FMS2015 Program Monday - Flash Memory · PDF fileFMS2015_Program_Monday ... Seminar B...

FMS2015_Program_MondayColumn1 Column2 Column3 Column4 Column5 Column6 Column7 Column8 Column9

MondayAugust 10th PreConference

Time Time8:00-8:45am REGISTRATION

Seminar Tracks Pre-Conference Seminar A Pre-Conference Seminar B Pre-Conference Seminar C Pre-Conference Seminar D Pre-Conference Seminar E SNIA Seminars (OPEN)

8:30-10:15am Title Making Error Correcting CodesWork for Flash Memory

Introduction to PCI Express(Presented by KnowledgeTek)

Introduction to SSDs (Presentedby KnowledgeTek)

Using Persistent System Memoryto Increase Performance Flash Storage Networking 9:30-10:15am Case for Flash Storage – How it

Can Benefit Your Enterprise

Organizer(s)Kiran Gunnam, Technologist,HGST; Steve Hetzler, IBM Fellow,IBM Almaden Research Center

Hugh Curley, Consultant,HughCurley.com

Chuck Sobey, Chief Scientist,ChannelScience

Jonathan Hinkle, Director/SystemPlatform Technologist, Lenovo

Rob Davis, VP StorageTechnology, Mellanox

TechnologiesSpeaker Dejan Kocic

Instructor(s) Kiran Gunnam, Technologist,HGST; Steve Hetzler, IBM Fellow,IBM Almaden Research Center



Jonathan Hinkle, Director/SystemPlatform Technologist, Lenovo,"Introduction to Persistent SystemMemory"

Raghu Kulkarni, DirectorEngineering, Viking Technology,"System Enablement forNVDIMM"

TBD, SNIA NVMP TWB, "TBA"

Maher Amer, CTO, DiabloTechnologies, "ApplicationAcceleration with Flash onMemory Channel"

Murugasamy (Sammy)Nachimuthu, Lead ServerFirmware Architect, Intel; DimitriosZiakas, Principal Engineer, Intel,and Mohan Kumar, Sr PrincipalEngineer, Intel, Intel, "Reliability,Availability, Serviceability (RAS)and Management for Non-VolatileMemory Storage"

Dave Eggleston, Principal,Intuitive Cognition ConsultingGroup, "Leveraging New Types ofNon-Volatile Memory in FutureSystems"

Rob Davis, VP StorageTechnology, MellanoxTechnologies, "Networked FlashStorage Overview"

TBD, "The Effects on Networks ofIncluding Flash Storage"

Gunneswara Marripudi, PrincipalSoftware Architect, SamsungSemiconductor, and TameeshSuri, Systems PerformanceArchitect, SamsungSemiconductor, "How NetworkingAffects Flash Storage Systems"

Wael Noureddine, VP Technology,Chelsio Communications,"Technologies and Architecturesfor Networked Flash Storage

Frank Berry, Chief Analyst/CEO,IT Brand Pulse, "The Market forNetworked Flash Storage"

10:15-10:30am BREAK 10:15-10:30 BREAKSeminar Tracks Pre-Conference Seminar A Pre-Conference Seminar B Pre-Conference Seminar C Pre-Conference Seminar D Pre-Conference Seminar E SNIA Seminars (OPEN)

10:30am-Noon TitleMaking Error Correcting Codes

Work for Flash Memory(continued)

Introduction to PCI Express(Presented by KnowledgeTek)

(contunued)Introduction to SSDs ( Presentedby KnowledgeTek) (continued) Persistent Memory (continued) Flash Storage Networking

(continued) 10:20-11:05amSeparate vs Combined Server

Clusters for app Workloads andShared Storage

Speaker Craig Dunwoody

Organizer(s)Kiran Gunnam, Technologist,HGST; Steve Hetzler, IBM Fellow,IBM Almaden Research Center



Jonathan Hinkle, Director/SystemPlatform Technologist, Lenovo

Rob Davis, VP StorageTechnology, MellanoxTechnologies

11:10-11:55am Object Drives: A New ArchitecturalPartitioning

Speaker Mark Carlson

Instructor(s)Kiran Gunnam, Technologist,HGST; Steve Hetzler, IBM Fellow,IBM Almaden Research Center



Noon-1:00pm REGISTRATION and LUNCH Noon-1:00pm LUNCHSeminar Tracks Pre-Conference Seminar F Pre-Conference Seminar G Pre-Conference Seminar H Pre-Conference Seminar I Pre-Conference Seminar J SNIA Seminars (OPEN)

1:00-2:45pm Title Introduction to 3D Flash(Presented by KnowledgeTek)

Introduction to NVM Express(NVMe) (Presented by Solution

Technology)Deploying Flash in the Data

CenterMake Testing Work for You:

Effective Performance Testing forFlash Storage

Containers and Docker 1:30-2:15pm Flash Storage for Backup, Recoveryand DR

Speaker Ron Herrmann

Organizer(s) Chuck Sobey, Chief Scientist,ChannelScience

Dave Deming, President, SolutionTechnology

Howard Marks, Consultant,DeepStorage

Peter Murray, Product Evangelist,LoadDynamix

Joshua Bradley, VP Engineering,Nebulaworks 2:20-3:05pm Utilizing VDBench to Perform IDC

AFA Testing

Instructor(s) Chuck Sobey, Chief Scientist,ChannelScience




Joshua Bradley, VP Engineering,Nebulaworks Speaker Michael Auit

2:45-3:00pm BREAK 2:45-3:00pm BREAKSeminar Tracks Pre-Conference Seminar F Pre-Conference Seminar G Pre-Conference Seminar H Pre-Conference Seminar I Pre-Conference Seminar J SNIA Seminars (OPEN)

3:00-5:00pm Title Preparing for 3D Flash (Presentedby KnowledgeTek) (continued)

Introduction to NVM Express(NVMe) (Presented by Solution

Technology) (continued)Deploying Flash in the Data

Center (contunued)Make Testing Work for You:

Effective Performance Testing forFlash Storage (contunued)

Containers and Docker(continued) 3:10-3:55pm NVDIMM Cookbook – A Guide to

NVDIMM Integration

Organizer(s) Chuck Sobey, Chief Scientist,ChannelScience




Joshua Bradley, VP Engineering,Nebulaworks Speaker Arthur Sainio

Instructor(s) Chuck Sobey, Chief Scientist,ChannelScience




Joshua Bradley, VP Engineering,Nebulaworks

Exported on July 17, 2015 8:45:19 AM MDT

Column1 Column2 Column3 Column4 Column5 Column6 Column7 Column8 Column9

3:00-5:00pm Solid State Storage Reception(OPEN)

Title(Presented by SNIA and the Solid

State Storage Iniative)(for more information, contact

[email protected])Presenters TBD


FMS2015_Program_Forum_ScheduleColumn1 Column2 Column3 Column4 Column5 Column6 Column7 Column8

Tuesday, August 11th8:00-8:30am REGISTRATION

Tracks PCIe STORAGE ARCHITECTURES SSDS ENTERPRISE STORAGE ENTERPRISE APPLICATIONS BUSINESS8:30-9:35am Forum A-11 Forum B-11 Forum C-11 Forum D-11 Forum G-11 (OPEN) Forum N-11 (OPEN)

Title NVMe and PCIe SSDs Part 1 Flash-Memory Based Architectures: A TechnicalDiscussion, Part 1 Enterprise SSDs Flash in Data Centers Enterprise Applications Part 1 Flash Growth and Opportunity in China

Organizer(s) Janene Ellefson, Product Marketing Mgr, MicronTechnology; David Allen, Director Storage BusinessDevelopment, PMC

Brian Berg, President, Berg Software Design Tom Coughlin, President, Coughlin Associates; ScottShadley, Sr Business Development Mgr, MicronTechnology

Andy Mills, CEO, Enmotus Tom Burniece, President, Burniece Consulting Services Chuck Sobey, Chief Scientist, Channel Science; JeromeLuo, CEO, Sage Microelectronics

Chairperson(s) Swapna Yasarapu, Director SSD Product Marketing,HGST

Brian Berg, President, Berg Software Design Scott Shadley, Sr Product Line Manager, MicronTechnology

Chris DePuy, VP, Dell’Oro Group Tom Burniece, President, Burniece Consulting Services Chuck Sobey, Chief Scientist, Channel Science; JeromeLuo, CEO, Sage Microelectronics

Instructors/Papers Don Walker, Enterprise Storage Product Architect, Dell,“NVMe: State of the Union”

John Carroll, Storage Architect, Intel, “NVMe ManagementInterface”

Michael Abraham, Business Line Manager, Micron, "HowGood Is Your Memory: An Architect's Look at SSDs"

Rob Sykes, Sr Director Engineering, OCZ StorageSolutions, “Designing an SSD Based on NVMe and theM.2 Expansion Card Standard”

Siamak Arya, President, Siamak Arya Consulting, “Whack-a-Mole Game of High Performance SSD Design”

Adrian Proctor, Director Marketing, Toshiba America,“Ultra High Capacity SSD Storage”

Moriyoshi Nakashima, President, GENUSION, “HighPerformance and Highly Reliable SSD”

Andy Mills, CEO, Enmotus, “Virtualization Software forFlash and NVDIMM”

Marco Coulter, 451 Research, “Customer Insight on Flashin the Data Center”

Brian Bulkowski, CTO/Founder, Aerospike, "Building aPetascale NoSQL Key-Value Store with Flash"

Bob Fine, Director Product Management, Dell, “RedefiningFlash Economics for Enterprise Storage andHyperconvergence”

Sakthi Chandra, Director Product Management, EMC, andJoseph Dieckhans, Sr Technical Marketing Manager,VMware, “Leveraging an All-Flash Array in Creating aPrivate Cloud”

Michael Kuhn, VP/Business Line Executive, IBM FlashSystems, “Flash: More Than Tier 0 Storage"”

Fei Wu, Associate Professor, Huazhong University, andChangsheng Xie, Professor, Huazhong University, “UsingFlash in Archival Storage”

Cui Hao, Sr Chief Editor, WatchStor.com, “Observationson the Chinese Flash Memory Market”

9:30-9:45am BREAKTracks PCIe STORAGE ARCHITECTURES SSDS ENTERPRISE STORAGE ENTERPRISE APPLICATIONS BUSINESS

9:45-10:50am Forum A-11 Forum B-11 Forum C-11 Forum D-11 Forum G-11 (OPEN) Forum N-11 (OPEN)

Title NVMe and PCIe SSDs Part 1 (continued) Flash-Memory Based Architectures: A TechnicalDiscussion, Part 1 (continued) Enterprise SSDs (continued) Flash in Data Centers (continued) Enterprise Applications Part 1 (continued) Flash Growth and Opportunity in China (continued)

Organizer(s) Janene Ellefson, Product Marketing Mgr, MicronTechnology; David Allen, Director Storage BusinessDevelopment, PMC-Sierra

Brian Berg, President, Berg Software Design Tom Coughlin, President, Coughlin Associates; ScottShadley, Sr Business Development Mgr, MicronTechnology

Andy Mills, CEO, Enmotus Tom Burniece, President, Burniece Consulting Services: Chuck Sobey, Chief Scientist, Channel Science; JeromeLuo, CEO, Sage Microelectronics

Chairperson(s) Swapna Yasarapu, Director SSD Product Marketing,HGST

Brian Berg, President, Berg Software Design Scott Shadley, Sr Product Line Manager, MicronTechnology

Chris DePuy, VP, Dell’Oro Group Tom Burniece, President, Burniece Consulting Services: Chuck Sobey, Chief Scientist, Channel Science; JeromeLuo, CEO, Sage Microelectronics

Instructors/Papers Zvonimir Bandic, Director Storage Architecture, HGSTResearch, Idan Burstein, System Architect, MellanoxTechnologies, and Steve Sardella, DistinguishedEngineer, EMC, “NVMe Over Fabrics”

Jason Cox, Lead Storage Security Architect, Intel, “NVMeand Security”

Mike Jadon, CEO, Radian Memory, "Cooperative FlashManagement: A Scalable Architecture"

Bill Martin, Principal Engineer, Samsung Semiconductor,“Standardizing Storage Intelligence in SSDs”

Sean Stead, Viking Technology, “Why SSDs AreEmerging Rapidly in Data Centers”

Mark Webb, President, MKW Ventures, “When Will SSDsReplace HDDs?”

