WE’VE GOT JUST THE THING.JOIN US FOR THECHAMPS SPORTS BOWLKICKOFF LUNCHEON.

University of Wisconsin

University of Miami

RSVP and Payment Required by Monday, December 21.Visit FCSports.com and log into your member account to print your tickets.

Join college football fans in honoring the Miami Hurricanes and Wisconsin Badgers at the official kickoff luncheon for

the 2009 Champs Sports Bowl. Guests have the opportunity to sit with the players, meet the ESPN game announcers, hear Head Coaches’ remarks and win great door prizes!

General Admission Tickets - $55 Reserve A Table For Eight And Sit With Two Champs Sports Bowl Players - $550

Complimentary Parking in Garage • Valet Parking - $18 • December 28, 2009 12:00 PM

Marriott World Center Resort Grand Ballroom

THIS TICKET IS A REVOCABLE LICENSE/USER ACCEPTS RISK OF INJURY

The ticket purchaser/holder (“holder”) voluntarily assumes all risks incident to the event, including the risk of lost, stolen or damaged property or personal injury, including death. Management may revoke this license and eject or refuse entry to the hold-er for violation of arena rules, illegal activity, misconduct or failure to comply with any and all security measures. Tickets reported as lost or stolen may not be honored and may not be replaced, nor the price refunded. Each person, regardless of age, must have a ticket to enter the facility. Holder may not bring weapons, controlled substances, alcoholic beverages or beverages other than baby bottles, unopened soft-sided single serve containers, empty plastic sports bottles, laser pointers, irritants (e.g. artificial noisemakers), videotape cameras, strobe lights or unnecessary medical items onto event premises. Florida Citrus Sports reserves the right to limit backpacks, large bags and similar items. Holder consents to reasonable search of all items being carried onto event premises. Holder shall not transmit or aid in transmitting any description, account, picture or reproduction (whether text, data, or visual) of the event to which this ticket is issued in any media now or hereafter existing. Breach of the foregoing may result in legal action against the Holder. Holder expressly grants Florida Citrus Sports and assigns it irrevocable permission to use holder’s image, voice or likeness in connection with any live or recorded transmission or reproduction of the event in any media now or hereafter existing in connection with all or part of the event or related events, for any purpose whatsoever, including the commercial purposes of Florida Citrus Sports, its sponsors, licensees, advertisers and broadcasters. Unless specifically authorized in writing by Florida Citrus Sports, this ticket may not be offered in a commercial promotion or as a prize in a sweepstakes or contest. All sales are final. No refunds or exchanges will be permitted. No readmittance. Persons caught selling or reselling this or any other ticket are in violation of any applicable city, county or state regulations, ordinances or laws are subject to arrest and prosecution. Use of this ticket constitutes acceptance of these terms. VOID IF DETACHED

Present this coupon at any

Take$10 off any

$50 purchase or more!

Coupon must be presented at time of purchase and cannot be used in conjunction with any other coupon or discount offer, associate benefit, or multiple offers. Not redeemable for cash. Applicable taxes must be paid by bearer. Cannot be applied to catalog, internet, prior purchase or to purchase of a gift card. Other exclusions may apply. Please see store associate for details.

Key code 612 Offer valid 12/29/2009 through 1/31/2010

FCSports.com. A Florida Citrus Sports EventNO REFUND. NO EXCHANGE. SEE REVERSE SIDE FOR CONDITIONS.

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TUESDAY, DECEMBER 29, 2009 • 8:00 KICKOFF

FCSports.com. A Florida Citrus Sports EventNO REFUND. NO EXCHANGE. SEE REVERSE SIDE FOR CONDITIONS.

• RV overnight lot opens at 8:00am day prior.• All other lots open at 10:OOam day of the game.

PARKINGTUESDAY, DECEMBER 29, 2009

DO NOT LOSE. THIS IS YOUR PASS TO ENTER THE LOT.

BOWL PATCH BENEFITS BOWL-A-PALOOZA FANFEST - FREE WITH BOWL PATCH DECEMBER 28 - 31: 11:00 AM – 8:00 PMINTERNATIONAL DRIVE AT POINTE ORLANDO

BEST BUY FANZONE AT THE CHAMPS SPORTS BOWL – FREE WITH BOWL PATCHTUESDAY, DECEMBER 29: 5:00 PM TO KICKOFFMcCRACKEN FIELD AT FLORIDA CITRUS BOWL STADIUM

LOCAL DISCOUNTS WITH BOWL PATCH*Champs Sports - $10 off purchase of $50 or more.Best Buy - Coupon for $10 Gift Card off purchase of $100 or more. See coupon enclosed with patch for details.Buffalo Wild Wings - 20% off entire purchase.Pizzeria Valdiano - 20% off entire order. Dine in or delivery. Free delivery to International Drive hotels.Adobe Gilas - Starting 12/26/09, 10% off entire bill. Funky Monkey - 15% off food purchase. CiCi’s Pizza - Free buffet with the purchase of one buffet and two large drinks.Hooters - 20% off food and merchandise.*Restrictions may apply. All offers valid through 01/02/10.

