollowfrontstabilizerbarislightweight• Trackis2.6"widerthanpreviousmodel• Frontstabilizerbarmountinghelpsimprovechassis

stiffness and control• SuspensionbushingshelpimproveNVHperformance

while maintaining excellent ride and handling characteristics

Key Features• MacPhersonstrutdesignwitharearward-facing

L-arm gives the maximum amount of room in front of the suspension to help improve crash performance

• Friction-reducinggeometryhelpsengineerspreciselytune the struts for remarkable ride and handling

• Suspensionbushingsaretunedindependentlyforresponsive steering and a smooth ride

• Useofhydrobushingsincriticallocationshelpsisolate the body from the suspension

• AlargebushingatthetopofeachMacPhersonstrutmount helps resist vertical movements from uneven road surfaces and also resists side deflection to keep a crisp steering feel

• Coil-over-shockdesigncenterstheshockabsorberin the coil spring, reducing the offset between the shock and spring, which limits twisting or lateral forces that could bind the shock and cause a harsher ride

• Ahydrobushingrearofthelowercontrolarmusesoil-filled internal chambers to dampen road forces before they reach the passenger compartment

• 23.5mmstabilizerbarhelpsreducebodyroll during cornering

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Chassis cont’dEuropean-inspiredControlBladeMultilinkIndependentRearSuspension2012 Enhancements• Trackis2.3"widerthanpreviousmodel• SuspensionbushingshelpimproveNVH

performance while maintaining excellent ride and handling characteristics

Key Features• Independentdesignhelpsreduceimpactofroad

imperfections into the passenger cabin• Isolatedrearsubframehelpsreduceinteriorvibration

and harshness• Compactdesignminimizesintrusionintothe

trunk/cargo area• 19mmstabilizerbar

Rack-and-pinionSteering• Newfor2012,includesElectricPower-Assisted

Steering (EPAS) with drift control and active nibble control

• Rack-and-pinionsteeringdeliverslinearsteeringeffort as the driver turns the wheel, providing responsive steering that naturally follows a straight line as the wheel is turned

• Tight(curb-to-curb)turningdiameter– 36.0 ft. (15", 16" and 17" wheels)– 40.0 ft. (18" wheels)

• Quick147:1steeringratiomeansdriversdon’thavetoturn the wheel very far to go around a tight corner

ElectricPower-AssistedSteering(EPAS)withDriftControlandActiveNibbleControl• EPASisasophisticatedelectricspeed-sensitive

assist for the rack-and-pinion steering system– Offers light, responsive steering around town and

for parking– At higher speeds, EPAS delivers less steering assist

for more confident control• EPASreplacesthehydraulicgearsystemthatpulled

power (and efficiency) from the engine via a belt• Helpsimprovefueleconomyandeliminatehydraulic

noises common with hydraulic systems

Drift Control• AnautomaticsystemthatusesEPAStohelp

continuously correct for road irregularities and improve overall steering feel

• Systemiscontinually“learning”andadaptingtosteering conditions and compensates for changes that can cause the vehicle to pull left or right– Assists the steering effort to help the driver

maintain a straighter path– Helps driver avoid unwanted lane changes (or drift)

• Reducessteeringeffortrequiredwhendrivingoncrowned roads or in heavy side winds

ENGINEERINGINSIGHT

ActiveNibbleControl

What Is Nibble?• Steeringnibbleisundesirablerotationalvibration

that can be felt through the steering wheel – mostly when the vehicle is traveling straight

• Nibbleisoftencausedbythepresenceofanout-of-balance front wheel/tire or “brake shudder,” often caused by unequal wear of the brake rotors

How Active Nibble Control Works• Torquesensorslocatedintheelectricmotorsense

nibble vibrations• Theelectricmotorthenappliesacounter-

rotational force to cancel out the vibration• Thiscounter-rotationalforcehelpsreduce

unwanted vibration in the steering wheel

Key Benefits• EPASsystemsensorscontinuouslymonitor

steering wheel inputs• Whensensorsdetectsteeringwheelrotational

vibration — or nibble — EPAS counteracts the nibble and seamlessly cancels it out

• Helpsreducetheamountofminorsteeringcorrections caused by the steering nibbles and helps provide a more comfortable driving experience

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Chassis cont’dBrakeSystem• Anti-lockBrakingSystem(ABS)isstandard• Frontdisc/reardrumstandardonSandSE• Four-wheeldiscbrakesstandardonSELand

Titanium and included in the SE Sport Package

ElectronicBrakeforceDistribution(EBD)• EBDsendstheoptimumamountofbrakingpressure

to the rear brakes at all times under a variety of loads• Whetherthere’sonepersonorfivepeopleandtheir

gear, EBD ensures the driver can apply the brakes with confidence in all conditions

• EBDmeansfeweroccurrencesofABSactivationandimproved braking under heavy loads, and it allows all four wheels to give optimum braking

Flat/NeutralTowing• Focus,equippedwitheitherthemanualorautomatic

transmission, offers indefinite neutral (flat-tow) towing capability up to a maximum recommended speed of 70 mph

• SeetheOwnerGuideforcompletedetails

SuperFuelEconomy(SFE)Package• AvailableonSE4-doorSedanonlyandincludes:

– 16" steel wheel with unique “aero” wheel covers– Active grille shutter system– Low rolling resistance tires– Four-wheel disc brakes– Rear spoiler– SFE badge

• RequiresPowerShift6-speedautomatictransmission

SESportPackage• Performanceandhandlingfeaturesinclude:

– Four-wheel disc brakes– SelectShift capability added to PowerShift when

equipped with automatic transmission– P215/55HR16 tires

• Otherdesignandstylingfeaturesinclude:– 16" painted aluminum wheels– Cloth sport seats– Leather-wrapped steering wheel– Piano Black grille– Rear decklid spoiler (standard on 5-door)– Metallic interior trim finish

TitaniumHandlingPackage• OptionalonFocusTitaniumonlyandincludes:

– 18" painted aluminum wheels–Optimizedsuspensioncomponents– P235/40R18 low-profile summer compound

performace tires(1)

–Full-sizesparetirereplacesmini-spare

MAKETHEPOINT: Flat/NeutralTowing

Why it’s ImportantRecreational Vehicle (RV) neutral, or flat, towing of a vehicle could be a major purchase motivator for the Focus customer.

PowerShift Automatic Transmission Neutral Tow Operation• IgnitionmustbeplacedinONpositionwiththe

key or by pressing the Start/Stop button without applying the brake pedal and then the vehicle transmission placed in the Neutral position

• Thisprocessensuresthetransmissionsynchrosand shift drums are in proper placement for neutral towing at the 70 mph maximum recommendation

• IgnitioncanbeplacedinOFFpositionAFTERtransmission is placed in Neutral

• Adeadbattery,orplacingthevehicleinNeutralwithout properly cycling the ignition to the ON position first, limits the neutral tow capability to 35 mph and 50 miles

• RemindcustomerstheOwnerGuideisthebestreference for complete details

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(1) Ford does not recommend using summer tires when temperatures drop to approximately 40°F or below (depending on tire wear and environmental conditions) or in snow/ice conditions. If the vehicle must be driven in these conditions, Ford recommends using all-season or snow tires.

FocusSafety/Security


Accident AvoidanceAdvanceTracElectronicStabilityControl• Helpsthedrivermaintainvehiclecontrolinadverse

driving situations or when making evasive maneuvers on slippery pavement

• Monitorsvehicle’scorneringbehaviorwithsteeringangle, lateral acceleration and yaw rate sensors, and automatically makes braking and throttle adjustments to match vehicle’s direction to the driver’s intention using Anti-lock Braking System (ABS) and Traction Control components

• AdvanceTracautomaticallyactivateswheneverthevehicle is started, but may be turned off for certain situations such as when “rocking” a vehicle stuck in mud or snow

NOTE: See the Safety section in the Source Book Appendices or on eSourceBook for more information.

TractionControl• IncludedwithAdvanceTrac• Usesenginecontroltoreduceenginepower(torque)

tothedrivewheelsandhelpmaximizeavailabletraction on slippery or loose driving surfaces at any speed

Anti-lockBrakingSystem(ABS)• Helpsdriverstomaintainsteeringcontrolin

emergency or other hard-braking situations• Electronically“pumps”thebrakesseveraltimes

per second when the computer-controlled sensors indicate wheel lockup during hard braking

BrakeAssist• Recognizeswhenthebrakepedalisappliedsuddenly

but without enough force to provide full deceleration• Withbrakeassist,thesystemengagesthe

appropriatepressuretomaximizevehicledeceleration and help reduce stopping distances

• Oncethedriverreleasesthebrakepedal,thevehiclereturns to normal braking mode

ElectronicBrakeforceDistribution• Automaticallybalancesthefront-to-rearbrakeforce

distribution to help reduce the tendency for rear-wheel lockup

• Optimizesbrakingperformanceaccordingtovehicleload of passengers and/or cargo

TirePressureMonitoringSystem(TPMS)• Sensor-basedsystemalertsthedrivertosignificant

underinflation in any of the tires, excluding the spare• Pressuresensorsdetectactualtirepressureand

activate a warning light in the vehicle’s instrument cluster when a tire is significantly underinflated

NOTE: See the Safety section in the Source Book Appendices or on eSourceBook for more information.

