presents

Pei-Yun (Iris) LaiMel Chan

The Flip Mino is a compact video

recorder that is capapble of

capturing high quality pictures

and videos. But it is currently

being overshadowed by the iPhone

and iPod Nano, much like how

our individual lives and stories

are overlooked. Our goal was to

prove that the Flip camera is the

simplest way to capture lives.

Many important amazing things,

stories, or ideas go unnoticed. Just

because it’s small or localized, does

not mean that it’s not important

and noteworthy. We let people f ind

something in their unique lives

to tell about. Everyone can be a

storyteller. It may be small, it may

be simple, but it can still capture

REEL BIG LIVES.

In our efforts to bring recognition to the Flip Mino and these narratives,

we decided to challenge our target to f ind something in their unique

lives to tell about. We then give them the opportunity to upload their

stories onto our microsite for a chance to win a Flip Mino. Every week

for three months, the author of one impacting story will be sent a Flip

Mino, so that they can f ilm their inspirational tale. This will then be

uploaded to the site for a larger audience to see. These videos will help

f lip perspectives on how much power can come from small things. The

process will showcase the ease and simplicity of the Flip Mino, it’s

convenient size, and superior high definition video capabilities.

www.youtube.com/reelbiglives

Compelling untold stories

created by our team will be

released on the web through

our YouTube channel While

sharing and blogging about

these stories, users will be

directed to our website where

they can themselves upload

and share their very own

untold story.

You will have instant access to our library of video.

Search for a story near you or on your mobile phone.

Upload your untold story to be voted on.

View our weekly winners and their stories shot with their newly owned Flip.

Our Facebook Profile will follow our Flip deliverer as he travels across the country hand

delivering the Flip Cameras. He will post updates, as well as video from his journey, capturing

the emotion of receiving the ability to share their story.

Our iPhone App will allow people to f ind videos near them, with stories appearing in their

viewfinder according to their location.

You will also be able to search through and

watch uploaded stories , and see where stories

have taken place.

Our ‘small’ stories taken with a ‘small’ camera will then be projected to a big screen.

We invite a larger audience to watch and spread these untold stories.

Not only will this Campaign convince people through example and

metaphor that a Flip Mino produces quality video, but that it can actually

help produce quality lives. The strength of the stories themselves will

propel the popularity of the Flip, spreading our driving point of

REEL BIG LIVES: from a small camera.