PRE- PRESENTATION INFORMATIONSERENE & UNSEEN

GRANT APPLICATION ASSIGNMENT

ELLEN DRUCE c3132722

SLIDE 1- PRE-PRESENTATION

INFORMATION

SLIDE 2- TITLE PAGE

SLIDE 3- PURPOSE

SLIDE 4- WHY ‘SERENE &

UNSEEN’?

SLIDE 5- WHY KING EDWARD

PARK?

SLIDE 6- EVENT BRIEF

SLIDE 7- WHEN ‘SERENE &

UNSEEN’ WILL BE HELD

SLIDE 8- MUSIC GENRE

SLIDE 9- ARTIST SELECTION

SLIDE 12- INTENDED AUDIENCE

SLIDE 13- OVERALL FESTIVAL

CONTENT

SLIDE 14- OVERALL FESTIVAL

CONTENT

SLIDE 15- SAMPLE EVENT

POSTER

SLIDE 16- GENERAL

INFORMATION FOR THE PUBLIC

SLIDE 17- OVERVIEW- WHY

CHOSE ‘SERENE & UNSEEN’

FOR GRANT APPLICATION?

SLIDE 18- REFERENCES

CONTENTS

SERENE & UNSEEN2012

NEWCASTLE’S UNPLUGGED MUSIC FESTIVAL FOR LIVE AND NEW AUSTRALIAN MUSIC

PURPOSE

NEWCASTLE IS NSW SECOND

LARGEST CITY AND IS

SURROUNDED BY A MAGNIFICANT

COASTAL SCENERY. IT IS RICH IN

MUSICAL CULTURE PARTICULARLY

IN SUPPORTING AND PRODUCING

NEW ARTISTS.

‘SERENE & UNSEEN’ GIVES

THESE NEW ARTISTS THE CHANCE

TO NOT ONLY PERFORM AT THE

BEAUTIFUL KING EDWARD

PARK, BUT TO SHOWCASE THEIR

TALENT BY MUSIC LOVERS IN A

RELAXED ATMOSPHERE.

WHY ‘SERENE & UNSEEN’?NEWCASTLE HAS PRODUCED SOME OF THE MOST

TALENTED MUSICIANS IN AUSTRALIA. A FEW

MENTIONABLES INCLUDE; SILVERCHAIR, THE SCREAMING

JETS, CADENCE AND SOFIELLA WATT.

‘SERENE & UNSEEN’ IS JUST WHAT THE NAME

SUGGESTS; GIVING NEW ARTISTS THE CHANCE TO

PERFORM AND GIVES AUDIENCES THE CHANCE TO SEE

NEW ARTISTS BEFORE THEY HIT THE BIG TIME.

WHY KING EDWARD PARK?

http://www.newcastle.nsw.gov.au/rec

reation/virtual_tours/king_edward_pa

rk/flash/

KING EDWARD PARK IS

ONE OF NEWCASTLE’S

FAVOURITE CULTURAL

VENUES. IT SHOWCASES A

STUNNING OCEAN VIEW AND

IS THE PERFECT LOCATION

FOR AUDIENCES TO BRING A

CHAIR OR RUG AS WELL AS A

PICNIC BASKET TO SIT BACK

AND RELAX WHILST

WITNESSING ARTISTS MAKE

THEIR OFFICIAL DEBUT IN THE

HISTORICAL VICTORIAN

ROTUNDA. SEE THE LINK

BELOW FOR A VIRTUAL VIEW

EVENT BRIEFTHIS SECTION WILL INCLUDE INFORMATION

REGARDING;

• WHEN ‘SERENE & UNSEEN’ WILL BE HELD

• MUSIC GENRE

• ARIST SELECTION

• LINE-UP FORMAT

• INTENDED AUDIENCE

• OVERALL FESTIVAL CONTENT

• SAMPLE FESTIVAL POSTER

WHEN ‘SERENE & UNSEEN’ WILL BE HELDTO MAKE THE MOST OUT OF NEWCASTLE’S

FAMOUS BEACHES, ‘SERENE & UNSEEN’ WILL BE HELD

IN THE CITY’S OPTIMAL SURFING SEASON IN AUTUMN.

THE FESTIVAL DATE WILL BE SATURDAY 21ST

APRIL, STARTING AT 10.30AM SO LOCAL AND TOURIST

SURFERS/AUDIENCES CAN GET IN THE WATER BEFORE

THE FESTIVAL KICKS OFF AND CAN DRY OFF IN THE

AVERAGE 20 C TEMPERATURE. THE EVENT WILL

CONCLUDE AT 6PM AS THE TEMPERATURE BEGINS TO

COOL DOWN.