Key Messages• Strongbodystructure,withextensiveuseofultra-high-strengthboronsteel,helpsprotectoccupantsin

a collision• FordTrinityfrontcrashstructureandSPACE(SideProtectionAndCabinEnhancement)Architecture

help manage crash energy intrusion into the passenger compartment• 2012Focuspioneersall-newFordnext-generationairbagtechnology• AdvanceTracelectronicstabilitycontrolisstandardonallmodels• Newdriver-assistancetechnologyincludesactiveparkassist,RearViewCamera,rain-sensingwindshield

wipers and Reverse Sensing System• 2012FocushasnotbeencrashtestedbyNHTSA,sostaytunedtowww.safercar.gov for the latest information

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SixStandardAirbags• Next-generationdual-stagefrontairbags• Next-generationfront-seatsideairbags• Sidecurtainairbags

PersonalSafetySystemThe Ford Personal Safety System tailors airbag usage to the severity of the crash, driver and passenger safety belt use, driver’s-seat position and passenger classification. System components include:• Next-generationdual-stagedriverandfront

passenger airbags• Electronicfrontcrashseveritysensor• Driver’s-seatpositionsensor• Frontoutboardsafetybeltusagesensor• RestraintControlModule• Frontoutboardsafetybeltenergy

management retractors• Frontoutboardsafetybeltpretensioners• FrontPassengerSensingSystemNOTE: See the Safety section in the Source Book Appendices or on eSourceBook for more information.

StructuralSafety• Morethan55percentoftheFocusbodystructureis

made from high-strength and ultra-high-strength steel• Criticaloccupantsafetyzonesarereinforcedwith

31 percent use of ultra-high-strength lightweight boron steel

• Frontandrearcrumplezonesprogressivelydeformtohelp absorb impact energy and reduce the amount of crash forces reaching the passenger compartment

• Sidedoorintrusionbeamshelppreventintrusionintothe passenger compartment in a side-impact collision

Trinity Crash Structure • NewfeaturetoFocusfor2012• Trinitycrashstructureisdefinedas:–Ultra-high-strengthboronsteelfrontbeamfor

frontal impact absorption– “Shotgun” rails designed to transfer impact forces

to the roof structure– Decoupling engine cradle to help prevent intrusion

into the passenger compartment

TailorRolledBlanks• NewfeaturetoFocusfor2012andaFord-firstuse

of this technology• Tailorrolledblanksareusedtoshapethe

B-pillar reinforcement; B-pillar is a key structural element in the vehicle side

• Tailorrollingprovideseightdifferentgaugesofsteelalong the length of the B-pillar, allowing engineers to“customize”theperformanceoftheultra-high-strength boron steel

SPACE(SideProtectionAndCabinEnhancement)Architecture• NewfeaturetoFocusfor2012• KeyelementsofSPACEincludelateralfloor

reinforcement structures and door reinforcements• SPACEisdesignedtohelpdivertcrashforcesaway

from the vehicle occupants

Occupant Protection

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Occupant Protection cont’dAll-newNext-generationFord AirbagTechnology• 2012Focusintroducesnext-generationFord

airbag technology • Driverfrontairbagusesareconfiguredcurve-shaped

tether system designed to create a “pocket” and help lessen the impact of the airbag on the driver’s chest and rib areas

• Frontpassengerseat-mountedairbagsfeatureadaptive venting technology designed to divert a portion of the gas from the airbag inflators through vents outside of the airbags

• Innovativeseat-mountedsideairbagsaredesignedto help enhance chest protection for front seat occupants with shoulder vents delivering varying levelsofpressurebasedonthesizeoftheoccupantand the amount the passenger shoulder blocks the vent

• Thesenext-generationfeatureswillrollouttootherFord vehicles in the future

Front-seatSideAirbags• Ventedsideairbagtechnologyisanewfeatureto

Focus for 2012 – Vented structure tailors airbag deployment– Airbag deployment is determined according to occupantbodysize,shapeandposition

• Helpprotectfront-seatoccupantsincertain side collisions

• Airbagsdeployfromthefrontseatstoprotectoccupants’ chests

• Airbagsareplacedinthefrontseatbacks,sotheyarealways in the correct deployment position no matter where the seat is positioned

First-andSecond-rowSideCurtainAirbags• Systemoffersheadprotectioninsideimpactsfor

all outboard seating positions• Sidecurtainairbagsarelocatedintheroofsiderail

behind the headliner and are triggered independently of the driver and front passenger airbags

• Sidecurtainairbagswillnotinterferewithaproperlyinstalled child safety seat or booster seat

• Combinedwiththefront-seatsideairbags,thesidecurtain airbags help provide protection for both head and chest in certain side-impact collisions

• Aircurtainsfeatureroll-foldtechnology– Deploys the airbags from the headliners alongside

the interior panels and windows– Airbag is designed to slide between the glass and

the occupant as it fills

PRESENTATIONTIP:Roll-foldTechnology

One of the keys to outstanding safety protection with Focus is the side curtain airbags. These airbags are concealed in the headliner and employ roll-fold technology to help ensure proper deployment during certain side-impact collisions and rollovers. You can demonstrate how this safety feature functions using a simple “blow-out” or “roll horn” party favor since it uses the same basic principles as the roll-fold technology.Give it a try:•Inserttherollhornintoyourmouthandinflateit•Airpressureentersthehornandflowsouttounfold andinflate(orpressurize)therolledendofthehorn

•Considertiltingyourheaddownwhileinflatingthe horn to demonstrate the downward deployment of the airbag along the side of the window

•Explaintothecustomerbeforeorafteryouinflate the horn — sensors inflate the side curtain airbags in a fraction of a second — what they’re seeing happens faster than the eye can see

•Whiletheunfoldingandinflatingprocessisnearlyimpossible to see with the naked eye, the rolled party favor works much the same way

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ChildSafetyLATCH(LowerAnchorsandTethersforCHildren)System• Consistsofatoptetheranchorpointandtwo

rigid bars located where the seat cushion meets the seatback

• AllrearseatsofferLATCHprovisions• LATCH-compatiblechildsafetyseatattachestothe

lower anchor points by means of flexible tethers or rigid latch bars

• LATCHassistsinprovidingasecureattachmentand uniform installation method to help reduce the likelihood of an improper child safety seat installation

Rear-doorChildSafetyLocks• Preventrear-seatoccupantsfromopeningthedoors

from the inside

EmergencyTrunkRelease• Allowsapersonaccidentallylockedinthetrunk

to escape• Featuresa“glow-in-the-dark”releasehandle• Sedanmodelsonly

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ActiveParkAssist• NewfeaturetoFocusfor2012• Worksinconjunctionwithforwardsensorsand

Reverse Sensing System to help drivers avoid any obstacle directly in front of or behind the vehicle

• Toactivatethesystem,driverspresstheactiveparkassist button located on the center stack in front of the gear shifter

• Onceactivated,amessageappearsintheinstrumentcluster LCD screen, indicating the system has begun searching for available parking spaces– Sensors located in the front fascia “look” for adequatelysizedparkingspacesoneitherside of the road

– The system default is to check the passenger side; moving the turn signal to the left will change the scan direction to the driver’s side

–Systemscansthespaces,measuringthesizeof the openings

–Whenanavailable,adequatelysizedparkingspaceis identified, active park assist alerts the driver to stop by sending a message to the instrument cluster LCD screen as well as by sounding an audible chime inside the cabin

• Oncethedriverhasstoppedthevehicle,thedrivershifts the vehicle into Reverse and lets go of the steering wheel

• ActiveparkassistworksinconjunctionwiththeElectric Power-Assisted Steering (EPAS) to take control of the steering input while the driver continues to control the gas, brake and transmission (forward and reverse), slowly easing into the parking space — helping take the tension out of parallel parking

• Ifadrivermanuallymovesthesteeringwheel,theactive park assist maneuver will automatically cancel

IntegratedBlindSpotExteriorMirrors• NewfeaturetoFocusfor2012• Helpkeepthedriverawareofvehiclesenteringtheir“blindzone”

• Includeasecondaryconvexmirrorintegratedintothetraditional exterior sideview mirror design to provide anoptimizedfieldofviewforthedriver’s“blindzone”

Rain-sensingWindshieldWipers• NewfeaturetoFocusfor2012• Oncethesystemisturnedon,thereisnoneedforthe

driver to activate, deactivate or adjust the windshield wipers under normal driving conditions

• Whensensorsmountedbehindtherearviewmirrordetect moisture on the windshield, the windshield wipers are automatically activated at the appropriate speed to keep the windshield clear

• Systemmustbeturnedoffbeforeenteringanautomatic car wash

MAKETHEPOINT: Rain-sensingWindshieldWipers

Be sure to understand and explain the driver-selectable sensitivity settings on the windshield wiper stalk. Wet the windshield by using a spray bottle, or hose, and cycle through the sensitivity settings so the customer can experience the difference and visually experience how the system functions. Be sure to also show the customer how the system is disabled via the stalk-mounted controls. This is important since the system must be disabled before entering an automatic car wash.

