FOAIE DE PARCURS - consiliulconcurentei.ro · international meetings and using efficiently the...

www.competition.ro IUNIE 2004

ROMANIA

CONSILIUL CONCURENÞEICOMPETITION COUNCIL

FOAIE DE PARCURSpentru promovarea culturii concurenþei

ROAD MAPFor competition advocacy

FOAIE DE PARCURSpentru promovarea culturii concurenþei

ROAD MAPFor competition advocacy

CONSILIUL CONCURENÞEICOMPETITION COUNCIL

www.competition.ro IUNIE 2004

Introducere

Semnificaþiaculturii concurenþei

1.1. Competition advocacyDefiniþie

1.2. Consideraþii generale cuprivire la semnificaþia promovãriiculturii concurenþei, în contextulcompetiþiei economice pentrupieþe

1.3. Obiective

1.4. Necesitatea promovãriiculturii concurenþei înRomânia

Activitãþilespecifice promovãrii culturiiconcurenþei

2.1. Activitatea de promovarea culturii concurenþei în relaþiacu Guvernul

a. Crearea ºi instituþionalizareaunui sistem de consultãri exante ºi asigurarea funcþionalitãþiiacestuia pe o bazã permanentã

b. Participarea la elaborarea, decãtre Guvern, a legislaþiei vizândreforma ºi integrarea economicã

c. Participarea la acþiunilevizând privatizarea ºi efectelesale economice

Capitolul 1.

Capitolul 2.

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Introduction

Competition culturesignificance

1.1. Competition advocacyDefinition

1.2. General aspects regardingthe significance of thecompetition advocacy, in thecontext of economic competitionfor markets

1.3. Objectives

1.4. The necessity to promotethe competition in Romania

Activities specific ofcompetition advocacy

2.1. The activity of competitionadvocacy in relation with theGovernment

a. Establishing andinstitutionalizing a system of exante consultations and ensuringits functionality on a permanentbase

b. Participation at theelaboration by the Governmentof the legislation concerningeconomic integration and reform

c. Participation to actionsconcerning privatization and itseconomic effects

Chapter 1.

Chapter 2.

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Cuprins Summary

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d. Implicarea ConsiliuluiConcurenþei în activitateaguvernamentalã, în calitate deobservator de drept, prinreprezentanþii sãi împuterniciþispecial în acest scop

e. Participarea reprezentanþilorConsiliului Concurenþei lareuniuni internaþionale ºivalorificarea rezultatelor încadrul grupurilorinterministeriale de lucru peprobleme de concurenþã ºiajutor de stat

2.2. Activitatea de advocacy înrelaþia cu autoritãþile dereglementare sectorialã

2.3. Activitãþi de promovare aculturii concurenþei în relaþiile cusectorul privat

2.4. Activitatea de promovare aculturii concurenþei în relaþiile cupersonalul ConsiliuluiConcurenþei

a. Organizarea de întâlniriperiodice ale experþilorautoritãþii, pentru dezbateri intraºi interdepartamentale

b. Organizarea de întâlniri aleexperþilor ConsiliuluiConcurenþei cu membriiconducerii instituþiei, respectivcu omologii lor din autoritãþilede reglementare sectorialã ºi dincadrul organismelorguvernamentale interesate

c. Organizarea de mese rotundecu invitarea unor specialiºti dindomeniu

d. The Competition Council'sinvolvement in the governmentalactivity, as habilitated observer,through its concernedrepresentatives, especiallyentrusted in this scope

e. Participation of CompetitionCouncil's representatives tointernational meetings and usingefficiently the results withininter-ministerial groups oncompetition and state aid issues

2.2. “Advocacy“ activity inrelation with regulatoryauthorities of different sectors

2.3. Competition advocacyactivities in relation with theprivate sector

2.4. The advocacy activity of thecompetition culture in relationswith the personnel of theCompetition Council

a. Organizing periodicalmeetings of the CompetitionCouncil experts, for inter andintra-department debates

b. Organizing meetings of theCompetition Council expertswith the members of the CouncilManagement Board, respectivelywith their homologues from thesector regulatory authorities andfrom the interestedgovernmental institutions

c. Organizing round-tables withspecialists in competition field

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Cuprins Summary

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Capitolul 3.

Capitolul 4.

Cãile deîmbunãtãþire a activitãþii dedezvoltare ºi diseminare aculturii concurenþei

3.1. Abordarea pro-activã aactivitãþii de promovare a culturiiconcurenþei, prin perfecþionareapermanentã a activitãþii de relaþiipublice

3.2. Asigurarea transparenþeibazei de date a ConsiliuluiConcurenþei

3.3. Relaþiile cu mass-media

3.4. Promovarea diseminãriiculturii concurenþei în relaþiile cualte organisme guvernamentalesau neguvernamentale

3.5. Promovarea culturiiconcurenþei poate fi realizatã ºiprin iniþiative proprii aleConsiliului Concurenþei, înrelaþiile directe cu agenþiieconomici, precum ºi în relaþiilecu organismeleneguvernamentale

3.6. Promovarea culturiiconcurenþei în structuraConsiliului

Promovarea culturiiconcurenþei ºi activitatea derelaþii internaþionale a ConsiliuluiConcurenþei

Chapter 3.

Chapter 4.

Ways to improve theactivities for developing anddisseminating the competitionculture

3.1. Pro-active approach of theadvocacy activity of thecompetition culture, byimproving permanently thepublic relations activity

3.2. Ensuring the transparencyof the database of theCompetition Council

3.3. Relations with mass media

3.4. Promoting competitionadvocacy in the relations withother governmental or non-governmental bodies

3.5. The Competition Cultureadvocacy can be achieved alsoby self-initiatives of theCompetition Council, in directrelation with the economicoperators, as well as in relationwith the non-governmentalorganizations

3.6. Competition cultureadvocacy within the CompetitionCouncil structure

Competition cultureadvocacy and the internationalrelations activity of theCompetition Council

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Cuprins Summary

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FOAIE DE PARCURS pentru promovarea culturii concurenþeiROAD MAP for competition advocacy

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Introducere

C o n s t i t u þ i a R o m â n i e iconsfinþeºte la articolul 135faptul cã „economia Românieieste economie de piaþã, bazatãpe libera iniþiativã ºi concurenþã”.

Pornind de la aceastã prevederecuprinsã în Legea fundamentalã, pentru a face faþã cu succesg loba l izãr i i economie i º iin tegrãr i i în p ia þa un icãeuropeanã, pentru a rãspundeexigenþelor impuse de calitateade viitor stat membru al UniuniiEuropene, este nevoie de ocunoaºtere aprofundatã aregu l i l o r de concuren þã ,cunoaºtere care poate fidobânditã prin promovareaactivã a culturii concurenþei.Pentru real izarea acestuideziderat un rol important revineautoritãþii naþionale în domeniu,r e s p e c t i v C o n s i l i u l u iConcurenþei.

În acest context, implementareal e g i i c o n c u r e n þ e i º i ar e g l e m e n t ã r i l o r p r i v i n dacordarea ajutorului de stat,pentru a menþine, proteja ºistimula un mediu concurenþialnormal, pentru promovareaintereselor consumatorilor ºi, nu

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Introduction

The Constitution of Romaniastates in art. 135 that “Romania'seconomy is a free marketeconomy, based on freeenterprise and competition”.

Starting from this provision of theFundamental Law, in order tosuccessfully cope with theeconomic globalisation andintegration within the SingleEuropean Market, for meetingthe exigencies imposed by thequality of future Member State ofEuropean Union, it is required athorough knowledge of thecompetition rules, knowledgethat can be achieved by anactive competition advocacy. Inachieving this goal, the nationalauthority in the field has ani m p o r t a n t r o l e , i . g . t h eCompetition Council.

I n t h i s c o n t e x t , t h ei m p l e m e n t a t i o n o f t h ec o m p e t i t i o n l a w a n d o fregulations regarding the stateaids granting, in order tomaintain, protect and stimulate an o r m a l c o m p e t i t i v eenvironment, to promote the


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în ultimul rând, pentru a asigurastabilitatea ºi prosperitateaeconomie i î n ansamb lu ,r e p r e z i n t ã o b i e c t i v e º iconcomitent, provocãri majorepe care Consiliul Concurenþei ºile-a asumat, astfel încâtprocesul negocierilor în curspentru Capitolul 6 – politica îndomeniul concurenþei sã poatãavansa fãrã dificultãþi.

