FMCG MARKET IN BULGARIA AND THE REGION: PROSPECTS...

© Euromonitor International

1

FMCG MARKET IN BULGARIA AND THE REGION: PROSPECTS FOR RETAILIVAN UZUNOV

2011


2

OUTLINE:

GLOBAL MARKET PERFORMANCE

REGIONAL MARKET PERFORMANCE

BULGARIAN FMCG IN FIGURES

PERSPECTIVES FOR THE BULGARIAN MARKET


3GLOBAL MARKET PERFORMANCE


4GLOBAL RETAIL THINKING: GROWTH RETURNS POST-RECESSION


-4

-2

0

2

4

6

8

10

12

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Reta

il V

alu

e,

y-o

-y g

row

th

Reta

il V

alu

e,

US

$ M

illio

n

Total retailing - sales Total retailing - growth Outlets - growth


5GLOBAL RETAIL GROWTH 2008-2013


-6.0

-4.0

-2.0

0.0

2.0

4.0

6.0

8.0

10.0

0.0

1,000,000.0

2,000,000.0

3,000,000.0

4,000,000.0

5,000,000.0

6,000,000.0

7,000,000.0

2008 2009 2010 2011 2012

Reta

il V

alu

e,

y-o

-y g

row

th

Reta

il V

alu

e,

US

$ M

illio

n

Grocery Retailers Non-Grocery Retailers Non-Store Retailing

Grocery Retailers Non-Grocery Retailers Non-Store Retailing


6GLOBAL FMCG IN 2010


Packaged Food ,

US$1,952.5 bn

Tobacco ,

US$664.2 bn

Alcoholic Drinks,

US$551.0 bn

Soft Drinks,

US$446.9 bn

Beauty and Personal Care, US$382.2 bn

Consumer Health,

US$180.7 bn

Home Care,

US$131.7 bnHot Drinks,

US$104.7 bn

Pet Care, US$81.6 bn


7FMCG INDUSTRIES GROWTH IN EAST EUROPE 2005-2014


-4%

-2%

0%

2%

4%

6%

8%

10%

12%

14%

2006 2007 2008 2009 2010 2011

Reta

il V

alu

e,

y-o

-y g

row

th

Packaged Food

Tobacco

Alcoholic Drinks

Soft Drinks

Hot Drinks

Beauty and Personal Care

Consumer Health

Home Care

Pet Care


8GLOBAL MARKET TRENDS



9REGIONAL MARKET PERFORMANCE


10CRISIS AND RECOVERY IN BALKANS


-30.0

-20.0

-10.0

0.0

10.0

20.0

30.0

40.0

50.0

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15Reta

il V

alu

e,

y-o

-y g

row

th,%

Bosnia-Herzegovina

Bulgaria

Croatia

Macedonia

Romania

Serbia

Slovenia

Greece

Turkey


11BULGARIAN FMCG IN FIGURES


12DEVELOPMENT OF THE BULGARIAN RETAILING


-5.0

0.0

5.0

10.0

15.0

20.0

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15

Reta

il V

alu

e,

y-o

-y g

row

th, %

Grocery Retailers

Non-Grocery Retailers

Non-Store Retailing


13BULGARIAN FMCG IN 2010


Packaged Food,

BGN4,277.0 mln

Tobacco,

BGN3,232.7 mln

Alcoholic Drinks,

BGN1,065.7 mln

Soft Drinks,

BGN588.2 mln

Beauty and Personal Care, BGN580.4 mln

Consumer Health,

BGN330.4 mln

Home Care,

BGN333.2 mln

Hot Drinks,

BGN311.6 mln

Pet Care,

BGN67.0 mln


14FMCG INDUSTRIES GROWTH, REVIEW PERIOD


-5.0

0.0

5.0

10.0

15.0

20.0

25.0

30.0

35.0

2005-06 2006-07 2007-08 2008-09 2009-10 2010-11

Reta

il V

alu

e,

y-o

-y g

row

th,%

Alcoholic Drinks


Consumer Health

Home Care

Hot Drinks

Packaged Food

Pet Care

Soft Drinks

Tobacco


15PROSPECTS FOR THE BULGARIAN MARKET


16FORECAST PERFORMANCE OF THE MAJOR FMCG SECTORS

PROSPECTS FOR THE BULGARIAN MARKET

0.0

2.0

4.0

6.0

8.0

10.0

12.0

2011-12 2012-13 2013-14 2014-15

Reta

il V

alu

e,

y-o

-y g

row

th,% Alcoholic Drinks


Consumer Health

Home Care

Hot Drinks

Packaged Food

Pet Care

Soft Drinks

Tobacco


17WHAT IS MISSING ON THE BULGARIAN MARKET?

NEW RETAILING FORMATS




NEW PRODUCT DEVELOPMENT




HEALTH AND WELLNESS PRODUCTS



20

THANK YOU FOR YOUR ATTENTION!

QUESTIONS?

IVAN UZUNOV

SENIOR RESEARCH ANALYST

[email protected]

TEL: +370 5 243 1577

mailto:[email protected]

FMCG MARKET IN BULGARIA AND THE REGION: PROSPECTS...

Documents

Transcript of FMCG MARKET IN BULGARIA AND THE REGION: PROSPECTS...