Improve Your Business in a Challenging EconomyFor more than two decades, Flexera Software has been powering the business of software. The FlexNet® Producer Suite is the industry’s leading software licensing, device lifecycle and ent it lement management, and software delivery and update solut ion for intelligent device manufacturers.

Fierce competit ion has led many intelligent device manufacturers to look for incremental revenue streams. Many are becoming more software-centric and have begun using software licensing, device lifecycle and ent it lement management to electronically provision and rebalance device capacity, enable features/capabilit ies, offer mult i-funct ion devices and move to virtual appliances.

For intelligent device (hardware) manufacturers, the software embedded on devices or that controls the device has the potent ial to be extremely profitable. But to maximize the value of software, intelligent device manufacturers must overcome some key challenges, including finding ways to:

• Package and license different capabilit ies and capacit ies for different markets without manufacturing mult iple devices.

• Create incremental revenue streams by pricing and packaging embedded applicat ions across the licensing spectrum, including strict enforcement, pay-as-you-grow, true up and usage-based trust but verify monetizat ion models.

• Centrally manage the device lifecycle while enforcing customer and device ent it lements— electronically manage and service feature and capacity requests on-demand.

• Cost-effect ively deliver software, firmware and updates to devices.

• Diagnose and fix applicat ion issues on remote devices.

• Reduce software license leakage due to virtual machine cloning.

To complicate matters, intelligent device manufacturers must solve these challenges without increasing manufacturing costs or negatively impacting performance and the end-user experience.

FlexNet Producer Suite for Intelligent Device Manufacturers The FlexNet Producer Suite for Intelligent Device Manufacturers from Flexera Software gives intelligent device manufacturers the power to protect and monetize embedded software to maximize its value. Powered by FlexNet® Licensing technology, it makes it easy for manufacturers to increase revenue and lower manufacturing costs through electronic licensing, updating, device lifecycle and ent it lement management.

• Licensing—allows manufacturers to capture customers at different price points, deploy virtual appliances and reduce the number of models and variants needed to meet customer needs while keeping costs in check with flexible configurat ion of capabilit ies and capacity.

• Entit lement Management—offers a single, holistic view and portal for customers and channel partners to manage software licenses and entitlements, capabilities and capacities embedded on devices as well as standalone software applications—enabling manufacturers to reduce manufacturing costs and complexities while improving customer and channel experience.

• Device Lifecycle Management—automates device lifecycle processes for customers and channel partners including device act ivat ion, volume act ivat ion of license servers, re-balancing capabilit ies and capacity across devices and locations, de-act ivat ions, upgrades, returns and moves.

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Intelligent Device ManufacturersInnovate products faster, streamline device lifecycle and ent it lement management, and simplify software delivery and updates to devices

“With the surge in adoption of femtocell technology comes intense pressure to be flexible to our customers’ varying needs. Femtocells look like hardware products but the sophistication and strategic differentiation is in our embedded Femto-Engine software. It is therefore vital for us to be able to customize the capabilities of Femto-Engine to meet each customer’s specific requirements. The benefits of secure and scalable software licensing solutions from the market leader, Flexera Software, are that Ubiquisys gains competitive advantage by offering our customers the most innovative solutions on the market.”

Keith Day Ubiquisys

“While Harmonic’s expertise is in manufacturing state-of-the-art video delivery solutions, we realize that the application software in our products will be a strategic differentiator.”

Jason Ruppert

Harmonic

“Flexera Software’s embedded software licensing and entitlement management solution enables CPU Tech to protect our intellectual property and allow the customer to operate in a classified/secure area without internet access. We needed a solution that enables a solid revenue model without expanding our manufacturing costs. With Flexera Software we can now easily upgrade and downgrade our customers without deploying additional hardware as well as offer them licensing and pricing models based on roles and features.”

Ryan Kenny CPU Tech

Innovate Faster, Cut Manufacturing Costs and Simplify Distribut ion Not all customers want (or will pay for) the same set of capabilit ies or capacity. The FlexNet Producer Suite lets manufacturers penetrate new markets by quickly offering an unlimited number of targeted software packages—all of which can be used on a single device. So customers only get the features and capacity they need without increasing manufacturing costs or inventory levels.

Plus, it also enables manufacturers to increase revenue by offering an array of licensing models from across the licensing spectrum—including strict enforcement (concurrent, floating, node, token-based, etc.) and usage-based trust-but-verify (pay-for-use, pay-for-burst, pay-for-overage, metering, etc.)—as well as trial versions for maximizing upgrade sales.

