T H E B U S I N E S S M A G A Z I N E F R O M P E U G E O T

200 YEARS OF EXCELLENCE

HISTORY IN THE MAKING

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S T A R TThis is an incredibly special issue of Peugeot Fleet magazine. Not only are we celebrating our 200-year anniversary, we’ve also just launched our spectacular new sports coupé, the eagerly awaited RCZ.

Both events are testimony to all that Peugeot stands for: heritage, quality, design, innovation... and, of course, Motion & Emotion. Nowhere is this more evident than in the RCZ which went from concept to production, all in less than three years. Turn to page 4 to see the sublimely sculpted coupé put through its paces by a team of industry experts.

For further proof of Peugeot’s commitment to quality, we explore the Magna Steyr plant where the RCZ is being produced. This famous Austrian factory has also seen legendary Aston Martins and Porsches roll off its assembly line. Plus, get the low-down on the RCZ from fleet experts and motoring journalists.

Also in this issue you can learn about future developments, including Peugeot’s electric iOn, SR1 and diesel HYbrid4 technology. Plus, find out more about the trio of prestigious What Car? awards won by Peugeot’s 3008 and 5008.

As we celebrate our bicentennial, we also look at the Peugeot story, from the manufacture of pepper grinders and saw blades through to the production of bicycles and cars. We highlight the key years and vehicles that have helped shape the company, from page 12.

These are exciting times for Peugeot, and I hope you will join us as we celebrate our illustrious past and step forward into an exciting future. We would be delighted to hear from you to discuss any of the points raised in the magazine – contact our dedicated National Key Account Managers (see opposite page), or email us at fleet@peugeot.com.

P h i l R o b s o nP e u g e o t F l e e t D i r e c t o r

Cert no. TT-COC-002342

Although every effort is made to ensure the contents of this magazine are accurate at the time of going to press (July 2010), the information given with regard to the tax liability of drivers is for guidance only. The tax position for different drivers will vary according to their personal circumstances and drivers should consult a tax accountant for specialist advice. All tax figures are based on the latest production models. Please check with your supplying dealer for the official carbon dioxide emissions of the model in which you are interested. The right is reserved to change specifications, features and prices without prior notice. For more information, please contact Peugeot on 0845 200 2540 for advice on any alterations made since the date of publication.

Peugeot Editorial Director: Melanie Kent Editor: Ross WilkinsonArt Director: AJ Howe Art Editor: Kevin MoirPicture Editor: Sinead Millea Production: Sam Binding Printing: Artisan Press, Leicester. Fleet is published for Peugeot by SPECIALIST (www.specialistuk.com) © SPECIALIST PUBLICATIONS (UK) LTD 2010.

Any corrEsPonDEncE rElAting to this mAgAzinE shoulD bE sEnt to: The Editor, Peugeot Fleet, SPECIALIST, Clifton Heights, Triangle West, Clifton, Bristol BS8 1EJ. Tel: 0117 925 1696. Email: fleet@peugeot.com

THE BUSINESS MAGAZINE FROM PEUGEOT

PEUgEOT MOTOR COMPANY PLC, FLEET DEPARTMENT, PINLEY HOUSE, 2 SUNBEAM WAY, COvENTRY Cv3 1ND. TELEPHONE: 0845 200 2540

M e e t y o u R d E d I c A T E d T E A M

RobeRt kendallsouth EAstEmAil: robert.kendall@peugeot.commobilE: 07831 877 012

MaRk WaRWicknorth oF EnglAnDEmAil: mark.warwick@peugeot.commobilE: 07831 315 871

nicki oWenkEy Account mAnAgEr suPPortEmAil: nicola.owen@peugeot.comtEl: 02476 884 198

louise bRoWnsPEciAlist FlEEtsEmAil: louise.brown@peugeot.commobilE: 07789 925 241

peteR baileykEy Account mAnAgEr suPPortEmAil: peter.bailey@peugeot.comtEl: 02476 884 579

duncan RobeRtskEy Account mAnAgEr suPPortEmAil: duncan.roberts@peugeot.comtEl: 02476 884 495

Peugeot’s steel rods even helped to form the structure of fashionable crinoline dresses

