FM FRAGRANCE POWERPOINT PRESENTATION
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Transcript of FM FRAGRANCE POWERPOINT PRESENTATION
Business Orientation starts at 2:00pm
Business Orientation Meeting
Course Outline
• Company Profile• Company Vision• Facts on Fragrances• Company Products• Marketing Plan and Ways to Earn• How to become an Independent Business Distributor• Starter Kit• Global Business
FM GROUP WORLD
2007 FM GROUP WORLD Wroclaw was founded 2010 FM GROUP WORLD already expanded in 55 countries
Established in 2004 as initiative by Artur Trawinski in POLAND and it has a line of exclusive perfume products
COMPANIES behind
OUR PRODUCTS
Founded in 1995 by Andrzej Trawinski
Polish company manufacturing perfumes, perfumed waters and toilette waters in many scents for men and women
June 2008, New factory in PSARY, close to WROCLAW was opened
International company creating high quality fragrance compositions
FRAGRANCES
Founded in 1911 by Dr. Bruno Stropa
Has 43 branches worldwide including France, Italy, Austria, Switzerland, Russia, USA, Brazil, China and Australia.
Some of their well known clients are L’Oreal, Escada, Beiersdorf and Perfand which produces perfumes for FM Group World
COMPANY
FM GROUP Fragrance Inc.
First branch of FM GROUP WORLD in Asia
Founded and co-owned by Piotr Barszcz, General Manager
August 2010, the company introduced a new and unique line of EAU DE PARFUM 50 world’s best seller fragrances, new look for 50ml exclusively made for the Philippine market.
Our VISION
To become the Fragrance company of choice that offers the best Marketing
plan/Earning opportunities and to become a world leader in the production
and distribution of perfumes by continuously producing top quality
products at affordable prices.
The word perfume used today derives from the Latin per fumus, meaning "through smoke". Perfumery, or the art of making perfumes, began in ancient Mesopotamia and Egypt 4000 years back and was further refined by the Romans and Persians. In Europe it came in the 14th century. Hungary produced the first modern perfume in 1371.
Modern perfumery began in the late 19th century with the commercial synthesis of aroma compounds such as vanillin or coumarin
Facts on Fragrances
Perfume is a mixture of fragrant essential oils and aroma compounds, fixatives, and solvents used to give the human body a pleasant scent.
Image is everything, and a particular perfume will have an image associated with it.
Image with style…
Facts about Fragrances
• Perfume is a 35 billion dollar industry!!!
Perfume - most potent and expensive form with 25-40% of fragrance oil. Apply sparingly as its concentration means more intensity on skin and lasts for 9-16 hours.Eau de Parfum - 18-25% of fragrance oil, the rest is alcohol and water and lasts for 6-9 hours.Eau de Toilette - lighter fragrance with 8-15% fragrance oil and lasts for 4-6 hours.Eau de Cologne - 5-15% of fragrance oil and lasts 2-4 hours
Mist - Increasingly popular nowadays as all over body spray with 3-7% fragrance oil and lasts for 1-2 hours. Can be applied lavishly. Storing them in the fridge increases its cooling effect.
Splash and after Shave – 1-3% of Fragrance Oil and lasts 30 minutes- 1 hour
FormFragrance
Concentration %Hours to
last on skinPERFUME 25 to 40 9 to 16
EAU DE PARFUM 15 to 25 6 to 9
EAU DE TOILETTE 8 to15 4 to 6
EAU DE COLOGNE 5 to 15 2 to 4
PERFUME MIST 3 to 7 1 to 2
SPLASH & AFTER SHAVE 1 to 3 .30 to 1
Form Sample FragrancesPERFUME
EAU DE PARFUMEstee Lauder Beyond Paradise for Women; YvesSaintLaurent Elle for Women; Prada L Eau Ambree for Women
EAU DE TOILETTEChristian Dior Poison for Women; Kenzo Flower For Women; Hugo Boss Grey for Men; Davidoff Coolwater for Him;
EAU DE COLOGNERoyal secret by Royal secret for Women; Tommy Hilfiger Boy; Liz Claiborne Spark for Men; Arsenal Arsenal 1886 for Men
PERFUME MISTDove Ultimate go fresh Body Mist; Victoria's Secret Kissing in Paris Sheer Fragrance Mist; Perfect Man Alternative Glacial Mist
SPLASH & AFTER SHAVESecret Scent Expressions Ooh La La Body Splash; CHRISTIAN DIOREau Sauvage After Shave Spray
Top notes: The scents that are perceived immediately on application of a perfume. Also called
the head notes. Middle notes: The scent of a perfume that emerges just prior to when the top notes dissipate. They are also
called the heart notes. Base notes: The scent of a perfume that appears
close to the departure of the middle notes. Base notes bring depth and solidity to a perfume. Compounds of
this class of scents are typically rich and "deep" and are usually not perceived until 30 minutes after
application.