OTHER BOWL-A-PALOOZA EVENTSUNIVERSAL ORLANDO® DISCOUNT TICKETSDECEMBER 28 – JANUARY 4, 2010: ALL DAY$59 - One day, one park • $76 - One day, two parks $85 - Two days, two parks

CHAMPS SPORTS BOWL KICKOFF LUNCHEON - $55MONDAY, DECEMBER 28: 12:00 PMORLANDO WORLD CENTER MARRIOTT RESORT

CHAMPS SPORTS BOWL PEP RALLY – FREEMONDAY, DECEMBER 28: 5:00 PM ACC & 5:45 PM BIG TENINTERNATIONAL DRIVE AT POINTE ORLANDO

SPHERION ORLANDO CITRUS PARADEGRANDSTAND TICKETS - $21WEDNESDAY, DECEMBER 30: 11:00 AMDOWNTOWN ORLANDO – LAKE EOLASee www.FCSports.com for details

Text CHAMPS to 84444 to get the latest news and updates on the Champs Sports Bowl. Standard rates may apply.

FCS10271 CHAMPS PATCH.indd 2 12/2/09 4:54:30 PM

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DECEMBER 29, 2009 • 8:00 P.M.FLORIDA CITRUS BOWL STADIUM – ORLANDO, FLORIDA

FCS10271 CHAMPS PATCH.indd 1 12/2/09 4:54:29 PM

You will have unlimited access to Bowl-a-Palooza and Gameday FanFests plus Patch-only discounts to shopping, food and fun in Orlando.

CLICKHERE

FOR JUST $10GET PATCHED.HEY CANES FANS.VS

You will have unlimited access to Bowl-a-Palooza and Gameday FanFests plus Patch-only discounts to shopping, food and fun in Orlando.

CLICKHERE

FOR JUST $10GET PATCHED.HEY BADGER FANS.VS

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Leadership ManuaL

Mission sTaTeMenTFlorida Citrus Sports, through its sports events, fosters world-class athletic competition, improves local sports facilities, contributes to the motivation and enjoyment of Central Florida sports fans, increases community pride and stimulates the Central Florida economy, ultimately benefiting charities and educational institutions.

Vision sTaTeMenTTo become the bowl industry leader in generating economic and exposure impact, providing the best customer experience, and to establish Orlando as the nation’s premier neutral site/venue for sports events.

KeY obJeCTiVesCreate a great customer experience.Build strong relationships.Grow revenue.Live our values.Create a great employee experience.

VaLuesInnOVaTIOn ... those who embrace creativity, originality, and innovative thinking in the workplace and ask

the same of others. DIVErSITy ... those who understand the differences in each of us and whose vision is to build a competitive

advantage by embracing the diverse skills, cultures, ideas and experiences of others. rESPECT ... those individuals who take personal responsibility and treat others with understanding, trust,

and empathy at all times, while cultivating positive relationships with each other, our members and our community.

InTEGrITy ... those individuals who exhibit strong ethical and honest characteristics and strive to instill the

same attributes in others. COMMunITy ... those individuals, who take pride in, enhance and serve our community through educated and

responsible citizenship, charitable contributions, and volunteerism. DEDICaTIOn ... those individuals who work toward excellence in their lives and those who are dedicated to

the success of our organization, members, sponsors, staff and community.

Orlando-based Florida Citrus Sports remains committed to being one of the most dynamic, sports entertainment organizations in the industry. What began as a small group of folks happy just to put on a college bowl game 63 years ago has now evolved into one of the top producers and managers of sporting events in the country.

Orlando is blessed with a tradition-rich stadium and a sports community that is eager to embrace everything that comes to town. Since the inception of the Tangerine Bowl in 1947, the bowl game has grown, the stadium has expanded and the community has matured into one of the premier destinations for marquee national and international sporting events.

The Tangerine Bowl (today’s Capital One Bowl) history has a tradition of great players and coaches. Throughout its over 60 years of existence the game has gradually grown into a New Year’s Day tradition. In the early years, the game was known as “The Little Bowl WithThe Big Heart” for its reputation of charitable giving. Small schools like Catawba, Sul Ross State and East Texas State were rewarded with trips to Orlando and the Tangerine Bowl in the 1940s and 50s. In the late 60s, the game evolved and began to host mid-major schools like East Carolina, Houston and Miami University (OH).

