Flipkart, The brand
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BY:Shraddha Samant 133Saloni Sawant 137
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Over the years…
2007• Over 10
million books. Now at your doorstep.
2011• No
Kidding. No worries.
2012• Shoppin
g ka naya address.
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How do I pay?
Are the products original?
???
What if I don’t like it or if its damaged?
Refund???
What about
replacement ??
C O N S U M E RP R O B L E M S
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Positioning Strategy
• Creating Trust2007-2011
• “THE” new address of shopping
2012-2013
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The Positioning Hinglish Language
+ Happening places
=KOOLNESS• Trap them young• All three generations
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What has actually worked for flipkart.com?
• First Mover Advantage• Service• Supply chain; Logistics- Ekart Logistics• Focus on depth instead of width of products• Started off with books then moved to
electronics, clothing (exclusive store for women)etc.
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Competitors
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T H A N K Y O U