flydubai mobile advertising campaign / MADNET mobile platform
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Transcript of flydubai mobile advertising campaign / MADNET mobile platform
flydubaimobile advertising campaignRussia 2013
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Mobile audience in Russia
share of smartphones in total mobile phones sales in Russia
34%of Russian residents use mobile internet monthly
+27%growth of mobile internet users number in Russia in 2013
numbers of mobile internet users and desktop internet users are almost equal =
* TNS Russia, «Vedomosti». October 2013
50,6%
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Goals and objectives
• Quality reach of target audience• Promotion of the new flydubai service (Business Class from
five Russian cities to Dubai)• Promotion of the UAE Visa service• Attracting new customers from Russia
Why MADNET
• leading independent mobile platform by coverage in Russia• 5 billion impressions monthly • innovative smart-optimization system• RTB technology advantages• more than 70 000 publishers• average CTR is 0,7%• CPC payment model
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SolutionMobile landing page
• adaptive design for all types of mobile devices• designed in accordance with flydubai’s brandbook • individual site for each city with local specific
content and contact information• tap-to-call function (easy way to call)• contacts of flydubai office in each city• full information about business class facilities• pics of aircraft and business-class chair
• 5 local campaigns
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Creatives6 ad formats
• animated GIF creatives• flydubai’s brandbook compliant• 6 ad formats
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Results
6 410 828 impressions134 980 clicksCTR 2.11%
Impressions | Clicks | CTREkaterinburg 1 701 548 / 30 454 / 1.79%Kazan 900 447 / 21 364 / 2.37%Mineralnye Vody 2 234 486 / 50 006 / 2,24%Rostov-on-Don 1 257 156 / 25 041 / 1,99%Ufa 317 191 / 8 115 / 2,56% Tap-to-Call:Mineralnye Vody 460Ekaterinburg 208Kazan 198Rostov-on-Don 193Ufa 75
Top mobile devices
1.Apple iPhone 2.Apple iPad3.Samsung Galaxy S34.Samsung Galaxy S25.Samsung Galaxy S3 mini6.Samsung Galaxy S4