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    Evaluation of FarWest Laboratory

    Determination of Instructional Purposes

    A Proposal for FarWest Laboratory Educational

    Research and Development

    By Daniel Flynn

    Introduction

    FarWest Laboratory (FWL) is requesting RFP to evaluate its instruction. In response, the

    following document is a proposal the request of a RFP by FWL to create and market their training

    package; Daniel Flynn will be submitting a RFP to FWL.

    Description of Program

    FarWest Laboratory is designing a module learning system of learning educational practices for

    administration and for evaluation of market feasibility. The program is set in three module system,

    including: setting goals, analyzing problems and deriving objectives. The program is designed foradministrators and graduate students in developing effective school programs.

    The modules are set up to have a coordinator at an organization (that is buying the program)

    run, implement and coordinate the processes of training for participants. The training program can be

    either run as a workshop or completed on an individual level. The time estimation for each module is

    around 10-18 hours. The cost of the program is $8.95 per unit or $24.95 for the set, as well the

    coordinators handbook runs at $4.50.

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    Evaluation Method

    The purpose of the evaluation is to evaluate the materials of FWL and their desire to market their

    administration and graduate training program of setting goals, analyzing problems and deriving

    objectives. The final results will assist FWL in know what their product can do for the purposes of

    marketing the products.

    The results of the evaluation should be revel if the program is effective in its message. The idea here is

    to measure the effective change of behavior of the DIP program, has it changed the behavior of the

    participants in a way that enables the practice of knowledge. This can be shown through the data

    collection methods that are noted below.

    The evaluation will be created for the audience of FarWest Laboratory and its executive members, staff

    members, marketing department and the R and D department. There is no need to make the results

    public or to the participants of the program as this is a private company evaluating for market feasibility.

    Information in data collection of this evaluation should be the following: (Criterion-Referenced, first)

    what levels of achievement was completed by the participant groups? What areas of improvement are

    needed based on questions not answered right. In the interview the following areas are important as

    the questioning will be standardized. Areas of importance are as follows: what have you have learned

    from the training modules? What areas of the training module were confusing and/or not clear? What

    do you have now in terms of knowledge that you did not have before going through the training

    module? The levels of data should be sorted in ordinal data based on the responses given.

    Data collection will be split into two sections, one quantitative and the other qualitative, giving a good

    overall picture of the program. The first set of data will be taken from using the criterion-referenced

    based testing (if existing data is already in place than this data will be used and step skipped in task

    section). Given that the modules are created by FWL and are aligned with their objectives (even though

    limited) it is important to receive results to determine success and failure of participants. In addition to

    quantitative analysis, there should be a qualitative instrument in evaluating the program. Interview

    (standardized) focus groups should be the main format of evaluation as this will garner authenticity and

    of results through participants behavior change as a result of going through the modules. The sample

    population will depend on how many participants (around 10) in the testing period, less than 100 all

    samples will be used, (this is probably going to be the case for this evaluation).

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    Task Analysis

    No direct time frame was given by FWL and their RFP proposal, the following is a time estimation

    framework given the needs of evaluation of the DIP.

    Task Agency Responsible Date Completed DeliveredMeet with FWL staff to

    discuss time proposal

    and RFP

    Dan Flynn March 8th

    2011 In Person

    Submit all data collection

    materials including

    standardized interview

    questions, and criterion-

    referenced materials.

    DF March 20th

    2011 Electronic

    Receive Feedback from

    FWL on proposal of data

    collection, interviewquestions and criterion-

    referenced based

    instruments.

    FWL March 30th

    2011 Electronic

    Revise all data

    instruments that were

    proposed back to FWL

    DF April 4th

    2011 Electronic

    CollectNorm-Referenced

    Data

    DF May 5th

    2011 Electronic

    Perform and collect

    standardized interview

    data

    DF May 12th

    2011 Electronic and/or

    post

    After data Collection,

    summarize interview

    data and revel criterion

    reference scores to the

    staff of FWL

    DF May 19th

    2011 Electronic and/or

    post

    Analyze that data and

    create final report for

    FWL

    DF May 31st

    2011 Electronic

    Present final evaluation

    report to the staff of FWL

    DF June 2nd

    2011 In Person

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    Project Personal

    Daniel Flynn is a graduate student at Boise State University in the masters of Educational Technology

    Program, studying such subjects as Instructional Design and Evaluation for Educational Technologies. I

    also have experience in the field of data collection for the past 5 years as a technology coordinator

    running technology related programs and as a facilitator of MAP programs at my places of employment,As well my consultations for evaluations have included schools outside of my assignment, aiding in

    programs at a new school in programs such as PowerSchool and Datawise.

    Budget

    Personal Description Cost

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    Salary, Daniel Flynn at 30 Days at $350 per day $10,500

    Assistant (15 days at $150) $2,250

    Total Personal $12.750

    Travel Cost Description Cost

    Plane Cost R/T form Bucharest to Los Angeles (2

    times at $1,500USD per trip)

    $3,000

    Car Rental per day 3 days (2 times for 6 days total

    @ $50 USD per day) Long trip for Jet Lag

    $300

    Daily Per Diem ($100 USD per day at 6 days) $600

    Total Travel $3900

    Other Costs

    Materials of Course (10 set for 24.95 and 4.50 for

    coordinators handbook)

    $254.45

    Post (estimate) $300

    Telephone (Est for contract of 4 months and

    international)

    $1,000

    $1554.45