Floor Rye, NY 10580 - btqrea.com · Sales Reporting –design procedure and format Boutique is...
Transcript of Floor Rye, NY 10580 - btqrea.com · Sales Reporting –design procedure and format Boutique is...
100 Park Avenue | 16th Floor | New York, NY 10017
411 Theodore Fremd Avenue | Suite 206 South | Rye, NY 10580
(212) 937-1042
Boutique Real Estate Advisors, LLC / Boutique Club International, LLC (“Boutique”)
is an exclusive real estate advisor that works with owners and developers of distinctive,
luxury properties to create full service lifestyle real estate products that preserve the
authenticity of each property while maximizing its value.
We provide assistance in raising capital, creative design, development, marketing and sales, operations, highest and best use real estate, public relations, and related development services for luxury lifestyle projects.
The scope and capabilities provided by Boutique are distinct for each project, developer and owner. This bespoke service drives each aspect of our approach and the manner with which we incorporate the benefits of shared ownership and whole
ownership formats into mixed use, resort and residential lifestyle projects.
In approaching each project, our focus is twofold: to make sure the project is viable in the marketplace, and that the services promised are delivered at the highest quality levels.
Boutique was co-founded in 2003 by Jay DiGiulio, who remains the sole
principal of the company, and his former partner. Boutique is an international
advising group specializing in working with owners in the design, development,
sales and marketing of distinctive resort projects. Another thriving aspect of the
business is to assist owners with raising capital for their projects through our
various relationships with investors.
Boutique has combined a collection of unique elements that make its projects
the finest in the market, including spectacular, one-of-a-kind destinations,
deliberately exclusive elements of ownership and membership comprising
successful, like-minded people. Focused on unparalleled service, and beautifully
developed residences that members, owners and their families can enjoy for
generations, Boutique excels at assisting developers and owners with the
integration of shared ownership, whole ownership and private club membership
programming into mixed-use, resort and residential lifestyle projects.
In approaching each project, Boutique’s focus is two-fold: first, to ensure that the
project is viable in the marketplace and second, that the services promised by
Boutique are delivered within the budget approved by the owner. With this
approach, Boutique has built strong relationships with a core group of successful
and renowned developers and industry professionals.
Boutique has deep luxury brand experience and has enjoyed working with Ritz
Carlton, St. Regis, Four Seasons, W Hotels, Westin, Marriott, Hilton and Hyatt.
Additionally, Boutique has teamed with and provided real estate solution
services to some of the best independent and institutional resort hospitality
talent in the world, including: Columbia Sussex, André Balazs, Spano Partners
Holdings, Scout Real Estate Capital, Caribbean Property Group, Gardiner &
Theobald, Peter Marino, DE Shaw, Hart Howerton, Perkins Eastman, Peter de
Savary and Arnold Palmer.
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EXPERTISE
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EXPERIENCE
Boutique has expertise across the transactional spectrum. The list below includes current and past projects:
GOLF: Orlando Arnold Palmer Properties – hospitality and real estate
opportunities worldwide
Puerto Rico Dorado Beach Resort, Trump International Golf Club &
Residences, Ritz Carlton Golf Club & Spa
Mexico El Anhelo, East Cape, Los Cabos (Arnold Palmer Design)
MARINA: British Virgin Islands Bitter End Yacht Club, Island Global Yachting
Mexico El Anhelo, East Cape, Los Cabos
RESORT/WATERFRONT: Anguilla Rendezvous Bay, KU Hotel
St-Barth Isle De France
St. Maarten Dawn Beach Club, Blue Pelican Club
Dominican Republic Balcones del Atlantico
Harbour Island, Bahamas Pink Sands Resort
Mexico JW Marriott, Casa del Mar
Nantucket Harbor House
Martha’s Vineyard Harbor View Hotel
Bermuda Sonesta
Costa Rica Si Como No
Grenada Mount Cinnamon Resort & Beach Club
URBAN/LIFESTYLE: New York City 7-15 West 44th St. Project, Highline, Roger Williams, Hilton
Club, Gotham Hotel, Franklin Hotel, Mansfield Hotel
Boston Custom House
Newport Vanderbilt Hall
Toronto Deerhurst, Horseshoe Resort, Port McNicoll, Pantages
Hotel, Cosmopolitan Hotel
SUSTAINABLE: Anguilla Rendezvous Bay, Little Bay
UNIQUE: Tuscany Castiglion del Bosco
Connecticut The Falls at Franklin Hills, Waterford Group – Mystic
Pennsylvania Split Rock Golf Club & Resort, Mountain Laurel Resort & Spa
EXECUTIVE
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COMPETITIVE
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ABOUT
US
EXPERIENCE
EXECUTIVE
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COMPETITIVE
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CAPABILITIES &
SERVICES
EXPERTISE
ABOUT
US
EXPERIENCE
Each of Boutique’s projects has a real estate or
membership club component and we have
developed and executed sales and marketing
platforms for whole ownership, fractional, shared
ownership and membership products – often
combining one or more of these products for a
particular project and always integrating the sales
and marketing execution with the development
and operating components of the project.