DriverAssistanceTechnologies

AutomaticHeadlampswithWiperActivation• NewfeaturetoFocusfor2012• OnFocusmodelswithautomaticheadlamps• Automaticallyactivatestheheadlampsandtaillamps

if the wipers are being used — helping the driver see and the vehicle be seen in inclement weather

• Whentheheadlampswitchisinautopositionand the front wipers are activated in any mode except mist or wash, the vehicle headlamps will automatically turn on within 3 seconds

• Oncethefrontwipersaredeactivated,theheadlamps will automatically turn off within 30 seconds

RearViewCamera• NewfeaturetoFocusfor2012• Providesaddeddriverconveniencewhenbackingup

and is especially useful when parallel parking• Systemautomaticallyengageswhenthevehicleis

placed in Reverse• Cameraislocatedabovethelicenseplate• Videoisshownonthe8"centerstacktouchscreen

with an image providing vehicle centerline, rear bumper orientation and green, yellow and red trajectory lines to relate an object’s proximity to the rear of the vehicle

• Includesautomaticandmanualzoomfeatures– Pressing the up or down arrow provides access to 3differentlevelsofzoom

–Imagecanbezoomedinonanobjectwhilekeepingthe rear bumper in the frame of reference

–Automaticzoomcanalsobeselectedwiththeupor down arrow icon

– Zoom feature must be re-enabled each time vehicle is placed in Reverse

ForwardSensingSystem• NewfeaturetoFocusfor2012• IncludedintheParkingTechnologyPackageonSEL

and Titanium• Alertsthedriverwithanaudibletonetocertainobjects

– Will warn of objects approximately 2 feet directly in front of the vehicle

– Will warn of objects 6" to 14" offset to the front of the vehicle

• Audibletoneincreasesinfrequencyasvehiclenearsan object until it becomes a continuous tone

• Helpsmakeparkingeasier• Systemisactivatedthroughultrasonicsensors

located in the front bumper when the vehicle is in any gear other than Park (P) or Neutral (N)

ReverseSensingSystem• Helpsmakeparkingeasier• Alertsdrivertocertainobjectsbehindthevehicle

with an audible toneNotE:See the Glossary and Technology section in the Source Book Appendices or on eSourceBook for more information.

ParkingTechnologyPackage• Activeparkassist• ForwardSensingSystem• RearViewCamera• AvailableonSELandTitanium



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2012DriverAssistanceTechnologiescont’d


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PersonalSecurityMyKey • Industry-exclusivefeature• Allowsownerstoprograma“keylimit”tocertain

vehicle functions to help promote safe driving habits• Defaultrestrictionsinclude:

– Persistent Belt-Minder alert that mutes audio system until front safety belts are fastened

– Earlier Low Fuel Warning indicator– Restriction of disabling certain features, if equipped

• Programmablerestrictionsinclude:– Limited vehicle top speed– Configurable speed alert chime at 45, 55 OR 65 mph– Maximum audio system volume

• ProgrammingMyKeyisdoneviatheinstrumentcluster LCD screen

SOSPost-CrashAlertSystem• Activatesthehazardflashersandsoundsthehorn

after a crash where the airbags deploy(1)

• Soundingthehornandflashingthehazardsmakes the vehicle easier to locate if the accident happens off the roadway

• Systemoperatesuntildeactivatedorbatterypower is depleted

SecuriLockPassiveAnti-theftSystem• Usesanelectronicallycodedignitionkey(with

billions of possible codes)• Designedtohelppreventtheenginefrombeing

started unless a coded key programmed to the vehicle is used

PerimeterAlarmSystem• Monitorsunauthorizedentryofthedoors,hoodand

trunk/liftgate when the vehicle is locked• Ifunauthorizedentryisdetected,systemwillsound

the horn and flash the park/turn lamps

(1) SOS hardware may become damaged or the battery may lose power in a crash, which could prevent operation. Not all crashes will activate an airbag.

IIHSTestsFocus was named a “Top Safety Pick” and received the highest possible rating in each of the following tests performed by the Insurance Institute for Highway Safety (IIHS). Frontal Offset Test — vehicle impacts a fixed barrier at 40 mph. Only 40 percent of the vehicle’s front surface makes contact with the barrier.Side-impact Test — a 3300-lb. barrier moving at 31 mph strikes the side of a stationary vehicle.Roof Strength Test — a metal plate is pushed against the corner of the vehicle roof at constant speed. The maximum force sustained by the roof before 5" of crush is measured, and then compared to the vehicle weight to determine a strength-to-weight ratio.Rear-impact Test — the vehicle’s front seat is mounted on a platform which is accelerated forward. This simulates the stationary vehicle being hit from behind and tests for whiplash injury.

CrashTestRatings—IIHS

IIHSTopSafetyPickIIHS Test testEvaluationresult

Frontal Offset g Good

Side Impact g Good

Roof Strength g Good

Rear Impact g Good

Stability Control Standard


Focus

FocusSafety/Security 2012

CrashTestRatings—NHTSAWhatYouNeedToKnow• 2012Focushasnotbeencrash-testedbyNHTSA• TheNationalHighwayTrafficSafetyAdministration

(NHTSA) New Car Assessment Program (NCAP) crash test ratings changed beginning with 2011 model year vehicles

• Morestringentfrontalandsidecrashtestsandmeasuring methods resulted in lower crash ratings for all vehicles from all manufacturers, even if the vehicle earned top crash test scores in the older 2010 model year ratings – NHTSA rollover testing methods are unchanged,

so the ratings from previous testing remain unchanged

• Once 2012 model year ratings are published, it’s important to remember vehicles with lower star ratings are just as safe as earlier model years — the vehicles are not changing; the way the crash testing is conducted and measured is what changed

• FrontalandsidecrashtestratingslocatedintheGovernment Safety Ratings portion of the window sticker will read “NOT RATED” until NHTSA tests the 2012 Focus

What You Need To Do• ConfidentlycommunicatetothecustomerthatFord

vehicle safety has not lessened or changed — Ford vehicles are just as safe as they were prior to the changes in NHTSA testing

NotE: Stay tuned to www.safercar.gov for the latest Star Ratings(1) for 2012 model year vehicles.

(1)StarRatingsarepartoftheU.S.DepartmentofTransportation’swww.safercar.govprogram.


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FocusComfort/Convenience2012

Key Messages• Focusispackedwithnewtechnologyfor2012includingSYNCwithMyFordTouch,IntelligentAccesswith

push-button start and voice-activated Navigation system• EasyFuelcaplessfuelfillerisnewtoFocusfor2012andisanindustryexclusive

SignatureTechnologiesSYNCwithMyFordandSYNCwith MyFord Touch• NewfeaturetoFocusfor2012• Industry-exclusivefeature• MyFordisstandardonSELandavailableonSE• MyFordTouchstandardonTitaniumandavailable

on SEL• Seepage27forSYNCfeatures

MyFord Key FeaturesInstrumentClusterLCDScreen• 4.2"LCDcolorscreenislocatedinthecenterof

the instrument cluster, surrounded by analog fuel, speedometer and tachometer gauges

• Screennavigationandaccessarecontrolledbythe left five-way control pad on the steering wheel

• Screendisplaysvehicle-basedinformation:– Fuel economy– Mechanical status of vehicle and systems information– Safety feature status

Center Stack LCD Screen• 4.2"LCDcolorscreeniscentrallylocatedinthe

instrument panel center stack• Placeskeyentertainmentandphoneinformationat

eye level so driver spends less time looking away from the road

• Audiosystemdisplayincludessongtitleandartist or SiriusXM channel information

• PhonedisplayincludescallerIDandtext message alert

• VisualdisplayofdirectionswhenSYNCrouteguidance is in use (SYNC with Traffic, Directions and Information)

5-way Control Pads• Locatedontheleftandrightsideofthesteeringwheel• Leftcontrolpadisfamiliar,instinctiveandmappedto

the instrument cluster LCD screen• Rightcontrolpadismappedtothe4.2"center

stack screen• Up/downarrowbuttonsnavigatethroughthe

menu vertically

5-way Control Pads cont’d• Left/rightarrowbuttonsnavigatethroughthe menuhorizontally

• TheOKbuttonisusedtoselectthehighlightedoption or to confirm a choice/message displayed on the screen

MyFord Touch Key Features• SystemincludesallofthefeaturesfoundinMyFord• InstrumentclusterLCDscreen• Leftcontrolpadismappedtotheinstrument

cluster screen• Rightcontrolpadincludesvolume,seekand

audio mode (M)• 8"centerstackLCDscreen

– Includes color-coded corners to display audio/media, SYNC, navigation system (if equipped), mobile phone and climate control functions

– See page 25 for more information

Wi-Fi® Capability• SYNC with MyFord Touch includes Wi-Fi capability• Canturnasmartphoneintoawirelessrouterso

occupants can browse the Internet right inside the car

gracenote® Capability• Enablescustomertolinkmusicandalbumartand

make playlist searches more intuitive• Allowscustomertoidentifymusicfilesand

automate playlists• Offersimprovednamerecognition• Assignsmusicfilesuniversalnames

Favorites Control Switch• Stariconsonthesteeringwheelcorrespondtothe

first (one star) and second (two stars) favorite shortcuts on the 8" center stack screen

• Oncecustomersavesashortcut,simplypressthecorresponding star icon portion of the steering wheel switch to instantly access the saved feature

• Allowscustomerseasyaccesstotheirsaved feature without having to take their hands from the steering wheel


Focus

FocusComfort/Convenience 2012

SignatureTechnologiescont’dSYNCwithMyFordTouch 8"CenterStackLCDScreenFourColor-codedCorners• Locatedinthefourcornersofallhomescreens• Provideinstantaccesstophone,navigation,audio

and climate control status and functionality• OrganizethefourprimaryfunctionalareasofMyFord

Touch into each corner– Top-left corner is yellow and provides access to

mobile phone functions– Top-right corner is green and provides access

to SYNC functions or the available navigation system functions

– Bottom-left corner is red and provides access to audio, entertainment and media functions

– Bottom-right corner is blue and provides access to climate-control functions

• Buttonsarelocatedoneachhomescreenforinstantaccess to status and functionality

Home Screens• Customerhaschoiceofthreehomescreen

configurations,eachstoredandrecognizedbytheindividual key fob – Smart Corners (home screen setting from

the factory) –Personal(customizable)–Shortcuts(customizable)

• AHomebuttonisalwaysvisibleandactiveatthebottom of the touch screen, providing immediate access to any of the three home screens — touch the button and select the desired screen

SYNCwithMyFordTouch 8"CenterStackLCDScreencont’dSmart Corners Home Screen• Thisisthefactory-programmedhomescreen• Screenisdividedintofourquadrantswiththemost

popular functions displayed in each quadrant• Quadrantsareorganizedbyphone,audio,navigation

and climate information• Fourcolor-codedcornersprovideinstantaccessto

phone, navigation, audio and climate control status and functionality

NOTE: Smart Corners is the default home screen from the factory and is always the first screen displayed when the vehicle is started. The customer can choose to keep Smart Corners as their home screen or select oneoftwocustomizableoptions(PersonalHomeScreen or Shortcuts Home Screen). If chosen, the customizedPersonalorShortcutshomescreenwillappear once the vehicle is shifted out of Park.

