Communication Styles *Assertive *Aggressive *Passive- aggressive *Passive.
Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets
Transcript of Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets
![Page 1: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/1.jpg)
NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets
![Page 2: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/2.jpg)
Your speakers
Doug CamplejohnCEO
Fliptop
Tim PickardSVP Marketing
NewVoiceMedia
![Page 3: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/3.jpg)
The Fliptop Platform
Predictive Lead Scoring Predictive Account Marketing
Predictive Opportunity Scoring
Predictive Up-Sell/Cross-Sell
The only full funnel predictive marketing solution
![Page 4: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/4.jpg)
How NewVoiceMedia leverages Fliptop
Tim Pickard| SVP Marketing
![Page 5: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/5.jpg)
Sell More. Serve Better. Grow Faster.
![Page 6: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/6.jpg)
Company & Customer Facts
20,000+ agents
Offices in US, APAC, EMEA
400+ contact centers in 116 countries
10-1,000 customer seat range
150+ 5 Star ratings on AppExchange
90% annual sales growth
“With CC operations in Mountain View, New York, Bangalore and Singapore, ContactWorld is a unified global solution.”Mike McCarron, VP Customer Success
![Page 7: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/7.jpg)
Marketing Challenges
Maintain growth rate
Salesforce integration
Expand into new regions
Marketing campaign success
Building a scalable infrastructure
Manage Sales efficiency
Pipe to Close
Manage Marketing efficiency
Lead to pipe
Build awareness of brand
![Page 8: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/8.jpg)
Marketing Challenges
Maintain growth rate
Salesforce integration
Expand into new regions
Marketing campaign success
Building a scalable infrastructure
Manage Sales efficiency
Pipe to Close (inc. 64%)
Manage Marketing efficiency
Lead to pipe (inc. 40%)
Build awareness of brand
![Page 9: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/9.jpg)
won
Sales & Marketing Technology Platform
15/04/2023 Company Confidential 9
nurture
socialweb
eventspartner
s
lists
segment /
score
data enrich
cold nurture
target
webinars convert
opportunity
lost(wait 60
days)
de-dupe MQL
response
![Page 10: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/10.jpg)
NewVoiceMedia’s Account Conversion Rates by Grade
• Grade A accounts generate 6x the opportunities as Ds
![Page 11: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/11.jpg)
Converting More Grade A Accounts to Opportunities
• Grade A opportunities convert at almost 3.5x Ds
![Page 12: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/12.jpg)
![Page 13: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/13.jpg)
![Page 14: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/14.jpg)
![Page 15: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/15.jpg)
The Evolution of Predictive Marketing
Marketing Automation
Predictive Marketing
Email Web Social
Leads Accounts Opportunities
![Page 16: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/16.jpg)
Sales & Marketing teams use Fliptop to:
Filter out bad leads
Get best leads to sales faster
Focus marketing spend on programs generating highest quality leads
Pinpoint next best accounts to go afterTarget new markets, territoriesCreate named account lists per rep
Gauge accuracy of forecastPrioritize pipeline activities
Identify cross-sell/up-sell opportunities
![Page 17: Fliptop - NewVoiceMedia Looks to Predictive Marketing to Meet Aggressive Growth Targets](https://reader030.fdocuments.us/reader030/viewer/2022032503/55c13ac9bb61ebf02b8b4772/html5/thumbnails/17.jpg)
Q & A
Thank you.