Diseminarea culturii concurenþeiare un rol important în creareacl imatului necesar pentrue v i t a r e a d i s t o r s i o n ã r i iconcurenþei pe plan naþional. Dealtfel, cu cât existã o concurenþãmai mare pe plan intern cu atâtcompaniile româneºti devin maip u t e r n i c e î n c o m p e t i þ i ainternaþionalã.

Concomitent, respectarea strictãa regulilor privind acordareaajutoarelor de stat rãspundec e r i n þ e l o r i m p u s e d epromovarea intereselor uneilargi categorii de consumatori,prin evitarea tratamentuluidiscriminatoriu ºi a favorizãriiunor beneficiari fãrã a respectaregul i le in ternaþ ionale º ieuropene în materie.

Cultivarea, cunoaºterea ºirespectarea strictã a regulilor de

consumers' interests and, toensure economic stability andprosperity, represent objectivesand, in the same time, majorchallenges committed by theCompetition Council, thus, theon-going negotiation process forChapter 6 – Policy in the field ofcompetition to further progresswithout difficulties.

T h e d i s s e m i n a t i o n o fcompetition culture has animportant role in creating thenecessary environment foravoid ing the compet i t iondistortion on national level. Inthis manner, intense the nationalcompeti t ion is, the morep o w e r f u l t h e R o m a n i a ncompanies shall become in theinternational competition.

In the same time, the strictobservance of rules regardingthe state aid granting meets thedemands imposed by thepromotion the interests ofv a r i o u s c a t e g o r i e s o fconsumers, by avoiding unequaltreatment and preference forsome beneficiaries withoutcomplying with international andEuropean rules in this field.

The awareness, knowledge andstr ic t observance of the


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concurenþã ºi a celor vizândacordarea ajutoarelor de statcreazã un mediu de afaceritransparent ºi predictibil, piaþaromâneascã devenind astfel maiatractivã pentru investitori.

Obiectivul integrãriii europene aRomâniei este condiþionat dereguli ºi practici europene îndomen iu l concuren þe i º iajutorului de stat, care sãfuncþioneze chiar înainte deaderarea propriu-zisã ca unsuport esenþial pentru statuareaeconomiei de piaþã funþionale ºiviabile.

Iatã de ce Consiliul Concurenþeia considerat oportunã adoptareaacestui document referitor lacultura concurenþei. În acelaºiscop, au fost întreprinse o seriede acþiuni concrete privinddescifrarea ºi înþelegerea unoraspecte relevante de ordinconceptual.

Promovarea culturii concurenþeinu este neapãrat un demersoriginal, românesc, ci reprezintão activitate pentru care toateautoritãþile de concurenþã ºi-auconcentrat eforturile. Experienþainternaþionalã a demonstrat cã întimp, prin promovarea culturii

competition rules and of thosereferring to state aid grantingcreate a transparent andp r e d i c t a b l e b u s i n e s senvironment, the Romanianmarket becoming thus moreattractive for investors.

Romania's integration objectiveis conditioned by European rulesand practices in the competitionand state aid field, that mustfunction even before theaccession itself as an essentialsupport for a viable andfunctional market economy.

Therefore, the CompetitionCouncil considers appropriatethe adoption of this documentregarding the competit ionculture. For the same purpose,there were undertaken a numberof concrete actions regarding theinterpretation and the under-standing of certain relevantaspects of conceptual nature.

The competition advocacy is notnecessa r i l y an o r i g i na l ,Romanian action, but representsan act iv i ty on which al lcompetition authorities werefocused. The internationalexperience demonstrated intime that, by promoting the


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concurenþei, eforturile financiaresunt mai scãzute, decât dacãautoritãþile se rezumã strict lasancþionarea încãlcãrii legilordin sfera acestui domeniu.

d e f i n e º t ecapacitatea autoritãþii implicateº i autor izate de a ofer iconsultanþã, de a influenþa ºi dea participa la elaborarea ºiimp lementarea po l i t i c i l o reconomice ale Guvernului,dest inate unei mai bunepromovãri a structurilor ºicomportamente lor concurenþiale ale firmelor, precum ºiridicãri i performanþelor ºicompetitivitãþii acestora pepiaþã. Crearea unei baze largi desusþinere în cadrul societãþiicivile a politicii concurenþei este,de asemenea, o componentã aculturii concurenþei.

Înþelegerea ºi apreciereaa d e c v a t ã a a v a n t a j e l o reconomiei concurenþiale esteimportantã mai ales pentru þãrileaflate în dezvoltare ºi tranziþie.

P r o m o v a r e a c u l t u r i ic o n c u r e n þ e i

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Capitolul 1. Semnificaþiaculturii concurenþei

1.1. Competition advocacy -Definiþie

competition culture, the financialefforts are lower, unless theauthorities are focused strictlyon sanctioning the infringementsof the law in this field.

defines the capacity of authorityinvolved and authorised inp rov id ing ass is tance , ininfluencing and participating atdrafting and enforcing theG o v e r n m e n t a l e c o n o m i cpolicies, designated to a betterpromotion of structures andcompet i t ion behaviour ofcompanies, and to increase theirperformances and competitiveness on the market. Thecreation of a large support baseof the competition policy withinthe civil society is also acomponent of the competitionculture.

The adequate understandingand careful consideration of thecompetition economy advantages is important especially fordeveloping countr ies andcountries in transition.

The competition advocacy

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Chapter 1. Competitionculture significance

1.1. Competition advocacyDefinition

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Un obiectiv esenþial al funcþiei de„promovare” î l reprezintãdefinirea riguroasã a politicilorconcuren þe i º i e f i c ien þe ieconomice, astfel încât factoriiguvernamentali de decizie sãacþ ioneze in consec in þã .Legislaþia concurenþei esteataºatã paletei de politici ºicomportamente economice carepot afecta competiþia pe pieþelelocale ºi / sau naþionale.Reglementarea unilateralã decãtre o þarã a monopolurilorn a t u r a l e , a c o m e r þ u l u iinternaþional, a investiþiilorstrãine directe, a drepturilor deproprietate intelectualã, apieþelor financiare ºi a politicilorde privatizare poate consolidasau împiedica eficacitatea legiiconcurenþei.

Experienþele internaþionalerefer i toare la crearea ºipromovarea culturii concurenþeise rezumã la douã direcþiiprincipale: aplicarea regulilor deconcurenþã ºi promovareapracticã a concurenþei.

1.2. Consideraþii generale cuprivire la semnificaþia

promovãrii culturiiconcurenþei, în contextulcompetiþiei economice

pentru pieþe

An essential objective of the“ p r o m o t i o n ” f u n c t i o n i srepresented by the rigorousdefinition of the competitionpolicies and of the economice f f i c i e n c y, s o t h a t t h eGovernmental decision factorscould act in consequence. Thecompeti t ion legislat ion isattached to economic policiesand behaviors that may affectthe competition on local and/ornational markets. The one-sidedregulation by a country of then a t u r a l m o n o p o l i e s ,international trade, direct foreigninvestments, rights of intellectualproperty, financial markets andprivatization policies mayconsolidate or impede theefficiency of the competition law.

The international aspectsconcerning the creation andpromotion of the competitionculture are summarized on twomain directions: to implementthe competition rules and topromote competition in practice.

1.2. General aspectsregarding the significance ofthe competition advocacy, in

the context of economiccompetition for markets


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Ambele domenii de activitateprezintã o importanþã sensibilegalã în eforturile de creare ºic o n s o l i d a r e a c u l t u r i iconcurenþei.

Pentru a promova culturaconcurenþei, autoritatea deconcurenþã este necesar sã

decâtcele destinate aplicãrii regulilorde concurenþã. Un astfel demijloc îl reprezintã sprijinulacordat consumatorilor ºi aautoritãþilor centrale ºi localepentru a înþelege avantajele ºibeneficiile creãrii menþinerii ºif u n c þ i o n ã r i i u n u i m e d i ueconomic concurenþial normal.

Pentru crearea ºi menþinereaunui astfel de mediu nu estesu f i c ien tã impunerea desancþiuni pe linia aplicãriilegislaþiei concurenþei, ci estenevoie de

, care sãconducã la eliminarea actelornormative ºi a faptelor cu impactanticoncurenþial.

al promovãriicu l tu r i i concurenþe i es teconcret izat în „protecþ ia,

utilizeze alte mijloace

conºtientizarearolului pro-activ al autoritãþiide concurenþã

Efectul aºteptat

1.3 biective. O

Both activity fields have almostthe same importance in theire f fo r t s fo r c rea t ing andstrengthening the competitionculture.