Personal Home Screen• ScreenmaybecustomizedbyuploadingapersonalphotoviatheUSBportoranSDcard

• Majorityofscreenisdedicatedtotheuploadedphotosaved as a wallpaper image

Shortcuts Home Screen• Screenispopulatedwithupto22customizable

settings divided into two pages• “Hotbuttons”arefullypersonalizedfromnearlyany

controllable MyFord Touch function for fast access to frequently used features

NOTE: Visit the Technology section of eSourceBook and click on MyFord Touch for more information.


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FocusComfort/Convenience2012

SignatureTechnologiescont’d

ACLOSERLOOK:MyFordandMyFordTouchFeatureComparison

Feature MyFord MyFord TouchDual 5-way control pads on the steering wheel ✔ —5-way control pad on the steering wheel — ✔

Instrument cluster LCD screen — 4.2" LCD color screen ✔ ✔

Center stack screen — 4.2" LCD color screen ✔ —Center stack screen — 8" LCD color screen — ✔

Auxiliary audio input jack ✔ —MediaHub—2USBports,SDcardreader, audio/video jacks

— ✔

Favorites control switch — ✔

Gracenote® — ✔

Wi-Fi® capability — ✔

Availability StandardSEL; availableonSE

StandardonTitanium; availableonSEL

IntelligentAccesswithPush-ButtonStart• NewfeaturetoFocusfor2012• Eliminatesfumblingwiththekey—allowing

customers to enter the vehicle with one touch and then start the vehicle without ever getting the key out of their pocket

• SystemsenseswhentheIntelligentAccessKeyisinrange of the door and allows access to the vehicle by touching the inside of any exterior door handle. To lock the doors, press the lock area (black spot) on either front door handle

• IntelligentAccessKeyisprogrammedtoaspecificvehicle and can be kept in a pocket, purse or briefcase

• Trunkorhatchcanbeopened—withoutusingthekey — by depressing the switch located above the license plate when the Intelligent Access Key is in range

• Keyfobincludesaremovablemechanicalkey,allowingaccess to vehicle if the key fob battery is dead

• SmartunlockfeatureisintendedtopreventtheIntelligent Access Key from being locked inside the vehicle

• IfthedoorsarelockedandtheIntelligentAccessKey is sensed inside the passenger compartment or trunk, the doors will be immediately unlocked and the horn will chirp to notify the driver

Starting the Vehicle• OncetheIntelligentAccessKeyissensed,thevehicle

can be started by depressing the brake pedal and pressing the Engine START/STOP button on the instrument panel

• Ifthereissignalinterferenceoralowbatterycondition, place the Intelligent Access Key near the backup location on the steering column and the vehicle can be started

Intelligent3-blinkTurnSignal• 3-blinklanechangeisactivatedwithanupordown

tap of the turn signal stalk — flashes the turn indicator three times and automatically shuts off

Turn Signal Operation• Toactivateaturnsignal,movetheleverupordown

until it stops and then release the lever • Turnsignalwillcancelwhentheturniscompleted• Tomanuallycancelaturnsignal,movetheleverback

to its original position


Focus

FocusComfort/Convenience 2012SYNCTechnology

Key Features• Fullyintegrated,voice-activatedin-vehicle

communications and entertainment system for Bluetooth®(1)-enabled mobile phones(2)

• Voice-activatedhands-freecalling(2) • Voice-activatedcontrolofmostMP3-style

media players• traffic,DirectionsandinformationServices

– Provides simple voice-command access to traffic reports, turn-by-turn driving directions,(3) business listings, sports scores, weather forecasts, horoscopes and news

– Send to SYNC function allows customer to download directions from Google MapsTM(4) or MapQuest®(5) to their phone and have the directions accessed by SYNC once in the vehicle

• 911Assist– Assists occupants in placing a 911 call in certain

vehicle crashes by using a properly paired mobile phone inside the vehicle(6)

• VehicleHealthreport(VHr)– Helps owners monitor the operating condition of

their vehicle– Produces an easy-to-understand report accessible

on syncmyride.comNotE: See the Glossary and Technology section in the Source Book Appendices or on eSourceBook for more information.

SYNC“Push-to-talk”Button• Locatedonthelowerrightportionofthe

steering wheel• Pullingthe“push-to-talk”switchactivatesthe

voice recognition mode of SYNC

SYNC Microphone• SYNCmicrophone,locatedinheadliner,closetothedriver,isdesignedtobetterrecognizevoicecommands

• Microphonenotlocatedinelectrochromicmirror• AllowscustomerstohaveSYNCwithouttheneed

for the electrochromic mirror

MAKETHEPOINT:syncmyride.com

Before your customer leaves the dealership, help them set up their owner account at syncmyride.com. This will help ensure their satisfaction with SYNC, their new vehicle, you and your dealership. Syncmyride.com is the one-stop site for owner informationandsupport,updatesandcustomizations,compatibility information for mobile phones and media players, and easy-to-use videos to help your customer become familiar with all that SYNC can do.

(1) The Bluetooth word mark is a trademark of the Bluetooth SIG, Inc.(2) Driving while distracted can result in loss of vehicle control. Only use SYNC and other devices, even with voice commands, when it’s safe to do so.(3) Traffic alerts and turn-by-turn directions available in select markets. Standard text messaging data rates may apply.(4) Google Maps is a trademark of Google, Inc.(5) MapQuest is a trademark of AOL, Inc.(6) The vehicle electrical system (including the battery), the wireless service provider’s signal and a connected mobile phone all must be available and

operating for 911 Assist to function properly. These systems may become damaged in a crash. The paired mobile phone must be connected to SYNC and the 911 Assist feature enabled for 911 to be dialed.

NotE:Not all SYNC features will be compatible with all mobile phones. Features like ringtone support and audible text messages may not work with certain mobile phones.

FocusComfort/Convenience


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2012Exterior

EasyFuelCaplessFuelFiller• Class-exclusive(1) • Fuelfill-upsareeasierandquickersincethereisno

need for a fuel filler capNotE: See the Glossary and Technology section in the Source Book Appendices or on eSourceBook for more information.

KeylessEntrywithIntegrated Keyhead Transmitter• ReplacesthestandardkeyandseparateRemote

Keyless Entry fob combination with a single integrated keyhead transmitter

• Systemoperatesalldoorlocksandtrunk/hatch• Includesapanicbutton

ENGINEERINGINSIGHT

Integrated Keyhead Transmitter

The integrated keyhead transmitter is designed so customers won’t accidentally open the trunk or activate the panic alarm while inserting or removing the key from the ignition or their pocket. To avoid any confusion or unnecessary repair visits, review these features with your customers:• Lock/unlockfunctionsworkthesameas

traditional Ford key fobs• Toactivatethepanicalarm,pressandholdthe

button for 1.5 seconds or longer• Tousethe“carfinder”feature,pushtheLock

button twice in 3 seconds; horn will chirp and the vehicle turn signals will flash once

For more details on the recommended handling of the integrated keyhead transmitter, refer to the vehicle Owner Guide.

ExteriorTrunk/LiftgateReleaseButton• Locatedjustabovethelicenseplate• Canbeusedtoopenthetrunkorliftgatewitha

simple push of the button• Vehicledoorsmustfirstbeunlockedforthebutton

to work• VehiclesequippedwithIntelligentAccessdonot

need the doors unlocked prior to pushing the button

(1) Class is compact cars.

SeatingFrontSportBucketSeats• Driver6-waymanualadjustment• Passenger4-waymanualadjustment• Adjustableheadrestraints• Seatbackmappocket(s)• Seatbacksaresculptedforimprovedrear-passenger

knee room• Leather-trimmedseatingavailableonSELandTitanium

HeatedFrontSeatCushions• Ensureacomfortableexperienceforthedriverand

front passenger• Fivelevelsettings• 0isoff,1isthelowestheatsettingandsetting5is

the highest• Thumbwheelcontrolslocatedonthefloorconsole



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2012Seating cont’d

Interior

60/40Split-fold-flatRearSeatbacks• Provideachoiceofmaximumpassengerorcargo-

carrying flexibility• Oneseatbackcanbefoldedflattoaccommodate

longer items while still providing a rear seating position for a passenger or both seatbacks can be folded for extra cargo space

• Foraflatloadsurface,foldtheseatbaseforwardand the seatbacks forward

ManualDriverSeatHeightAdjustment• Allowsthedriverseattobeadjustedupordown

with a handle located on the left side of the seat– Pull up on the handle to raise the seat up– Push down on the handle to lower the seat

• Customersmayconfusetheheightadjustmenthandle for the seatback recline; be sure to point out the location of both seat controls

IntegratedInstrumentPanelCenterStack• 4"multifunctionaldisplay• Housesthecontrolsforaudioandclimatecontrols