Since our focus is entirely client and project based,
we maintain a very lean management team and
overhead operation. We staff for each particular
project and do so in a manner that allows us to
select the best talent at the best possible cost for
our client. This way, our client can be confident
that the team selected for the project is focused
only on that project and that there are no
unnecessary personnel or overhead costs.
Ultimately, this also provides our clients with
better staffing control. The principals of Boutique
remain responsible for overseeing the project
team on a daily basis and for all reporting to the
client.
EXECUTIVE
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COMPETITIVE
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& SERVICES
EXPERTISE
ABOUT
US
EXPERIENCE
Capabilities and services include:
Complete Project programming, including recommended components and length of all real estate interests tobe sold
Fit, finish and FF&E requirements for each unit
Amenity Requirements (Public Space and units), including public space allocation and location
Additional Amenity Requirements and Possibilities (e.g. Concierge Service, Automobile Use and relatedprivileges)
Back of House Requirements and Recommendations (including any requirements for exchange programpurposes)
Establishment of reporting requirements, form reports and programming
Coordination of the Marketing and Sales Plan with the hotel operator
Coordination with the hotel operator with respect to budget and related operations matters
All aspects of financing programs for purchasers of Ownership Interests
Selection of project team members as requested by Owner, including public relations, creative design, interiordesign, project management, media relations, media purchase, website design, database development andlegal and assist owner, if requested with negotiation of applicable contracts for the Project
Establish meeting and reporting schedule for the Project Team, including coordination of deliverables
Generally assist owner with oversight and integration of Project Team and attend all Project meetings
In addition to the foregoing, Boutique creates and delivers detailed Marketing and Sales Plans and Marketing and SalesBudgets. These plans usually address the following components:
Start-up Budget with priorities and Timelines
Pricing of real estate and/or club interests
Purchase incentive allocations
Identification of all potential key markets and customer channels for the Project
Designing programs to exploit key markets and customer channels
Financing terms and options for prospective purchasers or members, including discussion/negotiation withprospective lenders
Location of on-site and off-site sales centers and preview galleries
Sales center and preview gallery design
(Continued…)
Collateral sales material – concept and development
Public Relations and Media – use of internet and social media platforms and article and advertisingplacement and timing
Website design
Full audit of existing sales process and staff, and appropriate follow up and recommendations
Sales staff recruitment , hiring, training and reporting, including commission structure
Projected annual fees for owners and club members
Integration with hospitality operations
Selection of exchange company and assistance with affiliation documents
Preparation of Sales Documents
Assistance with Registration Matters
Local “partnerships” as sales generators
Definition and Management of all strategic partners and alliances for lead generation and sales distribution
Coordination with local, US and international brokers and establishment of broker programs
Detailed Budgets and Timelines for complete sellout
Sales Reporting – design procedure and format
Boutique is responsible directly for all aspects of executing the Marketing and Sales Plan through the commencement ofsales at the Project. Thereafter, Boutique coordinates with and oversee the owner’s onsite sales team and the ProjectTeam to ensure that the Marketing and Sales Plan continues to be executed as envisioned until sales and the salesprocess are stabilized to the satisfaction of owner.