In order to promote thecompetition, the competitionauthority should

than thosedes igna ted fo r app l y i ngcompe t i t i on ru les . Suchinstrument is represented by thesupport given to consumers andcentral and local authorities inorder to understand theadvantages and the benefits forcreating, maintaining andfunctioning of a normal competitive economic environment.

For creating and maintainingsuch an environment it is notenough to impose sanctionswhen applying the competitionlegislations, but to be

whichmust lead to the elimination ofnormative acts and deeds withanti-competitive impact.

o fcompet i t ion advocacy ismaterialized in “protecting,

use otherinst ruments

aware ofthe pro-active role of thecompetition authority

The expected effect

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1.3. Objectives


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menþ inerea ºi st imulareacompetiþiei ºi a unui mediuconcurenþial normal, în vedereap r o m o v ã r i i i n t e r e s e l o rc o n s u m a t o r i l o r ” ,

naºterii unors i tuaþ i i ant iconcurenþ ia le,precum:

facil i tarea apariþ iei unorînþelegeri privind fixareapreþurilor;extinderea unor reglementãrieconomice pentru sectoareleconsiderate „monopolur in a t u r a l e ” , c u m a r f itelecomunicaþiile, energia,etc;transformarea monopolurilorpublice în monopoluri private;limitarea noilor intrãri pe piaþãºi a concurenþei la import;a c o r d a r e a d e d r e p t u r iexclusive agenþilor economicipentru o perioadã îndelungatã;acordarea unor ajutoare destat orientate spre anumitecompanii fãrã îndeplinireacriteriilor de compatibilizare.

În cazul în care asemeneasituaþii nu pot fi evitate, ConsiliulC o n c u r e n þ e i d e þ i n emecanismele prin care acesteapot fi supuse unor exigenþesporite de evidenþã, raportare,transparenþã ºi dezbaterepublicã. Promovarea, de cãtreautoritatea de concurenþã, a

p r i npreîntâmpinarea

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maintaining and stimulatingcompetition and a normal,competitive environment, with av iew towards p romo t i ngconsumers' interests”,

the generation ofc e r t a i n a n t i c o m p e t i t i v epractices, such as:- the generation of some

agreements regarding pricefixing;

- extending some economicr e g u l a t i o n s t o s e c t o r sc o n s i d e r e d “ n a t u r a lm o n o p o l i e s ” , s u c h a stelecommunication, energy,etc.;

- converting public monopoliesinto private monopolies;

- limiting the new market entriesand the competition to import;

- entrusting exclusive rights tofirms for a long period;

- granting state aids orientedtowards certain companiesw i t h o u t m e e t i n g t h ecompatibility criteria.

When such practices can not beavoided, the Competi t ionCouncil has the necessarymechanisms through whichthese can be subject toi n c r e a s i n g r e q u e s t s f o rm o n i t o r i n g , r e p o r t i n g ,t ransparency and pub l i cdebate. The promotion of

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politicilor alternative

factorii importanþi carei m p u n

asigurãc ã o b i e c t i v e l e p o l i t i c i ig u v e r n a m e n t a l e n udistorsioneazã mediul deafaceri.

Autoritatea de concurenþã esteinves t i tã cu a t r ibu þ i i departicipare la avizarea politiciloreconomice guvernamentale ºid e r e g l e m e n t a r e c a r einfluenþeazã concurenþa.

Având rol de promovare aconcurenþei, Consiliul poatecontracara sau, cel puþin,minimiza efectele adverse alecomportamentului prin care seurmãreºte obþinerea de profit peorice cale.

Printre, c u n e c e s i t a t e ,

consolidarea unei culturi aconcurenþei se numãrã:

Asigurarea aplicãrii cu o maimare eficacitate a regulilor deconcurenþã, prin creºtereavizibil i tãþi i autoritãþi i dindomeniu;respectarea legii concurenþeiºi a celei privind acordareaajutoarelor de stat;

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1.4. Necesitatea promovãriiculturii concurenþei în

România

alternative policies by thecompetition authority, ensuresthat the governmental policyobjectives do not distort thebusiness environment.

The competition authority isentrusted with attributionsregarding the approval ofgovernmental economic policiesand regulating policies, whichinfluence the competition.

Having the role of promoting thecompetition, the CompetitionCouncil may countervail or, atleast, minimize the adverseeffects of the profit maximizingby means of a non-competitivebehavior.

Among the important factors,which imperatively impose theconsolidation of the competitionadvocacy, are the following:

- ensuring a more efficientenforcement of the competitionrules, by increasing thec o m p e t i t i o n a u t h o r i t y ' svisibility;

- observing the competition lawand state aid law;

1.4. The necessity to promotethe competition in

Romania


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realizarea transparenþei prininformarea permanentã apublicului;încheierea de parteneriate cui n s t i t u þ i i º i o r g a n i z a þ i ireprezentative ale mediului deafaceri din domeniul cercetãriiacademice ºi universitare dinþarã ºi strãinatate;monitorizarea ºi influenþareapol i t ic i i economice pr inactivitatea de consultanþã;selectarea, evaluarea ºipromovarea criteriilor care nufac din ajutorul de stat unelement de distorsionare aconcurenþei.

Obiectivele promovãrii culturiiconcurenþei sunt de naturãcomplexã ºi de o importanþãesenþialã pentru dezvoltareaune i econom i i de p ia þãfunþionale în România.

Consiliul Concurenþei abordezãcu prioritate principalele activitãþicare vizeazã promovarea culturiiconcurenþei, respectiv:

Capitolul 2. Activitãþilespecifice promovãriiculturii concurenþei

- ensuring the transparency bypermanently informing thepublic;

- signing partnerships withinstitutions and representativeorganizations f businessenvironment, of academic anduniversity research from ourcountry and abroad;

- monitoring and influencing thee c o n o m i c p o l i c y b yconsultancy activity;

- selecting, assessing andpromoting criteria that do notmake the state aid an elementof competition distortion;

T h e o b j e c t i v e s o f t h ecompetition advocacy are ofcomplex nature and have anessent ia l impor tance fordeveloping in Romania afunctional market economy.

The Compet i t ion Counci lapproaches mainly activitiesf o c u s e d o n c o m p e t i t i o nadvocacy, respectively:

Chapter 2. Activitiesspecific of competition

advocacy


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2.1. Activitatea depromovare a culturii concurenþei în relaþia cu Guvernul

a. Crearea ºi instituþional izarea unui s istem deconsultãri ex-ante ºi asigurarea funcþionalitãþii acestuiape o bazã permanentã

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Aceasta are la bazã un setcoerent de acþiuni, dupã cumurmeazã:

o reprezintãLegea nr. 184/2004 privinda p r o b a r e a O U G n r.121/2003 pentru modificareaº i c o m p l e t a r e a L e g i iconcurenþei nr. 21/1996,precum ºi Legea nr. 603/2003pen t ru mod i f i ca rea º icomp le ta rea Leg i i n r.143/1999 privind ajutorul destat.

existenþei unuiasemenea sistem este datãde obligativitatea evaluãriipermanente a impactuluireg lementãr i lo r asupramed iu lu i concu ren þ i a l .Realizarea acestui obiectivsolicitã între altele creareau n u i g r u p d e l u c r uinterministerial pe problemede politicã a concurenþei ºiactivizarea grupului de lucruinterministerial instituit îndomeniul ajutorului de stat

o

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Baza legalã

Motivaþia

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2.1. The activity ofcompetition advocacy in

relation with the Government

a. E s t a b l i s h i n g a n dinstitutionalizing a system ofex ante consultations andensuring its functionality on apermanent base

This activity is based oncoherent actions, as follows:

is represented by the Law no.184/2004 regarding thea p p r o v a l o f G E O n o .121/2003 for amending andcompleting the Law onCompetition no. 21/1996 aswell as the Law no. 603/2003for amending and completingthe Law no. 143/1999 onStateAid.

of such asystem is given by theobligation of a permanentevaluation of the regulationsimpact over the competitivee n v i r o n m e n t . T h eachievement of this objectiverequires among others toestablish an inter-ministerialgroup on competition policyand to reactivate the inter-ministerial group on state aid.

o

o

The legal basis

The purpose

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C o l a b o r a r e a s t r a n s ã c uorganismele guvernamentale(ministere, agenþii etc.), îi vapermite Consiliului Concurenþeisã asigure funcþionalitateasistemului, printr-o serie deprograme convergente cumenirea sa legalã. O asemeneaabordare presupune un demersbiunivoc: pe de o parte estevorba de consultarea, de cãtreCons i l iu l Concurenþe i , amin is tere lor º i agenþ i i lo rimplicate, în toate situaþiile încare sunt necesare investigaþii înd o m e n i u l s p e c i f i c d ecompetenþã; pe de altã parte, secere ºi informarea ºi prezentareaprealabilã a unor puncte devedere din partea autoritãþiinaþionale de concurenþã, cãtreministerele ini þ iatoare deproiecte de acte normative ,evitându-se astfel adoptarea dereglementãri care cuprindprevederi anticoncurenþiale.