With the birth of Orlando’s major theme park attractions, the popularity of the city as a tourist destination exploded and the Tangerine Bowl grew with it. By the late 70s the bowl hosted college football’s powerhouses. Since that time, the game has hosted at least one team from all six conferences that comprise today’s Bowl Championship Series (BCS).

Crowds swelled as the major teams began to come to Orlando on a regular basis. The bowl experienced 11 consecutive sellouts between 1980 and 1991. The game also changed names to the Florida Citrus Bowl in 1983 thanks to a sponsorship agreement between the organization and the Florida Department of Citrus.

Under the Florida Citrus Bowl moniker the game and organization experienced an unprecedented run. In the midst of the consecutive sellout streak, the Florida Citrus Bowl Stadium was expanded to its present day capacity of 65,438 permanent seats in 1989-90. With additional temporary seating the stadium hosted crowds of over 70,000 on several occasions including 1991 when the bowl hosted it’s first and only contest with National Championship implications.

Georgia Tech, behind the play of quarterback Shawn Jones, crushed Nebraska 45-21 in the 1991 game to earn the UPI (Coaches Poll) National Championship for the Yellow Jackets.

Two years later the bowl entered into agreements with the Big Ten and SEC to annually bring teams from those two conferences to Orlando.

Thanks to the outstanding match-up between the Big Ten and SEC, the game is one of the most competitive bowls in the country. Six of the last nine games have been decided by seven points or less, which includes the bowl’s first overtime game in 2004.

After two years as the Capital One Florida Citrus Bowl, the game’s relationship with the Florida Department of Citrus came to an end. The game, which is annually broadcast on ABC, became the Capital One Bowl.

During the bowl game’s rise to national prominence, the Florida Citrus Sports organization began to grow and expand as well. The list of major football games grew as Florida Citrus Sports organized regular season games between teams like Florida State and Notre Dame. Preseason NFL games also popped up on the Florida Citrus Bowl Stadium calendar.

The organization had a hand in bringing World Cup and Olympic soccer to Orlando in the mid 1990s. In fact, Orlando is one of a handful of venues in the world to host both matches in the World Cup (1994) and the Olympic Games (1996). In 1999, the U.S. Women returned to play a friendly match against Brazil, a match where Mia Hamm etched her name again into the record books by scoring her 108th international goal and becoming the greatest goal scorer in soccer history.

In 1997, the Florida Classic was added to the Florida Citrus Sports calendar. The Florida Classic is the nation’s largest historically black college football game. Each year Florida A&M and Bethune-Cookman bring their fierce rivalry to Orlando for a full week of activities before the game. The Classic is the highlight of each school’s season and has become a major community event. In 2003, a crowd of 73,358 attended - the largest recorded crowd in stadium history and another Florida Classic attendance record.

From January 1999 through January 2005, Florida Citrus Sports organized the Gridiron Classic College All-Star Game. In its seven years of existence, the game matched players with ties to the state of Florida against players from the rest of the United States. The Gridiron Classic used a North vs. South format and was played during its last two years at The Villages, Fla. The game was enthusiastically embraced by the community of approximately 36,000 people and was called The Villages Gridiron Classic. The game was a sellout in its first year at The Villages with over 12,000 people in attendance. Proceeds from The Villages Gridiron Classic benefited charitable programs including the Buoniconti Fund to cure spinal cord paralysis.

What today is known as the Champs Sports Bowl originated in 1990 as the Blockbuster Bowl in Miami, Florida. The first game on December 28, 1990 featured two legendary coaches as Bobby Bowden’s Florida State Seminoles defeated Joe Paterno’s Pen State Nittany Lions, 24-17. In 2001, Florida Citrus Sports moved the game to Orlando. and in honor of the city’s rich bowl history renamed the game the Tangerine Bowl, now called the Champs Sports Bowl since 2004. While the game has seen numerous sponsors (and thus name changes) since 1990 none has been more dedicated than Champs Sports. After two years as the title sponsor, the Bradenton, Florida based company upped its financial commitment. The game was then able to maintain its selection order position in the expanded ACC and add a top-level Big Ten team to the matchup.

hisTorY

Leadership Manual for FCSports Board Members cover and interior pages

FCSports Annual Report cover and spread

florida citrus sportsannual report

2009-10

Florida Citrus SportsDesign and Print Management

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When you join Florida Citrus sports you’re part oF a 64-year legaCythat’s responsible For injeCting

over $70 Million annually into our loCal eConoMy

and Charitable Contributions to thousands oF

Children.

MeMbership Matters

2010-11

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