Flight Facilities Advertisement

Flight Facilities is an Australian electronic producer (similar to drum and bass) duo that also performs as Hugo & Jimmy. The dominant image on the album tour poster is of an airplane which connects with the name of the duo ‘flight facilities’ and it also features on their album cover. The title of the album is ‘Down To Earth’ this signifies that the songs may be down to earth and personal to the artists whom have created the songs. Down to earth also relates to the idea of traveling and the name being flight facilities could suggest that they have travelled around the earth. The dominant colours on the advertisement include earthy colours which relate to the name of the album and light blues which connote happiness and summer. The record label is Future classic and Glassnote records. These are electronic record labels which may be noticed by electronic music fans. Attitudes and values associated with this genre are happy music, upbeat and dance music. The target audience for this advertisement is people/ probably young people who enjoy listening to chill out happy music with a summery beat. This advertisement is appealing as it looks bright and happy and the airplane connotes getting away from a certain place to another and

this could connote how the audience would feel listening to their album.