MUSIC GENRE‘SERENE & UNSEEN’ IS

GOING TO BE SET ON AN

ACOUSTIC THEME WITH

ARTISTS BEING AS

UNPLUGGED AS POSSIBLE.

THIS ALLOWS FOR A VAST

ARRAY OF GENRES TO

PERFORM INCLUDING;

• INDIE

• FOLK

• SOFT ROCK/POP

• BLUES

• ROOTS

• JAZZ

• REGGAE

AND MANY MORE SUB

ARTIST SELECTIONARTISTS PERFORMING AT ‘SERENE & UNSEEN’

WILL FEATURE POPULAR UNSIGNED ACTS FROM THE

NEWCASTLE AND HUNTER AREA SUCH AS MELODY

POOL, PAT JAMES, NICK AND LIESL AND ADVENTURE,

ADVENTURE.

OTHER NEW MUSICIANS WILL BE CHOSEN BY

SENDING A SAMPLE OF THEIR MUSIC VIA ‘SERENE &

UNSEEN’ EVENT MANAGER’S EMAIL AND IF CHOSEN

WILL THEN GO THROUGH A SELECTION PROCESS

INCLUDING AN AUDITION PERFORMANCE.

LINE UP FORMATBECAUSE THERE WILL ONLY BE ONE STAGE AT

‘SERENE & UNSEEN’, SUPPORTING ACTS WILL BE

ALLOCATED A PERFORMANCE TIME OF 20 MINUTES AND

THE FEATURED ACTS WILL BE ALLOCATED A

PERFORMANCE TIME OF 40 MINUTES WITH A 10 MINUTE

SET UP TIME BETWEEN EACH ACT IN WHICH PERFORMERS

WILL BE INTRODUCED BY A CHOSEN MC. THE LINE UP WILL

BE SET OUT AS FOLLOWS;

10.30- 10.40 Welcome to ‘SERENE & UNSEEN’ by event

manger

10.40-11.00 Support Act

11.00-11.10 Introduction by MC (Set Up)

11.10- 11.30 Support Act

11.30- 11.40 Introduction by MC (Set Up)

11.40- 12.00 Support Act

12.00- 12.10 Introduction by MC (Set Up)

LINE UP FORMAT1.00- 1.10 Introduction by MC (Set Up)

1.10- 1.30 Support Act

1.30- 1.40 Introduction by MC (Set Up)

1.40- 2.00 Support Act

2.00- 2.10 Introduction by MC (Set Up)

2.10- 2.30 Support Act

2.30- 2.40 Introduction by MC (Set Up)

2.40- 3.20 Featured Act

3.20- 3.30 Introduction by MC (Set Up)

3.30- 4.10 Featured Act

4.10- 4.20 Introduction by MC (Set Up)

4.20- 5.00 Featured Act

5.00- 5.10 Introduction by MC (Set Up)

5.10- 5.50 Featured Act

5.50- 6.00 Thank you for support ‘SERENE &

UNSEEN’ by event manager

INTENDED AUDIENCEFOR THIS INAUGRAL FESTIVAL, PEOPLE OF ALL

AGES ARE TARGETED TO ENJOY ‘SERENE & UNSEEN’.

TARGET AUDIENCES CAN BE DEPICTED BY TICKET

PRICES AS FOLLOWS;

ADULT $10.00

CHILD (Under 12) $5.00

SENIOR/PENSIONER $5.00

STUDENT $5.00

FAMILY (Two adults + 2 children) $25.00

THE MAIN GOAL OF THE FESTIVAL IS TO SUPPORT

NEW ARTISTS AND TO ENSURE THE FESTIVAL IS A

SUCCESS IN HOPES OF IT BECOMING AN ANNUAL

EVENT.

OVERALL FESTIVAL CONTENTAS WELL AS THE LIVE MUSIC ACTS

THAT WILL BE SHOWCASED AT

‘SERENE & UNSEEN’, THERE WILL

ALSO BE VARIOUS STALLS AROUND

THE PERIMETRE OF THE PARK

VENUE SUCH AS;

• ARTIST AND BAND STALL

WHICH WILL GIVE AUDIENCES THE

OPPORTUNITY TO MEET THE

ARTISTS AND BUY ANY

MERCHANDISE THE ARTIST WISHES

TO PRODUCE.

• NEWCASTLE INFORMATION

STALL FOR ALL THE TOURIST

AUDIENCE MEMBERS TO GET THE

OVERALL FESTIVAL CONTENT

• VARIOUS ART AND CRAFT

STALLS SET UP BY LOCAL STORES

AS AN EXTENSION OF THEIR

BUSINESS TO SHOWCASE

NEWCASTLE’S THRIVING ART

SCENE.