Apply fragrance on the warmest areas such as the back of the knee, crook of the elbow, neck and decolletage(chest/breast area) as scent is activated by body heat.
When trying out new scents, limit tests to 3 or 4 at a time. The nose gets numb with more and you get "nose fatigue".
Fragrance has two enemies: light and heatStore fragrance out of direct sunlight to maximize a scent’s lifeStash seldom used fragrances in their boxes and in the refrigerator.Sprays last longer than splash bottles because our bacteria bearing fingers never make contact with the juice.
How do we sell fragrances: It is best to know the different
personalities of our fragrances and our customers
• There’s a fragrance for different occasions• There’s a fragrance for different
personalities• Understanding the customer’s personality
and lifestyle and matching his/her needs with what’s in the line helps encourage multiple purchases
About the FM Perfumes
What does this mean to you? It means that our perfumes last longer
FM Perfumes have recognisable similarities to other leading brands
– and are far less expensive
Unlike branded names which is Eau De Toilette (3% – 8%
concentrated)
FM products are Eau de Parfum (16% concentrated)
Why are designer perfumes so expensive?
(A) Manufacturer
Consumer
(B) National Wholesaler or Broker
(C) Regional Wholesaler
(D) Retailer
(A) – (D) = MASSIVE COSTS
Rentals, Bank Rates, Insurance, Staff, Profit
Margin, Shipping, ADVERTISING,Celebrity endorsements etc Distribution costs can account for up to 90% of the final price paid by the customer.
Why our prices are so low?
RETAIL TO MAKE A PROFITIndependent Distributors Consumer
X X
XFM markets their unique product range to consumers using Independent Distributors They pay substantial commissions for producing product sales from team buildingThe savings enable FM to produce the same or better quality than the „high street” at rock bottom prices
GET YOUR RETAIL PROFIT IMMEDIATELY
P780P880P910
P990
P1100
How does one Earn?
Magnolia ProgramOrchid Program
MAGNOLIA PROGRAMME
Group Volume Points are based on the sales of your ENTIRE TEAM each month.
FOR EVERY BOTTLE
18.36 pts.
Cumulative in a month
23.50 pts.
One bottle of perfume P480 = 18.36 points
LEVEL3% 6% 9% 12% 15% 18% 21%
MAGNOLIA SILVER MAGNOLIAGOLDENMAGNOLIA
The commission is based on the sales of your ENTIRE TEAM each month.
The bigger your team is, the higher percentage commission you get.
17 bottles x 18.36pts = 312.12 pts300 points = 3%
Classification Achievement Level
Group Volume in points
No. of Bottles
Amount
MAGNOLIA3%6%9%
300 – 1,1991,200 – 3,5993,600 – 7,199
17 – 6566 – 196
197 – 392
Php 8,160.00 – 31,200.00 31,680.00 – 94,080.00 94,560.00 – 188,160.00
SILVER MAGNOLIA
12%15%18%
7,200 – 11,99912,000 – 20,39920,400 – 29,999
393 – 653654 – 1,111
1,112 – 1,633
188,640.00 – 313,440.00314,920.00 – 533,280.00533,760.00 – 783,840.00
GOLDEN MAGNOLIA
21% 30,000 and above
1,634 784,320.00
You36.72
Personal Points
697.68Group’s Points
Daniel146.88pts.
Christie110.16pts.
Sarah146.88pts.
Paul73.44pts.
Carol183.60pts.