Tilt/TelescopingSteeringColumn• Providesacomfortabledrivingpositionfordrivers

ofdifferentsizes• Tilt/telescopingsteeringwheelwithavailable

audio and cruise controls

Dual-zoneElectronicAutomatic TemperatureControl• A“set-and-forget”system• Automaticallymaintainsthepreset

temperature settings• Allowsthedriverandfrontpassengertoadjust

individual temperature settings for personal preferences in a range between 60 and 90 degrees Fahrenheit

CenterConsole• 2cupholdersstoragearea• IncludesMediaHubwithUSBconnectorforSYNC-

equipped models, 12-volt auxiliary power outlet and an audio auxiliary input jack

• Rearcupholder/storageareaincludesacoinholder• Rear12-voltauxiliarypoweroutletforrear-seataccess

PassengerComfort• Rear-seatheatducts

ElectrochromicAuto-dimmingRearViewMirror• Automaticallydarkenstherearviewmirrorwhen

an approaching vehicle’s headlamps shine into the vehicle helping to reduce the glare of headlamps reflecting into the driver’s eyes

• IncludedinSELPremiumPackage• IncludedinTitaniumPremiumPackage

AmpleStorage• Frontdoortrimpanelsincludeastowagepocket• Glovecompartmentlidincludesapenholderand

card holder• Overheadconsoleincludessunglassesholder

Autolock/AutounlockCentralPowerDoorLocks• Powerdoorlocks,withautolockandautounlockare

standard on all Focus models• Thepowerdoorlockswitchislocatedonthe

instrument panel center stack, below the LCD screen, and has a yellow indicator light when the doors have been locked

• Autolockwilllockthevehicledoorswhentheignition is in the ON position, all of the doors are closed and the vehicle reaches a speed of 4 mph (7 km/h)

• Autounlockwillunlockallofthevehicledoorsoncethe driver door is opened

MAKETHEPOINT:RearDoorLocks

Customers may notice the 2012 Focus does not have door lock knobs on the interior. When conducting a walkaround, or a test-drive, be sure to show the customer how the rear doors are unlocked and opened from the inside. A single pull of the interior door handle unlocks the door and a second pull on the interior handle opens the door. If autounlock is activated and the driver door is opened, the doors will automatically unlock, making only a single pull of the door handle needed to open the door. The rear doors will not open if the rear-door child safety locks are activated.



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2012InteriorPackages

InteriorProtectionPackage• All-weatherfloormats• Reversiblepremiumcarpetedtrunk/cargoareamat

with water-resistant underside• AvailableonSEandSEL

InteriorStylePackage—TuscanyRed• Black/Redtwo-toneleather-trimmedseatswith

matching door trim inserts and floor console armrest lid

• CoordinatedRedsteeringwheeltrim• Premiumfloormats• Rear-seatarmrest• Rear60/40split-fold-flatseatbacks(SEsedan)• Stainlesssteeldoorsillplates• AvailableonSEL,TitaniumandSESportPackage

InteriorStylePackage—ArcticWhite• ArcticWhite/Blacktwo-toneleather-trimmed

seats with matching door trim inserts and floor console armrest lid

• CoordinatedArcticWhitesteeringwheeltrim• Premiumfloormats• Rear-seatarmrest• Rear60/40split-fold-flatseatbacks• Stainlesssteeldoorsillplates• AvailableonSELandTitanium

WinterPackage• All-weatherfloormats• Heatedexteriormirrors

– With side marker lights (SE)– With security approach lamps (SEL and Titanium)

• Heatedfrontseatcushions• AvailableonSE,SELandTitanium• NotavailableinconjunctionwithInterior

Protection Package

ConveniencePackage• Cruisecontrol• Maplights• Perimeterlighting• IncludedinEquipmentGroups201Aand203AonSE

MyFordandSYNCPackage• MyForddriver-connecttechnology• SYNC• Rearauxiliary12-voltpowerpoint• Single-CDplayerwithMP3capabilityand6speakers• IncludedinEquipmentGroups202Aand203A

on SE

MyFord Touch and Sony®Package• Sonypremium10-speakeraudiosystem

with subwoofer• HDRadioTM

• MyFordTouch• SiriusXMsatelliteradio• IncludedinEquipmentGroups301Aand303A

on SEL

SELPremiumPackage• 6-waypowerdriverseatwithmanuallumbar• Electrochromicauto-dimminginsiderearviewmirror• Leather-trimmedseats• Rain-sensingwindshieldwipers• ReverseSensingSystem• Rear-seatarmrestwithstorage• Wheels–17"paintedaluminum• IncludedinEquipmentGroups302Aand303AonSEL

TitaniumPremiumPackage• 6-waypowerdriverseatwithmanuallumbar• Electrochromicauto-dimminginteriorrearviewmirror• Leather-trimmedseats• Rear-seatarmrestwithstorage• ReverseSensingSystem• Rain-sensingwindshieldwipers• IncludedinEquipmentGroup401AonTitanium



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2012Audio

Single-CD/MP3Player• 80wattsofpeakpower• 4speakers• Auxiliaryaudioinputjacklocatedinglovebox• SpeedCompensatedVolume(SCV)

– Compensates for changing ambient noise levels by adjusting the volume of the radio according to the vehicle’s speed signal

– Allows 7 volume adjustment levels accessible through the menu

• Compression – Allows the audio dynamic range to be compressed – Quieter music is boosted and louder music is

lowered to compensate for ambient noise level– Operates when enabled during CD mode

• Repeat, when enabled in CD mode, continuously plays the selected track until deactivated

• Shuffle plays CD/MP3 tracks in random order• Folderbutton allows access to the MP3 folder• RBDS (Radio Broadcast Data System) function —

for stations that support RBDS capability – allows: – Radio station call letters appear on display– Type of music format appears on display– Search for type of music format– Traffic information broadcasts

• Folder/trackmode – Allows the audio system to play and seek through

disc tracks with or without folder option (available with MP3 discs only)

– Displays track time, track being played and total number of tracks

• Textdisplay(ID3tag,directoryandtrackdisplay)

Sony®(1)PremiumSoundSingle-CD/MP3PlayerIncludes or replaces features of single-CD/MP3 capability plus:• 355wattsofpeakpower• HDRadioTM capability• 10speakersincludingasubwoofer• Occupancy Setting allows one of two vehicle

acoustic settings to be chosen: All or Driver–Occupancymodeoptimizessoundqualityforthe

chosen seating position

ForMoreAudioInformation

• Audioavailability:SeethelatestDealerOrderingGuide• Operatinginformation:SeethevehicleOwnerGuide

(1) Sony is a registered trademark of Sony Corporation.



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2012HDRadioTM

What It Is• NewtoFocusfor2012• HDRadio(1) Technology is local AM and FM stations,

now broadcasting in digital• HDRadiooffersnew,extralocalFMchannels,

crystal-clear sound, more music, news and sports — all subscription-free

• Nearly2,000AMandFMstationsacrossthenationcurrently broadcast with HD Radio Technology

• Visitwww.hdradio.com to learn more

What It Is Not• HDRadioisnotsatelliteor“high-definition”radio• HDRadiosignalsarelocalprogrammingandhave

signal strength limitations

How It Works• HDRadioTechnologyproductsworkthesameway

as conventional radio, with a signal broadcast by a station and received by consumers in a specific area

• However,insteadofsendingoneanalogsignal,HDRadio stations send a bundled signal made up of both analog and digital signals

• Thedigitalsignaliscompressed,andwhenreceivedby an HD Radio receiver, the signal is decoded into as many as three separate channels, each with unique programming, including additional or alternative format music, news, traffic and sports

• Becausethesignalisdigital,soundqualityissignificantly superior to traditional radio, virtually eliminatingbuzzing,staticandpopping

Key Benefits• Customerswillenjoyanenhancedaudioexperience• SomeHDRadioattributesinclude:

– iTunes®(2) tagging capability– Crystal-clear static-free reception– FM broadcast with CD-like quality– AM broadcast quality approaching current FM

broadcast quality– HD2/HD3 channels featuring innovative

content/alternative station programming– Data displayed on-screen such as song, artist,

breaking news, weather alerts, sports scores and much more

– No subscription or additional cost required

iTunes Tagging• NewtoFocusfor2012• iTunestaggingcapabilityisincludedwithHDRadio

functionality on the Sony® audio system• PushingtheTAGbuttonontheMyFordTouch8"LCD

screen while listening to HD Radio allows customers to store song information in the radio memory

• Upto100songscanbetaggedandstored• WhencustomersconnecttheiriPod® to the vehicle,

the tagged music information automatically transfers to the iPod

• iPodstoresthetaggedmusicinaplaylistuntilthecustomers sync their iPod to iTunes

• Taggedplaylistallowscustomerstopreviewand,ifdesired, purchase the music from iTunes

SiriusXMSatelliteRadio• Preactivatedatthefactory• Includes6monthsofSiriusXM service subject to

geographic location(3)

• SiriusXMisaccessedusingexistingradio head controls: – Press the SIRIuSbutton to enter satellite

radio mode– Seek/Scanbuttons are used to change channels

• KeySiriusXMbenefits:– Over 130 channels of the best music, talk, news,

sports and information (65 music channels)– 100 percent commercial-free music– Song/Artist Alert features an alert when a particular

song or artist is playing on another channel– Seamless coverage anywhere in the 48 contiguous

states and Washington, D.C.• Moreinformationisavailableonlineat

www.siriusxm.com or toll-free at (866) 635-2349

Audio/Entertainment

(1) HD Radio is a proprietary trademark of iBiquity Digital Corp.(2) iTunes and iPod are registered trademarks of Apple Inc.