Jeff Sisilli, Sr Director Product Marketing, DataDirectNetworks, “Improved Solutions for I/O Provisioning andApplication Acceleration”

Balaji Venkateshwaran, Product Marketing Lead, HGST,*and Tom Heil, Senior Systems Architect, SeagateTechnology, “SAS’ Role in the Future Data Center”

Adam Roberts, Chief Solutions Architect, SanDisk,"Optimizing the Data Center with an End to End SolutionsApproach"

Gurmeet Goindi, Group Product Manager, Oracle,“Database Array NVMe Flash: Pushing ApplicationPerformance”

Rob Commins, VP Marketing, Tegile Systems, “To Flashor Not to Flash Isn't the Question - How to Flash is theQuestion”

Amy Love, CMO, Violin Memory, “ All Flash Arrays in theHealth Care Data Center”

Chris Tsu, Professor, Hangzhou Dianzi University, “All-Flash Array Developed in a Chinese University”

Shu Li, Director, Alibaba, “Alibaba Ecosystem andInfrastructure”

Liang Wang, VP, Shenzhen Open University, "Big Data forHuman Learning and Privacy Protection"

11:00-11:30am Keynote 1 - Toyota (OPEN) Driving Intelligence for Safe AutomobilesSpeaker Hideo Inoue, GM, Advanced Research, Toyota Motor

Introducer Tom Coughlin, President, Coughlin Associates11:30am-Noon Keynote 2 - Oracle (OPEN) Flash Solves Big-Time Performance Problems in Today's

Data CentersSpeaker Mike Workman, Sr VP Flash Storage Systems

Introducer Tom Burniece, President, Burniece Consulting ServicesNoon-12:30pm Keynote 3 - Samsung (OPEN) Memory Technology Advances Shape a New Era in Flash

InnovationSpeaker(s) Bob Brennan, Sr VP Memory Solutions, and

Jim Elliott, Corporate VP Memory Marketing, SamsungSemiconductor

Introducer Rick Merritt, Silicon Valley Bureau Chief, EE Times12:30-1:30pm LUNCH (includes BoldEcho

Communications' Lunch and Learn)1:30-2:00pm Keynote 4 - SanDisk (OPEN) TBD

Speaker Kevin Conley, CTO, SanDiskIntroducer Jean Bozman, Director Infrastructure Research, Neuralytix

2:00-2:30pm Keynote 5 - Toshiba (OPEN) Advances in 3D Memory: High Density Storage forHyperscale, Cloud Applications. and Beyond

Speaker Jeff Ohshima, VP Memory and Storage Products, ToshibaIntroducer Chris DePuy, VP, Dell'Oro Group

2:30-3:00pm Keynote 6 - Diablo Technologies(OPEN)

Disruptive Memory Technology Enables New In-MemoryApplications

Speaker Riccardo Badalone, CEO, Diablo TechnologiesIntroducer Ben Woo, Founder/Managing Director, Neuralytix

3:00-3:15pm BREAKTracks PCIe STORAGE ARCHITECTURES SSDS ENTERPRISE STORAGE ENTERPRISE APPLICATIONS NEW TECHNOLOGIES

3:15-4:25pm Forum A-12 Forum B-12 Forum C-12 Forum D-12 Forum G-12 (OPEN) Forum M-12

Title NVMe and PCIe SSDs Part 2 Flash-Memory Based Architectures: A TechnicalDiscussion, Part 2

SSD Technology Enterprise Storage Design Part 1 Enterprise Applications Part 2 3-D Flash

Organizer(s) Janene Ellefson, Product Marketing Mgr, MicronTechnology; David Allen, Director Storage BusinessDevelopment, PMC

Brian Berg, President, Berg Software Design Tom Coughlin, President, Coughlin Associates Rob Peglar, VP Advanced Storage, Micron Technology Tom Burniece, President, Burniece Consulting Services Chuck Sobey, Chief Scientist, ChannelScience

Chairperson(s) Carolyn Hanna, Sr Manager, HGST Brian Berg, President, Berg Software Design Scott Shadley, Sr Business Development Manager, MicronTechnology

Rob Peglar, VP Advanced Storage, Micron Technology Jean Bozman, Director Infrastructure Research, Neuralytix Chuck Sobey, Chief Scientist, ChannelScience

Instructors/Papers Dave Landsman, Director Industry Standards, SanDisk,“NVMe in Mobile Platforms”

David Allen, Director Storage Business Development,PMC, “NVMe Ecosystem Development”

Steven Shrader, Chief Architect, Mobiveil, “AddressingFlash Reliability with LDPC”

Conor Ryan, CTO, NVMdurance, “ Active FlashManagement Based on Machine Learning”

Chris Wojslaw, Sr Manager Technical Marketing, SKHynix, “ Why DRAM Really Matters Inside SSDs”

Anders Graham, SSD Product Marketing Manager,Samsung Semiconductor, “ Interest in PCIe SSDsExpected to Soar with Next CPU Chipset”

Roman Pletka, Research Staff Member, IBM ZurichResearch Laboratory, “Holistic Flash Management forNext-Generation All-Flash Arrays”

Hu Yoshida, CTO, Hitachi Data Systems, “Data Encryptionin a Flash World”

Andrew Chen, Sr Director Product Management, ViolinMemory, “ Flash as the Next-Generation Primary StoragePlatform ”

Priyadarshi Prasad, Sr Product Manager, HP, “FlashStorage Use Cases - Customers Share Their Views”

Derek Leslie, Sr Product Manager, SolidFire, "Building theNext Generation Data Center Today"

George Symons, CEO, GridStore, "Why UpgradeInfrastructure to Hyperconverged?

Tien Shiah, SSD Product Marketing Manager, Samsung,“3D TLC is the New MLC for NAND”

Jung Yoon, Senior Technical Staff Member, IBM, “3DNAND Technology – Implications for Enterprise StorageApplications

Liang Zhao, Research Assistant, Stanford University, “3DRRAM with Ultra-Thin Switching Layer”

4:25-4:35pm BREAKTracks PCIe STORAGE ARCHITECTURES SSDS ENTERPRISE STORAGE ENTERPRISE APPLICATIONS NEW TECHNOLOGIES

4:35-5:45pm Forum A-12 Forum B-12 Forum C-12 Forum D-12 Forum G-12 (OPEN) Forum M-12

Title NVMe and PCIe SSDs Part 2 (continued) Flash-Memory Based Architectures: A TechnicalDiscussion, Part 2 (continued)

SSD Technology (continued) Enterprise Storage Design Part 1 (continued) Enterprise Applications Part 2 (continued) 3-D Flash (continued)

Organizer(s) Janene Ellefson, Product Marketing Mgr, MicronTechnology; David Allen, Director Storage BusinessDevelopment, PMC-Sierra

Brian Berg, President, Berg Software Design Tom Coughlin, President, Coughlin Associates Rob Peglar, VP Advanced Storage, Micron Technology Tom Burniece, President, Burniece Consulting Services Chuck Sobey, Chief Scientist, ChannelScience

Chairperson(s) Carolyn Hanna, Sr Manager, HGST Brian Berg, President, Berg Software Design Scott Shadley, Sr Business Development Mgr, Micron Rob Peglar, VP Advanced Storage, Micron Technology Jean Bozman, Director Infrastructure Research, Neuralytix Chuck Sobey, Chief Scientist, ChannelScience


Column1 Column2 Column3 Column4 Column5 Column6 Column7 Column8Instructors/Papers Ravi Chari, Storage Technologist, Oracle, “End User

Testimonial”

Amber Huffman, Sr Principal Engineer, Intel andPresident, NVMexpress, “Closing Summary and FutureDirections”

Paul Truong, Principal Engineer, SanDisk, “A Low-CostArchitecture for an All-Flash Array”

Bharad Pudipeddi, VP Engineering, BitMICRO Networks,“Power-Efficient Fabric Using a Shared Flash TranslationLayer”

Wei Wang, Graduate Student, San Diego State University,“ Optimizing Hybrid SSD Performance by DynamicalPartitioning”

Chao Sun, Assistant Professor, Chuo University (Japan), “Middleware and Flash Translation Layer Co-Design forBoosting SSD Performance”

Aravindan Gopalakrishnan, Product Manager, HP, “Maximize Efficiency and Endurance of Solid State Drives”

Paul Prince, CTO, MangStor, “In-Storage ProcessingUsing Software Defined Storage Devices”

Andy Walls, CTO/Chief Architect, IBM Storage Systems,“Flash Goes Mainstream”

Kevin Deierling, VP Marketing, Mellanox Technologies,“iSCSI Extensions over RDMA (iSER): A New High-SpeedStorage Protocol for Flash Memory”

Ivan Iannaconne, Product Manager, HP, "Flash StorageDrives a Better Bottom Line"

Terry Grunzke, Engineering Manager, Micron Technology,“3D NAND Has Arrived!”

