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#FlyEaglesFly Philadelphia Eagles case study
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Transcript of #FlyEaglesFly Philadelphia Eagles case study
a brand campaign takes
flight across social media
Philadelphia EaglesKatie Tang | Social Media
Coordinator
#FlyEaglesFly: revitalizing a brand
Agency Partner: 160over90Launch: September 5• Primetime commercial during NFL Kickoff
What Brotherly Love Truly Means
Adapting #FlyEaglesFly for Social Media
1. Interpret brand concept2. Develop strategy for social media accounts3. Execute consistently4. Integrate with team’s digital assets5. Analyze results and monitor reaction
Brand Concept
Everyone knows that Philadelphia is the City of Brotherly Love. But not everyone knows what Brotherly Love truly is. It’s something you’re born into. It’s a family love. A tough love. It’s being told what you need to hear, instead of what you want to hear. It’s going through changes and taking on new challenges, always knowing someone has your back. That’s the love between Eagles fans, the team and this city. That’s the tough love we have for each other. That’s forever.
Eagles Social Media Accounts
Home: Passionate promote design treatment
Newsstand: Obsessive develop voice and engaging news delivery
TV: Gritty hardest working team in NFL
Photo Album: Authentic represent brand concept through photos
Gadget: Revitalized deliver engaging content to better our SEO
Event Planner: Loyal interject Eagles into all parts of lifestyle
Messenger: Direct deliver insider access straight to our fans
Strategy Execution: Facebook
Strategy Execution: Twitter
Strategy Execution: Instagram
Digital Integration: Digital Nest
Digital Integration: FlyEaglesFly.com
Analyze Results
#FlyEaglesFly usage gaining ground on gameday- Note 11/18: Nearly equaled mentions of commonly used #Eagles
Twitter Engagement
Analyze Results
Social Audience Growth
Analyze Results
Top Facebook Content
Fan Reaction