Floriology Institute- Course Description
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2011 Spring/Summer Course Schedule June 13 th -17 th BASIC PRINCIPLES & ELEMENTS – 5 Day Basic Principals & Elements of Design An invaluable course for students that are new to the floral industry, florists wishing to reinforce design skills, techniques and best practices, and those florists pursuing state or national floral design certification, the 5 Day Basic Principals & Elements of Design Course offers extensive lectures and hands-on sessions to cover the following topics: floral supplies, tools equipment, ribbon types and bow techniques, taping & wiring, flower & foliage identification, care & handling essentials and best practices, design principals, elements & styles, color theory and application (line, form, mass, grouping, etc.). Instructors will provide students with a comprehensive overview of current floral design trends, techniques, and application as well as provide interactive hands-on sessions for Everyday, Holiday, Wedding, Wear and Carry, Special Events and Sympathy Design. In addition, students will also receive value instruction on Retail Store operations, business best practices, visual display, retail sales and customer service, selling & pricing for profit, and Wire Service 101. 20 Students per Class Course Cost BloomNet Florists: $749.99 payable in 6 monthly installments of $124.99 Non-BloomNet Florists: $849.99
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Course Schedule
Transcript of Floriology Institute- Course Description
2011 Spring/Summer Course Schedule
June 13 th -17 th
BASIC PRINCIPLES & ELEMENTS – 5 Day Basic Principals & Elements of DesignAn invaluable course for students that are new to the floral industry, florists wishing to reinforce design skills, techniques and best practices, and those florists pursuing state or national floral design certification, the 5 Day Basic Principals & Elements of Design Course offers extensive lectures and hands-on sessions to cover the following topics: floral supplies, tools equipment, ribbon types and bow techniques, taping & wiring, flower & foliage identification, care & handling essentials and best practices, design principals, elements & styles, color theory and application (line, form, mass, grouping, etc.). Instructors will provide students with a comprehensive overview of current floral design trends, techniques, and application as well as provide interactive hands-on sessions for Everyday, Holiday, Wedding, Wear and Carry, Special Events and Sympathy Design.
In addition, students will also receive value instruction on Retail Store operations, business best practices, visual display, retail sales and customer service, selling & pricing for profit, and Wire Service 101.
20 Students per Class
Course CostBloomNet Florists: $749.99 payable in 6 monthly installments of $124.99Non-BloomNet Florists: $849.99
August 1 st – 3 rd WEDDINGS – 3-Day Advanced Design Trends & TechniquesFloriology Institute’s Advanced Weddings Course will bring you the latest trends in Wedding Flowers, Design & Techniques. Students are provided important instruction on the most current use of color, latest floral varieties, products and supplies to meet the needs of today’s bride. Instructors will reinforce best practices, demonstrate new techniques and provide valuable time saving tricks to increase your profitability. Topics will be presented in both lecture and Hand-On classes for wedding flowers, body flowers, reception and event décor. As well as, provide critical skills for wedding consultations, rentals, and full service florist capabilities to allow you to build your wedding business. Students are expected to have basic Wedding Flowers experience. 20 Students per Class
Course CostBloomNet Florists: $449.99 payable in 3 monthly installments of $149.99Non-BloomNet Florists: $549.99
August 21 st – 23 rd HOLIDAY- 3- Day Design Trends & Techniques At Floriology Institute, we bring to you this year’s Holiday Design trends and techniques to bring back to your shop just in time for the Holiday. Students are provided information on holiday color, style, products to make your shop the “Go to” for their Holiday needs. In addition, students will receive value instruction on retail store operations, business best practices, retail sales and customer service, selling & pricing for profit. Topics will be presented in both lecture and Hands-On. 20 Students per Class
Course CostBloomNet Florists: $449.99 payable in 3 monthly installments of $149.99Non-BloomNet Florists: $549.99
August 24 th – 25 th VISUAL MERCHANDISING/DISPLAYS- 2- Day Design Trends & Techniques Continue your stay at Floriology Institute so we can show you how to dress up or update the look of your shop with current trends. Give your shop the new look it’s been waiting for to help attract new customers. 20 Students per Class
BloomNet Florists: $749.99 in 3 monthly installments Non-BloomNet Florists: $849.99 for both the Holiday and Visual Merchandising/Displays course
COURSE COST INCLUDE:Flowers, supplies, apron, floral knife, presentations material, lunches, dinners, refreshments, cocktail reception food & beverages, and airport shuttle transportation. Students must bring their own design tools.
Students are responsible for the cost of hotel & incidentals and airfare
LOCATIONFloriology Institute7800 Bayberry Road Jacksonville, Florida 322561-800-356-2726
HOTEL & LODGINGSpecial Hotel rates have been negotiated for Floriology Institute guests - $75.00/night + tax
Four Points Sheraton8520 Baymeadows RdJacksonville, FL 32256-7422(904) 562-4920
Our VIP Travel Group will book transportation and lodging for students and visitors. Students must book airline transportation and provide flight itineraries to [email protected] 5 business days in advance of arrival to secure FREE airport transportation to the hotel. A few additional benefits include:
FREE Airport Shuttle from Jacksonville, FL Airport FREE Continental breakfast & cocktail voucher
Airline flight itineraries must be provided to [email protected] 5 business days in advance of arrival to secure FREE airport transportation to the hotel.
Jacksonville International Airport (JAX)2400 Yankee Clipper DriveJacksonville, FL 32218(904) 741-4902
To Register or for Questions?
Contact us at [email protected] or 1-866-BloomNet (1-866-256-6663)