MEET THE TEAM

MauReen baRnesPublic sEctorEmAil: maureen.barnes@mpsa.comtEl: 02476 884 298

pHil RobeRtsWEst lonDon AnD thAmEs VAllEyEmAil: philip.roberts@mpsa.comtEl: 07831 877 067

HannaH bisHopkEy Account mAnAgEr suPPortEmAil: hannah.bishop@peugeot.comtEl: 02476 884 285

MicHael MulviHillWEst miDlAnDs AnD north WAlEsEmAil: michael.mulvihill@peugeot.commobilE: 07917 184 417

RicHaRd abbottsouth EAstEmAil: richard.abbott@mpsa.commobilE: 07836 604 498

nick GeoRGesouth WEst AnD south WAlEsEmAil: nick.george@peugeot.commobilE: 07831 877 011

keely davidsonscotlAnD AnD northErn irElAnDEmAil: keely.davidson@peugeot.commobilE: 07769 642 320

paul HopsonEAst miDlAnDs AnD EAst AngliAEmAil: paul.hopson@peugeot.commobilE: 07836 275 968

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It has already won a legion of fans seduced by its looks, engine range and price tag. But how does it actually handle? Who better to road test Peugeot’s new RCZ sports coupé than a straight-talking panel of four leading industry experts...

t has been praised for its sublime curves, sculpted lines and unique double-bubble roof. But it’s not just for its

looks that the RCZ has won plaudits. Fleet experts and motoring journalists alike have been equally impressed with the sports coupé’s dynamic performance, engine range and user-chooser potential.

But don’t just take our word for it. A Fleet Confidential SWOT team – made up of industry experts including Alan Senior from Vehicle Information Publishing (VIP) and Martin Ward from CAP – concluded the RCZ’s performance was ‘outstanding’. The panel – which also comprised Mark Jowsey from KeeResources’ KWIKCarCost and Jason King

from EurotaxGlass’s – all test drove the RCZ for the highly regarded insight report for Fleet World magazine.

And after putting the 2+2 sports car through its paces, Martin Ward gave it a glowing recommendation, saying: “A great-looking coupé that certainly turns heads… handling and performance from all engines is outstanding.”

Jason King, Head of Market Intelligence at EurotaxGlass’s agreed, saying: “With a significant nod to the iconic Audi TT, the RCZ is a real head-turner. The handling is as good as it looks.”

The RCZ is available with a 163bhp 2.0-litre diesel engine and a choice of two 1.6-litre petrol engines producing 156 or

RCZ ROAD TEST

R o a d t e s t – t h e e x P e R t s ’ v e R d I C t s

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“handling and performance

from all engines is outstanding”

200bhp. These petrol engines use a combination of turbo-charging and direct fuel injection to combine great power with exceptional fuel efficiency. The most powerful model can hit 60mph in just 7.6 seconds, yet can still travel nearly 40 miles on every gallon of fuel.

To enhance the RCZ’s performance, the track has been stretched to broaden the car’s stance and improve its handling. The ride height and centre of gravity have also been lowered for the same reason.

The RCZ is a significant vehicle, thanks to Peugeot’s commitment to environmental advancements. The diesel model starts from just 139g/km CO2 – well beneath the Capital Allowances threshold of 160g/km CO2, and attracting a first-year road tax bill of just £110.

Alan Senior, Director at Vehicle Information Publishing, said: “Peugeot has produced a great-looking coupé that is good to drive and reasonably priced. The new quality image of Peugeot shines through in the RCZ with nice upmarket materials and neat fit and finish. The 1.6THP 200bhp model has a great engine soundtrack, too.”

Build quality is also supremely important, with the RCZ being assembled in limited numbers in a choice of two trim levels – Sport and GT – at the famous Magna Steyr plant in Austria (see page 10). The factory has also

MARTIN WARD, MANUFACTURER RELATIONSHIPS MANAGER, CAP

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RCZ ROAD TEST

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RCZ ROAD TEST

MODEL FUEL TRANSMISSION CO2 (g/km) BIK TAX (%)

Sport THP 156 Petrol Manual 155 20Sport THP 156 Petrol Automatic 168 22Sport THP 200 Petrol Manual 159 20Sport HDi 163 Diesel Manual 139 19GT THP 156 Petrol Manual 155 20GT THP 156 Petrol Automatic 168 22GT THP 200 Petrol Manual 159 20GT THP 163 Diesel Manual 139 19

SPORT GTSports front seatsTwin sports exhaustAlloy wheelsESP Active rear spoilerAutomatic dual-zone air conditioningElectric and heated front seatsFront parking aidLeather upholstery

RCZ sPeCIfICatIon

RCZ – Model Range

MorE inForMATionPeugeot’s Fleet Centre 0845 200 2540 www.peugeot.co.uk/business/rcz

seen legendary Aston Martins and Porsches leave its doors.