Practica a dovedit cã prevenireaadoptãrii unor reglementãric o n þ i n â n d p r e v e d e r ia n t i c o n c u r e n þ i a l e e s t e

Cucât procesul consultativ esteangajat mai devreme înelaborarea legislaþiei cu atâtmai eficientã va fi reflectarear e g u l i l o r s p e c i f i c econcurenþei in conþinutulacestora.

The close collaboration with thegovernmental bodies (ministries,agencies etc.) will allow theCompetition Council to ensurethe system functionality, througha number of programs related toits legal vocation. Such anapproach presumes a bi-univocal action: on one hand, itconcerns the consultation ofconcerned ministr ies andagencies by the CompetitionCounc i l i n cases whereinvestigations in the specific fieldof competence are needed; onthe other hand, it is also requiredthe information and priorpresentation of the competitionauthority's points of view toministries initiators of normativeacts, avoiding thus the adoptionof regulat ions containinganticompetitive provisions.

The practice proved that theprevention of the adoption ofr e g u l a t i o n s c o n t a i n i n ganticompetitive provisions is

Thesooner the consultancyprocess is engaged inelaborating the legislation, themore efficient the competitionrules will be highlighted withinthose normative acts.


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preferabilã eforturilor ulterioareuneori extrem de dãunãtoare ºicostisitoare - de eliminare aefectelor aplicãrii acestora.

În raporturile sale cu Guvernul,Consiliul Concurenþei esteabilitat, pe de o parte, sãpropunã revizuirea ºi abrogareaactelor normative cu conþinuts a u p o s i b i l e e f e c t eanticoncurenþiale, iar pe de altãparte, sã transmitã propuneri demodificare/completare a unorasemenea reglementãri sau deadoptare a unor reglementãripro-concurenþiale.

Autoritatea de concurenþãtrebuie sã fie implicatã încã dinfaza de elaborare a propunerilorde proiecte legislative cuprecãdere în promovarea acelorcategorii de acte normative cuimpact potenþial negativ asupraconcurenþei.

În aceastã categorie de activitãþise înscrie, pe de o parte,p a r t i c i p a r e a C o n s i l i u l u iConcurenþei la analiza actelornormative iniþiate de Guvern, iar

b. Participarea la elaborarea,de cãtre Guvern, a legislaþieivizând reforma ºi integrareaeconomicã

preferable to ulterior effortssometime extremely harmful andexpensive to eliminate theeffects of their implementation.

As regards its relations with theGovernment, the CompetitionCouncil is qualified, on one handto propose the revision and therepealing of normative acts thatcontain or may have possibleanticompetitive effects, and onthe other hand, to submitproposa ls for modi fy ing /completing such regulations orto adopt certain pro-competitiveregulations.

The competition authority mustbe invo lved, even whenelaborat ing proposals oflegislative drafts, especiallyw h e n p r o m o t i n g t h o s enormative acts with potentiallynegative impact on competition.

In this category is included, onone hand, the CompetitionCounci l 's part ic ipat ion toanalyze the normative actsinitiated by the Government, and

b. Participation at the elaboration by the Government ofthe legislation concerningeconomic integration andreform

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pe de altã parte este vorba deiniþierea de modificãri, prinident i f icarea, din propr ieiniþiativã, a problemelor potenþialanticoncurenþiale, cuprinse înactele normative ºi aducereaa c e s t o r a l a c u n o º t i i n t aG u v e r n u l u i , î n s o þ i t e d epropunerile legate de corecþiilenecesare.

Problemele generate de olegislaþie având reale saup o t e n þ i a l e c o m p o n e n t ea n t i c o n c u r e n þ i a l e s u n tidentificate de cãtre ConsiliulConcurenþe i în contextu lactivitãþilor proprii de aplicare ºimon i t o r i za re a regu l i l o rc o m p e t i þ i e i , d a r º i p r i nvalorificarea plângerilor sausesizãrilor primite.

Autoritatea de concurenþã îºiafirmã disponibilitatea de a luaparte, prin reprezentanþii sãiîmputerniciþi în acest sens, laac t i v i t ã þ i l e o rgan i sme lo rlegislative ºi administrativexecutive ale statului.

Intervenþia ºi rolul practic alConsiliului Concurenþei în acestdomeniu sunt necesare pentru a

c. Participarea la acþiunilevizând privatizarea ºi efectelesale economice

on the other hand when initiatingamendments, by identifying, exo f f i c i o , t h e p o t e n t i a la n t i c o m p e t i t i v e i s s u e s ,contained in administrative actsand communicate them to theGovernment, along with theproposals related to thenecessary adjustments.

The problems generated by alegislation having real orpo ten t ia l an t i compet i t i vecomponents are identified by theCompetition Council in thecontext of its own activities forimplementing and monitoringthe competition rules, and alsoby using efficiently the receivedcomplaints or intimations.

The competition authority statesits availability to take part, by itsempowered representatives, atactivities of the legislative andexecutive administrative Statebodies.

The intervention and thepractical role of the CompetitionCounci l in this f ield are

c. Participation to actionsconcerning privatization andits economic effects


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împ ied i ca t rans fo rmareamonopolur i lo r pub l ice înmonopoluri private, atât în fazaa n t e r i o a r ã t r a n s f e r u l u iproprietãþii, cât ºi în fazapostprivatizare. De aceeaintenþiile de cumpãrare deacþiuni se notificã ConsiliuluiConcurenþei, care la rândul sãuse exprimã asupra risculuidobândirii unei poziþii dominantepe piaþã. De asemenea, întrucâtunele privatizãri pot determinamãsuri ce constituie ajutoare destat, acestea trebuie supuseevaluãrii ºi autorizãrii de cãtreConsiliul Concurenþei.

În calitatea sa de autoritateadmin is t ra t ivã autonomã,Consiliul Concurenþei trebuie sãfie implicat direct în activitateade decizie a Guvernului, prinemiterea ºi susþinerea unorpuncte de vedere proprii, asuprainiþiativelor executive cu impactdirect sau indirect în domeniulconcurenþial.

d. Implicarea ConsiliuluiConcurenþei în activitateaguvernamentalã, în calitate deobservator de drept, prinreprezentanþii sãi împuterniciþi special în acest scop

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necessary to ensure theimplementation of competitionrules by actions in the previousstage as well as in post-privatization stage. Therefore,the intentions for buying stocksare notified to the CompetitionCouncil, which gives an opinionregarding the risk of reaching adominant position on market. Aswell, due to the fact that someprivatizations may determinemeasures that constitute stateaids, those must be assesseda n d a u t h o r i z e d b y t h eCompetition Council.

By its quality of autonomousadministrative authority, theCompetition Council must bed i rec t l y i nvo l ved in theGovernmenta l dec is iona lac t i v i t y, by i ssu ing andsustaining its own points of view,on executive initiatives withdirect or indirect impact on thecompetition field.

d. The Competition Council'si n v o l v e m e n t i n t h egovernmental activity, ashabilitated observer, throughits concerned representatives, especially entrusted inthis scope

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e. Participarea reprezent a n þ i l o r C o n s i l i u l u iConcurenþei la reuniuniinternaþionale ºi valorificarear e z u l t a t e l o r î n c a d r u lgrupurilor interministeriale del u c r u p e p r o b l e m e d econcurenþã ºi ajutor de stat

2.2. Activitatea deadvocacy în relaþia cu

autoritãþile de reglementaresectorialã

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Globalizarea ºi integrareapieþelor necesitã o prezenþãactivã la întâlniri cu caracterin ternaþ ional º i reg ional ,prezentarea de propunerireferitoare la armonizarea ºis i n c r o n i z a r e a a c t i v i t ã þ i iConsiliului Concurenþei cutendinþele de pe plan mondial ºicomunicarea ºi cunoaºterearapidã cãtre mediul economicintern a acestor tendinþe ºievoluþii.