Daniel’s GroupPV 36.72ptsGV 146.88
Level 1 (3 x 36.72) = 110.16 + 36.72 146.88pts
You36.72
Personal Points
697.68Group’s Points
3%Your commission: 697.68
pointsx 3% x 17.40 = Php 364.18
Achievement
Level
Conversion
Factor
Personal Sales for 2 Bottles 2 x 210 = Php 420.00
Total Earnings = Php 784.18
Thus PHP364.18 is your additional commission based on thevolume of products sold by you and your group.
For example
7,100 p. – 9%
4,800 p. – 9%
1,800 p. – 6%1,500 p. – 6%
1,300 p. – 6%
16,500 + 36.72 = 16,536.72 – 15%
6%
6%
9%9%
9%
4,800 x 9% x 17.40 = P 7,516.804,800 x 6% x 17.40 =
P 5,011.20
7,100 x 9% x 17.40 = P 11,118.60
7,100 x 6% x 17.40 = P 7,412.40
1,800 x 6% x 17.40 = P 1,879.20
1,800 x 9% x 17.40 = P 2,818.80
1,500 x 6% x 17.40 = P 1,566.00
1,500 x 9% x 17.40 = P 2,349.00
1,300 x 6% x 17.40 = P 1,357.20
1,300 x 9% x 17.40 = P 2,035.80
Your BonusP19,723.04
A
B
CD
EDaniel
Christie
SarahPaul
CarolYour Achievement Level – 1st Line Achievement Level (less)
For example
5,500 p. – 9%
8,200 p. – 12%
9,600 p. – 12%2,800 p. – 6%
17,000 p. – 15%
43,100 + 36.72 = 43,136.72 – 21%
9%
12%
9%15%
6%
Your BonusP64,548.97
8,200 x 12% x 17.40 = P 17,121.608,200 x 9% x 17.40 =
P 12,841.20
5,500 x 9% x 17.40 = P 8,613.00
5,500 x 12% x 17.40 = P 11,484.00
9,600 x 12% x 17.40 = P 20,044.80
9,600 x 9% x 17.40 P 15,033.60
2,800 x 6% x 17.40 = P 2,923.20
2,800 x 15% x 17.40 = P 7,308.00
17,000 x 15% x 17.40 = P 44,370.00
17,000 x 6% x 17.40 = P 17,748.00
A
B
CD
EDaniel
Christie
Sarah
Paul
Carol
Average Income of Magnolia Club Members
Classification Effectiveness Level
Points QTY of Bottles Average Commission/
MonthMagnolia 3% 300 17 Php 162.92
6% 1,200 66 1,265.07
9% 3,600 167 3,536.47
Silver Magnolia 12% 7,200 393 11,497.1315% 12,000 654 19,822.87
18% 20,400 1,112 44,069.03
Golden Magnolia 21% 30,000 1,634 65,550.97
A
JhonPeter
Josef
B
C
Raul21%2
1 3
21%
21%
21%
21%
The Exclusive Orchid Club
The Orchid Club is a prestigious, international association of Leaders, who are ranked at the highest achievement levels in FM GROUP’s hierarchy.
Honorary Titles: Pearl Amaranth Golden Diamond Black Diamond
The Exclusive Orchid Club
In any given accounting month, 9% of the FM GROUP worldwideturnover in points is allocated for sharing between all themembers of the Orchid Club.
The BLACK DIAMOND ORCHID title: 0,5% of FM GROUP World’s points turnover
The DIAMOND ORCHID title: 1,5% of FM GROUP World’s points turnover
The GOLDEN ORCHID title: 1,5% of FM GROUP World’s points turnover
The AMARANTH ORCHID title: 1,5% of FM GROUP World’s points turnover
The PEARL ORCHID title: 4% of FM GROUP World’s points turnover
The amount of the commission you get as a member of the Club depends on the level you achieve in a given month:
Average Income
These are just Orchid Bonuses and on top of your Achievement Level Commissions!!!
Title # of Franchises
Average Income/ Month
Pearl Orchid 2 x 21% Php 58,000.00
Amaranth Orchid 3 x 21% 385,000.00
Golden Orchid 3 Pearl 1,300,000.00
Diamond Orchid 5 Pearl 2,800,000.00
YOU
21 % 21 %
a.)
