FMCG Final Ppt
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Transcript of FMCG Final Ppt
![Page 1: FMCG Final Ppt](https://reader030.fdocuments.us/reader030/viewer/2022013105/563db77e550346aa9a8b8e51/html5/thumbnails/1.jpg)
FMCG
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FMCG SECTOR
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Post – Liberalisation Stage –1991 – 2000
Current Scenario –2001 – 15
Pre – Liberalisation –1950’s -90’s
FMCG SECTOR (Contd.)
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PRE - LIBERALISATION STAGE
1950s – 70s
• Focussed on Urban Areas• Limited in number• Low purchasing power• Small Scale Sector
1970s – 90s
• More focus on rural markets• Introduction of NIRMA• Major structural changes• Lowering Trade Barriers• Import Substitution Policy
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POST – LIBERALISATION STAGE
1991 – 2000
• MNCs• Increase in Income• Rural Markets
2000 – 05
• Industrial Slowdown• Urban Markets• Drop in living standards• Growth Opportunity for mid and low
segments
![Page 6: FMCG Final Ppt](https://reader030.fdocuments.us/reader030/viewer/2022013105/563db77e550346aa9a8b8e51/html5/thumbnails/6.jpg)
The HAPPENING STAGE (2005- 2010)
• Increased Disposable Income• Organised Retail Boom• Increased Rural penetration• VAT
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THE CURRENT STAGE
12.5 Million industry Growth down by 10% in 2013, fought back in 2015 Rural demand constant, though urban declined in 2013 Positive Impacton FMCG of economy revival in 2015
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FMCG SECTOR – FUTURE
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35%Share of Rural FMCG Market in 2014
10 – 12%Estimated Share of Modern Trade in FMCG Sales by 2016
$135 billionEstimated FMCG Market Size in 2020 under Optimistic Scenario
65%Share of Food Products and Personal Care in FMCG Revenues in 2014
2.4%FMCG Sector’s Contribution to India’s GDP (2014)
$ 48 billionIndia’s FMCG Market Size in 2014
India’s FMCG Sector at a Glance
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PRESENTED BY:Saloni Ramsisaria (15DM131)Sankalp Jain (15DM133)Satyanarayan Mishra (15DM135)Shubham Kogta (15DM146)Shubham Saxena (15DM147)