Flightglobal e-newsletters: Business aviation · Business Aviation is a broad-circulation...
Transcript of Flightglobal e-newsletters: Business aviation · Business Aviation is a broad-circulation...
ContentBusiness Aviation is a broad-circulation e-newsletter emailed every two weeks to professionals in the business aviation sector. Every fortnight the group’s research arm, Flightglobal Insight, brings together the latest news highlights, analysis and opinion from across www.flightglobal.com, the world’s leading aviation media site. In addition, there is a host of key metrics, data, images, jobs, events and more.
AudienceActive respondents: 5,157 (Sept 2010 - YTD average)
Frequency: Fortnightly (Monday)
Target Readership: Business aviation operators, managers and service providers, alongside aircraft and other manufacturers.
Source: Flight International readership, premium data and online services, plus web sign-ups and promotion through Flight Evening News.
Special report & show editionsIn addition to the regular fortnightly e-newsletters, special editions are also produced during major shows and exhibitions, powered by the market-leading Flight Daily/Evening News, as well as around features from Flight’s leading Flight International and Airline Business magazines.
Flightglobal e-newsletters:
Business aviation
Sales contact information
WorldwideTeresa Cunnett +44 (20) 8652 4765 [email protected]
North AmericaSteven Kulikowski +1 630 288 8034 [email protected]
Asia-PacificCory Mathews +65 6780 4315 [email protected]
Online ad productionMark Bundle +44 (20) 8652 8158 [email protected]
All advertisements are accepted subject to RBI’s standard terms & conditions.
AnnuAl Schedule 2011
DATE DAy SPECIAlS
10-JAN MONDAy
24-JAN MONDAy
07-FEB MONDAy
21-FEB MONDAy
07-MAR MONDAy
21-MAR MONDAy
04-APR MONDAy
18-APR MONDAy
02-MAy MONDAy
16-MAy MONDAy
17-MAy TuESDAy EBACE
18-MAy WEDNESDAy EBACE
19-MAy ThuRSDAy EBACE
30-MAy MONDAy
13-JuN MONDAy
27-JuN MONDAy
11-Jul MONDAy
26-Jul TuESDAy EAA (OShKOSh)
27-Jul WEDNESDAy EAA (OShKOSh)
28-Jul ThuRSDAy EAA (OShKOSh)
08-Aug MONDAy
22-Aug MONDAy
05-SEP MONDAy
19-SEP MONDAy
03-OCT MONDAy
11-OCT TuESDAy NBAA
12-OCT WEDNESDAy NBAA
13-OCT ThuRSDAy NBAA
17-OCT MONDAy
31-OCT MONDAy
14-NOv MONDAy
28-NOv MONDAy
12-DEC MONDAy
Advertising opportunitiesThere are three standard display advertising positions available on all e-newsletters: Top Banner; Skyscraper; and either Mid Banner or Mid MPU. Volume discount rates are shown below.
Solus positionsAdvertisers may take all three display positions giving solus sponsorship on one or more e-newsletters. Other promotional opportunities may also be possible subject to availability.
Information slotsEach e-newsletter includes two opportunities for advertisers to present links to their latest news, research and profiles.
Information panel: A branded response-oriented panel, providing opportunities to promote products and services. The panel includes: your corporate logo; an eight-word headline; 50 words of text; and an eight-word link to your website.
Information links: Up to three eight-word links are availabile, linking through to latest advertiser news, research etc. Solus positions may be available.
Advertising production requirementsAll advertising copy must be submitted at least five business days in advance to: [email protected].
GIF, animated-GIF and JPEG images are accepted but flash and rich media files are not. File sizes should not exceed 30Kb. All ads should be accompanied by a text equivalent (up to 200 characters) so that they can be displayed on all devices.
