Florida News Network · Alan McBride FNN Anchor and Reporter/ Science Reporter Deborah Roberts FNN...

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Florida News NetworkMedia Kit

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FNNFlorida News Network


Radio Is Radio Is EVERYWHEREEVERYWHERE……

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while you’re

gardening

creating atmosphere

on your clock radio

at your office

in your car

in restaurants

whileyou’re

shopping

in your Dr.’s office

at the beach



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Radio isRadio is 1 on 11 on 1……speaking directly to YOU!speaking directly to YOU!

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RadioRadio’’s there at s there at decision timedecision time……your car, your office, at home, your car, your office, at home, on your smart phone, etc.on your smart phone, etc.

Radio plants ideasRadio plants ideas……what to do, eat, buy, what to do, eat, buy, who to vote for, etc.who to vote for, etc.



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Radio ReachesRadio Reaches……over over 90%90% of the populationof the population

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0102030405060708090

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M 18+ W 18+ P 25-54 P 35-64 HISP 18-49

Source: ARB/RAB



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FNN touchesFNN touches

3,222,0003,222,000Floridians 18+ Floridians 18+ Every Week!!Every Week!!

Source: ARB’s Fall 2011 NRD

2,509,2002,509,2001,718,9001,718,9001,776,0001,776,0001,446,0001,446,000Adults 35+Adults 35+Adults 25Adults 25--5454Men 18+Men 18+Women 18+Women 18+



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FNN isFNN is……

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• 6 statewide networks6 statewide networks•• Over 100 radio stations & over 45 web sites Over 100 radio stations & over 45 web sites •• Covering all 67 CountiesCovering all 67 Counties……all Metros, all DMAsall Metros, all DMAs•• Delivering info & your messages to a highly attentive audienceDelivering info & your messages to a highly attentive audience

FNN produces news, sports & talk programming…

distributes that info to radio station & web site affiliates throughout Florida…

along with your messages!along with your messages!



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Six NetworksSix Networks……

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Sat7am-9am

20+FL Radio Stations

“Better Lawns & Gardens”2-Hour FL Gardening Show

Sat – Sun6am-12mid

11 FL Spanish Stations

“Florida Exclusivo”1-Hour Public Affairs Show

Sat – Sun6am-12mid

75+FL Radio Stations

“Florida Roundtable”1-Hour Public Affairs Show

24/745+FL Web Sites

“Florida Broadband News”Web News Network

Mon – Fri6am-10am

7FL Spanish Stations

“Hispana”Spanish News Network

Mon – Sun6am-7pm

60+ FL Radio Stations

“FNN”English News Network



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1. English News Network1. English News Network……

• Delivering Florida news for 34 yearsDelivering Florida news for 34 years

•• Over 60 Florida radio stationsOver 60 Florida radio stations

•• Covering all of FloridaCovering all of Florida’’s 67 countiess 67 counties

•• MondayMonday--Sunday, 6amSunday, 6am--7pm 7pm

•• News, Weather, sports, politicsNews, Weather, sports, politics

•• Featuring quotes & opinions Featuring quotes & opinions (sound bites)(sound bites)

from leading authorities from leading authorities

Larry Spilman,FNN News Director

Alan McBrideFNN Anchor and Reporter/

Science Reporter

Deborah RobertsFNN Anchor and Reporter



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• Expert on State Government affairs Expert on State Government affairs •• Reporting from the State Capitol for over 30 yrsReporting from the State Capitol for over 30 yrs•• WellWell--known for his unconventional reporting styleknown for his unconventional reporting style•• Dedicated to real field reporting in an era of Dedicated to real field reporting in an era of ““content content aggregationaggregation”” & internet& internet--based coveragebased coverage

Rick Flagg, Tallahassee Bureau ChiefPolitical & Legislative Expert

Tallahassee Bureau Chief, Rick FlaggTallahassee Bureau Chief, Rick Flagg

English News Network,English News Network, continued continued ……

••Received ABBY & AP awards Received ABBY & AP awards ••Studio Host of the Florida GatorsStudio Host of the Florida Gators••Voice of Voice of ……üüThe Orlando Predator broadcastsThe Orlando Predator broadcastsüüCentral Florida HS basketball & baseballCentral Florida HS basketball & baseballüüBrighthouse HS Brighthouse HS ““Game of the WeekGame of the Week””üüCoaches with CharacterCoaches with Character Tom Morgan

Statewide Sports Director

Sports Director, Tom MorganSports Director, Tom Morgan



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2. Spanish News Network, 2. Spanish News Network, HispanaHispana……

Sandra CarrasquilloFNN Hispana News Director

• Covering all highCovering all high--density Hispanic countiesdensity Hispanic counties•• Newscasts Newscasts (and your messages)(and your messages) in Spanish in Spanish •• Airing on 7 Spanish language radio stationsAiring on 7 Spanish language radio stations•• Heard MondayHeard Monday--Friday, 6amFriday, 6am--10am10am•• Florida, So America & World Spanish newsFlorida, So America & World Spanish news

• 4.2 million Hispanics live in Florida4.2 million Hispanics live in Florida•• 22% of Florida22% of Florida’’s populations population•• 33rdrd largest Hispanic population in USlargest Hispanic population in US•• FloridaFlorida’’s Hispanic population grew 56% s Hispanic population grew 56% from 2000 to 2010from 2000 to 2010•• 47 of the 67 counties experienced 47 of the 67 counties experienced growth above 100%growth above 100%