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Shared Ownership HOA Experience & Timeshare Owner’s Associations
Boutique has experience in all aspects of Home Owners Associations, Member Based SharedOwnership Management and Oversight:
Timeshare Governing Documents – Timeshare Declaration, Articles of Incorporation,Bylaws, Rules & Regulations
Owners Association Board of Directors – Size, Tenure, Nominations, Board Structureand Officer Responsibilities, Committees, Budget, Communications
Association Meetings – Oversight and Coordination of Annual and QuarterlyMeetings
Proxies for Non Attendees – Management of Proxy and Quorum Process
Owners Maintenance Fees
Direction for Annual maintenance fee and annual assessment.
Board guidance for Adoption and corrections of the annual Operating Budget.
Budget preparations and reserve allocations
Oversight and guidance for fixed and variable expenses
Collections and owner use guidelines.
Annual Budgets – Review, Creation, Annual Operating Budget, Reserve Account,Special Assessments
Pertinent Projects and Experience:
Marriott's Custom House, Boston MA – Creation and management of the HOA for4,000 members of a 40 year right to use product.
Marriott's Cyprus Harbor and Grand Vista Resorts, Orlando FL – Management ofHOA for 12,000 owners and 4 boards for phased development.
Sheraton's Vistana Village, Orlando FL – Creation and Management of HOA for 8,000plus owners on two boards.
Hilton Grand Vacations, New York, NY – Creation and Management of MemberAssociation for 3,500 members.
Dawn Beach Club, St Maarten, N.A. – Creation and management of MemberAssociation for 6,500 international members.
The Captains Cottages at Harbor View, Edgartown MA – Oversight and Creation ofHOA for 18 whole ownership condominiums.
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US
EXPERIENCE
Our clients come to us only through referrals and we only accept a
limited number of engagements at one time. Our true strength lies in
the breadth of real transactional experience that our principals bring
to each project and the fact that both senior principals of Boutique
are directly involved with every client and every engagement and are
always accessible. Also, we have been principals and managers of
hospitality and resort assets as well as consultants so we understand
financial discipline and the absolute requirements of monitoring and
controlling timelines, deliverables and expenses. We have worked on
unbranded and branded projects that range in size from a 12 unit
urban asset to a 1,000 acre luxury destination resort.
While some other sales and marketing groups appear to approach
projects in a limited, narrowly focused, “this is how we always do it”
manner, we are exactly the opposite. Since we have experience
across every aspect of a transaction (except actual development) we
approach projects with a wide and creative perspective and with the
intention of being involved and adding value in all disciplines. For
example, in most club projects, we not only established the sales and
marketing platform, but are also directly responsible for assisting the
sponsor in:
(a) selecting, organizing and managing the entire creative
team – including negotiation of specific contracts,
(b) organizing and coordinating amenities for club/project
programming; and
(c) developing the actual membership and club programming
documents.
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EXPERIENCE
We have had the good fortune to have worked with some of the most distinguished individuals, entities and projects in
the hospitality/resort industry; such as:
André Balazs / André Balazs Properties
CPG / Dorado Beach Resort
Scout Real Estate Capital / Martha’s Vineyard-Bermuda-Hawaii
Gruppo Questro / Sanches-Navarro Family / Casa Del Mar, Cabo San Lucas
Spano Partners Holdings / JW Marriott Resort & Residences, Loreto, Baha Sur, Mexico
Karp Family / Nantucket
Bisono Family / Dominican Republic
Charles Blaichman / Highline-Various NY projects
Gardiner & Theobald / Several Projects
The Brandman Agency / Several Projects
Peter Marino / Rendezvous Bay
Alexandra Champalimaud / Harbor House
Christian Liaigre / Highline, Rendezvous Bay
AMGW Agency / Several Projects
Seventh Art Group / Several Projects
Perkins Eastman / Rendezvous Bay
Hart Howerton / Several Projects
BrightDoor Systems / NYC Urban Project
Trump Organization / Trump International Golf Club & Residences Puerto Rico at Coco Beach
Peter de Savary / The Private Residence Club at Mount Cinnamon Resort & Beach Club
Arnold Palmer Group / Bay Hill Club & Lodge, Other real estate opportunities
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EXPERTISE
ABOUT
US
EXPERIENCE
Because of our unusually broad transactional experience, in almost every
instance, in addition to our role in developing and executing the sales and
marketing plan, we are tapped to assist our client in integrating all aspects
of the creative process for the project and to work directly with architects,
designers, creative agencies and project managers to ensure that the final
product matches both the vision of the owner and the demands and
desires of the marketplace.