Standard specification on the rCZ includes dash-mounted CD player, Bluetooth and USB box, 18-inch alloy wheels, sports front seats and automatic dual-zone air conditioning. The GT models also feature heated leather seats, front parking aid and automatic lights. For added connectivity, optional extras include a 3D satellite navigation system.

Meanwhile, the rCZ can be customised with a choice of finishes, alloy designs and colours – making it ideal for both fleets and user-choosers. The configurator at www.peugeot.co.uk/rcz details all the options for making the rCZ a bespoke vehicle, with a selection of colours, finishes and trims.

King added: “Keenly priced with both petrol and diesel engines that have competitive Co2 emission levels, user-chooser company car drivers may see the rCZ as an interesting alternative.”

MaRk JoWsey, CoMMeRCIal dIReCtoR, keeResouRCes’ kWIkCaRCost

MaRtIn WaRd, CaP

“A great-looking coupé that certainly turns heads.”

WHAT THEY SAY...

Jason kIng, head of MaRket IntellIgenCe, euRotaxglass’s

“Stunning looks, low volumes... plus good performance and economy.”

“The RCZ is a real head-turner. The handling is almost as good as it looks.”

alan senIoR, dIReCtoR, vehICle InfoRMatIon PuBlIshIng

“The RCZ has a chic image that should equate to predictable residual values.”

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G r a n d d e s i g n s

illes Vidal, Peugeot’s 38-year-old design director, is a man who thinks

about design constantly. Car design, amongst other things, is about marshalling

numerous competing elements, but history – and plenty of the vehicles in the Peugeot museum – tell us that the best-looking cars are usually the most successful.

Vidal takes us on a tour of the museum, brilliantly elucidating key trends and highlighting models that influence the Peugeot aesthetic. It’s a selection that spans the company’s entire history: from the beautifully pure 1913 Bébé, to the 401 Eclipse, to that 70s classic, the 504 Coupé. Now it’s Vidal’s job to dream it all up again.

“Designers, marketing people, engineers – we speak a different language and see things a different way; it’s why we have the jobs we have. But a successful car and a successful brand happens when they can all talk to each other properly.

“We each have a rope we pull on, and if someone is too strong or pulls too hard in their direction, the final product won’t work. If designers pull too hard, it might be beautiful but only appeal to architects or other designers. If marketing pulls too hard, the car will function perfectly but could be a little boring. And if the engineers pull too hard it will be square because that is the easiest thing to build! The process works when everyone pulls with equal

strength, and we achieve an equilibrium. The casting, if I can use that word, at Peugeot is perfect.”

Before his promotion to the top job at Peugeot, Vidal had a glittering career running Citroën’s advanced design studio, where he oversaw some of the most imaginative concept cars in automotive history. The challenge here is different, but just as stimulating.

“The true Peugeot values are elegance before everything else – and emotion. Even with the environmental pressures we all face, Peugeots should always be enjoyable driving machines. We need to find a balance between strong character – cars you fall in love with the moment you see them – and a measured elegance and coherence.”

Peugeot’s RCZ is a shining example of how creativity and inspiration, history and, of course, the latest technology can join forces to produce a vehicle that cannot fail to draw an emotional response. Vidal, understandably, is delighted – and hugely excited – by the result of so many years’ hard work.

“The aim for the 2007 concept 308 RCZ was to create a teaser for the 308. There was always a desire within the design team to come up with a compact sporty coupé to revive a range that was once so strong for Peugeot. So we went for it, keeping it close to reality to ensure the possibility of mass production.