Mark Webb, Consultant, MKW Ventures, “3D NAND Costsand Transition Timeline”

Jeongdong Choe, Senior Consulting Engineer,TechInsights, “Comparison of 2x/1x nm 2D Planar and 3DV-NAND Architecture”

6:00-7:00pm Plenary on Flash Technology Futures(OPEN)

Organizer(s) Jim Handy, Director/Chief Analyst, Objective AnalysisPanelists

7:00-8:30pm Beer, Pizza, and Chat with the Experts(OPEN)

Organizer(s) Tom Coughlin, President, Coughlin Associates; JimHandy, Director/Chief Analyst, Objective Analysis

Table/Table Leaders(table 1-10)

3D Flash - Jeongdong Choe, Consulting Engineer,TechInsights

Data Centers - Shreyas Shah, Data Center Architect,Xilinx; George Crump. Lead Analyst, Storage Switzerland

Fabrics - Rob Davis, VP Storage Technology, MellanoxTechnologies

China - Chris Tsu, CEO, Sage Microelectronics

Software – Allon Cohen, VP Products, Elastifile; ManishAgarwal, NetApp

Standards – Tom Friend, Director Industry Standards,OCZ Technology

Markets – Michael Kuhn, VP/Business Line Executive, IBMFlash Systems; Lee Stein, Consultant, Stein Writes

Security – Robert Thibadeau, Chairman, Bright Plaza;Michael Willett, VP Marketing, Bright Plaza

Reliability/Performance – Nematollah Bidokhti, PrincipalEngineer, OCZ Storage Solutions; Russ Fellows, SrPartner/Analyst, Evaluator Group; Scott West, ProductMarketing Manager, Advantest

Endurance – Joe Sullivan, CTO Hardware, NVMdurance(table 11-20) Consumer Applications – Aravind Ramamoorthy, Product

Line Director, Micron; Ajay Bhatia, Sr Director Flash/SSDProducts, (Seagate)

Mobile Applications – John Geldman, Director IndustryStandards, Micron; Perry Keller, Program Manager,Standards/Applications, Keysight Technologies

Enterprise Applications – Tony Afshary, DirectorEcosystem Solutions, Seagate Technology; Sean Stead,SSD Marketing, Viking Technology

Data Recovery – Scott Holewinski, CEO, Gillware; ChrisBross, CTO, DriveSavers

New Technologies – Stephen Bates, Technical Director,PMC; Lance Dover, Architecture Manager, Micron

Interfaces – Jim Pappas, Director Initiative Marketing,Intel; David Rodgers, Sr Product Marketing Manager,Teledyne Lecroy

SSDs – Paul Wassenberg, Chair, SNIA SSSI; SiamakArya, Consultant

RRAM – Seshubabu Desu, CTO, 4DS

MRAM – Barry Hoberman, CEO, Spin TransferTechnologies; Joe O'Hare, Director Marketing, EverspinTechnologies; *Terry Hulett, GM/VP Systems Engineering,Everspin Technologies

Embedded Applications – Tom McCormick, ChiefEngineer/Technologist, Swissbit; Chanson Lin, President,EmBestor

(table 21-30) SSD Performance – Kent Smith, Sr Director Flash ProductMarketing, Seagate Technology

Education – Eitan Yaakobi, Assistant Professor, Technion(Israel); Rich Fetik, CEO, Data Confidential

Testing – Eden Kim, CEO, Calypso Systems; PeterMurray, Principal Systems Engineer, LoadDynamix

Hardware Design – Brent Przybus, Sr Director WWMarketing, eASIC; Xinmiao Zhang, Principal ResearchEngineer, SanDisk

Big Data – D.J. Das, CEO, Third Eye Consulting Services

SATA Express –

PCIe SSDs – Idan Burstein, System Architect, MellanoxTechnologies; Mark Beadle, Product Line Manager,Seagate Technology; Andrew Mierau, Sr Tech MktgEngineer, Micron

NVMe – Amber Huffman, Sr Principal Engineer, Intel;Dave Deming, President, Solution Technology

Enterprise Storage – Zophar Sante, VP Marketing,BitMICRO Networks; Derek Leslie, Sr Product Manager,SolidFire

Error-Correcting Codes – Erich Haratsch, Dir Engineering,Seagate Technology; Thomas Parnell, Research StaffMember, IBM Research – Zurich


Column1 Column2 Column3 Column4 Column5 Column6 Column7 Column8(table 31- ) Flash over Memory Interface – Axel Kloth, CEO, Scalable

Systems Research Labs

IT End Users – Howard Marks, Consultant, DeepStorage;Ivan Iannaccone, Product Manager, HP

NVM Programming Model –

Employment – Tanya Freedman, VP Group Services,Connetics Communications

NVDIMM – Arthur Sainio, Director Product Marketing,SMART Modular Technologies; Mario Martinez,Technologist, Netlist

Storage Class Memory - Zvonimir Bandic, Sr DirectorStorage Architecture, HGST

Automotive Applications - Martin Booth, DirectorMarketing, SanDisk

Rugged Environments - Chris Budd, Director Engineering,SMART High Reliability Solutions

Wednesday August 12th8:00-8:30am REGISTRATION

Tracks CONTROLLERS ENTERPRISE APPLICATIONS TESTING ENTERPRISE STORAGE8:30-9:35am Forum E-21 Forum G-21 (OPEN) Forum F-21 Forum D-21

Title Controllers and Flash Technology Part 1: Hardware andAlgorithms Enterprise Applications Part 3 SSD Testing Enterprise Storage Design, Part 2

Organizer(s) Chuck Sobey, Chief Scientist, ChannelScience Tom Burniece, President, Burniece Consulting Services Easen Ho, President, S3 Metrics Steve Hetzler, IBM Fellow, IBM Almaden Research CenterChairperson(s) Chuck Sobey, Chief Scientist, ChannelScience Tom Burniece, President, Burniece Consulting Services Kirsten Allison, Staff Applications Engineer, Advantest Gary Tressler, Sr Technical Staff, IBM

Instructors/Papers Erich Haratsch, Director Engineering, SeagateTechnology, “Controller Concepts and Results for 1y/1znmand 3D NAND Flash”

Onur Mutlu, Professor, Carnegie-Mellon University, “ReadDisturb Errors in MLC NAND Flash Memory”

Ravi Motwani, Principal Engineer, Intel, “DSP for SignalFidelity on ONFI4 Bus”

Rich Leonarz, Senior Product Marketing ManagerMemory and Storage, Samsung, “Solid State Drives BringSports Fans into the Game”

Amanda Katona, Sr Mgr Customer Advocacy, DataDirectNetworks, "10x Faster Access to Data for Faster ResultsAcross 1,000 Researchers"

Lorenzo Zuolo, Doctoral Student, University of Ferrara(Italy), “SSDExplorer: A Virtual Platform for SSDSimulation”

Enrico Costenaro, Director, IROC Technologies,“Radiation Effects in SSDs”

Eden Kim, CEO, Calypso Testers, “How Fast is Fast -Block IO Performance on a RAM Disk”

D.J. Das, Founder/CEO, Third Eye Consulting Servicesand Solutions,“SSDs to the Rescue in a World of BigData!”

Nelson Nahum, CEO, Zadara Storage, “Using Flash inWorkload-Aware Storage”

Saumyabrata Bandyopadhyay, Director SoftwareEngineering, NetApp, “Building a Flash Optimized StorageSystem”

9:30-9:45am BREAKTracks CONTROLLERS ENTERPRISE APPLICATIONS TESTING ENTERPRISE STORAGE

9:45-10:50am Forum E-21 Forum G-21 (OPEN) Forum F-21 Forum D-21

Title Controllers and Flash Technology Part 1: Hardware andAlgorithms (continued) Enterprise Applications Part 3 (continued) SSD Testing Enterprise Storage Design, Part 2

Organizer(s) Chuck Sobey, Chief Scientist, ChannelScience Tom Burniece, President, Burniece Consulting Services Easen Ho, President, S3 Metrics Steve Hetzler, IBM Fellow, IBM Almaden Research CenterChairperson(s) Chuck Sobey, Chief Scientist, ChannelScience Tom Burniece, President, Burniece Consulting Services Kirsten Allison, Staff Applications Engineer, Advantest Gary Tressler, Sr Technical Staff, IBM

Instructors/Papers Wei Lin, System Architect, Phison Electronics, “ ExtendingNAND Endurance with Advanced Controller Technology”

Thomas Parnell, Research Staff Member, IBM Research,“Does Soft-Decision ECC Improve Endurance?”

Kai Zhao, Sr System Design Engineer, SanDisk, and TonyZhang, Professor, Rensselaer Polytechnic Institute,“Safely Overclocking Flash I/O in SSDs”

Satish Lakshmanan, Sr Director Product MarketingManagement, SanDisk, "TBD"

Scott Filler, Marketing Manager, Advantest, “True Cost-of-Test for SSD High Volume Manufacturing and LargeScale Quality and Reliability Organizations”

Nematollah Bidokhti, Principal Engineer, OCZ StorageSolutions, “Innovative Approach to Improved ReliabilityDemonstration Testing”

Peter Schade, President, International Microsystems,“Test Architecture for Power Cycling Storage Devices”

Bob Hansen, VP Systems Architecture, Apeiron DataSystems, “High-Performance, Highly Scalable StorageArchitecture Using NVMe”

Steve Hetzler, IBM Fellow, IBM Almaden ResearchCenter, “A New Metric for Analyzing Storage SystemPerformance Under Varied Workloads”

Andrew Flint, VP Marketing, ioFabric, “Employing StorageQoS to Use Flash Resources Efficiently”

11:00-11:30am Keynote 7 - SK Hynix (OPEN) Advances in Non-Volatile Memory Will Continue toRevolutionize Computing

Speaker Sr VP, Head of NandIntroducer Tim Bajarin, President, Creative Strategies

11:30-11:40am IT Brand Pulse Special InnovationAwardsSpeaker Frank Berry, IT Brand Pulse

Introducer N/A11:40am-12:10pm Keynote 8 - Micron (OPEN) When Will Flash Dominate Storage?

Speaker Darren Thomas, VP/GM Storage Business Unit, MicronIntroducer Frank Berry, President/Chief Analyst, IT Brand Pulse

Noon-1:00pm LUNCH AND EXHIBITS1:00-7:00pm EXHIBITS (OPEN)2:00-20:30pm Keynote 9 - Seagate (OPEN) Flash and Hard Drives: A Winning Combination for Future

Data CentersSpeaker Phil Brace, EVP Electronic Solutions/Cloud Systems and

Solutions, SeagateIntroducer Chris Preimesberger, Editor/Features and Analysis,

eWeek2:30-3:00pm Keynote 10 - PMC (OPEN) Breaking Down the Barriers to PCIe SSD Adoption

Speaker Derek Dicker, VP Performance Solutions Group, PMCIntroducer TBD

3:25-4:00pm IT Brand Pulse Innovation Awards (inthe FMS Theatre)

Tracks CONTROLLERS ENTERPRISE APPLICATIONS ENTERPRISE STORAGE HYPERSCALE APPLICATIONS SOFTWARE3:10-4:15pm Forum E-22 Forum G-22 Forum D-22 Forum P-22 Forum K-22 (OPEN)

Title Controllers and Flash Technology Part 2: Decoding theFuture Enterprise Applications Part 4 Flash and Software-Defined Storage Flash in Hyperscale Applications Creating Software Optimized for Flash Memory

Organizer(s) Chuck Sobey, Chief Scientist, ChannelScience Tom Burniece, President, Burniece Consulting Services Allon Cohen, VP Product/Business Development, Elastifile Brian Berg, President, Berg Software Design Doug Voigt, Distinguished Technologist, HP; Jim Ryan,Manager, Intel

