Flowers at a Glance › uploads › ck... · 2015-07-27 · Flowers at a Glance Das Siegel für...
Transcript of Flowers at a Glance › uploads › ck... · 2015-07-27 · Flowers at a Glance Das Siegel für...
Flowers at a GlanceDas Siegel für Fairen Handel
June 2014. For more info visit www.info.fairtrade.net
537millionStemS of
fairtradeflowerS
Sold in
2012top Selling marketSgermany, Uk, Switzerland, aUStria
emerging marketSfinland, Sweden, norway, netherlandS, france, italy
56 prodUcerorganiSationSworldwide
32
10
3
3
3
5
kenya
ecUador
zimbabwe
Ur of tanzania
ethiopia
otherS
over 50,000people who benefit
from the Sale offairtrade flowerS
1,900hectareStotal area of fairtrade flower cUltivation
The growth of Fairtrade Flowers
The first Fairtrade roses were launched in 2001 andsince then the market has grown, reflecting increasing consumer demand for sustainably grown flowers. 537 million stems of Fairtrade flowers were sold globally in 2012, representing an increase of 48 percent.This creates unprecedented benefits for flower producers and farm labourers working on certified farmsmostly in East Africa and Ecuador. In 2012, global sales generated a total Fairtrade sales revenue of 43 million euros. Over 50,000 flower workers, as well as their families and communities, have benefited from over 4.7 million euros in Fairtradepremium.
€ 4,700,000in fairtrade-premiUm generated from flowerS SaleS in 2012
The benefits of Fairtrade FlowersFor farm workers High labour standards and safety at work Fairtrade Development Premium to invest in social and economic projects for the whole community Freedom of association For producers and traders To meet the increasing European retail demand for Fairtrade flowers Value added through the most wellknown con sumer label for flowers in Europe A more satisfied workforce that works more efficiently For the environment Sustainable farming methods Strict regulations on pesticide use Sustainable water use
Source countries
Countries where Fairtrade Flowers are sold