Protect Embedded Software from Unauthorized Use Hackers constant ly try to exploit weaknesses in embedded software to gain access to capabilit ies they never paid for. The FlexNet Producer Suite gives manufacturers the power to prevent revenue loss by protect ing your software binaries against hacking. It helps ensure only licensed users can access your products according to your contract terms.

Monetize Devices and Equipment Unlock revenue with tailored licensing, pricing, and packaging models. Quickly and easily create product configurat ions to target new markets and geographies by using licensing to turn device capabilit ies and capacity on and off. Increase revenue by offering models across the licensing spectrum, from strict enforcement to usage-based trust-but verify licensing models—as well as trial versions. And even if your users are offline, you can st ill control how long they can access your software and device.

Cut Costs with Efficient Device Lifecycle and Entitlement Management The FlexNet Producer Suite gives manufacturers a single system for viewing and administering device and software ent it lements. It gives you and your channel partners total visibility into device and software ent it lement act ivity, including data on version levels and expiring support contracts. Plus, it cuts operat ional costs by simplifying and automating the generat ion, fulfillment and act ivat ion of devices and software ent it lements and licenses.

Reduce Support Costs with Electronic Software UpdatesDelivering software and firmware updates and patches to devices in the field can be challenging and expensive, but it’s vital to keeping support costs down and to prevent security issues. The FlexNet Producer Suite makes it easy, enabling manufacturers to electronically deliver software, firmware and updates—or market ing and support messages—to any device, even those purchased through the channel. It also simplifies maintenance fulfillment by delivering updates only to customers ent it led to receive them.

Improve Marketing and Development with Customer DataFinally, the FlexNet Producer Suite provides manufacturers with real-time data about your customers, including who is on which version, how often they use it, and which features are most popular. The data collected is invaluable for marketing and development teams to create more effective and targeted promotional campaigns and more compelling products. With the ability to view relevant application logfiles on remote devices, manufacturers can also diagnose and proactively debug application issues.

“We are serving our customers better with faster velocity and greater agility. Flexera Software has helped Siemens Building Technologies to reduce the manufacturing complexity of a very sophisticated product line down to just a few models.”

Duane Keenan

Siemens Building Technologies

Flexera Software Wins 2013 Market Share Leadership AwardFrost & Sullivan presented the 2013 Global Market Share Leadership Award in Software-Enforced License Management to Flexera Software.

The Industry’s Top Choice for Packaging, Protecting, Monetizing and Licensing Software and DevicesFlexera Software’s FlexNet Producer Suite helps protect and monetize devices and embedded software, ensuring that your customers can use, download and update everything they are ent it led to—but not more than they should.

FlexNet Producer Suite is a complete, integrated end-to-end solution that plays an important role in your company’s profitability. It allows manufacturers to increase revenues by providing customers with many options to try and buy as well as flexible licensing and pricing models to meet the needs of today’s demanding customers, including: concurrent, floating, node, token-based, metered, pay-per-use and hundreds of other licensing options for protecting and monetizing embedded software on devices as well as device capacity and capability.

Build Your Business Through Effective Device Lifecycle and Entitlement Management FlexNet Producer Suite gives you more than a consolidated view into device and software entitlements; it provides integrated enterprise-class business intelligence and management of customer entitlements. It arms you with a wide range of information critical in making the right business decisions.

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From reducing costs by consolidat ing and streamlining processes, personnel and technologies, to maximizing revenue from your packaging and promotion efforts, FlexNet Producer Suite provides the insight you need to build your business and manage it effect ively.

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FlexNet Producer Suite for Intelligent Device Manufacturers enables manufacturers to flexibly package, protect, monet ize, license and price devices for different markets.

Strengthen Relationships and Streamline Processes with Electronic Software Delivery and UpdatesFlexNet Producer Suite allows you to increase the value of customer relationships by connecting to your end-users directly through the products they use. Offered in both push and pull electronic software delivery and update mechanisms that can help manufacturers:

• Automate crit ical software and firmware updates and patches to devices.

• Gain visibility across the distribut ion chain and communicate direct ly with end-users, regardless of the sales channel.

• Understand which device features customers use on which specific operat ing system.

Hybrid Solution Delivery: Cloud or On-PremisesFlexera Software recognizes that application producers have a wide range of needs in implementing software licensing, entitlement management and software delivery and update management. To give your organization easy access to the capabilities you need, we offer a choice of cloud/SaaS or on-premises implementations that can be used with your cloud, SaaS, on-premises and virtualized applications.

Industry Value Chain Strategies “Cool Technologies for the Industrial Value Network”

“We often talk about the virtues of demand shaping and increasing agility through postponement. But we typically think of the physical piece of equipment or machinery, not the opportunities to conduct these practices through smart management of embedded software. By using Flexera Software’s software entitlement and compliance management products however; manufacturers can reduce SKUs through flexible software configuration and provide self-service capabilities for managing software features, maintenance, and upgrades. For example, Siemens Building Technologies has reduced the number of physical models of automation systems from hundreds of SKUs to just a few. Cycle times have been cut from weeks to days with systems flexibly customized in the field.”