Copy should be sent to James Leakey Tel: +44 (20) 8652 8158 [email protected]
Advertising rAtes per insertion 2011 – euro€PEr InSErTIOn 1 2 3 4 5 10 15 20 30
1. TOP BAnnEr 590 570 550 540 520 490 470 450 440
2. SKySCrAPEr 590 570 550 540 520 490 470 450 440
3. MId BAnnEr 440 420 410 400 390 370 360 340 330
4. MId MPU 440 420 410 400 390 370 360 340 330
soLus 1,480 1,410 1,380 1,350 1,290 1,240 1,180 1,140 1,100
5. InFOrMATIOn PAnEL 590 570 550 540 520 490 470 450 440
6. InFOrMATIOn LInKS 190 190 190 190 190 190 190 190 190
AdVErTISInG dIMEnSIOn
Ad UnIT SIzE (Px)
1. TOP BAnnEr 468 x 60
2. SKySCrAPEr 120 x 600
3. MId BAnnEr 468 x 60
4. MId MPU 300 x 250
SOLUS all ad slots
5. InFOrMATIOn PAnEL
6. InFOrMATIOn LInKS
Rate card: euro€
All advertisements are accepted subject to rBI’s standard terms, visit: www.reedbusiness.co.uk/adtermsandconditions
E-NEWSLETTER PUBLISHERS CIRCULATION STATEMENTFOR THE PERIOD ENDED: SEPTEMBER 2010The information contained in this report has been prepared from the circulation data collectedby Flightglobal, a unit of Reed Business Information Ltd, which publishes this e-newsletter.
Published by Flightglobal Insight, the research unit of Flightglobal: For further information on this and other Flightglobal Insight e-newsletters includingFlightglobal Insight examples and sign-up information please visit the e-newsletters homepage at:Reed Business InformationQuadrant House, The QuadrantSutton, Surrey SM2 5AS, UK For rate card data, publishing schedules and other media enquiries please visit:Tel: +44 20 8652 8725e-mail: [email protected]
Audience by key job function/status
Key job functions Key job statusAirline management/corporate Manager/executiveFlight operations CEO/president/chairmanSales & marketing Vice presidentAnalyst/consultant Pilot/captainEngineering/aerospace Director/executive VPFinance Aerospace engineerEducation/training MD/general managerEngineering/MRO Analyst
NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.
Circulation by key organisationsKey recipient organisationsTransport/foreign ministries AirbusCivil Aviation Authorities HoneywellFinancial institutions British AirwaysBAE Systems NetjetsEmirates Hamilton SundstrandBoeing Lufthansa Technik AGRolls Royce AVMAX GROUPEmbraer EurocontrolGE FAAPratt & Whitney Qatar Airways
NOTE: This listing represents only a sample of the audience fromthat element of the circulation for which audited figures are available.
e-newsletter monthly circulation data and annual averages NOTES & DEFINITIONSYear Month Recipients Opened Sign-ups Pass alongs Recipients = e-newsletters that were registered as reaching their recipient2010 April 4,920 2,209 295 24 CTOR% = click through open rate represents the percentage of opened2010 May 4,667 2,152 249 21 e-newsletters that resulted in a traceable click through to the website.2010 June 4,937 1,930 217 28 Sign-ups = new sign-ups to the e-newsletter via the flightglobal.com website2010 July 5,254 2,134 423 26 Pass alongs = e-newsletters that were registered as being shared with a colleague.2010 August 5,237 2,129 270 25 Demographic data is based on recipients who have provided full details through a2010 September 5,109 2,202 269 33 direct web sign-up or as part of an audited magazine circulation or subscriber to a
premium subscription service, who has indicated permission to receive relevant mailings. 2009 average 8,212 2,308 322 92 Changes to e-newsletter circulation2010 YTD average 5,157 2,129 340 36 From 2010 our email newsletters have been sent to active audiences only. We no longer send
them to people who have not opened or clicked on them in the last 180 days. This does not affect the number of newsletters that are opened or the number of clicks, it will simply encourage improved open and click-through rates.
NOTE: Circulation changes were introduced during 2010, see Notes & Definitions for more information.
Business Aviation e-newsletter
www.flightglobal.com/staticpages/emailnewsletters.htm
http://www.flightglobal.com/mediapack/flightglobal-enewsletters/
59%
CTOR %
52%
55%
51%
59%51%
42%55%
Business Aviation e-newsletter by organisation type
Training & education
8%
Business aviation
2%
Aviation services
4%
Other16%
Finance & professional
7%
Aerospace27%
Airline28%
Government & assocs
3%
MRO2%
Media3%
Organisation type based on analysis of 3,805 recipients for whom full demographic data was available
Flightglobal e-newsletter circulation: Business Aviation
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Flightglobal e-newsletter by region: Business Aviation
Africa/Middle East8%
Europe47%Asia-Pacific
19%
Latin America4% North
America22%
Regional analysis based on 4,689 recipients for whom geographic data was available