În procesul creãrii ºi consolidãriieconomiei de piaþã funcþionale,Consiliul Concurenþei îºi asumãun rol activ favorizant pentruliberalizarea pieþelor serviciilorde interes public.

Iatã de ce este extrem denecesar ºi util ca toþi factorii

e. Participation of CompetitionCouncil's representatives tointernational meetings andusing efficiently the resultswithin inter-ministerial groupson competition and state aidissues

2.2. “Advocacy“ activity inrelation with regulatoryauthorities of different

sectors

Market g lobal izat ion andintegration require an activepresence at meetings withinternational and regionalcharacter, submitting proposalsregarding harmonization andsynchronization of CompetitionC o u n c i l ' s a c t i v i t y w i t hin te rna t iona l t rends anddisseminating rapidly thereceived knowledge within thed o m e s t i c e c o n o m i cenvironment.

Within the process of creatingand strengthening the functionalm a r k e t e c o n o m y , t h eCompetition Council plays anact ive ro le in favour ofliberalizing the markets of publicinterest services.

Therefore it is extremelynecessary and useful for all the


20

implicaþi sã cunoascã politica ºiregulile de concurenþã, cadrullegislativ ºi

.

Promovarea concurenþei însectorul utilitãþilor publice, modulî n c a r e s e r e a l i z e a z ãcoordonarea între acþiunileautoritãþii de concurenþã ºiinstituþiile de reglementaresectoriale reprezintã o realãprovocare a prezentu lu i .Legislaþia ºi politica concurenþeivizeazã limitarea comportamentelor ne-concurenþiale alefirmelor, iar dereglementareaeste menitã sã minimizezedistorsionarea funcþionãrii pieþeip r i n i n t e r v e n þ i i l eguvernamentale.

În principiu, atât autoritatea deconcurenþã cât ºi instituþiile der e g l e m e n t a r e u r m ã r e s capãrarea interesului public înfaþa puterii monopoliste, darinstrumentele utilizate diferã.

Autoritatea de concurenþãurmãreºte sã garanteze tuturoragenþilor creºterea eficienþei caurmare a competiþiei, scãdereapreþurilor, pentru a asigura pea c e a s t ã c a l e s p o r i r e acompetitivitãþii ºi crearea de noi

sã le promovezecoerent ºi consecvent

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concerned factors to know thepol icy and the ru les oncompetition, the legal frameworkand to

The competition promotion inpublic utilities sector, the way inwhich is establ ished thecoordination between thecompetition authority's actionsand regulatory institutions ondifferent sectors represents areal challenge of the present.The competition legislation andpolicy aim at limiting theanticompetitive behaviours ofcompanies, and de-regulating isoriented to minimize thedistortion of market functioningt h r o u g h g o v e r n m e n t a linterventions.

In principle, both the competitionauthority and the regulatoryinstitutions are focused onprotecting the public interestagainst the monopolistic power,but the used instruments aredifferent.

The competition authority has inview to guarantee for allcompanies the increase ofeff iciency as a result ofcompetition, price reduction, inorder to provide competitivenessand job creation. To these, there

promote them in a coherent and consequent way.

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locuri de muncã. La aceasta seadaugã, nu în ultimul rând,benefici i le consumatori lor,ob þ i nu te p r i n reduce reacosturilor respectivelor servicii.

În acelaºi timp, autoritatea deconcurenþã are un rol importantîn cadrul procesului de reformã asectoarelor reglementate, capa r te a p rog ramu lu i deprivatizare, prin vocaþia sa deimpunere a unor mãsuri despargere a monopoluri lorexistente, de contro l or iinterzicere a concentrãriloreconomice care ameninþãstructura pieþei. Cooperareastrânsã cu inst i tuþ i i le dereglementare este motivatã înaceste cazuri de cerinþaasigurãrii eficienþei reformelor.

În acelaºi timp, asigurareaperformanþei serviciilor deinteres public, în termeni decalitate ºi preþ, pentru a satisfacecât mai bine nevoile utilizatorilorreprezintã o responsabilitatecomunã a autoritãþilor dec o n c u r e n þ ã , a c e l o r d ereglementare ºi a furnizorilor deservici i . Departe de a fiincompatibile, serviciile deinteres general ºi principiilepol i t ic i i concurenþe i suntcomplementare în atingereaacestui obiectiv.

are added the consumers'benefits, obtained by reducingcosts of concerned benefitsservices.

I n t h e s a m e t i m e , t h ecompetition authority has animportant role within the reformprocess of regulated sectors, aspart of the privatization process,by its vocation to imposemeasures of breaking thee x i s t i n g m o n o p o l i e s , o fcontro l l ing or prohib i t ingeconomic concentrations thatthreaten the market structure.The close cooperation withregu la tory ins t i tu t ions ismotivated in these cases by therequirement to ensure thereforms efficiency.

Therew i th , ensu r ing theperformance of public interestservices, in terms of quality andprice, in order to meet the users'needs represents a commonresponsibility of competitionauthor i t ies, of regulatoryauthorities and of services u p p l i e r s . F a r t o b eincompatible, the services ofgeneral interest and theprinciples of competition policyare complementary in reachingthis objective.


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Consiliul Concurenþei participãîntr-un cadru reglementat laConsilii le Consultative aleautoritãþilor de reglementare; încontextul acþiunilor vizândpromovarea culturii concurenþei,Consi l iu l º i -a intensi f icatî n t â l n i r i l e p e r i o d i c e c uautoritãþile de reglementare.

Autoritatea de concurenþã esteinteresatã de funcþionareacompetiþiei în sectorul privat,fiind conºtientã de faptul cã estemai uºor sã promovezi o culturãa concurenþei generatoare deconformãri benevole la reguli,decât sã se recurgã la aplicareade sancþiuni.

Varietatea categoriilor de actoridin sectorul privat implicã oabordare diferenþiatã din parteaConsiliului Concurenþei, înfuncþie de grupul þintã respectiv:

mediul de afaceri ;judecãtori ºi avocaþi;consultanþi în varii domenii deinteres (economico-financiar,juridic, tehnic, social, educativ,cultural, ºtiinþific etc.);

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2.3. Activitãþi de promovarea culturii concurenþei în

relaþiile cu sectorul privat

Competition Council participatesin a regulated framework at theConsultative Commissions ofthe regulatory authorities; in thecontext of the actions thatrega rds the compe t i t i onadvocacy, Competition Councilin tens i f ied i ts per iod ica lmeetings with the regulatoryauthorities.

The competition authority isinterested in the functioning ofthe competition policy in theprivate sector, being aware ofthe fact that it is easier topromote a competition culturegenerating rules of self-imposedobservance, than applyingsanctions.

The variety of private sectoro p e r a t o r s i n v o l v e s adifferentiated approach of theCompetition Council, dependingof the concerned target group:

business environment;judges and lawyers;consultants in different fields ofinterest (economic-financial,juridical, technical, social,educational, cultural, scientificetc.);

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2.3. Competition advocacyactivities in relation with the

private sector


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reprezentanþi mass-media;mediul academic;societatea civilã, consumatorii,etc.

Un „program de conformare”conceput într-o asemeneamanierã încât sã stimulezeataºamentul benevol al actoriloreconomici la reglementãrile dindomeniul concurenþei, cuprindeîn esenþã urmãtorii paºi cetrebuie puºi în practicã:

însuºirea programului de cãtreconducerea executivã a firmei;n u m i r e a f u n c þ i o n a r u l u iresponsabil cu conformarea;

formularea ºi diseminareamanualului de conformare;pune rea în ap l i ca re aprogramului de educaþie;înfiinþarea sistemului de monitorizare a persoanelor careîncalcã regulile de concurenþã;s t a b i l i r e a s a n c þ i u n i l o raplicabile persoanelor careîncalcã regulile de concurenþã;stabi l i rea sistemului dem a n a g e m e n t n e c e s a rprocesului.

Adoptarea în extenso de cãtreagenþii economici a programuluimenþionat, solicitã un rãspunsactiv al autoritãþii de concurenþãla eforturile acestora (ex:reducerea sancþiunilor, în caz de

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mass media representatives;academic environment;civil society, consumers, etc..