Source:Source: Florida 2010 Census ResultsFlorida 2010 Census Results

Nancy Phillips, Reporter



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3. FL Broadband, Web News Network3. FL Broadband, Web News Network……

FNN news on over 45 Florida websitesFNN news on over 45 Florida websites

Content updated throughout the dayContent updated throughout the day

Info branded with website hostInfo branded with website host’’s logo (affiliate) s logo (affiliate)

Thumbnail headlinesThumbnail headlines

Stories with photos & sound bitesStories with photos & sound bites

Your banner on news story pagesYour banner on news story pages

120x90, 728x90, 300x250120x90, 728x90, 300x250

Approx. Approx. 75,000 unique visitors75,000 unique visitors

Approx. 600,000 page viewsApprox. 600,000 page views



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4. FL Roundtable, Public Affairs Network4. FL Roundtable, Public Affairs Network……

Hosts Reagan Smith and Al Spry

•• Public affairs show heard weekly on over 75 stationsPublic affairs show heard weekly on over 75 stations

• 11--hr roundtable style discussion for over 20 yearshr roundtable style discussion for over 20 years

•• Targeted to business leaders & the legislatureTargeted to business leaders & the legislature

•• Guests include politicians, historians, cultural leaders, etc.Guests include politicians, historians, cultural leaders, etc.

•• State, national & international issues affecting FloridiansState, national & international issues affecting Floridians

•• Interviews available with prior approval of show hostsInterviews available with prior approval of show hosts



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5. Florida Exclusivo Network5. Florida Exclusivo Network……

Sandra CarrasquilloFL Exclusivo Show Host

• 11--hr discussion of key issues affecting Floridahr discussion of key issues affecting Florida’’s Hispanic communitiess Hispanic communities•• Guests reflect the lives & culture of Hispanic Floridians Guests reflect the lives & culture of Hispanic Floridians •• Guests include government officials, community activists, etc.Guests include government officials, community activists, etc.•• Airs on 11 Florida Spanish radio stationsAirs on 11 Florida Spanish radio stations•• Interviews available based upon approval of show hostInterviews available based upon approval of show host



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6. Better Lawns & Gardens Network6. Better Lawns & Gardens Network……

Tom MacCubbin,

Better Lawns & Gardens Show Host

• FloridaFlorida’’s only statewide s only statewide gardening talk showgardening talk show•• Saturdays 7amSaturdays 7am--9am on over 20 Florida radio stations9am on over 20 Florida radio stations•• NamedNamed ‘Best Garden Show in the Southeast & the Nation’ by the NACAAby the NACAA•• Featuring interviews from leading experts in the industryFeaturing interviews from leading experts in the industry•• Info on BetterLawns.com & HisandHersGardening.comInfo on BetterLawns.com & HisandHersGardening.com•• Hosted by Tom MacCubbin for over 25 yearsHosted by Tom MacCubbin for over 25 years

üAuthor, newspaper columnist, TV celebrityüRetired Extension Agent IV & full professor equivalent at UF üServed as Orange County’s Urban Horticulturist



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Sample AdvertisersSample Advertisers……



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Success StoriesSuccess Stories……

“I can honestly say that, in working with FNN, I have never been treated with more respect, generosity, constant over-delivery, and just a wonderful working relationship in all my years of broadcast media buying. We are a non-profit organization and funds are somewhat limited, so buying the network allows us to cover more of Florida and surrounding areas than we could ever do buying individual markets. It is a distinct pleasure to recommend this network!”Mary Stephens, Media DirectorRight From The Heart Ministries, Atlanta, GA

“Our statewide prevention campaign has been reaching Floridians with alcohol, tobacco and other drug prevention messages for years now and it is working! As we review the monthly reports, you continually over deliver, and due to that support, lives are being changed and saved everyday in Florida….you can not put a price tag on that. We look forward to continuing our relationship with you and Clear Channel.”Robin L. Peters, Director of Prevention, Youth Alcohol AbuseFlorida Office of Drug Control

"The FNN team has shown they have deep knowledge about Florida's radio advertising programs and match it with the needs of their clients. They are passionate about their business and they help deliver winning results. There is no question that I will always turn to FNN to help deliver strategic and effective messages for my clients throughout FloridaChristian Ulvert, President EDGE Communications, LLC

“You have been more than just a representative for the station. You have taken a real interest in what we do and helped me find better ways to get our messages out. You and your stations have always gone over and above what I expected in terms of your service and delivery. Thank you very much for that.”Gerry LaCavera, Statewide Mitigation CoordinatorFlorida Department of Agriculture & Consumer ServicesFlorida Forest Service

“I don’t want to miss this opportunity to tell you how valuable our promotion at FNN has been. It enabled us to participate in many Hispanic radio stations - during prime time- which we wouldn’t have been able to afford with our own individual efforts. Running our ‘Fresco para ti’ radio promotion through FNN was our best and affordable marketing tool to target the Hispanic community in Florida.”Marisol RodriguezInternational Development RepresentativeFlorida Department of Agriculture & Consumer Services



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Please allow us to provide you with Please allow us to provide you with

a customize campaigna customize campaign……

meeting your specific marketing goalsmeeting your specific marketing goals……

through the deployment of just the right mix through the deployment of just the right mix

of FNNof FNN’’s statewide assetss statewide assets



Florida News Network · Alan McBride FNN Anchor and Reporter/ Science Reporter Deborah Roberts FNN...

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