“We were adamant on keeping the key features

The RCZ has been crowned ‘Design of the Year’ by a panel of fleet experts. Motoring journalist Jason Barlow meets Peugeot’s

design chief who oversaw the RCZ’s inception… and who is predicting even greater things to come

DESIGN ICON

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“Built alonGside aston Martin and BMW at MaGna steyr’s austrian plant, the rCZ has fantastiC Build quality… not to Mention Bold exterior stylinG”MARTIN WARD, CAP

“rCZ projeCt ManaGer Marjorie d’huillier says every effort Was Made to Capture the shoW Car’s looks in produCtion, and it has Worked...” sTeve CRoPley, AuToCAR

of the concept’s design; its proportions, the double bubble roof, the aluminium arches, the muscular stance and its sculpted arches.

“Between its design, functionalities, and price positioning, I believe the RCZ is an amazing achievement. It is a great addition to our range and embodies Motion & Emotion perfectly – sporty, elegant, yet sculpted with athletic muscles and strong graphics.

“I think the RCZ is a car that was expected from us but at the same time surprised people with its originality and character. I would put the positive reaction from motoring experts down to the fact that it delivers what it promises with its looks – it is a great car to drive.”

Deconstructing car design with a top designer is always a fascinating exercise. The recent SR1 design study previews some of Peugeot’s new ‘morphology’, and Vidal talks of its “elegance, simplicity and tension”. To put it another way, the moment an image of the car popped into my email inbox earlier this year, there was only one way to describe it – ‘wow!’. The new generation of hybrids and electric cars demands a different sort of design approach – these cars aren’t as hungry for fuel and air, so expect the big, expressive face to be replaced by something subtler – but because the landscape is changing so fast, the possibilities are endless.

“Sometimes it feels like you’ve reached the limit of what can be done,” Vidal says, “then suddenly there’s something new you simply didn’t see coming. Everything is possible…”

GREAT BEGINNINGSThere are lots of things about the new Peugeot RCZ that tell you it’s different. Its stunning looks, of course. And the fact that the 2+2 sports coupé has bucked the trend of Peugeot models being named using numerals.

Different too is the fact that the car is being produced at the Magna Steyr plant in Graz, Austria, which has seen some of the world’s most desirable cars rolling off its assembly line.

Magna Steyr has a rich pedigree in putting cars together. Founded by motor pioneer Johann Puch, the company made its first vehicles as long ago as 1901. And for more than half a century, it’s been working with other manufacturers, engineering and assembling their cars to the highest technical standards.

Over the years, Magna Steyr has established a reputation for excellence in developing and assembling exclusive vehicles in relatively small numbers. Vehicles such as the Aston Martin Rapide and Porsche’s Cayman and Boxster are among those leaving its doors.

This heritage is precisely why Peugeot chose Magna Steyr to produce the RCZ. Working with the Austrian plant has meant the intricate and bold styling of the RCZ – most notably the double-bubble roof – has been retained.

Indeed such is the level of craftsmanship, there are barely any differences between the concept car unveiled at the international Frankfurt Motor Show in 2007 and the actual production model.

This is the first complete car that Magna Steyr has manufactured for Peugeot. And the process of engineering the RCZ has been completed quickly – the car was ready to start being assembled only two and a half years after the concept car was unveiled. Magna Steyr used some of the latest virtual development techniques to save time in making the production RCZ a reality.

Peugeot’s RCZ has been voted ‘Design of the Year’ in the 2010 Fleet World honours.

The judging panel were impressed by the RCZ’s double-bubble roof, sleek curves and sculpted lines. Ross Durkin, managing editor of Fleet World, said: “The RCZ is a symbol of Peugeot’s growing confidence as a manufacturer, and looks set to become a true motoring icon in the same way that the old 205 GTi was the cult car of its day.

“The car itself is a stunning reminder that, as well as being safe and environmentally friendly, company car drivers want to be seen in something that expresses their image and personality... the RCZ certainly does that.”

It is the latest award for the 2+2 sports coupé, which also scooped the title of Diesel Car magazine’s ‘Sports Car of the Year’.

Durkin added: “For Peugeot’s fleet sales team, it will mean more doors opening before them, and with a product range behind them that is increasingly well received in the fleet market, the RCZ is certain to lead to increased business.”