A “Conformity program”, workedout in such a manner as tos t i m u l a t e t h e e c o n o m i coperators to observe thecompe t i t i on regu la t i ons ,contains the following steps tobe put into practice:

the adoption of the program bythe firm executive managers;appointing the responsibleperson with the “conformityprogram”;formulating and disseminatingthe conformity handbook;applying the educationalprogram;establishing the monitoringsystem of the persons thatinfringe the competition rules;setting sanctions applicable top e r s o n s i n f r i n g i n g t h ecompetition rulesestablishing the managementsystem necessary for thesystem.

The adoption in extenso by theeconomic operators of thementioned program requests ana c t i v e r e s p o n s e o f t h ecompetition authority to theirefforts (e.g. reducing the


24

încã lcare a regu l i lo r deconcurenþã).

Un alt mod de stimulare a uneiatitudinii pozitive faþã deconcuren þã î l rep rez in tãorganizarea de acþiuni, înspecial în cadrul universitãþilorprin prezentarea unor cursuri ºiimplicarea studenþilor în proiectede naturã interactivã sau însimulãri ale unor procesegenerate de comportamenteanticoncurenþiale.

Se urmãreºte, în acest mod,formarea unei imagini clare,corecte, asupra concurenþei, cuefecte benefice în direcþia formãriide atitudini ºi creãrii de comportamente pro-concurenþiale.

Susþinerea în public, a unorconferinþe ºi prezentarea deexpuneri în cadrul unor reuniuni,seminarii, mese rotunde, etc.,acordarea de interviuri pentrupresa scrisã ºi audio-vizualã,participarea cu articole lapublicaþii de specialitate, internesau internaþionale, contribuie laconºtientizarea sectorului privatcu privire la beneficiile politicii ºilegislaþiei concurenþei.

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sanctions, when infringing thecompetition rules).

Another stimulating way for apositive attitude for competition itis represented by the promotionof programs, especially withinuniversities by presentingcourses and involving studentsin interactive projects or insimulations of some effectsgenerated by anticompetitivebehaviors.

Thus, it is intended to build ac lear, co r rec t image oncompetition, with good effects onforming attitudes and creatingpro-competitive behaviors.

The organization for the public ofs o m e c o n f e r e n c e s a n dpresentations within reunions,seminars, round tables, etc.,interviews for newspapers andradio and TV media, theparticipation with articles inspec ia l ized nat iona l andinternat ional publ icat ions,contributes to the awareness ofthe private sector with regard tothe benefits of the competitionlegislation and policy.


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În contextul preocupãrilor legatede o percepþie realã a ConsiliuluiConcurenþei dar ºi în scopulcreºterii vizibilitãþii instituþiei, vorfi iniþiate acþiuni precum:

elaborarea „Cãrþii Albe aConcurenþei loiale din România”;

diversificarea tematicii revisteiproprii „Profil: Concurenþã” ;

actualizarea permanentã as i t e - u l u i p r o p r i u

utilizarea activã a poºteielectronice în comunicarea cuagenþii economici din sectorulprivat;

pa r t i c ipa rea la d ive rseseminar i i sau confer in þespecializate organizate înBucureºti sau în alte zone. Laaceste acþiuni vor fi atraºireprezentanþi ai autoritãþilorcentrale sau locale, ai mediuluide afaceri, ai mediului academicºi universitar, ai presei ºi, în modd e o s e b i t , a i c o r p u l u ijudecãtoresc;

diseminarea de informaþiiasupra activitãþii ConsiliuluiConcurenþei prin conferinþe depresã, întâlniri specializate,interviuri ºi comunicate de presã

�

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;www.consiliulconcurenþei.ro

In the context of the preoccupations related to a real perceptionof the Competition Council, butalso in order to increase thevisibility of the institution, shallbe initiated actions such as:

Elaboration of the “White Bookof the Free Competition inRomania”;

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Diversification of the subjectsof its own magazine: “Profile:Competition”;

Permanent up-dating of thewebsite:

Using actively the electronicmail in communicating with theeconomic operators from theprivate sector;

Participating at differentspec ia l i zed semina rs o rconferences in Bucharest or inother cities and regions At theseactions there will be invitedrepresentatives of the central orlocal authorities, of the businessenvironment, of the academicand university environment, ofthe media and of the judiciarybody;

Disseminating the informationon the activity of the CompetitionCouncil by press conferences,specialized meetings, interviewsand press releases

www.competition.ro

.


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Pentru realizarea acestoraConsiliul Concurenþei va încheiao serie de Protocoale dec o o p e r a r e t e m a t i c ã º iadministrat ivã cu di fer i teorganizaþii guvernamentale sauneguvernamentale pentruvalorificarea bazelor de date ºi ainfrastructurilor existente.

Efectele aºteptate ale unorasemenea activitãþi se vorreflecta în creºterea gradului decunoaºtere ºi înþelegere, decãtre public, a rolului ºi funcþiilora u t o r i t ã þ i i n a þ i o n a l e d econcurenþã, iar prin informareapublicã referitoare la cazurileimportante din zona regulilor deconcurenþã, se poate obþine osusþinere ºi o înþelegere sporitãcu privire la politica ºi legislaþiaconcurenþei.

În aceastã categorie de activitãþise pot enumera:

Experienþa proprie a Consiliului

2.4. Activitatea de promovarea culturii concurenþei înrelaþiile cu personalul

Consiliului Concurenþei

a. Organizarea de întâlniriperiodice ale experþi lorautoritãþii, pentru dezbateriintra ºi interdepartamentale

In order to achieve these, theCompetition Council shall sign aseries of Protocols of specializedthematic and administrativecooperation with differentgovernmental or non-governmental organizations for usingefficiently the databases and theinfrastructures that already exist.

The expected effects of suchactivities will be reflected in theincrease of the knowledge andunderstanding, by the public, ofthe role and functions of thenational competition authority,and by informing the public onthe important cases from thecompetition area; thus, it may beobtained an increased supportand understanding of the policyand competition legislation.

In this category, there can bementioned:

T h e e x p e r i e n c e o f t h e

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2.4. The advocacy activity ofthe competition culture in

relations with the personnelof the Competition Council

a. Organizing periodicalmeetings of the CompetitionCouncil experts, for inter andintra-department debates


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Concurenþei prin organizareaunor „forumuri sãptãmânale” aleexperþilor autoritãþii s-a doveditfructuoasã, atât în direcþiapromovãr i i unor procesedemocratice de luare a deciziilor,câ t º i în cea a lã rg i r i iperspectivelor de abordare aproblematici i concurenþei ,precum ºi a celei conexeacesteia. Alegerea ºi stabilireaunor tematici cu subiecte deinteres major, precum ºiinvitarea unor experþi reputati dinafara autoritãþii, constituie factoricu efect imedia t asupraeficacitãþii activitãþii personaluluide specialitate. În acest contextConsiliul Concurenþei a elaboratun program concret pentruaceste dezbateri.

Organizarea unor asemeneareuniuni are ca efect, pe lângãcreºterea gradului de informareºi de cunoaºtere reciprocã,spor i rea înc reder i i î n t reeºaloanele ierahice, crearea ºi

b. Organizarea de întâlniri alee x p e r þ i l o r C o n s i l i u l u iConcurenþei cu membriic o n d u c e r i i i n s t i t u þ i e i ,respectiv cu omologii lor dinautoritãþile de reglementaresectorialã ºi din cadrulorganismelor guvernamentaleinteresate

C o m p e t i t i o n C o u n c i l b yorganizing several “weekly fora”of the authority experts proved tobe fruitful, both for the promotionof the democratic processes fordec is ion-mak ing and forenlarging the perspectives ofapproaching the competitionissues and the related aspects.Choosing and settling certainthemes of major interest andinviting some important expertsrepresent factors with immediateeffect on the efficiency of thespecialized personnel.In this context, CompetitionCouncil elaborated a concreteprogram for these debates.

Organizing such meetings hasas effect, besides the increase ofthe information degree, theincrease of the confidencebetween the hierarchicalpositions, the creation and

b. Organizing meetings of theCompetition Council expertswith the members of theCouncil Management Board,respect ive ly wi th the i rhomologues from the sectorregulatory authorities andf r o m t h e i n t e r e s t e dgovernmental institutions


28

consolidarea coeziunii intra ºiinter instituþionale, ceea cec o n t r i b u i e l a c r e º t e r e aperformanþelor autoritãþii ºi ladezvoltarea unei practici idecizionale unitare, conferindsiguranþa juridicã inclusiv pentrupublic.

