#BIGBILLIONDAYIN NUMBERS

Rajesh Soundararajan@rajeshsound

sg. linkedin.com/in/rajeshsound/

IT ALL STARTED THUS

NUMBER OF FOUNDERS

SACHIN AND BINNY

FLAT NUMBER WHERE FOUNDERS STARTED FLIPKART

FUNDING RAISED IN 2014

$1.2 BILLION

DATE OF #BIGBILLIONDAY

6-10-2014OCTOBER 6, WAS NO COINCICDENCE; IT WAS THE FLAT # WHERE THEY STARTED FROM

#BIGBILLIONDAY SALE STARTED AT

08:00 HRS

TARGET FOR SALE(GROSS MERCHANDISE VALUE)

US$ 100 MLLION

TIME SET FOR $100M SALES

24 HOURS

PROMISED DISCOUNT ON THE #BIGBILLIONDAY

FLAT 90%

PROMISED DISCOUNT ON THE #BIGBILLIONDAY

ANYBODY’S GUESS

ACHIEVED SALE IN $(GROSS MERCHANDISE VALUE)

US$ 100M

ACHIEVED SALE IN ₹(GROSS MERCHANDISE VALUE)

₹ 600 CRORES

# OF WEBSITE HITS IN 10 HOURS

1BILLION

ACHIEVED $100M SALES IN

10 HOURS

EST. MARKETING SPEND THIS FESTIVE SEASON BY FLIPKART

₹ 50 CRORES

# OF ORDERS IN FIRST 6 HRS

300,000

LOWEST PRICE OF AN ITEM

₹ 1

NUMBER OF UNITS SOLD IN EACH BEST-SELLING CATEGORY -

MOBILE AND FASHION

500,000

TIME TAKEN FOR THE ‘BEST DEALS’ TO BE WIPED OUT

15 MINUTES

MOST COMMON TECHNICAL ERROR

INTERNAL SERVER ERROR

ADDITIONAL ENGINEERS DEPLOYED TO FIX TECHNICAL

GLITCHES

1000

ESTIMATED FIELD PEOPLE NEEDED TO EXECUTE

100,000

PRICE OF IPAD MINI

₹ 13,999

PRICE OF HUGGIESWONDERPANDS DIAPER - LARGE

₹ 735

QUOTE OF THE DAY

“THE #BIGBILLIONDAY IS AN UNPRECEDENTED DAY FOR US AS THIS IS THE BIGGEST SALE EVER IN INDIA. WE

GOT A BILLION HITS ON OUR SITE TODAY AND ACHIEVED OUR 24 HOUR SALES TARGET OF $100

MILLION IN GMV IN JUST 10 HOURS”

-SACHIN BANSAL AND BINNY BANSAL

OTHER INTERESTING FACTS

# OF SNAPDEAL APPS DOWNLOADED ON #BIGBILLIONDAY

100 MILLION

SALE ON SNAP DEAL EACH MINUTE ON #BIGBILLIONDAY

₹ 1 CRORE

EST. SALE ON SNAP DEAL ON #BIGBILLIONDAY

₹ 600 CRORES

QUOTE OF THE DAY

“WE WITNESSED SALES OF OVER A CRORE RUPEES A MINUTE…OVER A MILLION SNAPDEAL APPS WERE

DOWNLOADED IN ONE DAY….THE BEST PART OF THE DAY: WE DIDN’T REALLY SPEND MUCH TO BRING CUSTOMERS TO

SNAPDEAL”

-CO-FOUNDER AND CEO KUNAL BAHL

E-COMMERCE AS PART OF TOTAL RETAIL MARKET IN

INDIA

1%

CURRENT REVENUE/ YEAR FROM ECOMMERECE

$3.1 BILLION

EST. ECOMMERCE GROWTH BY 2018 IN INDIA

~$22 BILLION (EXCLUDING TRAVEL)

PS: DATA SOURCES

ALL DATA IN THIS DECK WAS TAKEN FROM PUBLICLY AVAILABLE SOURCES ON INTERNET INCLUDING THE NEWS PAPER REPORTS AND

PUBLIC STATEMENTS BY EXECUTIVES OF THE RESPECTIVE COMPANIES.

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Rajesh Soundararajan@rajeshsound

sg. linkedin.com/in/rajeshsound/

#BIGBILLIONDAYIN NUMBERS

Rajesh Soundararajan@rajeshsound

sg. linkedin.com/in/rajeshsound/