Jane Barrett AMR Research

Industry Value Chain Strategies “Cool Technologies for the Industrial Value Network”

Global Consulting ServicesFlexera Software Professional Services enables application producers to accelerate and increase the value your organization receives from Flexera Software solutions. Our experts average more than ten years’ experience in software entitlement, licensing, installation and packaging. Through subject matter expertise and a proven methodology, we can help you implement and evaluate current or potential strategies to achieve your business objectives.

About Flexera SoftwareFlexera Software is the leading provider of strategic solut ions for Applicat ion Usage Management; solut ions delivering cont inuous compliance, optimized usage and maximized value to applicat ion producers and their customers. Flexera Software is trusted by more than 80,000 customers that depend on our comprehensive solut ions – from installat ion and licensing, ent it lement and compliance management to applicat ion readiness and software license optimization – to strategically manage applicat ion usage and achieve breakthrough results realized only through the systems-level approach we provide. For more information, please go to: www.flexerasoftware.com

FlexNet Producer Suite addresses the top management concerns of intelligent device manufacturers:

Finance Executives/ Sales Executives• Grow top and

bottom-line revenue.

• Streamline quote-to-cash processes.

• Accelerate revenue recognition.

• Establish new recurring and maintenance revenue streams.

• Monetize all aspects of the product you market.

Product Management Executives• Increase product-line

profitability.

• Bring products to market faster.

• Offer different monetization models for different customers and segments.

• Reduce hacker risk and exposure for internet-connected products.

Manufacturing/Engineering/IT/Support Executives• Reduce manufacturing

and carrying costs.

• Enable a postponement strategy.

• Create a consistent end-user experience to ensure repeat business.

• Reduce high customer support costs.

Flexera Software LLC(Global Headquarters):+1 800-809-5659

United Kingdom (Europe, Middle East Headquarters):+44 870-871-1111+44 870-873-6300

Australia (Asia, Pacific Headquarters):+61 3-9895-2000

Beijing, China:+86 10-6510-1566

For more office locations visit:www.flexerasoftware.com

Copyright © 2014 Flexera Software LLC. All other brand and product names ment ioned herein may be the trademarks and registered trademarks of their respect ive owners. FPS_brochure_IDM_Apr14

LicensingFlexNet Licensing empowers application producers to combat software piracy and increase revenues by easily enabling new pricing, packaging and software licensing models. It supports the full software licensing spectrum, from strict enforcement to usage-based trust but verify and enables software protection, monetization and compliance of on-premises, SaaS, cloud, virtualized and embedded applications. FlexNet Licensing is based on market leading FlexNet Publisher and FlexNet Embedded, used by over 3,000 application producers in over 20,000 applications.

FlexNet Usage Capture allows intelligent device manufacturers to support usage-based trust-but-verify software licensing and compliance models, capture any type of usage in mostly free-form format and enable support for the full software licensing spectrum. Available with FlexNet Embedded only.

Entitlement ManagementFlexNet Operations gives intelligent device manufacturers the power to manage software licenses and entitlements easily and efficiently. It automates the generation, fulfillment and activation of devices, software and entitlements to provide a consistent experience. It offers a holistic, 24x7, self-service Web portal for manufacturers, customers and channel partners. Available Cloud or On-Premises.

FlexNet License Lifecycle ManagementEnables intelligent devices manufacturers to cut operational costs by automating the generation, fulfillment and activation of software licenses and entitlements. Available with FlexNet Operations Cloud or On-Premises.

FlexNet Advanced Organization ManagementGives intelligent device manufacturers the ability to manage and track software entitlements across the entire organization and channel partners. Available with FlexNet Operations On-Premises only.

FlexNet Usage Management gives intelligent device manufacturers the ability and flexibility to support usage-based trust-but-verify software licensing and compliance models, provide visibility into actual usage, support compliance initiatives and export usage data. Available with FlexNet Operations Cloud only.

Electronic Software DeliveryFlexNet Electronic Software Delivery gives intelligent device manufacturers the power to electronically deliver software to their customers devices. Available with FlexNet Operations Cloud only.

Software UpdatingFlexNet Connect keeps costs down by connecting manufacturers to users. It electronically delivers applications, updates and messages directly to devices while at the same time providing deep customer insight into the install base. Available Cloud or On-Premises.

Innovate products faster, streamline device lifecycle and ent it lement management, and simplify software delivery and updates to devices