Summary of Reasons

Extensive Experience in Retail Flyer Process Design, Planning and Execution

Analytical Problem Solver

Vendor Relationship Management

Winning over stakeholders

Exceeding Financial Goals

Effective Presenter

Retail Flyer Expertise

Retail Flyer Expertise

Analytical Problem Solver

Promotional Flyer Captain – Housewares Department• Led a team of 20 buyers and analysts as the Promotions Captain.• Coordinated flyer offers, flyer planning meetings and attended flyer performance reviews

with senior management. • Developed customized excel tools and launched new meetings to refine 2014 Q4 offers,

improve forecast accountability and reduce execution errors. Department delivered an incremental $3M in YOY promotional sales

Category Flyer Planning & Execution• Managed all merchandise related executions in the flyer process.• Launched multiple innovative Q4 promotion tactics and market disruptive flyer deals with

partners such as Hoover, Dyson and Target’s marketing team. Doubled Floor-care market share from 3 to 7% in one year.

Q4Q4 Flyer Improvement Project

• Led a Home & Hardlines 2013 Q4 flyer initiative focused on inventory tracking, timing alignment, risk mitigation and robust analytical reporting.

• Helped two departments within the Pyramid exceed their 2013 Q4 sale goals.

Summary

Analytical Problem Solver

Vendor Relationship Management

Reviving the Seasonal Appliance CategorySituation• In Jan 2014, I took over the Seasonal Appliance Category.

• 2013 Winter Seasonal margin was -5% .• There was an overstock of $5M set to be discounted & destroyed in March.

Immediate Fix• Negotiated over $4M of vendor returns and vendor funding support on markdowns.Short Term Solution• Planned strategic, aggressive promotional offers for the 2014 Summer program .

• Relied on promotions and sales data to determine optimal timing.• Mitigated $2M of excess risk which would have directly impacted the bottom line.

Long Term Solution• Restructured Seasonal Appliance inventory strategy from import to domestic.

• Renegotiated vendor agreements for domestic pricing, risk mitigation and promotional funding support.

• Designed multiple inventory risk guardrails to protect Target’s interest .

Results• Improved category in 2014 by 15%, mitigated $2M risk for summer and an additional $5M

of risk for winter 2014 program.• Received Senior Buyer Award for agile and strategic response to a critical business issue.

Summary

Vendor Relationship Management

Beating Financial Goals

Vendor Relationships are a 2 Way Street• Managed a portfolio of over 80 vendors.

• Regularly corresponded with top strategic partners such as Dyson, Hoover, 3M, Sunbeam and Honeywell.

• Sales representatives main point of contact at Target.• Helped vendors escalate issues, connect with correct teams and other

troubleshooting requests.• Attended line reviews and sale proposal meetings to guide the buyer’s decision in

assortment selection.• Spearheaded discussions on sales and inventory flow improvement solutions through the

support of data analysis and reporting• Extensively leveraged vendor relationships and vendor resources to develop win-win

solutions in times of crisis.

Summary

Beating Financial Goals

Winning Stakeholders

Floor-care & Home Environment Category• Doubled Floor-care market from 3% to 7% in one year.• Consistently over-delivered on inventory and turn metrics in 2014.

• Managed Q4 inventory at $2M less than planned, while still maintaining in-stocks and delivering sales goals.

• Lowest amount of unproductive inventory in the Department with a consistently high in-stock results.

Kids Apparel Category

• Trained 3 junior analysts, while managing the Kids Apparel first Back to School Season in Canada; Exceeded 2013 planned sales, gained 3% market share and received the Apparel Director’s Award for leadership and resilience.

Summary

Winning Stakeholders

Effective Presenter

Corporate Structure Navigator• Designed the first comprehensive analyst job transition process for Target Canada.

• Gathered input from analyst and manager representatives from all departments.• Established buy-in and support from all 3 Merchandising directors.• Presented and received final approval from HR Department to share out to the entire

Merchandising Pyramid.

• Launched merchandising innovations by leading cross functional teams from Store Operations, Marketing and Merchandise Presentation.

• Presented quantitative business case to Home Director to change the entire Seasonal Category business from import to domestic procurement. Improved category margin by 15%.

Summary

Effective Presenter

Contact Me?

Effective Presenter• Hosted multiple sessions of “How to Job Transition” for the entire Merchandise Planning

pyramid.

• Presented Seasonal Category wins and the $2M excess mitigation strategy to the entire Home Pyramid with over 90 attendees.

• Regularly presented flyer offers and promotional space pitches on behalf of my Housewares department to senior executives.

• Pitched corporate sponsorship support and funding for Vancouver Starcraft Tournaments.

• Won a MINI Cooper Marketing Pitch Competition back in 2011.

• Very proficient with Powerpoint, and Excel graphs. I hope you agree!

Summary

Summary

Hi Flipp! I hope you enjoyed this presentation and it piqued your interest in my candidacy. I really want to work at Flipp and revolutionize how consumers shop! You have a great product and a great management philosophy. With my background in retail flyer planning and relationship management, I believe we can make a great fit!

I would love to continue a conversation on how I can be part of your team and contribute my skills to help Flipp succeed.

If you have any questions or you would like to chat, please feel free to contact me at debbiehc.lee@gmail.com .