RCZ ClAIMS TOP AWARD

DESIGN ICON

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H i s t o r y i n t H e M a k i n g

Peugeot is celebrating an illustrious 200 years in industry. We reflect on the key moments – and vehicles – that have helped shape the brand... and look ahead to

Peugeot’s exciting innovations for the future

penny farthingPeugeot’s entry into the world of wheeled vehicles was through bicycles, quickly becoming the largest and most prestigious manufacturer in the French bicycle industry. The first Peugeot bicycles were built in 1882 at Beaulieu in France. In the same year, Peugeot’s ‘Grand Bi’ bicycle was created – the penny farthing.

reaChing the MaSSeSIn 1929, Peugeot factories in Lille began specialising in diesel. In the same year, the 201 became the first Peugeot to bear the newly registered, trademark three-digit name with a central zero. Introduced at the Paris Motor Show, the 201 was the first vehicle from Sochaux to be mass produced. It enabled the company to survive the economic slump, playing a pivotal role in Peugeot’s development.

82the beginning It was in 1810 that the Peugeot family converted its cereal mill into a steel factory. Peugeot’s iconic lion emblem was first stamped onto sheets of steel in 1850 as a symbol of strength. The company’s first car – which was steam-powered – arrived in 1889, followed by the first petrol-powered car just two years later.

1810 18

tHe Peugeot 401 ecliPse Was tHe World’s first car WitH an electric retractable roof.

1968bond aMbition The 504 was regarded as Peugeot’s flagship vehicle and made its public debut at the Paris Motor Show in 1968.

Equipped with a sunroof and four doors, the saloon was named European Car of the Year in 1969 and praised for its styling and quality.

Production of the 504 continued in Europe until 1983, by which time more than three million had been produced.

The 504 also had a starring role in the 1981 Bond film, For Your Eyes Only.

1976peugeot lion

The Peugeot lion has appeared on all Peugeot vehicles in various guises before

the most recent redesign earlier this year. 1965 saw just the lion’s head before the

full lion was restored in 1976.

1929

1842Culinary flairPeugeot’s patented design employed in its pepper mills was first launched in 1842 and made the hand grinding of peppercorns a thing of the past. What’s more, they’re still in production today and are the pepper mills of choice for many professional chefs.

a world firStPeugeot produces the L76 – the world’s first car with twin overhead camshafts and four valves per cylinder. In the same year, construction began at the Sochaux factory in eastern France.

The L76 was also a highly successful race car, winning the 1912 French Grand Prix and the Indianapolis 500.

1912arMand peugeotA pioneer of the automobile

industry, Armand was the founder of the Peugeot

Motor Company.

CELEBRATING 200 YEARS

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2009MotorSportMotorsport has long been at the heart of Peugeot, with much of the DNA from the race cars also found in the Peugeot line-up. With a strong history in rally and touring car racing, Peugeot took top spot at the World Rally Championships in 2001 and 2003 with the 206 WRC. More recent motorsport victories include the 2009 Intercontinental Rally Championship title with the 207 S2000 and a one-two win at the Le Mans 24 Hour race in the same year – a significant victory as Peugeot only returned to sports car racing two years earlier.

308 CC The 308 CC launched in 2009 and became an instant hit. Innovative ‘heat scarf’ technology means the driver and front passenger can enjoy warm air as it’s diffused around their neck and shoulders, allowing for the roof to be down whatever the weather.

The 308 CC is the latest in a long heritage of Peugeot coupé cabriolets which began with the 401 Eclipse (see page 13). It also offers fantastic safety, with a five-star NCAP rating and ESP (electronic stability programme) as standard.

The 308 CC offers an optimum blend of driving performance and fuel economy, with the Sport HDi 112 boasting emissions of just 133g/km CO2.

2001

peugeot Sr1 The SR1 concept car offers sporty performance with a low emission output, thanks to a 1.6-litre petrol engine at the front, combined with an electric motor at the rear. In electric-only mode, the SR1 emits no pollutants when driving, while in the combined mode, it emits just 119g/km CO2.

And it’s not only on the balance sheets that the SR1 makes business sense. Driving performance is enhanced by four-wheel drive and a double wishbone suspension. The sporty roadster embodies Peugeot style with a sculpted bonnet, sweeping sides and ruby red LED lights. Production plans for the SR1 have yet to be announced, so watch this space…

P e u g e o t t o d a y . . . a n d t o M o r r o W

Style iConThe Peugeot 205 has long been regarded as a modern classic. With more than five million vehicles built, it was named ‘Car of the Decade’ by CAR magazine in 1990.