În cadrul activitãþilor de pregãtireintra ºi interdepartamentale, vorfi invitate personalitãþi de marcãdin domeniile: economic, juridic,comercial, din þarã ºi dinstrãinãtate.

Perfecþionarea Activitãþii deRelaþii Publice presupune oabordare pro-activã în scopulînfrângerii rezistenþei mediului

c. Organizarea de meserotunde cu invitarea unorspecialiºti din domeniu

Capitolul 3. Cãile deîmbunãtãþire a activitãþii dedezvoltare ºi diseminare a

culturii concurenþei

3.1. Abordarea pro-activã aactivitãþii de promovare aculturii concurenþei, prin

perfecþionarea permanentã aactivitãþii de relaþii publice

consolidation of the cohesionintra and inter institutional,which contributes to the increaseof the performances of thea u t h o r i t i e s a n d t o t h edevelopment of a unitarydecision making practice,granting judiciary certainty,including for the public.

Within the intra and inter -department training activitiesthere shall be invited toparticipate Romanian andforeign personalities in thee c o n o m i c , j u r i d i c a l a n dcommercial field.

The improvement of the PublicRelations Activity presumes apro-active approach in order toovercome the resistance of the

c. Organizing round-tableswith specialists in competitionfield

Chapter 3. Ways to improvethe activities for developing

and disseminating thecompetition culture

3.1. Pro-active approach ofthe advocacy activity of the

competition culture, byimproving permanently the

public relations activity


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economic, respectiv a acelora g e n þ i e c o n o m i c i c a r ea c þ i o n e a z ã p e n t r ud is to rs ionarea c l ima tu lu iconcurenþial normal.

Acest obiectiv poate fi atins prinidentif icarea beneficiari lorpotenþiali ai activitãþilor depromovare a concurenþei ºi prinstabilirea unui plan concret deacþiune al compartimentului deRelaþii Publice, astfel încâtefectele sã fie maxime.

Orice autoritate de concurenþãeste interesatã în a cunoaºte, întimp util, nevoile consumatorilor,motiv pentru care construireaunor reþele de comunicare cupublicul devine o importantã calede îmbunãtãþire a activitãþiiinstituþiei, în general, ºi a celei depromovare a concurenþei, înspecial.

În acest context, ConsiliulConcurenþei iºi propune ca îna f a r a c ã i l o r c l a s i c e d ec o m u n i c a r e l a n i v e l d econsumatori sã asigure o

3.2. Asigurarea transparenþeibazei de date a Consiliului

Concurenþei

e c o n o m i c e n v i r o n m e n t ,respectively of those economicoperators that act for distortingt h e n o r m a l c o m p e t i t i o nenvironment.

This objective might be achievedby identifying the potentialbeneficiaries of the competitionpromoting activities and bysettling a concrete plan ofactions of the Public RelationsDepartment, in such a manneras to achieve maximum ofeffects.

Any competition authority isinterested in knowing, in duetime, the consumer needs;building certain networks forcommunicating with the publicbecomes an important way forimproving the activity of theinstitution, in general, and thepromotion activity, in particular.

In this context, CompetitionCouncil proposes itself, besidest h e c l a s s i c w a y s o fcommun i ca t i on w i t h theconsumers, to ensure a proper

3.2. Ensuring thetransparency of the database

of the Competition Council


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transparenþã corespunzãtoare aactivitãþii sale. Astfel, conþinutuldeciziilor adoptate de ConsiliulConcurenþei vor fi publicate pesite ºi se va construi o bazã dedate cu privire la faptele ºi actelecare fac obiectul de competenþãal Consiliului.

Utilizarea unei baze de datet ransparente , le permi teconsumatorilor o evaluare aa c t i v i t ã þ i i a u t o r i t ã þ i i d econcurenþã ºi prin feed-backaceºtia se transformã în senzoricapabili sã ridice performanþeleinstituþiei ºi sã o apropie decerinþele practicii.

Construirea unei imagini corectea Consiliului Concurenþei ºicresterea, pe aceastã bazã, avizibilitãþii, credibilitãþii ºi puteriisale de influenþã în societate,este una dintre cãile deasigurare a condiþii lor deperfecþionare a activitãþilordesfãºurate în planul promovãriiconcuren þe i º i p ro te jã r i icompetiþiei ºi performanþeieconomice.

3.3. Relaþiile cu mass-media

transparency of its activity. Thus,the content of the decisionsadopted by the CompetitionCouncil shall be published on itswebsite and shall be built adatabase with regard to theactions and deeds that areobject of the CompetitionCouncil attributions.

Using a transparent databasepermits for the consumers toassess the activity of thecompetition authority, andthrough feedback they becomesensors capable to increase theperformances of the institutionand to bring them closer to therequests of practice.

Building a correct image of theCompet i t ion Counci l andincreasing thus its visibility,credibility and power of influencein society represent the methodfor ensuring the conditions ofimproving the activities carriedout for competition advocacyand protecting the economicperformances.

3.3. Relations with masmedia

s


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Formele de realizare a unorraporturi stabile ºi durabile cumass-media sunt:

comunicatele de presã;organizarea de conferinþe depresã;utilizarea informaþiilor furnizatede mass-media , pent rudeclanºarea de investigaþii dinproprie iniþiativã;publicarea de studii de caz înpresa de specialitate;participarea reprezentanþilorpresei la acþiunile iniþiate deConsiliul Concurenþei;

acordarea de interviuri;articole de specialitate.

M o n i t o r i z a r e a a c t i v i t ã þ i idesfãºurate de Consi l iu lConcurenþei în relaþiile cu media(media profile - cât ºi ce s-apublicat) este o cale deîmbunãtãþire a promovãriiconcurenþei.

Pentru a evalua impactulactivitãþii Consiliului Concurenþeieste necesarã urmãr i reapermanentã a apar i þ i i l o ra u t o r i t ã þ i i , r e s p e c t i v aproblematicii concurenþei, înpresa naþionalã ºi internaþionalã,analiza distorsionãrilor apãrutefaþã de informaþiile ºi mesajeletransmise, luarea mãsurilor deintervenþie promptã în scopul

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The forms for achieving somestabile and durable contacts withmass media are:

press releases;press conferences;

using information provided bymass media for opening ex-officio investigations;

publishing study cases in thespecialized press;participation of the pressrepresentatives at the actionsinitiated by the CompetitionCouncil;interviews;specialized articles.

Monitoring the activity carriedout by the Competition Council inrelations with mass media(media profile themes andnumber of articles) is a way ofimproving the competitionadvocacy.

In order to assess the impact ofthe Competition Council activityit is necessary the permanentsurveillance of the authoritypresence, respectively of thecompetition issues, in thenational and international press,the analysis of the distortionsoccurred after the informationand messages were received,taking measures for a rapid

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corectãrii acestora. Mesajelecorect recepþionate ºi transmisede cãtre mass-media potconstitui instrumente utile deinfluenþare a celorlalte autoritãþiºi a opiniei publice, ºi reflectãtotodatã mãsura în careConsil iul Concurenþei arecredibilitate în presã.

Consiliul Concurenþei stabileºterelaþii cu caracter de duratã, pebaza iniþierii ºi încheierii unorprotocoale de cooperare cutematici practice, ºtiinþifico-metodologice, juridice sauadministrative. De subliniatfaptul cã este, deja, încheiat unProtocol de colaborare, devenitoperaþional, cu Camera deComerþ ºi Industrie a României ºia Municipiului Bucureºti ºi sepregãteºte semnarea unor alteînþelegeri ºi parteneriate pentrurelaþiile cu Centrul Roman deComerþ Exterior ºi cu InstitutulN a þ i o n a l d e C e r c e t ã r iEconomice a l Academie iRomâne.

3.4. Promovarea diseminãriiculturii concurenþei în

relaþiile cu alte organismeguvernamentale sauneguvernamentale

intervention in order to correctthese distortions. The messagesc o r r e c t i n t e r c e p t e d a n dtransmitted by mass media mayrepresent instruments forinfluencing the other authoritiesand the public, and reflects in thesame time the extent in whichCompetition Council gainscredibility in the press.

Competition Council establishesdurable relations for initiatingand s ign ing coopera t ionprotocols on practical subjects,scientifically methodological,juridical or administrative. Itshould be underlined the factthat it was already signed aCollaboration Protocol, whichbecame operational, with theChamber of Commerce andIndustry of Romania andBucharest and there are underpreparation other agreements orpartnerships for cooperationwith Romanian Center forForeign Commerce and with theNational Institute for EconomicResearch of the RomanianAcademy.