Chairperson(s) Kiran Gunnam, Technologist, HGST Ben Woo, Founder/Managing Director, Neuralytix Hylton van Zyl, Sr VP Technology PartnershipDevelopment, Bank of America

Kimball Brown, Sr Director Alliances, BlackRidgeTechnology

Deepankar Das, Head Software Engineering,AvalancheTechnology

Instructors/Papers Xinmiao Zhang, Principal Research Engineer, SanDisk,"VLSI Architectures for Non-Binary LDPC Decoder"

Gary Tressler, Sr Technical Staff, IBM, “Read DisturbCharacterization for Next-Generation Flash Applications”

Shiva Planjery, CEO, CodeLucida, “HardwareArchitectures for Novel Low-Power Low Error-Floor”

Allen Samuels, Engineering Fellow, SanDisk, “ At-ScaleDatacenters and the Demand for New StorageArchitectures”

Avraham Meir, Chief Scientist, Elastifile, “File on Flash:Delivering on the Promise of Webscale, All Flash,Distributed File Systems”

Chris King, Sr Staff Infrastructure Architect, LinkedIn, ”Impact of NVMe on Servers in Megawebsites”

Brandon Hoang, Solutions Architect, Hedvig, “BestPractices for Using Flash in Hyperscale Software StorageArchitectures”

Mark Carlson, Principal Engineer/Industry Standards,Toshiba, "How the NVM Programming Model Eases theSoftware Challenge"

Doug Voigt, Distinguished Technologist, HP, “HowSystems Benefit from Record Low Storage Latencies”

Dhananjoy Das, Senior Architect, SanDisk, “A New FileSystem Designed Specifically to Take Advantage ofNonvolatile Memory”

4:15-4:30PM BREAKTracks CONTROLLERS ENTERPRISE APPLICATIONS ENTERPRISE STORAGE HYPERSCALE APPLICATIONS SOFTWARE


Column1 Column2 Column3 Column4 Column5 Column6 Column7 Column84:30-5:45pm Forum E-22 Forum G-22 Forum D-22 Forum P-22 Forum K-22 (OPEN)

Title Controllers and Flash Technology Part 2: Decoding theFuture (continued)

Tom Burniece, President, Burniece Consulting Services Flash and Software-Defined Storage (continued) Flash in Hyperscale Applications (continued) Creating Software Optimized for Flash Memory(continued)

Organizer(s) Chuck Sobey, Chief Scientist, ChannelScience Ben Woo, Founder/Managing Director, Neuralytix Allon Cohen, VP Product/Business Development, Elastifile Brian Berg, President, Berg Software Design Doug Voigt, Distinguished Technologist, HP; Jim Ryan,Manager, Intel; Walt Hubis, Storage Standards Architect,Hubis Technical Associates

Chairperson(s) Kiran Gunnam, Technologist, HGST Hylton van Zyl, Sr VP Technology PartnershipDevelopment, Bank of America

Kimball Brown, Sr Director Alliances, BlackRidgeTechnology

Deepankar Das, Head Software Engineering,AvalancheTechnology

Instructors/Papers Radjendirane Codandaramane, Manager of Applications,PMCS, “How LDPC Is Enabling New NAND FlashMemories”

Oliver Hambrey, Research Engineer, Siglead Europe,“High-Radix LDPC - A Silicon Saving Approach”

Jeff Yang, Principal Engineer, Silicon Motion, “ NewECC/DSP Solution Helps Migration to 3D NAND Era”

Fabian Trumper, Sr Product Marketing Manager, PMC, “How NVRAM improves Software Defined StorageSolutions”

Ji Hyuck Yun, Project Manager, SK Telecom, “Building All-Flash Software Defined Storage for Datacenters”

Mickael Guyard, Product Marketing Director, IP-Maker, “Leveraging Software Defined Storage with a FullHardware NVM Express Solution”

Instructors:

Grace Chen, Project Manager, Phison Electronics, “HowClient SSD Controller Fits the Bill in HyperscaleApplications"

Steve Knipple, CTO, Atmosera, "Flash Use Cases:Traditional Infrastructure vs. Hyperscale"

Roark Hilomen, Engineering Fellow/Architect, SanDisk,"The Hyperscale Challenge: Flash Deployed in aDisaggregated Model"

Panelists:

Manoj Wadekar, Sr Storage Architect, eB

Philippe Bonnet, Associate Professor, IT University ofCopenhagen,"Linux Kernel Extensions for Open-ChannelSSDs"

Sandeep Uttamchandani, Chief Architect/Cloud Storage,VMware, “Scale-Out Storage Architectures in the NVMEra”

5:00-6:00pm EXHIBITS and ALL-INDUSTRYRECEPTION (6 pm – Best of Show

Awards) (OPEN)6:00-7:00pm EXHIBITS (OPEN)

Thursday August 13th8:00-8:30am REGISTRATION

Tracks MEMORY CARDS PCIe STORAGE CONTROLLERS SSDs8:30-9:35am Forum L-31 (OPEN) Forum J-31 Forum E-31 Forum C-31

Title Adding Low-Cost Storage to Mobile Applications with SDMemory Cards PCIe/NVMe Storage Flash Controller Design Options SSD Concepts

Organizer(s) John Geldman, Director Industry Standards, MicronConsumer Products Group

Uma Parepalli, Firmware Architect, SK Hynix Chuck Sobey, Chief Scientist, ChannelScience Tien Shiah, Product Marketing Manager - SSD, SamsungSemiconductor

Chairperson(s) John Geldman, Director Industry Standards, MicronConsumer Products Group

Rahul Advani, Director Flash Products, PMC Erich Haratsch, Director Engineering Flash ChannelArchitecture, Seagate Technology

Tien Shiah, Product Marketing Manager - SSD, SamsungSemiconductor

Instructors/Papers Art Swift, President, Cupp Computing, "Protecting DataCenters from Mobile Threats"

Nathanaelle Klein, Product Marketing Manager, SanDisk,“Adding Mass Storage to Mobile Automotive and IndustrialApplications”

Uma Parepalli, Firmware Architect, SK Hynix, “PCIe NVMeSSD BIOS/Firmware and Drivers”

John Carroll, Storage Architect, Intel, “ExtendingPCIe/NVMe Storage to Client”

Mike Chen, Director Product Marketing, MarvellSemiconductor, and Jeroen Dorgelo, Director StorageMarketing, Marvell Semiconductor, “ Host Memory Buffer-Based SSD System”

Federico Benelli, CTO, NandExt, “How to Extend 2D-TLCEndurance to 3,000 P/E Cycles”

Atsuro Kobayashi, Undergraduate Student, ChuoUniversity (Japan),“High Reliability SSDs for Enterprise Storage withDynamic VTH Optimization and Auto Data Recovery”

Yixin Luo, Doctoral Student, Carnegie-Mellon University,“Data Retention in MLC NAND Flash Memory:Characterization, Optimization, and Recovery”

Bob Pierce, Sr Architect Computer and Storage Products,Altera, “Platform on a Chip (PoC) Solution to StorageManagement”

Sean In, Director Product Management/Strategy, ViolinMemory, “ All Flash Enterprise Storage Drives DifferentNAND Requirements”

Fadi Azhari, Director Product Marketing, Nimble Storage,“An Adaptive Flash Platform”

Santosh Kumar, SK Hynix, “Choosing the Right SSD for aBoot Application”

9:30-9:45AM BREAKTracks MEMORY CARDS PCIe STORAGE CONTROLLERS SSDs

9:45-10:50am Forum L-31 (OPEN) Forum J-31 Forum E-31 Forum C-31

Title Adding Low-Cost Storage to Mobile Applications with SDMemory Cards PCIe/NVMe Storage (continued) Flash Controller Design Options (continued) SSD Concepts (continued)

Organizer(s) John Geldman, Director Industry Standards, MicronConsumer Products Group

Uma Parepalli, Firmware Architect, SK Hynix Chuck Sobey, Chief Scientist, ChannelScience Tien Shiah, Product Marketing Manager - SSD, SamsungSemiconductor

Chairperson(s) John Geldman, Director Industry Standards, MicronConsumer Products Group

Rahul Advani, Director Flash Products, PMC Erich Haratsch, Director Engineering Flash ChannelArchitecture, Seagate Technology

Tien Shiah, Product Marketing Manager - SSD, SamsungSemiconductor

Instructors/Papers Yosi Pinto, Director Strategic Business Development,SanDisk, “Increasing Mobile Storage Bandwidth”

Yongjun Zou, Business Development Manager, Tuxera,“Increasing Video Recording Speed”

Chris Shieh, Director Technical Service Divison, AllionLabs, “SD Card Performance In-Depth Analysis”

Amit Saxena, VP Engineering, Mobiveil, “An FPGA basedNVMe SSD Platform”

Stephen Bates, Technical Director, PMC, “Modeling aHigh-Performance NVM Express SSD constructed fromReRAM”

Xiangfeng Lu, CTO, Memblaze, “Make the Good EvenBetter with NVMe”

Yilei Wang, IP Development Lead/Senior Architect,MemBlaze, “An Instruction-Based NAND Flash ProcessorUnit (NPU)”

Hanan Weingarten, CTO, DensBits Technologies,“Reliability Factors In Next Generation NAND FLASHDevices”

Brent Przybus, Sr Director Marketing, eASIC, “Building aController That Can Handle Any Type of Flash”

Zhimin Ding, Toshiba, “I/O Virtualization in EnterpriseSSDs”

Walt Hinton, HGST, “Server-Side Flash and ApplicationIntegration”

Nicholas Ioannou, Researcher, IBM Zurich, “A SoftwareLayer That Makes Low-Cost SSDs Suitable for EnterpriseUse”

10:00am-Noon EXHIBITS (OPEN)11:00-11:05am Lifetime Achievement Award

Presenter Jim Handy, Objective AnalysisAwardee: TBD

11:05-11:35am Keynote 11 - NetApp (OPEN) TBDSpeaker Val Bercovici, Cloud Czar, NetApp

Introducer Jim Handy, Director/Chief Analyst, Objective Analysis11:35am-12:05pm Keynote 12 - Kaminario

(OPEN)All-Flash Arrays Require Scalable, Cost-Efficent Software-

Defined ArchitecturesSpeaker Shachar Fienblit, CTO, Kaminario

Introducer Mark Peters, Sr AnalystESG

12:05-1:00pm LUNCH AND EXHIBITS1:00-2:00pm EXHIBITS (OPEN)2:00-20:30pm Keynote 13 - Tegile Systems

(OPEN) TBD

Speaker Narayan Venkat, CMO, TegileIntroducer TBD

2:30-3:00pm Keynote 14 - QLogic(OPEN) TBD

Speaker Shaun Walsh, VP Corporate Marketing, QLogicIntroducer Dave Bursky, Technology Editor

Chip Design Magazine


Column1 Column2 Column3 Column4 Column5 Column6 Column7 Column8 Column9 Column10 Column12Tuesday, August 11th8:00-8:30am REGISTRATION

Tracks TESTING MEDIA/ENTERTAINMENT APPLICATIONS HARDWARE ARCHITECTURES8:30-9:35am Session 101-A Session 101-B (OPEN) Session 101-C (OPEN) Session U-1 SESSION 101-D (OPEN)

Title Performance Testing Flash in Studio/Broadcast Production/PostStorage Mobile Applications Annual Update on Flash Technology Redefining Main Memory Architecture to Save Cost andPower

Organizer(s) Easen Ho, President, S3Metrics Andy Marken, President, Marken Communications Andy Marken, Marken Communications Howard Marks, Deep StorageChairperson(s) Easen Ho, President, S3Metrics Guy Finley, President, Finley Associates Alan Niebel, CEO/Founder, WebFeet Research Aileen Arcilla, Principal, North-of-Center Group TBD

Instructors/Papers Tim Van Ash, VP Product Management, LoadDynamix,“Real-World Performance Testing for Flash Arrays”

Vic Mahadevan, Chief Technology Advisor, MSysTechnologies, “Creating a Performance Model for FlashStorage Devices”

Mikko Valimaki, CEO, Tuxera, “How Filesystem ChoiceAffects Flash Performance”

Scott Phillips, Director Product Marketing, Virtium, “CanYou See Inside Your SSD?”