We pride ourselves on working with selected creative agencies and
managing the entire creative process to establish the identity and
personality of a project and then developing and exhibiting that identity
and personality through the website, collateral materials, media and
public relations in the most compelling manner. Since the creative aspect
of any large project is fluid and often undergoes many metamorphoses, it
is critical for Boutique to constantly work with the owner and the creative
team to ensure continuity of messaging and responsiveness to the
marketplace.
Finally, we work with our clients throughout the project and beyond the
normal scope of a sales and marketing organization. We like to be part of a
project from inception until the vision for the project is achieved and sales
are completed.
In short, we believe that no other company can provide you with the
access to senior principals with the experience and commitment to
organize, integrate and drive all project disciplines on your behalf.
EXECUTIVE
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US
EXPERIENCE
Jay DiGiulio, Founder and President, has spent his entire 30-year career in the interval, fractional
ownership and real estate development industries, holding senior level executive positions with blue
chip companies like Hilton, Starwood and Marriott. Mr. DiGiulio was responsible for the marketing and
sales at Marriott’s Custom House in Boston and for the startup marketing and sales at The Hilton Club in
New York, each property its respective brand’s premier urban interval product. Mr. DiGiulio and his
teams have been personally responsible for industry revenues over $1 Billion. Mr. DiGiulio’s expertise
lies in execution strategy from design and product structure, recruitment and training of all personnel,
and platform formation and long-term planning.
Devin Wakeford, Vice President, spent three years working for the largest global commercial real
estate services company, CBRE Group, prior to joining Boutique in 2009. While at CBRE, Mr. Wakeford
was involved with several transactions for top tier clients such as UBS, A&E Television Networks,
Northwestern Mutual, and Lenovo (a division of IBM). Under his current role, Mr. Wakeford project
manages on several fronts and is tasked with market research, preparing financial models to determine
feasibility of projects, preparation of business plans regarding sales and marketing initiatives to
implement such plans, manage employees and operational aspects of projects. He has been involved
with overseeing significant projects located in New York City, Martha’s Vineyard MA, Connecticut,
Pennsylvania, Florida, Mexico and the Caribbean. Mr. Wakeford brings with him a formidable
experience as he oversees the day to day operations of the business, collect and report market data, all
while contributing to the company sales of the carefully selected projects.
EXECUTIVE
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EXPERIENCE
EXPERIENCE
Following is a list of all past Boutique projects:
Highline, NYC
White Elephant Resort & Residences, Nantucket, MA
Vanderbilt Hall, Newport, RI
Casa del Mar, Cabo San Lucas
JW Marriott, Loreto, Mexico
Mayflower Hotel, Washington DC
Onyx, Las Vegas
Hilton Club, NYC
Marriott’s Custom House, Boston
Aruba Beach Club
Cotton Bay Resort, Eleuthera, Bahamas
St. Regis, Costa Rica
St. Regis, Bahia Beach, Puerto Rico
Four Seasons Jackson Hole, Residence Club, WY
Hyatt Vacation Club Beaver Creek, CO
Hyatt Vacation Club Breckenridge, CO
Intrawest’s Quarter Ownership, IQ, Copper Mt., CO
Sheraton Vistana Villages, Orlando, FL
St. Regis Temenos, Anguilla
St. Regis Deer Valley, UT
W South Beach
W Ft. Lauderdale
W Dallas
W Hollywood
Westin Roco Ki, Dominican Republic
Westin St. Martin
Westin Napa
Westin Snowmass
EXECUTIVE
TEAM
COMPETITIVE
EDGE
CAPABILITIES &
SERVICES
EXPERTISE
ABOUT
US