Flip Conference at E-Commerce Stockholm 2015
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FL!P Aligning e-commerce websites with their greatest potential
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Transcript of Flip Conference at E-Commerce Stockholm 2015
FL!P Aligning e-commerce websites with their greatest potential
Bonjour, Jar är Thomas
10 years
collect moments
not things
Life Leap
FL!P Aligning e-commerce websites with their greatest potential
From Pain & Burn To Ease & Earn
# Technical struggles # Features overload # Lack of innovation # Wasted work # Long plannings # Low Conversion # Blind results # Uncertain ROI
90% EFFORT $&%! 10% EFFECT ????
E-COMMERCE = CLONES…
WHAT IF IT DOESN’T HAVE TO BE THAT WAY ?
FLIP from a “normal » to a bold customer experience
LIFT your conversion rate to a new level
ENJOY a struggle-free project that pays for itself in 1-3 months
WHAT IF YOU COULD …
FL!P
Conversion Rate Optimization
Real-Life Merchandising
User Experience Design
A B C
1,00% 0,90% 1,15%
+15%Uplift
Conversion
A/B & MVT TESTING ???
case study
THE PITCH
Can you increase our conversion rate ?
#Higher prices online than in retail
#No IT impacts
#No new services
#No new features
But…
‘‘
’’
+29%
ARCHITEC-TURE—+ LEAD AND WELCOME THE VISITOR
INTO AN IMMERSIVE, MADE-TO-MEASURE UNIVERSE :
ONE UNIVERSE = 1 SEX X 1 SPORT X 1 SEASON
65% Men 5 Categories 2 Seasons
Site A Site B
vs
+29%Turnover
Step 2 : Responsive
+44%Turnover
1,3
1/4
94%
1 200
Thomas Tonder +358 451 522 282 [email protected] thomastonder.com