3.4. Promoting competitionadvocacy in the relations

with other governmental ornon-governmental bodies


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Totodatã, în perioada urmãtoarese are în vedere încheierea deprotocoale de colaborare cu :

Autoritatea Naþionalã pentruProtecþia Consumatorilor;Oficiul Naþional al RegistruluiComerþului;Institutul Naþional de Statisticã;Direcþia Generalã a Vãmilor;

Oficiul de Stat pentru Invenþii ºiMãrci;Agenþ ia Românã pentruInvestiþii Strãine;A c a d e m i a d e S t u d i iEconomice.

Alte forme de promovare ac o n c u r e n þ e i î n r â n d u lorganismelor guvernamentale ºial celor neguvernamentale sunt:

- organizarea, în colaborare, aunor seminarii cu specializaretematicã de interes comun;

- organizarea de acþiuni cuparticiparea unor experþistrãini;

- acordarea de consultanþã despecialitate pe probleme dindomeniul concurenþei ºi alajutorului de stat.

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In the forthcoming period, it isf o r e s e e n t o b e s i g n e dcollaboration protocols with:

National Authority for theConsumers Protection;Na t i ona l O f f i ce o f t heCommerce Register;National Institute of StatisticsGeneral Customs OfficeDirectorate ;State Office for Inventions andTrademarks;Romanian Agency for ForeignInvestments;Academy of Economic Studies

Other forms for competitiona d v o c a c y a m o n g t h eg o v e r n m e n t a l a n d n o n -governmental bodies are:

organizing, in collaboration,seminars with specializedsubjects of common interest;organizing actions with foreignexperts;

p r o v i d i n g s p e c i a l i z e dconsultancy on competitionand state aid field.

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3.5. Promovarea culturiiconcurenþei poate fi realizatã

ºi prin iniþiative proprii aleConsiliului Concurenþei, înrelaþiile directe cu agenþiieconomici, precum ºi înrelaþiile cu organismele

neguvernamentale

3.6. Promovarea culturiiconcurenþei în structura

Consiliului

Ca forme ale acestor activitãþi,o rgan iza te d in in i þ i a t i vaautoritãþii de concurenþã, învederea creºterii gradului decunoaºtere, înþelegere ºiacceptare a regul i lor decompetiþie de cãtre agenþiieconomici ºi, respectiv, de cãtreo r g a n i s m e l e n e g u v e r n amentale, se pot enumera:

seminarii ºi mese rotundeo r g a n i z a t e d e c ã t r ereprezentanþele teritoriale;activitate de consultanþãspecializatã, cu privire lamodul de aplicare a legislaþieiºi politicii concurenþei precumºi în domeniul ajutoarelor destat.

În activitatea de promovare aculturii concurenþei, trecerea de

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3.5. The Competition Cultureadvocacy can be achieved

also by self-initiatives of theCompetition Council, indirect relation with the

economic operators, as wellas in relation with the non-

governmental organizations

3.6. Competition cultureadvocacy within theCompetition Council

structure

As forms of such activities,organized under the ownini t iat ives of Competi t ionCouncil, in order to increase thedegree of knowledge, understanding and acceptance of thecompeti t ion rules by theeconomic operators, andrespectively, by non-governmental organizations, there canbe specified:

seminars and round tablesorganized by the territorialrepresentatives;specialized consultancy withregard to the way of applicationof the competition legislationand policy as well as for thestate aid field.

Within the competition advocacyprocess, passing from the

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la nivelul organizaþional (decompartiment) spre nivelulindividual de responsabilizare,s e î n s c r i e î n t e n d i þ amanagementului modern deatragere ºi implicare a tuturorm e m b r i l o r i n s t i t u þ i e i l ae l a b o r a r e a s t r a t e g i e i º iatingerea obiectivelor propuse,în scopul maximizãrii efecteloracesteia. Devine imperiosnecesarã organizarea deactivitãþi specifice de formarepro fes iona lã (cursur i deinstruire), precum ºi organizareade dezbateri destinate sãînlesneascã schimburile de ideiîntre specialiºti, în interiorul staff-ului, ºi formarea unei viziunicomune cu privire la problemelede concurenþã ºi ajutor de stat.

Categoriile de activitãþi prin careConsi l iu l Concurenþe i iº irea l i zeazã ob iec t i vu l depromovare a competiþiei, înscopul creãrii ºi al consolidãriiunei reale culturi a concurenþei,sunt:

Capitolul 4. Promovareaculturii concurenþei ºiactivitatea de relaþii

internaþionale a ConsiliuluiConcurenþei

organizat iona l leve l ( thedepartment level) to the level ofi n d i v i d u a l r e s p o n s i b i l i t yrepresents the tendency of themodern management forinvolving all the members of theinstitution at the elaboration ofthe strategy and for fulfilling theproposed objectives, for thepurpose to maximize the effects.It becomes extremely importantto organize specific activities forpersonnel training (trainingcourses), as well as organizingdebates designed to provideexchange of views betweenspecialists of the staff and tobuild a common view on thecompetition and state aid issues.

The act iv i t ies , by whichCompetition Council achievesthe competit ion advocacyobjective in order to create andstrengthen a real competitionculture, are:

Chapter 4. Competitionculture advocacy and the

international relationsactivity of the Competition

Council


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Derularea unor activitãþi, încadrul proiectelor de twinning(înfrãþire instituþionalã), specificediverselor grupuri þintã;P a r t i c i p a r e a , p r i nreprezentanþ i propri i , lareuniuni le internaþ ionalesemnificative în domeniu, cumultiplu scop: asigurareavizibilitãþii autoritãþii în planextern; obþinerea de materialedocumentare, din parteac e l o r l a t e a u t o r i t ã þ i d econcurenþã naþionale ºi aorganizaþiilor internaþionaleactive în domeniu; realizareaunor schimburi folositoare decunoºtinþe, informaþii, idei ºiopinii, în domeniile specifice dein te res , cu expe r þ i i º ireprezentanþ i i ce lor la l teautoritãþi ºi instituþii relevante.

Pentru întãrirea susþineri ipublice, pe baza cunoaºterii ºiînþelegeri i , ºi în vederearealizãrii consensului social înp r i v i n þ a p r o b l e m e l o r d econcurenþã, sunt necesarepromovarea competiþiei ºiperformanþei pentru educareaadecvatã a publicului. Obþinereasp r i j i nu lu i pub l i c pen t ruactivitatea de promovare a

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carrying out certain activities,within the Twinning projects,specific for the different targetgroups;p a r t i c i p a t i o n , b y i t srepresenta t ives , a t theinternational reunions in thecompetition and state aid field,in view to: ensure visibility ofthe competition authority atinternational level; obtainingdocumentation materials fromthe other national competitionauthorities and from theinternational organizations;ach iev ing exchange o fknowledge, information, ideasand opinions in the fields ofspecific interest, with theexperts and representatives ofthe other authorities andinstitutions.

In order to strengthen the publicsupport, on the basis ofknowledge and understandingand for achieving the socialconsensus as regards thecompet i t ion issues, i t isn e c e s s a r y t o p r o m o t ecompetition and performanceadvocacy for the adequateeducat ion of the publ ic .Obtaining the public support for

** *


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concurenþei ºi recunoaºtereapublicã a legitimitãþii acesteiasunt condiþionate de gradul deimplicare a personalului propriual autoritãþii naþionale deconcurenþã, de modul în careacesta îºi va apropria ºi vapromova obiectivele sale.

Se poate ajunge la o largãculturã a concurenþei dacã suntluate în considerare, într-om a n i e r ã c o r e l a t ã , t o a t eelementele prezentate, fiecareîn parte ºi împreunã, acestea seconstituie în factori activi aiculturii concurenþei.

the competit ion advocacya c t i v i t y a n d t h e p u b l i crecognition of its legitimacy areconditioned by the involvementdegree of the CompetitionCouncil personnel, by the way inwhich it shall promote itsobjective.

It can be reached a largecompetition culture if there aretaken into consideration, in acorrelate manner, al l thepresented elements, separateand together, these representingactive factors for competitionculture.

Tip#rit la

Baia Mare

Concurenta naste

bunastare

Pia a Presei Libere nr. 1, sector 1, 013701, Bucure tie-mail:

tel: 021.223.11.98, fax: 021.223.49.08

þ º[email protected]

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