• A KID’S STALL TO OCCUPY

CHILDREN ADULTS WHO WANT TO

EMBRACE THEIR INNER CHILD

WITH ACTIVITIES SUCH AS FACE

PAINTING, POI ARTISTRY AND

CANDLE STICK MAKING.

• OFFICIAL SPONSOR STALL

WHERE EVENT INFORMATION CAN

SAMPLE EVENT POSTERSERENE & UNSEENNEWCASTLE’S UNPLUGGED MUSIC FESTIVAL

FOR LIVE AND NEW AUSTRALIAN MUSIC

INTRODUCINGMELODY POOL ⚝PAT JAMES

⚝NICK & LIESL ⚝

ADVENTURE, ADVENTURE ⚝JIM & ELLE - A BALL OF STRING -

TABLE AND CHAIR

TAELOR-JANE - LEWY N’ ELLA - THE

AWESOMES -

HARRY BROWN - MARKUS MEO - JOE

HAMILTON - EVIKA -

AMY VEE - DAN BANKS BAND - AND MANY

MORE...

SATURDAY 21ST APRIL 2012

KING EDWARD PARK, NEWCASTLE

TICKETS ON SALE NOW

Visit www.serene&unseen.com.au

GENERAL INFORMATION FOR THE PUBLIC• ‘SERENE & UNSEEN’ IS AN ALL AGES EVENT

PROVIDING THAT CHILDREN UNDER THE AGE OF 16 ARE

ACCOMPANIED BY A RESPONSIBLE ADULT.

• ALCOHOL IS PERMITTED FOR ADULTS OVER THE

AGE OF 18 WITH CONSUMPTION LIMITED TO 4

STANDARD DRINKS PER ADULT. INSPECTION OF

ALCOHOL BROUGHT TO THE EVENT WILL BE

UNDERTAKEN UPON ARRIVAL AT THE ENTRANCE GATE

TO ENSURE RESPONSIBLE ALCOHOL CONSUMPTION.

• THIS IS A STRICTLY NO DRUG EVENT.

PROCEDURES WILL BE PUT INTO PLACE FOR ANY

PERPETRATORS.

OVERVIEW- WHY CHOSE ‘SERENE & UNSEEN’ FOR GRANT APPLICATION

• ‘SERENE & UNSEEN’

PROMISES HIGH QUALITY

ENTERTAINMENT AIMED AT A VAST

AUDIENCE.

• NEWCASTLE’S AUTHENTIC

MUSIC AND CULTURAL SCENE WILL

BE PUT ON DISPLAY BY

SHOWCASING NEW MUSIC AND

VARIOUS LOCALLY RUN STALLS IN

ONE OF IT’S MOST MAGNIFICANT

SCENERIES.

• THE UNIQUE OPPORTUNITY TO

WITNESS RISING PERFORMERS WILL

PROVIDE AUDIENCES WITH A

REFERENCES• Auslander, P, 1998. Seeing is believing: Live performance and the

discourse of authenticity in rock culture. Literature and Psychology, [Online].

44(4), 1-26. Available at: http://0-

lion.chadwyck.co.uk.library.newcastle.edu.au/searchFulltext.do?id=R01609276&divLevel=0&area=abell&forward=critref_ft [Accessed 24 April 2012].• Earl, P.E, 2001. Simon's travel theorem and the demand for live music.

Journal of Economic Psychology, [Online]. 22, 335-358. Available at: http://0-

ac.els-cdn.com.library.newcastle.edu.au/S016748700100037X/1-s2.0-

S016748700100037X-

main.pdf?_tid=0f4f4a3794a127ebbbe9850b77eaa3ce&acdnat=1335816510_7d

b0755530fd643a107e39c515ac8c66 [Accessed 24 April 2012].

• Holt, F, 2010. The economy of live music in the digital age. European

Journal of Cultural Studies, [Online]. 13(2), 243-261. Available at:

https://blackboard.newcastle.edu.au/bbcswebdav/pid-1716689-dt-content-rid-

664160_1/courses/CRS.101302.2012.S1/Holt%20live%20music%20digital%20

age.pdf [Accessed 24 April 2012].

• Newcastle Music Directory. 1999. Artists. [ONLINE] Available at:

http://www.newcastlemusic.com/artists.php. [Accessed 28 April 12].

• triple j UNEARTHED. 2012. Artists. [ONLINE] Available at:

http://www.triplejunearthed.com/Artists/. [Accessed 30 April 12].

• Visit NSW. 2012. King Edward Park- Newcastle. [ONLINE] Available