Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store...
Transcript of Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store...
![Page 1: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/1.jpg)
Flexibility in the Direct Store Delivery Supply Chain
Sean Maroney Vice President – Product Supply
Coca-Cola Refreshements
Classified - Internal use
![Page 2: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/2.jpg)
r e f r e sh t he wo r l d , i n sp i r e
momen t s o f op t im i sm and
happ i nes s , c r ea t e va l ue and
make a d i f f e r en ce
our M I S S I O N
Classified - Internal use
![Page 3: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/3.jpg)
Classified - Internal use
![Page 4: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/4.jpg)
4
consumers eve ry th i ng we do i s gea red
t owa rd connec t i ng
consumers w i t h ou r b rands
Classified - Internal use
![Page 5: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/5.jpg)
5
customers a l i gn i ng ou r No r t h Amer i c an
bus i ne s s t o be t t e r p l an and
deve l op s t ra t eg i e s w i t h ou r
cu s t omer s
Classified - Internal use
![Page 6: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/6.jpg)
6
communities ou r su c ce s s depends on
our commitment to
the communi ty
Classified - Internal use
![Page 7: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/7.jpg)
our bus iness is growing
$14 Bil l ion b ran d p ort fo l io
The world’s #1 brand Classified - Internal use
![Page 8: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/8.jpg)
• The Coca-Cola Company is the world’s largest beverage company
– More than 500 sparkling and still brands
– 14 Billion Dollar Brands – Coke, Diet Coke, Coke Zero, Fanta, Sprite, VitaminWater, PowerAde, Minute Maid
– World’s largest beverage distribution system in 200 countries
– 1.7 Billion servings per day
Our Company
![Page 9: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/9.jpg)
• Coca-Cola Refreshments
– North America Operating Unit of The Coca-Cola Company
– Created in 2010 when the TCCC acquired Coca-Cola Enterprises and integrated it with CCNA, Foodservice, Minute Maid, and Odwalla businesses
– One of the largest vertical business integrations in US history
Our Company
![Page 10: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/10.jpg)
Build a competitively advantaged North America Product Supply System that enables us to build brands, serve customers, generate growth and engage in our communities at an optimized cost.
Product Supply Mission
![Page 11: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/11.jpg)
• High degree of vertical integration
– In many cases from raw/pack to the retail shelf
• Complex portfolio/Diverse Customer Base
– SKU count
– Varied customer sizes/needs/capabilities
– Supports occasion based beverage portfolio through variety of packages – drives POA
• Short Lead time – 24-48 hours from order to delivery
• Certain high volume segments of the marketplace are highly price elastic
Characteristics of our Operating Environment
![Page 12: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/12.jpg)
Need for flexibility results from an imperative to leverage the product portfolio across a diverse customer base while maintaining our commitment to our communities and the environment.
• In other words – translate the power of the brands into value for the customer
• SKU proliferation is a key driving force
– More packages and products
– Higher variety of configurations, characteristics, marketing programs, closures/labels…
Business Case for Flexibility
![Page 13: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/13.jpg)
Arctic Home
![Page 14: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/14.jpg)
• Grocery/Mass Retail
• Club
• Convenience Retail
• Restaurant/Bar
• At-work – hospital, office, school
• Recreation – stadiums, amusement, golf
• Specialty – non-food retail
• Food Service
• Vending
Ideally, within reach of consumer desire
Diverse Customer Base
![Page 15: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/15.jpg)
Product Segments
• Hydration – PowerAde, VitaminWater
• Sparkling
• Tea/Juice – Gold Peak, Minute Maid, Simply, Odwalla
• Water – Dasani, SmartWater
• Energy – Full Throttle, NOS, Monster
Market Segments
• Bottle/Can – cold vs. warm
• Fountain
• Refrigerated
Diverse Product Portfolio
![Page 16: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/16.jpg)
• Segment the market in 2-dimensions
1. Characteristics of the retail customer
2. Characteristics of the brands and packages they sell
• Ensure we effectively evaluate opportunity in terms of market volume, product life cycles, complexity, cost, environmental responsibility…
Approach flexibility through Customer/Product segmentation
![Page 17: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/17.jpg)
ENERGY & CLIMATE
SUSTAINABLE PACKAGING
WATER STEWARDSHIP
we na r r owed ou r
focus t o en su re max imum e f f e c t i venes s
![Page 18: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/18.jpg)
target
100 94% recycling
rate
our Target 100
program challenges
our facilities to
redirect all solid
waste away from
landfills and into
productive recycling
efforts
250 million pounds of waste diverted From landfills
![Page 19: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/19.jpg)
new coolers
and vending machines
50% more efficient
Use EMS-55 intelligent
energy to shut off l ights
and adjust temperatures
HFC reduction in our
equipment presents less
risk to climate change
![Page 20: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/20.jpg)
20
f leet/transportation Our 600+ hybrid
electric delivery trucks
The largest fleet of its
kind in North America
They run quieter and
operate with about 30%
less fuel and emissions
![Page 21: Flexibility in the Direct Store Delivery Supply Chain Su… · Flexibility in the Direct Store Delivery Supply Chain Sean Maroney Vice President – Product Supply Coca-Cola Refreshements](https://reader031.fdocuments.us/reader031/viewer/2022022013/5b2eebee7f8b9ac06e8ce31b/html5/thumbnails/21.jpg)
Thank You