Matthew Rehrer, Program Manager, Harmonic, “TBD”

Alex Grossman, VP Media/Entertainment, Quantum,“TBD”

Tony Cacciarelli, Product Marketing Mgr, AJA VideoSystems, “The Death of Film”

Sam Bogoch, CEO, Axle Video, “TBD”

Yahya Mirza, CEO, Aclectic Systems, "Handling MassiveScale Visual Effects Head On"

Ben Wu, Technical Marketing Manager, SK Hynix, “UFS IsReady to Power Next-Generation Mobile Devices”

Elad Baram, Director Product Marketing, SanDisk, “UsingPCIe/NVMe in Mobile Devices”

David Ghodsizadeh, Mobile Storage Product Marketing,Samsung Semiconductor, "Universal Flash Storage (UFS)Enables Endless Opportunities for Flash"

Rajeev Gulati, CTO, Data I/O, “New ProgrammingTechnology for High Density eMMC Devices”

Jim Handy, Objective Analysis TBD, Marvell

9:30-9:45am BREAKTracks NEW TECHNOLOGIES MEDIA/ENTERTAINMENT APPLICATIONS ENTERPRISE STORAGE CONTROLLERS

9:45-10:50am Session 102-A Session 102-B (OPEN) Session 102-C (OPEN) Session U-2 Session 102-D (OPEN)Title 3D Flash: The Next Dimension Flash in Content Capture Consumer Applications Annual Update on Enterprise Flash Storage FPGAs in Flash Controller Applications

Organizer(s) Bob Pierce, Sr Architect/Computer and Storage Products,Altera; Chuck Sobey, Chief Scientist, Channel Science

Andy Marken, President, Marken Communications Andy Marken, President, Marken Communications Howard Marks, Deep Storage

Chairperson(s) Bob Pierce, Sr Architect/Computer and Storage Products,Altera Douglas Sheer, CEO/Chief Analyst, DIS Consulting Andras Boross, Sr Director Software Development,

SunEdisonDhaval Brahmbhatt, CEO, PhyChip Camberley Bates, Managing Director/Analyst, Evaluator

GroupInstructors/Papers Jetming Woo, Sr Technical Marketing Manager, SK Hynix,

“How Will 3D SSDs Differ from Current Ones?”

Frederic Sala, Doctoral Student, UCLA, “Coding Schemesfor 3D NAND Flash”

Jeff Yang, Principal Engineer, Silicon Motion, “NewECC/DSP Solution Aids Migration to 3D NAND”

Deepak Sharma, Principal Firmware Engineer, SanDisk,"Adapting SSD Systems for the Transition to 3D NAND"

Chris Haeffner, Enterprise Product Mgr, Other WorldComputing, “What It Takes for Capture to Stick”

Art Adams, Cinematographer, “The Way We Work”

Philip Hodgetts, CEO, Lumberjack System, "Capture AllYou Want - If You Can't Find It, What Good Is It?"

Jeff Foster, CEO, Sound Visions Media, "Taking Films toNew Heights"

Dhaval Parikh, Director Product Management, SanDisk,“The Next Wave of Accelerated SSD Adoption forConsumer PCs”

Michael Wu, General Manager, Phison Electronics, “ TheEvolution of SSD Form Factor in Consumer Applications”

Eyal Bek, Sr Director Client Storage Marketing, SanDisk,"Why Your PC Should Have an SSD"

Howard Marks, Deep Storage David McIntyre, Manager Computer/Storage BusinessUnit, Altera

11:00-11:30am Keynote 1 - Toyota (OPEN) Driving Intelligence for Safe AutomobilesSpeaker Hideo Inoue, GM, Advanced Research, Toyota Motor

Introducer Tom Coughlin, President, Coughlin Associates11:30am-Noon Keynote 2 - Oracle (OPEN) Flash Solves Big-Time Performance Problems in Today's

Data CentersSpeaker Mike Workman, Sr VP Flash Storage Systems

Introducer Tom Burniece, President, Burniece Consulting ServicesNoon-12:30pm Keynote 3 - Samsung (OPEN) Memory Technology Advances Shape a New Era in Flash

InnovationSpeaker(s) Bob Brennan, Sr VP Memory Solutions, and

Jim Elliott, Corporate VP Memory Marketing, SamsungSemiconductor

Introducer Rick Merritt, Silicon Valley Bureau Chief, EE Times12:30-1:30pm LUNCH (includes BoldEcho

Communications' Lunch and Learn)1:30-2:00pm Keynote 4 - SanDisk (OPEN) TBD

Speaker Kevin Conley, CTO, SanDiskIntroducer Jean Bozman, Director Infrastructure Research, Neuralytix

2:00-2:30pm Keynote 5 - Toshiba (OPEN) Advances in 3D Memory: High Density Storage forHyperscale, Cloud Applications. and Beyond

Speaker Jeff Ohshima, VP Memory and Storage Products, ToshibaIntroducer Chris DePuy, VP, Dell'Oro Group

2:30-3:00pm Keynote 6 - Diablo Technologies(OPEN)

Disruptive Memory Technology Enables New In-MemoryApplications

Speaker Riccardo Badalone, CEO, Diablo TechnologiesIntroducer Ben Woo, Founder/Managing Director, Neuralytix

3:00-3:15pm BREAKTracks SECURITY MEDIA/ENTERTAINMENT MARKETING HARDWARE DATA MANAGEMENT

3:15-4:25pm Session 103-A Session 103-B (OPEN) Session 103-C (OPEN) Session U-3 Session 103-DTitle Storage Security: Back to the Future Flash in the New Hollywood Enterprise SSDs" Who's Adopting Them and Why? Annual Update on Interfaces Flash in Big Data Applications

Organizer(s) Rich Fetik, CEO, Data Confidential; Bob Thibadeau,Chairman/CEO, Bright Plaza; Michael Willett, VPMarketing, Bright Plaza

Andy Marken, President, Marken Communications Howard Marks, DeepStorage None

Chairperson(s) Rich Fetik, CEO, Data Confidential Mike Mihalik, Independent Consultant Jay Kramer, President, Network Storage Advisors TBD KRS Murthy, CEO, I CubedInstructors/Papers Panelists:

Hubertus Grobbel, Head Business Unit Security, Swissbit

Bob Thibadeau, Chairman/CEO, Bright Plaza

Dmitry Obukhov, Founder, Data Security Laboratory

Lance Dover, Architecture Manager, Micron Technology

Cirina Catania, President, Catania Group, “BringingCreativity to Life”

Dan May, President/Americas, Blackmagic Design,“Understanding 4K Adoption and Technologies”

Larry O’Connor, CEO, Other World Computing, “BeingThere When It’s Needed”

Jeff Stansfield, President, Advantage Video Systems,“TBD”

Cullie Poseria, Independent Filmmaker, "Our Budget IsMore Than Money"

Instructor: Frank Berry, President, IT Brand Pulse Instructor:

Jim Pappas, Intel

Duan Jiangang, Software Engineer, Intel, and Jie Huang,Software Engineer, Intel, "Smart Cache Management forBig Data"

Darryl Ouye, Sr Engineer, SanDisk, "Developing a Flash-Optimized Storage Engine for a NoSQL Database"

Gil Russell, Principal Analyst, SemiScape, "Using Flash inin-Memory Database Appliances"

4:25-4:35pm BREAKTracks SECURITY MEDIA/ENTERTAINMENT MARKETING NEW TECHNOLOGIES FLASH TECHNOLOGY

4:35-5:50pm Session 104-A Session 104-B (OPEN) Session 104-C (OPEN) Session U-4 Session 104-DTitle Security in a Flash! Media and Entertainment Experts Roundtable How Flash-Based Storage Performs on Real Applications Annual Update on New Technologies Flash Technology Part 1

Organizer(s) Michael Willett, VP Marketing, Bright Plaza Andy Marken, President, Marken Communications Dennis Martin, President, Demartek Howard Marks, DeepStorage NoneChairperson(s) Rich Fetik, CEO, Data Confidential Alex Grossman, VP Media/Entertainment, Quantum Dennis Martin, President, Demartek Nathan Brookwood, Research Fellow, Insight 64 Xinde Hu, Principal Engineer, SanDisk

Instructors/Papers Michael Willett, VP Marketing, Bright Plaza, “EncryptedSSDs: Self-Encryption Versus Software Solutions”

Jon Tanguy, Sr Technical Marketing Engineer, MicronTechnology, and Rob Strong, Security Architect, MicronTechnology, “Securing the Data on Your SSD”

Jason Cox, Lead Storage Security Architect, Intel,“Advances in Storage Security Standards”

Monty Forehand, Security Engineering Director, SeagateTechnology, “You Must Secure Devices as Well as Data”

Panelists:

Douglas Sheer, CEO, DIS Consulting

Guy Finley, President, Finley Associates (ExecutiveDirector, MESAlliance)

Pat Griffis, Executive Director Office of the CTO/SMPTEEducation Chairman, Dolby Laboratories

Mike Mihalik, Independent Consultant

Instructor:

Dennis Martin, President, Demartek

Michael Abraham, Business Line Manager, MicronTechnology

Tom McCormick, Technologist/Swissbit and DoctoralStudent/Northeastern University, “Modeling FlashTranslation Layers to Enhance System Lifetime”

Eitan Yaakobi, Assistant Professor, Technion, “ExtendingFlash Lifetime by Reusing Invalid Pages”

Jaeho Kim, Postdoctoral Researcher, Hongik University(Korea), “Chip-Level RAID with Flexible Stripe Size andParity Placement for Enhanced SSD Reliability”

Yue Li, Postdoctoral Fellow, Caltech, "Improving NANDFlash Reliability Using Rank Modulation"

6:00-7:00pm Plenary on Flash Technology Futures(OPEN)

Organizer(s) Jim Handy, Director/Chief Analyst, Objective AnalysisPanelists

7:00-8:30pm Beer, Pizza, and Chat with the Experts(OPEN)