All rights reserved.(3) Subscriptions to all SiriusXM services are sold by SiriusXM after

6-month trial expires. Subscriptions are governed by SiriusXM Customer Agreement; see www.siriusxm.com. SiriusU.S.SatelliteServiceavailableinthe48contiguousU.S.A.andD.C.Sirius,XMandall related marks and logos are trademarks of SiriusXM Radio Inc.

ForMoreAudioInformation

• Audioavailability:SeethelatestDealerOrderingGuide• Operatinginformation:SeethevehicleOwnerGuide



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2012Entertainment/Navigation

Voice-activatedNavigationSystemwithSiriusXMTrafficandSiriusXMTravelLinkServices• NewtoFocusfor2012• Voiceactivationrecognizescertainvoicecommands

to operate the system hands-free• 8"LCDtouchscreen in the center stack operates

navigation and audio functions• Trafficandweatherinformation,fuelpricing,sports

updates and movie listings provided by SiriusXM Travel Link

• Bird’s-eyemap provides a “3D” view of route, landmarks and Points of Interest (POI)

• Destinationselection search methods include: – Street address– Points of Interest (POI) including retail– Freeway entrance/exit search– Previous destination

• RouteGuidance with turn-by-turn voice directions, including:– Street name announcements– Freeway exit, turn and ramp transition lane guidance– Speed limit display on freeways

• SupportsNorthAmericanEnglish,CanadianFrenchand Mexican Spanish

• Helpmenu for basic operation and driving restrictions• Automaticreroutingrecalculatesanewrouteif

a turn is missed• Emergencybutton provides nearest emergency

facility to choose as a destination (hospital or police)• ValetLockoutMode disables operation of the

navigation and audio systems• Addressbook saves the most frequently used

destinations for quick and easy routing

SiriusXMTrafficandSiriusXMTravelLinkServices• 6-monthcomplimentarysubscriptionsubjectto

geographic location and availability included with Navigation system(1)

• Trafficinfo– Provides incident, speed and flow information for80majorcitiesinthecontinentalU.S.

–Updatesevery2.5minutes– View graphical overlay of incidents– Route recalculation based on traffic data

• Weatherinfo– Provides current weather and 5-day forecast

reports that are updated every 5 minutes– Current conditions update every 30 minutes– Region of interest can be defined by customer

• Fuelpricing for over 120,000 gas stations – Search for pricing en route or based on

current location– Displays pricing for regular, midgrade and premium,

when available• Sports updates

– Score summaries and schedules for major sports –Updatesevery5minutes–Customercanpersonalizeforfavoriteteams

• Movielistings for over 4,500 theaters, including times, movie summary and directions to the theater

• Moreinformationisavailableonlineat www.siriusxm.com or toll-free at (866) 635-2349

(1) SiriusXM Satellite Radio, Traffic and Travel Link subscriptions sold separately or as a package after trial expires. SiriusXM Traffic and Travel Link service available in select markets. Subscriptions are governed by SiriusXM Customer Agreement; see www.siriusxm.com. SiriusU.S.SatelliteServiceavailableinthe48contiguousU.S.A.andD.C.Sirius,XMandallrelatedmarksandlogosaretrademarksofSiriusXMRadioInc.

FocusQuality/Reliability/Durability


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2012

Quality/NVH

Key Messages• NVH(Noise,VibrationandHarshness)enhancementshelplowerroadandwindnoise• Easymaintenancewithanewoilchangeintervalupto1yearor10,000miles,awell-designedenginebay

and 100,000-mile spark plug maintenance interval under normal driving conditions• EnvironmentallyfriendlyDuratecenginesmeetmorestringentFederalandCaliforniaemissionsstandards• IntelligentOilLifeMonitortracksoillifeforupto10,000milesbetweenchanges

PowertrainNoise• Sound-absorbingundershield,insteadofplastic,

helps lower interior powertrain noise• Enginebulkheadinsulationmaterialhelpsreduce

powertrain noise

RoadNoise• Bodystructureandchassissuspensionattachment

points are stiff to help reduce noise and vibration from entering the interior

• Specialattentiontobodysealingapplicationhashelped reduce road noise

• Reartrimpanelshaveadditionalsounddeadeningmaterial to help reduce noise

• Allsuspensionbushingshavebeentunedfortheoptimum balance of suspension performance and noise and vibration control

• ElectricPower-AssistedSteering(EPAS)assembly has been integrated into the front subframe to increase stiffness

• Interiorcarpetingislightweightandhasexcellentnoise control properties

• Interiorheadlinerutilizes“openbacking”toallownoiseto pass through and exit the interior more efficiently

Wind Noise• Acousticlaminatedwindshieldandthicksideand

rear window glass help to reduce wind noise• Doorsincludeintegratedwindowframes,calleda

“sashed” design, to help improve window sealing and lower wind noise levels

• Exteriormirrorsareshapedforthemostefficientairflow and include an inner seal to help limit wind noise

• Rear-mountedradioantennahelpsreducewindnoise• Windshieldwipersaremountedbelowtherearedge

of the hood to help reduce air turbulence

SqueakandRattleElimination• Digitalprototypingtoolshelpedengineersensure

tight gaps and precise fits of the interior trim, helping reduce interior noise levels

• Interiormaterialshavebeencarefullychosentobecompatible and not rattle or squeak when assembled

• Instrumentpaneldesignhasahighresonantfrequencyto help reduce powertrain and road vibrations

Environmental• 2.0LDuratecDOHCI-4engineiscertifiedtomeet

Federal Tier 2 Bin 4 emissions standards and qualifiesforCaliforniaUltraLowEmissionVehicle(ULEVII)emissionsstandard

• 2.0LDuratecDOHCI-4PZEVenginemeetstherequirements for a Partial Zero Emissions Vehicle (PZEV) in the California Emissions States (CA, CT, MA, ME, NJ, NY, OR, PA, RI, VT, WA)

FocusQuality/Reliability/Durability


Focus

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2012Reliability

Easy Maintenance• Long-lifeDuratecenginecomponents,such

as the chain-driven dual camshafts, offer outstanding durability

• Sparkplugsareratedfor100,000milesundernormal driving conditions

IntelligentOil-LifeMonitor• Anadvancedsystemthatcalculatestheoilchange

service interval based on actual vehicle use and operating conditions – up to 10,000 miles

• Conditionsthatcouldaccelerateanoilchange interval include towing, short-distance driving, driving in extreme temperatures and use of E85 in Flex Fuel-equipped vehicles

• Asanoilchangeserviceintervalnears,thevehicleinstrument cluster LCD screen will display: –ENGINEOILCHANGEDUEwhen5percentorless

of the oil life remains –OILCHANGEREQUIREDwhen0percentofthe

oil life remains• Ifthevehiclereaches1yearor10,000milessincethe

last oil change service, the instrument cluster LCD screen will display CHANGE ENGINE OIL SOON

• Failuretocomplywithvehicleserviceguidelinescouldresult in voiding the New Vehicle Limited Warranty

NewVehicleLimitedWarranties• 3-year/36,000-mileBumper-to-Bumper;

no deductible• 5-year/unlimited-mileageCorrosionPerforation• 5-year/60,000-milePowertrainLimitedWarranty• RefertothevehicleWarrantyGuideforacomplete

list of all of the parts covered

PowertrainLimitedWarranty• PowertrainLimitedWarrantyforFordvehiclesis

5 years or 60,000 miles, whichever comes first• That’sanadditional2years/24,000milesof

coverage for components such as the engine, transmission and front-wheel-drive parts (refer to the vehicle Warranty Guide for a more comprehensive list of all the parts covered) beyond the vehicle’s 3-year/36,000-mile Bumper-to-Bumper limited warranty

NOTE: See www.motorcraftservice.com for a link to a printable PDF of the Warranty Guide.

24-HourRoadsideAssistance• Toll-freenumber(1-800-241-FORD)operational

24 hours a day, every day• Customerscanrequestservicestochangeaflattire,

jump-start a battery, unlock the vehicle, deliver fuel or tow the vehicle

• Availablefor5yearsor60,000miles,whichever comes first

FocusDesign/Styling


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2012Key Messages

• Availableasa4-doorSedanor5-doorHatchback,the2012Focusoffersatonedandathleticstancethatconveys a sense of motion even while standing still

• The“kinetic”designispartoftheglobalFordDNAanddeliversanexcitingfirstimpression• All-newcockpit-styleinteriorwrapsaroundthedriverandpassengerslikeasecondskin• Premiummaterialsandcarefulcraftsmanshipprovideapremium-classinteriorfeel• Focusofferselevenall-newwheeldesignsacrossthemodellineup• TwoStylePackagesareavailableforcustomerslookingtopersonalizetheirFocus

“Kinetic”ExteriorDesignKeyElements—upFront• Availableasa4-doorSedanand5-doorHatchback• Modern,globalinterpretationofthelarge,three-openingtrapezoidallowergrille

• Smalluppergrilledeliversasportysurroundtotheprominent Ford oval

• Slim,swept-backheadlampdesign• IntegratedroundfrontfoglampsonSE,SEL

and Titanium

KeyElements—AlongtheSide• “Z”bodysideaccentlinesvisuallyconnectthefront

and rear wheel openings • HighbeltlineisdistinctivelyFord,withashapethat

“kicks up” at the rear window• Lowerrockermoldingshapeaddsa“lightness”to

the exterior design• Aggressivewheelarcheshighlightall-new

wheel designs• Fueldoorisseamlesslyintegratedintotherear

quarter panel of 5-door models, cleanly nestled below the curve of the taillight — push-to-open functionality eliminates the finger detent for a smooth, integrated design