1983With over 4,200 vehicles to choose from, selecting the ultimate car of the year is a challenging task. The What Car? team look at fuel consumption, emissions, practicality and technology, as well as the all-important driveability.

This year’s selection process was easier than most, thanks to the early emergence of a clear winner – Peugeot’s 3008. What Car? editor Steve Fowler said: “Car of the Year is the ultimate accolade – we are looking for the vehicle that moves the goalposts within its class. Peugeot’s 3008 is one of the best Cars of the Year that we’ve ever had. The 3008 is the first ultra-desirable crossover car and so was a natural winner.”

aWard Winners!

5008 CoMpaCt Mpv Winner of What Car? Best MPV – and Diesel Car magazine’s Car of the Year 2010 award – Peugeot’s 5008 is fast becoming a fleet favourite. With seating for up to seven, it has Bluetooth hands-free as standard and a five-star NCAP safety rating.

Choose from three HDi and two petrol engines, with emissions starting from just 135g/km CO2.

Peugeot’s innovative Head Up Display (above

right) and Distance Alert is available on the 3008 and 5008, conveying

vital driving information at eye level.

3008 CroSSover Peugeot’s 3008 is designed for multitasking lifestyles – from business use through to family journeys. And its effectiveness and functionality have already been recognised after it was named What Car? Car of the Year 2010 (see panel, right), as well as Best Crossover.

The 3008 is a blend of hatch, MPV and SUV, meaning drivers enjoy performance and economy, as well as a commanding driving position. Available in three trim levels, the 3008’s emissions are as low as 130g/km CO2 and enjoy a generous specification including Michelin Energy Saver tyres and a Multiflex interior.

eleCtriC dreaMSThe Peugeot 106 Electric was produced between 1995 and 2003, cementing Peugeot’s reputation and expertise in the electric market.

Today, Peugeot remains the top-selling manufacturer of electric vehicles in the world and will shortly launch the iOn electric car (see page 16).

1995

hdi engineContinuing Peugeot’s commitment to innovation, 1999 saw the release of the HDi common rail diesel engine.

1999

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CELEBRATING 200 YEARS

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PEUGEOT TODAY

bb1 Peugeot threw out the rule book when designing the BB1... and reinvented the automobile in every way.

A harmonious blend of Peugeot car and scooter, there are no pedals – meaning the driver sits more upright with the rear passenger pillion-style – and no steering wheel. Instead, handlebars are used to control the BB1. And automotive history is made in its size: it’s the first time a car has been created that can seat up to four people in a vehicle just 2.5m long. The BB1 is powered by two electric motors on each of the rear wheels, providing a maximum output of 15kW (20hp) and allowing it to accelerate from 0-19mph in 2.8 seconds.

Two lithium-ion battery packs located under the right and left-hand rear seats give it a range of 75 miles. Inside, there is a host of interactive technologies including a multi-function colour display that links the phone, navigation system, internet access and MP3 player.peugeot ion

With a 25% Government subsidy*, low running costs and no road tax or congestion charge, going electric certainly makes business sense. Indeed, electric vehicles are also exempt from BIK tax and qualify for a 100% Capital Write Down Allowance in the first year. So, thanks to the imminent arrival of the iOn, why not swap the fuel pumps for electric sockets?

The iOn is one of just a few vehicles that will arrive in time to qualify for the new Government subsidies for electric car buyers. From 2011, businesses can claim 25 per cent of the cost of a new electric vehicle, up to a maximum of £5,000*. But that’s not the only reason to explore the iOn. With a top speed of 80mph and able to travel 80 miles on a single charge, it is powered by lithium-ion batteries and, crucially, emits no CO2 or pollutants at all while driving – helping fleets meet their environmental targets.

Recharging takes just six hours from a normal domestic socket, while the iOn’s batteries can also be topped-up at special recharging stations, the first of which has now arrived in the UK, with the Department for Transport committing £30 million to creating a network of ‘Plugged-In Places’ in car parks, supermarkets and on the street.