Organizer(s) Tom Coughlin, President, Coughlin Associates; JimHandy, Director/Chief Analyst, Objective Analysis

Table/Table Leaders(table 1-10)

3D Flash - Jeongdong Choe, Consulting Engineer,TechInsights

Data Centers - Shreyas Shah, Data Center Architect,Xilinx; George Crump. Lead Analyst, Storage Switzerland

Fabrics - Rob Davis, VP Storage Technology, MellanoxTechnologies

China - Chris Tsu, CEO, Sage Microelectronics

Software – Allon Cohen, VP Products, Elastifile; ManishAgarwal, NetApp

Standards – Tom Friend, Director Industry Standards,OCZ Technology

Markets – Michael Kuhn, VP/Business Line Executive, IBMFlash Systems; Lee Stein, Consultant, Stein Writes

Security – Robert Thibadeau, Chairman, Bright Plaza;Michael Willett, VP Marketing, Bright Plaza

Reliability/Performance – Nematollah Bidokhti, PrincipalEngineer, OCZ Storage Solutions; Russ Fellows, SrPartner/Analyst, Evaluator Group; Scott West, ProductMarketing Manager, Advantest

Endurance – Joe Sullivan, CTO Hardware, NVMdurance


FMS2015_Program_SessionTutorial_Schedule

Column1 Column2 Column3 Column4 Column5 Column6 Column7 Column8 Column9 Column10 Column12(table 11-20) Consumer Applications – Aravind Ramamoorthy, Product

Line Director, Micron; Ajay Bhatia, Sr Director Flash/SSDProducts, (Seagate)

Mobile Applications – John Geldman, Director IndustryStandards, Micron; Perry Keller, Program Manager,Standards/Applications, Keysight Technologies

Enterprise Applications – Tony Afshary, DirectorEcosystem Solutions, Seagate Technology; Sean Stead,SSD Marketing, Viking Technology

Data Recovery – Scott Holewinski, CEO, Gillware; ChrisBross, CTO, DriveSavers

New Technologies – Stephen Bates, Technical Director,PMC; Lance Dover, Architecture Manager, Micron

Interfaces – Jim Pappas, Director Initiative Marketing,Intel; David Rodgers, Sr Product Marketing Manager,Teledyne Lecroy

SSDs – Paul Wassenberg, Chair, SNIA SSSI; SiamakArya, Consultant

RRAM – Seshubabu Desu, CTO, 4DS

MRAM – Barry Hoberman, CEO, Spin TransferTechnologies; Joe O'Hare, Director Marketing, EverspinTechnologies; *Terry Hulett, GM/VP Systems Engineering,Everspin Technologies

Embedded Applications – Tom McCormick, ChiefEngineer/Technologist, Swissbit; Chanson Lin, President,EmBestor

(table 21-30) SSD Performance – Kent Smith, Sr Director Flash ProductMarketing, Seagate Technology

Education – Eitan Yaakobi, Assistant Professor, Technion(Israel); Rich Fetik, CEO, Data Confidential

Testing – Eden Kim, CEO, Calypso Systems; PeterMurray, Principal Systems Engineer, LoadDynamix

Hardware Design – Brent Przybus, Sr Director WWMarketing, eASIC; Xinmiao Zhang, Principal ResearchEngineer, SanDisk

Big Data – D.J. Das, CEO, Third Eye Consulting Services

SATA Express –

PCIe SSDs – Idan Burstein, System Architect, MellanoxTechnologies; Mark Beadle, Product Line Manager,Seagate Technology; Andrew Mierau, Sr Tech MktgEngineer, Micron

NVMe – Amber Huffman, Sr Principal Engineer, Intel;Dave Deming, President, Solution Technology

Enterprise Storage – Zophar Sante, VP Marketing,BitMICRO Networks; Derek Leslie, Sr Product Manager,SolidFire

Error-Correcting Codes – Erich Haratsch, Dir Engineering,Seagate Technology; Thomas Parnell, Research StaffMember, IBM Research – Zurich

(table 31- )

Flash over Memory Interface – Axel Kloth, CEO, ScalableSystems Research Labs

IT End Users – Howard Marks, Consultant, DeepStorage;Ivan Iannaccone, Product Manager, HP

NVM Programming Model –

Employment – Tanya Freedman, VP Group Services,Connetics Communications

NVDIMM – Arthur Sainio, Director Product Marketing,SMART Modular Technologies; Mario Martinez,Technologist, Netlist

Storage Class Memory - Zvonimir Bandic, Sr DirectorStorage Architecture, HGST

Automotive Applications - Martin Booth, DirectorMarketing, SanDisk

Rugged Environments - Chris Budd, Director Engineering,SMART High Reliability Solutions

Wednesday August 12th8:00-8:30am REGISTRATION

Tracks PCIe STORAGE DATA MANAGEMENT PCIe STORAGE DATA MANAGEMENT ENTERPRISE STORAGE WEARABLES ENTERPRISE STORAGE8:30-9:35am Session 201-C Session 201-A (OPEN) Session 201-B (OPEN) Tutorial T-1 Session 201-D (OPEN) Session 201-E (OPEN) Session 201-F (OPEN)

Title PCIe/NVMe Development issues Data Recovery of SSDs Standards-Based PCIe SSDs are Game Changers - WhatDesigners Need to Know Increasing Flash Throughput for Big Data Applications Flash Arrays Part 1 Flash When Wearables Come to Work Hybrid vs. All Flash Arrays - Which is Better for Your Data

Center?Organizer(s) Dave Deming, President, Solution Technology Chris Bross, DriveSavers; Ted Persing, Data Recovery

Engineer, Kroll OnTrackPaul Wassenberg, Director Product Marketing, MarvellSemiconductor

Brian Berg, President, Berg Software Design None Andy Marken, President, Marken Communications George Crump, Lead Analyst, Storage Switzerland

Chairperson(s) Dave Deming, President, Solution Technology Krishna Chander, Principal Analyst, Chander Consulting Don Jeanette, VP, TREND/FOCUS Camberley Bates, Managing Director/Analyst, EvaluatorGroup

Tim Stammers, Senior Analyst, 451 Research Aileen Arcilla, Principal, North-of-Center Group Jay Kramer, President, Network Storage Advisors

Instructors/Papers Hugh Curley, Independent Consultant, “A StreamlinedPCIe for NVMe Transport”

Isaac Livny, Field Applications Engineer, TeledyneLeCroy, “NVMe Command level protocol analysistechniques”

Eric Lanning, Hardware Engineering Manager, SerialTek,“Validation and Testing Challenges of NVMe Subsystems”

Chris Geiser, Sr Product Manager Memory and Storage,Samsung Electronics, “Maximizing Performance per Wattfor PCIe SSDs”

Sean Barry, System Engineer, EMC, “All Flash Array DataProtection Schemes”

Chris Bross, DriveSavers, “ Data Recovery ToolDevelopment for SSDs”

Ted Persing, Data Recovery Engineer, Kroll OnTrack, “Erasure Verification of SSDs”

Jeff Hedlesky, Forensic Evangelist, Guidance Software,“TBD”

Panelists:

Tom Friend, Director Industry Standards, OCZ StorageSolutions

Cameron Brett, Director SSD Product Marketing, Toshiba

Eden Kim, CEO, Calypso Systems

Paul Wassenberg, Director Product Marketing, MarvellSemiconductor

Instructor:

Pete Jarvis, VP Strategy, TidalScale

Weafon Tsao, VP, AccelStor, “Building a High IOPS FlashArray: A Software-Defined Approach”

Louis Imershein, VP Product Strategy, Permabit, “DataEfficiency Appliances and Flash Storage Arrays”

Brian McKean, Software Engineer, NetApp, “AchievingConsistent Low Latency with All-Flash Arrays”

Brian Markwalter, Sr VP Research/Standards, ConsumerElectronics Association (CEA), "TBD"

Panelists:

Dan Leary, VP Marketing, Nimble Storage

Amy Love, CMO, Violin Memory

Chadd Kenney, CTO Americas, Pure Storage

Chuck Dubuque, Sr Director Product and SolutionMarketing, Tintri

Lee Caswell, VP Product and Solution Marketing, NetApp9:30-9:45am BREAK

Tracks MARKETING NEW TECHNOLOGIES STANDARDS TESTING GENERAL WEARABLES ENTERPRISE STORAGE

9:45-10:50am Session 202-C (OPEN) Session 202-A (OPEN) Session 202-B (sponsored by the SCSI Trade Association- STA) (OPEN) Tutorial T-2 Session 202-D (OPEN) Session 202-E (OPEN) Session 202-F (OPEN)

Title VC Forum Flash on the Memory Bus Choosing the Best Interface for Your Application Practical Approach to Determining SSD Reliability Women in the Storage Industry Flash in Wearable Applications: 10,000 Ways to WearTechnology Today

High-Performance Flash Systems

Organizer(s) Wayne Rickard, Advisor, Radian Memory Systems andIndependent Investor

Dave Eggleston, Principal, Intuitive Cognition ConsultingGroup

Cameron Brett, Director SSD Product Marketing, Toshiba Brian Berg, President, Berg Software Design Camberley Bates, Managing Director/Analyst, EvaluatorGroup

Andy Marken, President, Marken Communications

Chairperson(s) Wayne Rickard, Advisor, Radian Memory Systems andIndependent Investor

Dave Eggleston, Principal, Intuitive Cognition ConsultingGroup

Cameron Brett, Director SSD Product Marketing, Toshiba Robin Harris, President/Chief Analyst, TechnoQWAN Camberley Bates, Managing Director/Analyst, EvaluatorGroup

Bob O'Donnell, President, TECHnalysis Research Xinde Hu, Principal Engineer, SanDisk

Instructors/Papers Panelists:

Tim Wilson, Managing Director, Artiman Ventures

Angel Orrantia, Business Development Director, SKTAInnovation Accelerator

Matt Carbonara, Principal, Comcast Ventures

Kambiz Hooshmand, Co-Founder/Manager, ArchimedesVentures

Gaurav Tewari, Managing Director, Citigroup Ventures

Kevin Wagner, VP Marketing, Diablo Technologies, “Flashin the Memory Channel: Enabling Truly ConvergedMemory”

Paul Sweere, VP Engineering, Viking Technology, “NV-DIMM Applications”

Arthur Sainio, Director Product Marketing, SMARTModular, “NVDIMM Integration and Backup PowerScaling”

Jeff Chang, VP Marketing, AgigA Tech, “NVDIMMs:Setting a New Memory Standard for SuperchargingDatacenter Performance”

Mario Martinez, Technologist, Netlist, “TBD”

Nigel Alvares, Sr Director Marketing, Inphi, “TBD”

Panelists:

Don Jeanette, VP, TRENDFOCUS

Jeff Janukowicz, Research Director, IDC

Dennis Martin, President, Demartek

Matt Bryson, VP Research, ABR

Todd Marquart, Fellow/SSD Quality Reliability Assurance(QRA) Manager

Panelists:

Bev Crair, VP/GM Storage Group, Intel

Janae Lee, Sr VP Strategy, Quantum

Luanne Dauber, VP Marketing, Pure Storage

Tiffany To, Independent Consultant (formerly VPMarketing, Coho Data)

Panelists:

Avery Lu, Co-Founder/CMO, Palo Alto Scientific

TBD, Qualcomm

Reynette Au, VP Wireless Solutions Marketing, Micron

Ali Iranpour, Sr Mobile Segment Manager, ARM

John Kim, Director Storage Marketing, MellanoxTechnologies, “Remote Direct Memory Access (RDMA)Networking Accelerates Scale-Out Flash Storage”

Doug Rollins, Sr Technical Marketing Engineer, MicronTechnology, and Nick Suh, Head/Product Marketing, PernixData, “Decoupled Storage: Get All Flash PerformanceWithout an All Flash Array”

Axel Kloth, CEO, SSR Labs, “Hybrid Memory Cube-BasedUnified Memory”

11:00-11:30am Keynote 7 - SK Hynix (OPEN) Advances in Non-Volatile Memory Will Continue toRevolutionize Computing

Speaker Sr VP, Head of NandIntroducer Tim Bajarin, President, Creative Strategies

11:30-11:40am IT Brand Pulse Special InnovationAwardsSpeaker Frank Berry, IT Brand Pulse

Introducer N/A11:40am-12:10pm Keynote 8 - Micron (OPEN) When Will Flash Dominate Storage?