KeyElements—AttheRear• Rearfasciaoffersmuscular,light-catchinglinesto

enhance the wide stance and athletic appearance• Body-colorrearspoiler

– Decklid-mounted for certain Sedan models– Roof-mounted for Hatchback models

• Taillampdesignisdistinctivebetweenmodels– Wraparound design offers a sporty appearance

for Sedan models– Sculpted vertical taillamp design offers a premium

appearance for Hatchback models

ExteriorColorsNewfor2012• BlueCandyMetallicwithtintedclearcoat• FrostedGlassMetallic• OxfordWhite• RaceRed• RedCandyMetallicwithtintedclearcoat• SonicBlueMetallic• WhitePlatinumMetallicTri-coat• YellowBlazeMetallicTri-coat

Carryoverfrom2011• Black• IngotSilverMetallic• SterlingGrayMetallic

FocusDesign/Styling


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2012Interior

KeyDesignElements• Cockpitdesignwrapsaroundthedriver• Upperinstrumentpanelisamoldedsoft-touch

design with few visible gaps• Stylishcentralairventsenhancethekineticdesign• Centerstackincludesa4.2"LCDdisplay,and

ergonomically placed controls for the audio and climate control systems

• Instrumentpanellinesflowintothefrontdoortrimpanels, enhancing the cockpit feel

• Boomerang-shapedinteriordoorhandlesenhancethe sense of motion

AmbientInteriorLighting• LEDs(Light-EmittingDiodes)illuminatethefront

footwells, cup holders, front door handles and front door map pockets with a soft, colorful glow

• Colorscanbechangedwiththemood,offeringsevendifferent color choices (red, green, blue, yellow, aqua, purple and white)

• Searchlightfeatureisgreatforfindingasmalliteminthe footwell or door storage pocket — an instrument panel switch illuminates all ambient interior lighting locations in a bright white light

• Doorajarfeaturewarnsapproachingmotorists,pedestrians or cyclists of an open door by the red illumination of the door’s ambient lighting — also notifies vehicle’s occupants that the door is not properly closed

• Welcomeanddeparturelightingfeaturea two-stage sequence, from instrument panel to dome lighting, enhancing the entrance and exit experience

• Controlswitchislocatedintheoverheadconsole– Rotating the control knob past the first

detent activates the lighting and allows for brightness adjustment

– Left control switch allows the user to cycle through the color palette

– Right control switch activates all ambient lighting areas and all dome lamps

InteriorStylePackage—TuscanyRed• Black/Redtwo-toneleather-trimmedseatswith

matching door trim inserts and floor console armrest lid

• CoordinatedRedsteeringwheeltrim• Premiumfloormats• Rearseatarmrest• Rear60/40split-fold-flatseatbacks(SEsedan)• Stainlesssteeldoorsillplates• AvailableonSEL,Titanium,andSEwith

Sport Package

InteriorStylePackage—ArcticWhite• ArcticWhite/Blacktwo-toneleather-trimmed

seats with matching door trim inserts and floor console armrest lid

• CoordinatedArcticWhitesteeringwheeltrim• Premiumfloormats• Rearseatarmrest• Rear60/40split-fold-flatseatbacks• AvailableonSELandTitanium

SESportPackage• Designandstylingfeaturesinclude:

– 16" painted aluminum wheels– Cloth sport seats– Leather-wrapped steering wheel– Piano Black lower grille– Rear decklid spoiler (standard on 5-door)– Metallic interior trim finish (door pulls and HVAC

register surrounds)• Otherperformanceandhandlingfeaturesinclude:

– Four-wheel disc brakes– SelectShift capability added to PowerShift when

equipped with automatic transmission

FocusDesign/Styling


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2012SExterior• Doorhandles—black• Grille

– Lower black–Upperblackwithchrometrim

• Headlamps—quad-beamhalogen• Mirrorcaps—black• Moldings,rocker—black• Wheels—15"steelwithcovers

Interior• Centerconsole• Seats,cloth

– Front buckets with adjustable head restraints – Rear fold-flat with removable head restraints

• Shifterhandle—vinyl• Steeringwheel—vinyl

SEExterior• Beltlinemolding—black• Doorhandles—body-color• Foglamps—roundwithchrometrim• Grille

– Lower black–Upperblackwithchrometrim

• Mirrorcaps—body-color• Moldings,rocker—black• Spoiler,rearliftgate-mounted—body-color(5-door)• Wheels—16"steelwithcovers

Interior• Centerconsolewitharmrest• Floormats—carpeted• Removablepackagetray(5-door)• Seats,clothtwo-tone

– Front buckets with adjustable head restraints – Rear, 60/40 split-fold with fold-flat seatbacks

and removable head restraints• Shifterhandle—vinyl• Steeringwheel—vinylwithredundantaudiocontrols

SELExterior• Beltlinemolding—chrome• Doorhandles—body-color• Foglamps—roundwithchrometrim• Lowergrille—PianoBlack• Mirrorcaps—body-color• Moldings,rocker—black• Spoiler,rearliftgate-mounted—body-color(5-door)• Wheels—16"aluminumInterior• Ambientinteriorlighting• Centerconsolewitharmrest• Console—overhead• Interiortrimfinish—metallic• Floormats—carpeted• Removablepackagetray(5-door)• Seats,cloth


and removable head restraints• Steeringwheel—leather-wrappedwithredundant

audio controls

TitaniumExterior• Beltlinemolding—chrome• Doorhandles—body-color• Enginecover• Foglamps—roundwithglossblackandchrome

trimbezel• Headlamps—blackaccentdetailtreatment• Lowergrille—PianoBlack• Mirrorcaps—body-color• Moldings,rocker—black• Spoiler,rear• Wheels—17"SportpaintedaluminumInterior• Ambientinteriorlighting• Centerconsolewitharmrest• Console—overhead• Interiortrimfinish—metallic• Floormats—carpeted• Removablepackagetray(5-door)• Seats,Sportcloth


and removable head restraints• Shifterhandle—leather-wrapped• Steeringwheel—leather-wrappedwithredundant

audio controls

ModelDistinctions

FocusWheels


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2012StandardWheels

— = Not available.NotE: See the latest Dealer Ordering Guide for wheel availability.

Wheel S SE SEL Titanium

15" Steel with Silver Painted Cover

Standard — — —


— Standard — —

16" Painted Aluminum — — Standard —

17" Sport Painted Aluminum

— — — Standard

FocusWheels


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2012OptionalWheels

Wheel S SE SEL Titanium


— Included with SFE Package

— —

16" Painted Aluminum — Included with SE Sport

Package

— —

16" Machined Face Aluminum with Painted Pockets

— Available with Sport

Package

— —

17" Painted Aluminum — — Included with Premium Package

—

17" Machined Face Aluminum with Painted Pockets

— Available with Sport

Package

— Optional

17" Polished Aluminum — — Optional Optional

18" Painted Aluminum — — — Included in Titanium Handling Package

— = Not available.NotE: See the latest Dealer Ordering Guide for wheel availability.

FocusColor and Trim


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2012ColorandTrimAvailability

Paint Name

Model S SE SE Sport SEL Titanium

Material Cloth Cloth Cloth Cloth/Leather-trimmed

Cloth/Leather-trimmed

ColorCharcoal

BlackCharcoal

BlackMedium Lt. Stone

Charcoal Black

Charcoal Black

Medium Stone

Charcoal Black

Seat Insert

Charcoal Black

Charcoal Black

Medium Lt. Stone

Charcoal Black

Charcoal Black

Medium Lt. Stone

Charcoal Black

Seat Bolster Warm Steel Warm Steel

Medium Dark Stone Metal Gray

Charcoal Black

Medium Lt. Stone

Charcoal Black

Order Code EW EW EL NW

FW/ 2W

FL/ 2L

gW/ 2W

New Blue Candy Metallic with tinted clearcoat(1) Z9 ■ ■ ■ ■

New Frosted Glass p9 ■ ■

New Oxford White YZ ■ ■ ■ ■ ■ ■

New Race Red PQ ■ ■ ■ ■ ■

New Red Candy Metallic with tinted clearcoat(1) RZ ■ ■ ■ ■ ■ ■

New Sonic Blue Metallic SN ■ ■ ■ ■ ■ ■ ■

New White Platinum Metallic Tri-coat(1) ug ■ ■ ■

New Yellow BlazeMetallicTri-coat(1) NQ ■ ■

Black uA ■ ■ ■ ■ ■ ■ ■

Ingot Silver Metallic uX ■ ■ ■ ■ ■ ■ ■

Sterling Gray Metallic uJ ■ ■ ■ ■ ■ ■ ■

(1) Extra-cost option.

FocusColor and Trim Availability/ Interior Trim


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2012

Model

Style/Material

Interior Description

S (Sedan only) Cloth Standard bucket seatsSE Cloth Standard bucket seatsSE Sport Cloth Two-tone sport bucket seatsInterior Style Package

Leather-trimmed

Contrasting leather-trimmed sport bucket seats

SEL Cloth Standard bucket seatsSEL Leather-

trimmedLeather-trimmed sport bucket seats

Titanium Cloth Sport bucket seatsTitanium Leather-

trimmedLeather-trimmed sport bucket seats

Interior Trim

ColorandTrimAvailabilitycont’d

Paint Name

Style SE Sport

InteriorStyle SEL

InteriorStyle Titanium

MaterialLeather-trimmed Leather-trimmed Leather-trimmed

Color Tuscany Red Tuscany Red Arctic White Tuscany Red Arctic WhiteSeat

Insert Charcoal Black Charcoal Black Arctic White Charcoal Black Arctic WhiteSeat

Bolster Red Tuscany Red Charcoal Black Tuscany Red Charcoal BlackOrder Code LW LW KZ LW KZ

New Oxford White YZ ■

New Red Candy Metallic with tinted clearcoat(1) RZ ■ ■

New Sonic Blue Metallic SN ■ ■

New White Platinum Metallic Tri-coat(1) ug ■ ■

Black uA ■ ■ ■ ■ ■

Ingot Silver Metallic uX ■ ■ ■ ■ ■

Sterling Gray Metallic uJ ■ ■ ■ ■ ■

(1) Extra-cost option.