This electric power means running costs are as low as £1.30 per 100km (62.5 miles). And with four doors, four seats and a maximum power output of 64bhp, the iOn is ideal for business use.

t H e n e X t g e n e r a t i o n

e l e c t r i c f a n t a s t i c

Peugeot’s diesel Hybrid

Peugeot’s 3008 diesel

Hybrid4 is due for

release in 2011

Peugeot’s diesel-electric hybrid system offers an innovative low emission solution for fleets.

The HYbrid4 system combines Peugeot’s traditional 2.0-litre HDi diesel engine with an electric motor, powered by lithium or nickel batteries.

To ensure maximum efficiency, the two units can be used alternately depending on where the car is being driven – be it on the motorway or in city traffic. They can also be used at the same time if needed, leading to increased performance and low emissions and fuel consumption.

The system never needs to be ‘plugged in’. Instead, it recovers the energy otherwise wasted when braking, using it to charge the battery.

Peugeot’s 3008 diesel HYbrid4 is due for release in 2011. Meanwhile, Peugeot has also developed the RCZ HYbrid4, which will average 76.4mpg and emit just 95g/km CO2. There’s no compromise on performance – the car will hit 60mph in just 8.5 seconds and reach a top speed of 134mph.

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CELEBRATING 200 YEARS

The iOn goes on sale in Winter 2010. To register for exclusive pre-launch information, visit www.peugeot.co.uk/ion

*correct at time of going to press

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d i s c o v e r t h e p e u g e o t r a n g e

THE RANGE

FROM 129g/km CO2 FROM 140g/km CO2 FROM 185g/km CO2 FROM 135g/km CO2 FROM 120g/km CO2

FUEL CONSUMPTION FIGURES The official fuel consumption figures in mpg (l/100km) for the 107 range are: urban 51.3 (5.5), extra urban 68.8-72.4 (4.1- 3.9), combined 61.4-62.7 (4.6-4.5) and CO2 107-106 (g/km); for the 207 range are: urban 27.2-61.4 (10.4-4.6), extra urban 49.6-85.6 (5.7-3.3), combined 38.2-74.3 (7.4-3.8) and CO2 171-99 (g/km); for the 308 range are: urban 25.9-47.1 (10.9-6.0), extra urban 46.3-70.6 (6.1-4.0), combined 36.2-60.1 (7.8-4.7) and CO2 187-119 (g/km); for the 3008 range are: urban 28.5-47.9 (9.9-5.9), extra urban 50.4-65.7 (5.6-4.3), combined 39.7-57.7 (7.1-4.9) and CO2 176-130 (g/km); for the 407 range are: urban 25.0-44.1 (11.3-6.4), extra urban 43.5-68.9 (6.5-4.1), combined 34.0-57.7 (8.3-4.9) and CO2 196-129 (g/km); for the 4007 range are: urban 30.4-30.7 (9.2-9.3), extra urban 46.3-48.7 (6.1-5.8), combined 38.7-40.4 (7.3-7.0) and CO2 192-185 (g/km); for the 5008 range are: urban 28.5-45.6, extra urban 48.7-62.8, combined 38.7-55.4 and CO2 181-135 (g/km); for the RCZ range are: urban 27.4-41.5 (10.3-6.8), extra urban 50.4-62.7 (5.6-4.5), combined 38.6-53.2 (7.3-5.3) and CO2 168-139 (g/km); for the 207 van range are: urban 48.7 (5.8), extra urban 74.3 (3.8), combined 62.8 (4.5) and CO2 120 (g/km); for the Bipper range are: urban 48.7 (5.8), extra urban 74.3 (3.8), combined 62.8 (4.5) and CO2 120 (g/km).

407 Coupé407 SW 4007 5008 207 Van Bipper PartnerOrigin

NewPartner

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FROM 106g/km CO2 FROM 99g/km CO2 FROM 119g/km CO2

107 207FROM 125g/km CO2 FROM 130g/km CO2FROM 133g/km CO2 FROM 129g/km CO2

308 SW 308 CC 3008 407 SaloonFROM 117g/km CO2

207 SW 207 CCFROM 125g/km CO2

308

FROM 139g/km CO2

RCZ

Contact the Peugeot Fleet Centre on 0845 200 2540.