Speaker Darren Thomas, VP/GM Storage Business Unit, MicronIntroducer Frank Berry, President/Chief Analyst, IT Brand Pulse

Noon-1:00pm LUNCH AND EXHIBITS1:00-7:00pm EXHIBITS (OPEN)2:00-20:30pm Keynote 9 - Seagate (OPEN) Flash and Hard Drives: A Winning Combination for Future

Data CentersSpeaker Phil Brace, EVP Electronic Solutions/Cloud Systems and

Solutions, SeagateIntroducer Chris Preimesberger, Editor/Features and Analysis,

eWeek2:30-3:00pm Keynote 10 - PMC (OPEN) Breaking Down the Barriers to PCIe SSD Adoption

Speaker Derek Dicker, VP Performance Solutions Group, PMCIntroducer TBD


Column1 Column2 Column3 Column4 Column5 Column6 Column7 Column8 Column9 Column10 Column123:25-4:00pm IT Brand Pulse Innovation Awards (in

the FMS Theatre)Tracks NEW TECHNOLOGIES EMBEDDED SYSTEMS GENERAL MARKETING WEARABLES IT END USER TRACK

3:10-4:15pm Session 203-A (OPEN) Session 203-B (OPEN) Tutorial T-3 Session 203-D (OPEN) Session 203-E (OPEN) Session EU-1 (OPEN)

Title RRAM Embedded Applications Part 1 Lean Agile Development for Solid State Storage Flash Storage Outlook (Storage Wars) Wearable Technology and Health Monitoring: A MarriageMade in Mobile Heaven Getting the Most Value Out of Your Flash Storage

Organizer(s) Dave Eggleston, Principal Intuitive Cognition ConsultingGroup

Tom McCormick, Chief Engineer/Technologist, Swissbit None Marco Coulter, VP, 451 Research Andy Marken, President, Marken Communications Tom Burniece, President, Burniece Consulting Services

Chairperson(s) Dave Eggleston, Principal Intuitive Cognition ConsultingGroup

Jim Harrison, Technical Editor, Electronic ProductsMagazine

Dave Bursky, Technology Editor, Chip Design Magazine Tim Bajarin, President, Creative Strategies None


Zhiqiang Wei, Chief Engineer, Panasonic, “ ReRAM IsMaking Good Progress”

Amigo Tsutsui, GM, Sony, “ ReRAM TechnologyPerspective”

Hagop Nazarian, VP Engineering, Crossbar, “ VersatileRRAM Technology and Applications”

Chanson Lin, CEO, EmBestor, “Industrial EmbeddedFlash Storage Applications”

Grady Lambert, Engineering Director, Swissbit, “Embedded Storage: The Next Chapter 2015 and Beyond!”

Axel Mehnert, VP Marketing, Hyperstone, “ Enabling MLCin Industrial and Embedded Storage”

Instructor:

Rob Sykes, Sr Director Engineering, OCZ Technology

Instructor:

Marco Coulter, VP, 451 Research

Panelists:

Stephane Maes, VP Product Management, MotorolaMobility

Rick Valencia, Sr VP/GM, Qualcomm Life

Mat Johnson, CEO, GeaCom

Ben Bajarin, Principal Analyst, Creative Strategies

Instructors:

George Crump, Lead Analyst, Storage Switzerland

4:15-4:30PM BREAKTracks NEW TECHNOLOGIES EMBEDDED SYSTEMS ENTERPRISE STORAGE ENTERPRISE STORAGE WEARABLES IT END USER TRACK

4:30-5:45pm Session 204-A (OPEN) Session 204-B (OPEN) Tutorial T-4 Session 204-D (OPEN) Session 204-E (OPEN) Session EU-2 (OPEN)Title MRAM Embedded Applications Part 2 Tiering and Caching in Flash-Based Storage Flash in Cloud Computing Wearables Roundtable Why You Should Use Flash Everywhere in the Data Center

Organizer(s) Dave Eggleston, Principal, Intuitive Cognition ConsultingGroup

Tom McCormick, Chief Engineer/Technologist, Swissbit Brian Berg, President, Berg Software Design TBD Andy Marken, President, Marken Communications Tom Burniece, President, Burniece Consulting Services

Chairperson(s) Seshubabu Desu, CTO, 4DS Jim Harrison, Technical Editor, Electronic ProductsMagazine

Rob Peglar, VP Advanced Storage, Micron KRS Murthy, CEO, I Cubed Brian Zahnstecher, Consultant, PowerRox M.P. Divakar, Founder/CEO, Stack Design Automation


Joe O’Hare, Director Marketing, Everspin Technologies, “MRAM Breaks Through as Persistent Memory”

Barry Hoberman, CEO, Spin Transfer Technologies,“TBD”

Hughes Metras, VP Strategic Partnerships North America,CEA LETI, “ New Advanced Non Volatile MemoryPrototyping Services at CEA-LETI”

Jason Chien, Product Marketing Manager, Silicon Motion,“Tailor-Made SSDs to Excel in Specified Storage Fields”

Michael Wu, GM, Phison Electronics, “ DRAM-Less SSD -the New Trend for Embedded Systems”

Christopher Bueb, Sr Architect, Micron Technology, “High-Temperature Discrete and Managed NAND Solutions”

Chris Budd, Director Engineering, SMART High-ReliabilitySolutions, “Overview of Data Security Methods:Passwords, Encryption, and Erasure”

Instructor:

Richie Lary, CTO, X-IO

Chloe Jian Ma, Sr Director Cloud Marketing, MellanoxTechnologies, “Scaling Cloud Virtualized Network Serviceswith Flash Memory”

Salil Gokhale, Product Manager, HP, “Quality of Service ina Flash-Based OpenStack Environment”

Panelists:

Tim Bajarin, President, Creative Strategies

John Feland, CEO, Argus Insights

Stephane Maes, VP Product Management, MotorolaMobility

Rick Valencia, Sr VP/GM, Qualcomm Life

Brian Markwalter, Sr VP Research/Standards, ConsumerElectronics Association (CEA)

Instructors:

Marc Staimer, President, Dragon Slayer Consulting

5:00-6:00pm EXHIBITS and ALL-INDUSTRYRECEPTION (6 pm – Best of Show

Awards) (OPEN)6:00-7:00pm EXHIBITS (OPEN)6:00-7:00pm Track IT END USER

Session EU-3 (OPEN)

Title End Users Share How to Save Time and Money Todaywith Enterprise Flash

Organizer(s) Tom Burniece, President, Burniece Consulting ServicesChairperson(s) Hylton van Zyl, Sr VP Technology Partnership

Development, Bank of AmericaInstructors/Papers Panelists:

Steve Knipple, CTO/VP Engineering, Atmosera

George Crump, Lead Analyst, Storage Switzerland

Marc Staimer, President, Dragon Slayer Consulting

Thursday August 13th8:00-8:30am REGISTRATION

Tracks HYPERSCALE APPLICATIONS NEW TECHNOLOGIES APPLICATIONS EMBEDDED SYSTEMS SOFTWARE8:30-9:35am Session 301-A (OPEN) Session 301-C (OPEN) Session 301-D (OPEN) Session 301-B (OPEN) Session 301-E (OPEN)

Title Flash in Hyperscale Applications Part 2 Life Beyond Flash: New Non-Volatile MemoryTechnologies Local (In-Situ) Processing Applications for SSDs Embedded Applications Part 3 Software Issues

Organizer(s) Brian Berg, President, Berg Software Design Dave Eggleston, Principal, Intuitive Cognition Consulting Brian Berg, President, Berg Software Design Tom McCormick, Chief Engineer/Technologist, Swissbit

Chairperson(s) Steve Knipple, CTO/VP Engineering, Atmosera Jim Cantore, President, JLC Associates Gil Russell, Principal Analyst, Semiscape Tom McCormick, Chief Engineer/Technologist, Swissbit Tim Stammers, Senior Analyst, 451 ResearchInstructors/Papers Instructors:

Rob Strechay, Director Hyperconverged and Software-Defined Storage, HP, "Hyperscale Use Cases for ScalingOut with Flash"

Gary Lyng, Sr Director Product Management, SanDisk, "Isthe World Ready for Big Data Flash?"

