FMCG Shopper Community
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Shopper Community
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Case study - FMCG
Transcript of FMCG Shopper Community
Shopper Community
Major FMCG manufacturer needed continuous consumer feedback
across a diverse range of brands and portfolios to inform business
decisions in a timely and relevant manner
Fast, effective, ongoing feedback
Shopper Community establishedThousands of ‘everyday’
consumers, segmented and
profiled, joined in and made
themselves available to
answer key strategic and
tactical questions on a daily
basis on all things grocery.
The outcome…
Up to the minute results provided that help brand managers make
confident customer–centric decisions, ensuring that the voice of the
customer is central to brand strategies.
“It's the interest that you (client) and your company have shown towards us, the customers, and our opinions that makes all the difference. So many (companies) just don't seem to give a hoot about anyone and it's uplifting to read how much our views and opinions mean to you.”
“ “
LATITUDE INSIGHTSChanging the conversation
Melbourne office312 Waverley RoadMalvern East VIC 3145P: +61 3 9571 1199
Sydney officeSuite 8, 43-45 Burns Bay RoadLane Cove NSW 2066P: +61 2 9420 2337
E: [email protected]: latitudeinsights.com.au
For more about this study contact:Dianne [email protected] 323 765