FocusInstrument Cluster


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2012InstrumentCluster

12

3 4 5

12131415161718192021

22

23

24

6

9

10

11

7 8

1. Tachometer 2. Airbag readiness indicator/

warning light 3. Left turn signal indicator 4. MyFord/MyFord Touch

LCD display 5. Right turn signal indicator 6. Speedometer 7. Overdrive cancel and grade assist

indicator light(1)

8. Brake system warning light/parking brake indicator

9. Anti-lock Braking System readiness indicator/warning light

10. AdvanceTrac/Traction Control active indicator light

11. AdvanceTrac/Traction Control OFF indicator light

12. Low tire pressure warning light 13. Charging system warning light 14. Engine coolant

temperature gauge 15. Information/message indicator

16. Fuel filler door location indicator 17. Fuel gauge 18. Fasten safety belt warning light 19. Low fuel warning light 20. Headlamps on indicator 21. High-beam indicator 22. Fog lamps on indicator(1)

23. Check engine warning light 24. Low engine oil pressure

warning light

(1) If equipped.

FocusKey Product Specifications(1)


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2012

(1) Dimensions are in inches unless otherwise specified.

Model 4-door 5-doorWheelbase 104.3 104.3Length 178.5 171.6Height 57.7 57.7Width (with/without mirrors) 80.5/71.8 80.5/71.8 Track (Front/Rear) 61.2/60.4 61.2/60.4Base Curb Weight S 2935 — (approx. lbs.) SE 2960 2948 SEL 3000 2986 Titanium 3055 3043

Front/Rear SeatingSeating Capacity 5 5Head Room (Front/Rear) 38.3/38.0 38.3/37.9 Shoulder Room (Front/Rear) 55.6/53.7 55.6/53.7 Hip Room (Front/Rear) 53.9/52.7 53.9/52.7 Leg Room (Front/Rear) 41.9/33.2 41.9/33.2

Passenger/Luggage/Fuel CapacityPassenger Volume (cu. ft.) 90.7 90.7Luggage Capacity 13.2 23.8 (cu. ft.) (rear seat up) Fuel Tank Capacity (gal.) 12.4 12.4 Total Interior Volume (cu. ft.) 103.9 114.5

EngineEngine Layout Front engine, front-wheel driveEngine Type 2.0L Duratec DOHC Ti-VCT I-4/

2.0L Duratec DOHC Ti-VCT PZEVDisplacement 2.0/122(liters/cu. in.)Horsepower@rpm 160@6500/159@6500Torque(lb.-ft.@rpm)146@4450/146@4500Compression Ratio 12.0:1Bore and Stroke 3.44 x 3.27Fuel System Direct Fuel InjectionFuel Requirement 87 octane (minimum)Exhaust System Single, stainless steel with catalytic converter

EpA-estimatedFuelEconomy2.0L with manual transmission (city/hwy. mpg) 26/362.0L with automatic transmission (city/hwy. mpg) 28/382.0L with SelectShift transmission (city/hwy. mpg) 27/372.0L with automatic transmission and SFE Package 28/40(city/hwy. mpg)

TransmissionsTypes 5-speed manual 6-speed automatic

6-speed SelectShift AutomaticFinal Drive Ratio 3.82:1 (manual transmission)

3.85:1 (1st, 2nd, 5th and 6th gears; auto. transmission) 4.28:1 (3rd, 4th and Reverse; auto. transmission) Ratios

gearratiosGears 1st 2nd 3rd 4th 5th 6th Rev.5-speed man. 3.67 2.14 1.45 1.02 0.81 — 3.726-speed auto. 3.92 2.43 1.44 1.02 0.87 0.70 3.516-speed SelectShift 3.92 2.43 1.44 1.02 0.87 0.70 3.51Auto.

Front SuspensionType Independent MacPherson struts with

Reverse-L lower control arms Springs CoilShock Absorbers Integral strut, gas-charged hydraulicStabilizerBar(dia.) 23.6mm Rear SuspensionType Independent SLA system with one upper and

two lower control arms Springs CoilShock Absorbers Gas-charged hydraulicStabilizerBar(dia.) 19mm SteeringType Rack-and-pinion with electric variable assist

(EPAS)Overall Ratio 14.7:1 Turning Diameter, 36.0 (15", 16", 17" wheels)Curb-to-Curb (ft.) 40.0 (18" wheels)

BrakesStandard Front disc and rear drum with Anti-lock

Braking System (ABS)Optional Four-wheel disc with ABS (standard on SEL,

Titanium, included in SE Sport Package)

Trailer TowingNot recommended

Flat/Neutral TowingEmergency Towing It is recommended that Focus be towed with

a front-wheel lift or with flatbed equipment.Recreational Towing Focus, equipped with either the manual or

automatic transmission, offers indefinite neutral (flat-tow) towing capability up to a maximum recommended speed of 70 mph. Front-wheel dollies or a flatbed trailer may also be used for recreational towing.

Automatic Transmission Neutral Tow Operation

•IgnitionmustbeplacedinONpositionandthen the vehicle transmission placed in the Neutral position

•Thisprocessensuresthetransmissionsynchros and shift drums are in proper placement for neutral towing at the 70 mph maximum recommendation

•IgnitioncanbeplacedinOFFpositionAFTER transmission is placed in Neutral

•Adeadbattery,orplacingthevehicleinNeutral without properly cycling the ignition to the ON position first, limits the neutral tow capability to 35 mph and 50 miles

NOTE: Remind customers the vehicle must be placed in Neutral prior to neutral towing and that the Owner Guide is the best reference for complete neutral towing details.

FocusFord Custom Accessories

Revised August 2011 esourcebook.dealerconnection.comRE&T: 2012 Source Book

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2012

FordCustomAccessoriesAvailablefor2012Focus

Appearance• BodysideGraphics• CustomGraphicsby

Original WrapsTM(1)

• Spoiler—Decklid• Spoiler—Roof

Wheels• WheelLocks• 16"WheelKits—

Machined Aluminum • 17"WheelKits—Painted

Machined Aluminum• 17"WheelKits—

Polished Aluminum

Electronics• KeylessEntryKeypad• ParkingAssistSystems

by EchoMaster®(1)

• RemoteStartSystems

Exterior• BumperProtector—Rear• Deflectors

– Hood– Side Window

• FullVehicleCoversbyCovercraft®(1)

• RemovableRoofRackby Thule®(1)

• RoofRackCarriers by Thule®(1)

– Bike Carrier– Cargo Carrier– Kayak Carrier– Ski Carrier

• SplashGuards—Flat• SplashGuards—Molded

Interior• Ashcup/CoinHolder• Auto-dimmingRear

View Mirror• CargoAreaProtector• CargoMat• CargoNetbyLas-Stik(1)

• DoorSillPlates• FloorMats—All-weather• GearShiftKnob—

Illuminated, by Gaslock®(1)

• GearShiftKnob—Leather

• Soft-sidedCargoOrganizers—Folding

• Soft-sidedCoolerBag

(1) Ford licensed accessory.

SellingFordCustomAccessories• EnrollyourdealershipineCommerceandsell24/7• OfferFordCustomAccessoriestoeverycustomer• Mostnewvehicleownerswanttopersonalizetheirride• AddFordCustomAccessoriesintothedealforjustafewdollarsmore• Usetheonline“Accessorizer”toshowcustomershowtheirvehiclewilllook• OnlyyoucanofferFordCustomAccessoriescoveredbytheFordNewVehicle

Limited Warranty

accessories.ford.com

FocusFord Custom Accessories

46 Revised August 2011esourcebook.dealerconnection.comRE&T: 2012 Source Book

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NewConsumerWebsiteThe Accessories consumer sites have been revamped to make it easier for customers to order Accessories from your dealership.If your dealership is enrolled in eCommerce, customers can order anytime and have the Accessories shipped directly to their home, or for pickup at the dealership.Either way, our website is working for you. It’s free to enroll. Simply go to the enrollment site or call our Program Headquarters. • http://ecommerce.dealerconnection.com

/nextgenecomm• programHeadquarters:1-877-752-9536

Features of the consumer site include:• Onceenrolledinecommerce,youcansell

accessories 24/7• Establishcustomretailpricing• Provideinstalledpricing• Featuredproductinformation

• http://accessories.ford.com• http://accessories.lincoln.com• http://accessories.mercuryvehicles.com

All-newAccessoriesB2BWebsiteThe internal B2B Accessories website is your library for information on Ford Custom Accessories and Ford Licensed Accessories.The Accessories site is now accessed at https://comm.extsp.ford.com/sites/gFAwebBtoB.• Supplierinformation• Reporting• Orderinginformation

All-newCustomAccessoriesConsumerMagazine/CatalogReview the consumer catalogs with your customers to show them the wide variety of Ford Custom Accessories available for their vehicle. The current consumer catalogs are available in limited quantities at the Dealer e-Store (ABT-4360). The latest version highlights F-Series, the best-sellingtruckintheU.S.forthepast34years,andincludesfeaturearticles and Accessories listings with part numbers.

A black-and-white Dealer Pricing Companion version (ABT-4361) of the catalog includes part numbers for the past five model years, along with estimated labor times and pricing.

B2B

Consumer

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