Mark Webb, President, MKW Ventures, “Alternative Non-Volatile Memory Adoption Timeline”

Moriyoshi Nakashima, President, GENUSION, “A ScalableNext-Generation NOR-type Flash Memory”

Youjip Won, Professor, Hanyang University, “NVRAMEmulation Platform and Persistent Heap”

Vladimir Alves, CTO, NxGn Data, “Enabling Data Analyticsin an SSD”

Yangseok Ki, Director, Samsung Electronics, “ ImprovingApplication Performance Using In-Storage Computing”

Aravind Ramamoorthy, Product Line Director, MicronTechnology, “Choose the Right NAND Flash for YourEmbedded Application”

Mark Kanczak, SSD Product Marketing, SMART ModularTechnologies, “Embedded SSDs: Design Considerationsand Requirements”

Sathyanath Subramanian, Product Line Manager, MicronTechnology, “Designing Embedded Applications with SLCFlash”

Nithya Ruff, Director Open Source Strategy Office,SanDisk, "Why Open Source Software Is Critical to FlashSuccess"

Amit Golander, CTO, Plexistor, “A File System for Usewith Emerging Non-Volatile Memories"

Ricky Trigalo, Director Business Development, DiabloTechnologies, “Using Flash in the Memory Channel toMigrate Database Applications”

9:30-9:45AM BREAKTracks ENTERPRISE APPLICATIONS HISTORY NEW TECHNOLOGIES ENTERPRISE STORAGE TESTING

9:45-10:50am Session 302-A (OPEN) Session 302-C (OPEN) Session 302-D (OPEN) Session 302-B (OPEN) Session 302-E

Title How Flash Will Transform Enterprise Applications Creating the Foundation of the Flash Storage MemoryIndustry: A Conversation with Eli Harari Persistent Memory Applications Flash Arrays Part 2 Testing Issues

Organizer(s) Tom Burniece, President, Burniece Consulting Brian Berg, President, Berg Software Design Dave Eggleston, Principal, Intuitive Cognition Consulting TBD Easen Ho, Independent ConsultantChairperson(s) Rob Peglar, VP Advanced Storage Solutions, Micron

TechnologyAlan Weissberger, Content Manager, IEEE ComSoc Dave Bursky, Technology Editor, Chip Design Magazine Tim Stammers, Senior Analyst, 451 Research Syed S. Hussain, Director, Winbond Electronics


Steve Knipple, VP Engineering, Atmosera

Andy Walls, Distinguished Engineer, IBM AlmadenResearch Center

Hu Yoshida, CTO, Hitachi Data Systems

Hyperscale Use Cases for Scaling Out with Flash

Interviewer:

Brian Berg, President, Berg Software Design

Speaker:

Eli Harari, Founder/Former CEO, SanDisk

Eric Lind, National Sales Mgr, VARTA Microbattery, “Powering Next-Generation Backup Memory for NVDIMMs”

'Mike Spitz, VP Customer Engineering, DiabloTechnologies, "Using Flash to Expand the Limits ofSystem Memory"

'Maher Amer, CTO, Diablo Technologies, "A NewTechnology Platform for Memory Convergence"

Skip Shapiro, Sr Technical Marketing Engineer, NetApp,“All-Flash Array Nodes in a Hybrid Storage Cluster”

Manish Agarwal, Director Product Management, NetApp,“All-Flash Array Market Segmentation”

David Rodgers, Sr Product Marketing Manager, TeledyneLeCroy, “Using Line Rate Analysis Tools to Optimize SSDArray Performance with High-Speed Fabrics”

Eden Kim, CEO, Calypso Systems, “SSD Performance forData Center Workloads”

Mike Micheletti, Product Manager, Teledyne LeCroy, “GoUnder the Hood with SAS 12 Gb/s SSDs”

Jeffray Hsieh, Sr Director Business Development, ATPElectronics, “Full-Scale Validation Tests for NAND-FlashBased Products”

10:00am-Noon EXHIBITS (OPEN)11:00-11:05am Lifetime Achievement Award

Presenter Jim Handy, Objective AnalysisAwardee: TBD

11:05-11:35am Keynote 11 - NetApp (OPEN) TBDSpeaker Val Bercovici, Cloud Czar, NetApp

Introducer Jim Handy, Director/Chief Analyst, Objective Analysis11:35am-12:05pm Keynote 12 - Kaminario

(OPEN)All-Flash Arrays Require Scalable, Cost-Efficent Software-

Defined ArchitecturesSpeaker Shachar Fienblit, CTO, Kaminario

Introducer Mark Peters, Sr AnalystESG

12:05-1:00pm LUNCH AND EXHIBITS1:00-2:00pm EXHIBITS (OPEN)2:00-20:30pm Keynote 13 - Tegile Systems

(OPEN) TBD

Speaker Narayan Venkat, CMO, TegileIntroducer TBD

2:30-3:00pm Keynote 14 - QLogic(OPEN) TBD

Speaker Shaun Walsh, VP Corporate Marketing, QLogicIntroducer Dave Bursky, Technology Editor

Chip Design MagazineTracks PCIe STORAGE NEW TECHNOLOGIES SSDs MARKETING APPLICATIONS STANDARDS CONTROLLERS APPLICATIONS ENTERPRISE STORAGE

3:10-4:25pm Session 303-A Session 303-B (OPEN) Session 303-C Session 303-D (OPEN) Session 303-E Session 303-F Session 303-G Session 303-H Session 303-I

Title PCIe/NVMe Extensions Automotive Applications of Flash SSD Technology Market Research Using Flash with a Massively Scalable Storage System(Ceph)

UFS: Using Mass Storage to Add Capabilities to MobileApplications

Flash Controller LDPC Options Applying New Non-Volatile Technologies Flash in Data Centers, Part 2

Organizer(s) TBD Brian Berg, President, Berg Software Design TBD Jay Kramer, Network Storage Advisors Brian Berg, President, Berg Software Design John Geldman, Director Industry Standards, MicronConsumer Products Group

Chuck Sobey, Chief Scientist, Channel Science Dave Eggleston, Principal, Intuitive Cognition Consulting

Chairperson(s) J Metz, R&D Engineer, Cisco Systems Syed S. Hussain, Director, Winbond Electronics Tadashi Yogi, Data Storage Consultant, Yogi Associates Jay Kramer, Network Storage Advisors Jathin Ullal, Infrastructure Architect, Saygo David Ghodsizadeh, Mobile Storage Product Marketing Stephen Bates, Technical Director, PMC Cliff Zitlaw, Product Architect, Crossbar David McIntyre, Manager/Computer Storage Business Unit,Altera

Instructors/Papers Yaniv Romem, CTO, Excelero, “How NVMe Can SupportRemote Access via RDMA”

Rob Davis, Senior Storage Technologist, MellanoxTechnologies, “NVMe Over Fabrics: Learning from EarlyDeployments”

Zhongjie Wu, Sr Architect, Memblaze, “PCIe Based AllFlash Array”

Kristen Hopper, Automotive Product Line Manager, MicronTechnology, “ Evolving In-Vehicle Storage Solutions forPersonal Mobility”

Martin Booth, Director Product Marketing, SanDisk, “FlashStorage at the Edge in the Automotive Industry”

Vipin Tewari, Director Business Development, SiliconStorage Technology, and Nhan Do, Director TechnologyDevelopment, Storage Technology, "Embedded Flash -Driving Down the Automotive Memory Lane"

Rino Micheloni, Technical Director Product Development,PMC, “Fully Integrated SSD-NAND Characterization Flow”

Chi-Lin Tom, VP Sales/Marketing, Memoright, “Using aPCIe-Based Switch Module to Enhance EnterpriseStorage Architecture”

Deepak Shankar, CEO, Mirabilis Design, "Extending theEffective Lifetimes of SSDs"

Panelists:

Cui Hao, Chief Editor, Watchstor.com

Chris DePuy, VP, Dell'Oro Group

Ben Woo, Founder/Managing Director, Neuralytix

Eric Burgener, Research Director Storage, IDC

Tim Stammers, Senior Analyst, 451 Research

Jian Zhang, Software Development Engineer, Intel, “ BestPractices for Increasng SSD Performance with Ceph”

Somnath Roy, Sr Staff Software Engineer, SanDisk, “Ceph Optimization on All Flash Storage”

Dror Goldenberg, VP Architecture, Mellanox Technologies,“ Accelerating Ceph with Flash and High Speed Networks”

Tony Afshary, Director Ecosystem Solutions, SeagateTechnology, “Open Compute and OpenStack LeveragingNext Generation Storage”

Stephen Lum, Product Marketing Manager/Mobile Memory,Samsung Semiconductor, “How UFS Makes MobileApplications More Powerful and Easier to Use”

Zachi Friedman, Staff Product Marketing Manager,Synopsys, “What Developers Need to Add UFS to MobileApplications”

Perry Keller, Program Manager, Standards andApplications, Keysight Technologies, “Ensuring Compliancein UFS Applications”

John Geldman, Director Industry Standards, MicronConsumer Products Group, “Why UFS Is the Best StorageSolution for Mobile Applications”

Helen Tarn, Sr Engineering Manager, Xilinx, “HighPerformance, FPGA Optimized LDPC for Storage”

Ahmed Hareedy, Doctoral Student, UCLA, “Non-BinaryLDPC Codes for Flash”

Eyal En Gad, Postdoctoral Scholar, USC, “Rewriting FlashMemories by Message Passing”

Pavel Panteleev, Sr Researcher, Huawei Technologies, andPavel Aliseychik, Sr Researcher, Huawei Technologies,"Generalized Concatenated Codes for Flash Memories"

Lawrence Ko, VP Engineering, Sage Microelectronics,"Secure Data in PCIe/NVMe SSD"

Cliff Zitlaw, Product Architect, Crossbar, and Tudor Antoniu,Chief Storage Architect, Blunk Microsystems, “ OptimizedFlash File Systems (FFS) for Resistive Memories”

Mehdi Asnaashari, Chief System Architect, Crossbar, “ SolidState Storage Arrays Using RRAM”

Zvonimir Bandic, Director Storage Architecture, HGSTResearch, “Ultrafast NVM SSDs Using a New StorageInterface”

Pete Geiger, Technical Director, PMC, “Best Practices forOptimizing Data Center Object Storage Using NVRAM”

Michael Smullen, SSD Product Marketing Manager, SamsungSemiconductor, “Why NVMe Will Replace SATA SSDs in theData Center”

Saeed Raja, Director Product Marketing Management,SanDisk, "Accelerating a NoSQL Database Using FlashMemory"

4:25-4:40PM BREAKTracks OVERVIEW NEW TECHNOLOGIES SYSTEM DEVELOPMENT

4:30-5:45pm Session 304-A (OPEN) Session 304-B (OPEN) Session 304-C (OPEN


Column1 Column2 Column3 Column4 Column5 Column6 Column7 Column8 Column9 Column10 Column12

Title Closing Panel on Top Ten Things You Need to Knowabout Flash Memory Today

Flash and the Internet of Things Developing High-Performance Flash Systems

Organizer(s) Dave Eggleston, President, Intuitive Cognition ConsultingChairperson(s) Mark Peters, Sr Analyst, ESG Tony Lavia, Partner, TechRx TBD

Instructors/Papers Amy Love, CMO, Violin Memory

Jim Handy, Director/Chief Analyst, Objective Analysis

Kevin Kilbuck, Director Marketing, Micron

Eden Kim, CEO, Calypso Systems

Jim Cooke, Sr Enabling Mgr, Micron Technology, “ FlashMemory for the Internet of Things (IoT)”

Ted Harrington, Executive Partner, Independent SecurityEvaluators, “IoT: Hackers, Attack Anatomy & SecurityTrends”

C.C. Wu, VP Embedded Flash, Innodisk, “EmbeddedFlash Storage Solution for IoT”

Steve Cooper, CEO, One Stop Systems, "High-Performance Super Dense Arrays: 500 TB and 8 MillionIOPS in a Box You Can Lift"

Shre Shah, Data Center Architect, Xilinx, ”FPGA-BasedDesign for Large-Capacity Fabric-Based NVMe StorageSystems”


FMS2015 Program Monday - Flash Memory · PDF fileFMS2015_Program_Monday ... Seminar B...

Documents

Transcript of FMS2015 Program Monday - Flash Memory · PDF fileFMS2015_Program_Monday ... Seminar B...