21 %
YOU
Total Group Points =20, 000 points
b.)
Pearl
Pearl Orchid 2 x 21% Average Income per Month Php 58,000.00
The PEARL ORCHID title: 4% of FM GROUP World’s points turnover
OR
YOU
20,000pts 20,000 points
Pearl Orchid 2 x 21% Average Income per Month Php 58,000.00
The PEARL ORCHID title: 4% of FM GROUP World’s points turnover
Group Volume = 40,000 points/MONTH
4 years
HONDA Civic 1.8 AT
YOU
30,000pts 50,000 points
Group Volume = 80,000 points/MONTH
4 years
21%
Average Income
These are just Orchid Bonuses and on top of your Achievement Level Commissions!!!
Title # of Franchises
Average Income/ Month
Pearl Orchid 2 x 21% Php 58,000.00
Amaranth Orchid 3 x 21% 385,000.00
Golden Orchid 3 Pearl 1,300,000.00
Diamond Orchid 5 Pearl 2,800,000.00
Amaranth Orchid
YOU
21 % 21 %21 %
Amaranth Orchid 3 x 21% Average Income per month PHP 385,000.00
The AMARANTH ORCHID title: 1.5% of FM GROUP World’s points turnover
Amaranth Orchid 3 x 21% Average Income per month PHP 385,000.00
The AMARANTH ORCHID title: 1.5% of FM GROUP World’s points turnover HONDA CRV 2.0 4x2 MT
YOU
21 % 21 %21 %
Average Income
These are just Orchid Bonuses and on top of your Achievement Level Commissions!!!
Title # of Franchises
Average Income/ Month
Pearl Orchid 2 x 21% Php 58,000.00
Amaranth Orchid 3 x 21% 385,000.00
Golden Orchid 3 Pearl 1,300,000.00
Diamond Orchid 5 Pearl 2,800,000.00
Golden Orchid
YOU
Pearl PearlPearl
Golden Orchid 3 Pearl Average Income per Month PHP 1,300,000.00
The GOLDEN ORCHID title: 1.5% of FM GROUP World’s points turnover
Golden Orchid 3 Pearl Average Income per Month PHP 1,300,000.00
The GOLDEN ORCHID title: 1.5% of FM GROUP World’s points turnover
Mercedez-Benz Class B160
YOU
Pearl PearlPearl
Average Income
These are just Orchid Bonuses and on top of your Achievement Level Commissions!!!
Title # of Franchises
Average Income/ Month
Pearl Orchid 2 x 21% Php 58,000.00
Amaranth Orchid 3 x 21% 385,000.00
Golden Orchid 3 Pearl 1,300,000.00
Diamond Orchid 5 Pearl 2,800,000.00
Diamond Orchid
YOU
Pearl PearlPearlPearl Pearl
Diamond Orchid 5 Pearl Average Income Per Month PHP2,800,000.00
The DIAMOND ORCHID title: 1.5% of FM GROUP World’s points turnover
Diamond Orchid 5 Pearl Average Income Per Month PHP2,800,000.00
The DIAMOND ORCHID title: 1.5% of FM GROUP World’s points turnover
Mercedez-Benz C Class
YOU
Pearl PearlPearlPearl Pearl
DISTRIBUTOR
1 X 210 = PHP 210.00
10 X 210 = 2,100.00
100 X 210 = 21,000.00
How to become a DISTRIBUTOR
To become a FM GROUP World distributor you need to sign a INDEPENDENT DISTRIBUTOR CONTRACT
STARTER KIT20samples = Php 500.00100samples = Php 2,000.00
Great news to our Dear Distributors & New Recruits!!!
Empower yourselves w/ FM Group Fragrance.Recruit now and be rewarded w/points!!!"
Register now and choose from the Starter Pack that you think will help you jumpstart your business!!!
www.fmworld.com
GLOBAL BUSINESS
2004 – 2008: the company reached more than 300,000 new distributors
2008 – present: the company reached more than a Million new distributors
Constant Increase of Company’s Turnover
2010: the company worldwide turnover already reached $15,000,000/ monthly