Fly Movement

A one-of-a-kind kids health program and

free family fun run

Eric Melchor – Executive Director

Eric.Melchor@Fly-Movement.com

www.FlyMovement.org

Who we are

We Teach Kids that a Healthy Lifestyle is Fun and Rewarding

Fly Movement is the first kids’

health program that provides

students an opportunity to reach a

fitness goal through fun, rewarding

team competition using fitness

trackers.

As a result, they learn how to

develop goal setting habits, their

fitness activity increases, and they

establish a positive feeling towards

physical activity.

Program Overview

A year-around kids health program

Students provided an opportunity to reach a fitness goal through fun, rewarding team competition (6 weeks) using fitness trackers (Fall)

Kids and family invited to participate in free fun run (Fall)

Classroom receives under desk bike pedals (Spring)

Students are invited to participate in free family fun run (Spring)

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3

4

Teaching

Benefits of

Physical Activity

& Healthy Eating

Why there is a need

Rise in child obesity • In Texas, one in every three kids are obese1

• A 2014 Harris county study reports that more than 34% of Houston

children are clinically obese

1

Less outdoor play 2

Schools are cutting

back on PE

3

• Most children play outside for less than an hour a day2

• Climbing trees has been replaced by hours spent in front of

televisions, tablets, and smartphones

• Schools are cutting back on physical education at all grade levels3

• PE instructors were among the first laid off when state legislators

slashed this year’s education funding

1 - http://www.childhealthtx.org/pdfs/Childhood%20Obesity%20in%20Texas%20Report.pdf

2 - http://www.telegraph.co.uk/lifestyle/10960864/Most-children-play-outside-for-less-than-an-hour-a-day.html

3 - http://www.dallasnews.com/news/education/headlines/20120219-pe-struggles-to-keep-up-in-texas-classrooms.ece

5k races are getting

expensive

4 • Average child’s registration fee for a 1K race is around $30

• Adult 5k registration fees can cost as much as $45 or more

Overall Benefits

Curb Child Obesity • More than one third of children are overweight or obese

• 92% of TX Elementary schools do not have daily PE1

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Free for Parents

2

Learn Benefits of Healthy

Eating

3

Enhance Self-esteem

4

• 73% of the nearly half-million school-aged children in the Houston

area are considered economically disadvantaged2

• It’s important to teach children about the benefits of healthy eating

when they are young, so they will seek out healthy foods on their

own as teens and adults

• Children with healthy self-esteem are more likely to persist in

difficult pursuits and see challenging situations as opportunities to

try something new, even if they are not completely successful

1 - healthpsych.psy.vanderbilt.edu/2009/PhysEdObesity.htm

2 - bushhoustonliteracy.org/our-literacy-plan/social-and-economic-implications

Fun Family Activity (Free Family Fun Run)

5 • A free fun run is not only a great way for kids and parents to spend

quality time together, but running is an exercise that parents can

actually do regularly with their kids

Student Engagement

Fly Movement volunteers visit students 4X in a six week period

General Overview of Student Engagement *Does not include kids fun run Lead kids in fun

fitness game / activities

Award participants with

small prizes / build self esteem

Teach benefits of physical activity &

healthy eating

Provide fitness challenge

(achieve # of moves)

Distribute health-educational

material to kids for parents

Create positive experience

Educate benefits of physical activity

and healthy eating

Build Self-esteem

Helping to provide a wellness educational solution and facilitate collaboration amongst schools, parents, & technology providers

Educate Teachers, Principals,

PTO/Parents about Program Benefits

Invite PTO / PTA Members &

Volunteers to participate

Fundraise for fitness trackers, sports

equipment, & fun run

Purchase and prepare educational

material and trackers for program

Teach students the benefits of physical activity and healthy

eating (4 visits)

Provide fun fitness challenge to

students

Track and measure fitness activity

through trackers & pre/post surveys

Reward students prizes for reaching their fitness goal

Communicate progress and results through newsletters

& social media

Track and measure results

Educate benefits of physical activity and healthy eating Create and share positive experience

Fundraise / materials needed for program

Fly Movement Experience

Students, Parents, PTA/Volunteer Touchpoints

Students

Learn benefits of physical exercise

Leverage fitness trackers to track

movements

Participate in fun physical activities

Funded by Donations & Grants.

Receive food Veggie cards to learn

about healthy eating

Provided under desk bike pedals

for their classroom

Invited along with family to

participate in free kids fun run

Receive sports equipment and

prizes

Parents

Offer their kids a FREE

Kids health program

Informed about kids races in

the community

Invited to participate in free

family fun run

Are encouraged to share

exercise / fun games on Fly

social media & website

Ability to use Fly app to view

their kid’s physical activity

Provided healthy eating

recipes & a list of ideas on

how to motivate their kids to

be more physically active

*

* Coming soon.

PTA / Volunteer

Distribute and show kids

how to use fitness trackers

Teach kids about the

benefits of physical activity

Educate kids on benefits of

healthy eating

Opportunity to be a positive

role model for students

Lead kids in fun physical

activities at school

*

Our Data Measurement is the backbone for knowledge growth, driving research, and analysis

2 Survey Data Fitness Data Online Quizzes

•Health Survey sent to parents

in regards to their child’s and

family’s physical activity 14

days before Fly Movement

program begins

• Same Fitness survey is sent to

parents 30 days after the Fly

Movement program ends

•Movband fitness tracker (each

student receives one) tracks

moves and miles

• Fitness data is tracked across

schools, classrooms, and

individual students

• Fitness results are shared with

school administrators and

parents across multiple outlets

including our newsletter and

social media

• Students are given Superfood

Superheroes trading cards

that teach the health benefits

of vegetables and fruits

• Students are able to share

what they learn by playing

interactive games and online

quizzes

•We can determine how often

students logged in online to

play online quizzes

Utilize DHS Health Technology Platform

1 3

Partner with Tradeskool.com

In House

Overview of Program

Areas of accountability and tasks for Fly Movement

Make use of the weeks before program launch to get to know

relevant partners, share program overview and timeline, show

parties how to sync the trackers, distribute consent forms and survey

Task Description/Activities Est. Share

of capacity

Get to know the Teacher, train

admin how to sync trackers,

consent forms, pre survey

Start recruiting volunteers Recruit and train volunteers / PTO members

Prepare trackers / health

platform

Utilize DHS Health Technology Platform, assign trackers to

classrooms and individual students

Visit Students Visit students – lead them in fun physical activities, distribute

trackers, build their self-esteem, provide fitness challenge (4

minimum visits within 6 week period)

Analyze Fitness Data Track and analyze students fitness activity and share information

including number of fitness moves, miles, and steps via newsletter

and social media

Post Survey Send post health survey to parents 30 days after program ends and

compare results to pre survey

Overview as general guidance

30%

65%

5%

Does not include overseeing Kids Fun Run. *

Teacher Testimonials

Sandra Salazar, Brookline

Elementary Teacher

“Fly Movement came to Brookline at a perfect time! As the STAAR exam

approached, I needed students to be able to work and stay focused for longer

periods of time. I remember times when my students walked into my classroom

and seemed dazed and unfocused. Once they received their trackers, students

walked in alert and attentive wanting to compare their moves with mine. We

loved wearing our trackers and trying to exceed the prior day’s moves. Fly

Movement made us more aware of our daily physical activity and motivated us to

be more physically active. The extra exercise clearly appears to have worked on

our energy levels.”

Erick Huerta, KIPP Dream

Prep Teacher

“Since joining the Fly Movement program, my classroom has been more eager to

go outside and do more physical activities. Even I have become more active in

physical exercises due to the program. I am also discovering that it is bringing my

students’ families closer. I have parents joining their children in bike rides, jogs

and other physical activities.”

Contact Information

Eric Melchor – Executive Director

Eric.Melchor@Fly-Movement.com

832-590-0478

www.FlyMovement.org

PO Box 10359, Houston, TX 77206