Fleet Hero Awards application formSecond round

Congratulations on making it through to the second round of the 2015 Fleet Hero Awards.

Before completing this form please ensure you have read the guidance notes on page 2.

Please also refer to the judging criteria for the award you’re applying for and complete separate, specific entries for each category you are submitting an entry for. Completed forms should be returned to fleetheroes@est.org.uk by Friday 25th September. Shortlisted organisations will be announced by Friday 23rd October 2015.

If you have any questions, please email fleetheroes@est.org.uk

Name: Philip Thompson Job title: National Fleet Compliance Manager

Organisation: Carlsberg (& Microlise) Fleet size (if applicable): 290

Email address: Martyn.gettings@microlise.com Phone: 07831 158416

Nature of business: Transporting Beer

Category entered: Eco Driving

Introduction

Carlsberg UK runs a fleet of more than 290 vehicles and covers over 14 million kilometres every year. It delivers to around 13 thousand accounts every week and has challenged its drivers with an ongoing efficiency programme.

As a result, the UK arm of the fourth largest beer maker in the world is now more than 9% more fuel efficient than it was at the start of the programme. Together with the introduction of the Microlise telematics solution, and sustained effort and analysis of the driving performance data, the team has made continuous improvements.

Using the Microlise tools, Carlsberg now monitors how its drivers are performing on a daily basis, with live updates available via a web portal. With visibility over how the whole fleet is performing, the team has been able to focus on different elements of driving style to make cumulative improvements.

At the beginning of the process Carlsberg began monitoring a single Key Performance Indicator (KPI). This has now expanded to multiple KPI’s as it continues to identify new and different ways to improve efficiency.

Carlsberg has a plan for future improvement with new gamification techniques coming online to create a competitive environment between drivers to encourage driving efficiency. League tables, accessible by all drivers, show individuals how they are performing comparably with the rest of the group. Positive driving behaviour is incentivised.

A lot has already been achieved – but Carlsberg’s continued improvement programme carries on.

What are the details of emissions savings achieved and evidence of how figures have been derived?

Emissions are tracked on a Monthly Fuel & CO2 Report (see attached Document 2 – New 2015 Monthly Fuel CO2

Report). Using Microlise Kilometre per Litre (KPL) fuel usage data and monthly kilometres, Carlsberg is able to

calculate the fuel saved and the total CO2 NOT generated as a direct result of the activities undertaken. The

underlying data is captured by the Microlise telematics solution which is fitted to the entire Carlsberg fleet. These

fuel savings are benchmarked against the average for the previous year, calculated at the end of the twelve

months.

Carlsberg is now in the fifth yearc its ongoing fuel and emissions journey and so the scale of the additional savings

achieved each year are diminishing slightly. However, in real terms year on year, Carlsberg has saved 1.4m litres

of fuel since 2010, that’s 37,500 tonnes of CO2. Please see the below slide, which was presented internally on

June 15th and gives full details of cost avoidance and CO2 reductions.

Have there been any additional environmental, cost, safety or other resource benefits achieved?

Carlsberg fleet utilisation has been directly impacted by the use of Microlise reports to provide day-to-day data on

how the fleet is being used. This has been invaluable in challenging the depot fleet structure, resulting in fleet

reduction, less kilometres and less fuel usage (plus associated environmental benefits i.e. tyres, consumables

etc.).

How does the project fit in with overall fleet policy and wider business strategy and the extent to which environmental considerations form part of that strategy.

Carlsberg’s Corporate Social Responsibility (CSR) policy is clear and linked directly to logistics. Below is an extract

from the Carlsberg CSR, Society & Reputation slides which represent an ongoing strategy for the company.

Logistics is listed alongside packaging, research & development, procurement and other core business activities.

The slides (Document 3 - SOCIETY and REPUTATION) underline how important sustainability and continuous

improvement are to the business. The slide below is an extract from this document.

Overview of any monitoring and reporting in place e.g. fuel use, mileage, published and overall carbon emissions.

The graph (below) is a tool that is owned by the depot senior team and reviewed by the Logistics Director weekly to

challenge depot daily performance. It monitors and displays how drivers are performing at each of Carlsberg’s

depots around the country, based on the Microlise A to G rating system. As you can see from the figure, the

performance between May and August has largely been good, with only one depot missing the target. If you would

like to review the below graph in more detail – you can view it in “Document 2 – New 2015 Monthly Fuel CO2

Report”. Also, see Document 1 as referenced above.

How do you gain or maintain staff buy-in.

Carlsberg regularly communicates directly with its drivers via national and local meetings and its in house Driver

CPC programme. The 2015 DCPC module is Eco Driving and links directly to Microlise A to G reporting.

Microlise driver and vehicle performance reports, used in conjunction with Carlsberg’s driver de-briefing, education

and training, help to reduce over-revving, harsh braking and speeding violations and eliminate unnecessary idling.It

encourages the appropriate use of cruise control & brakes and generally promotes safe and economical ‘green

band’ driving.

Through integration with Carlsberg’s CANbus’s, the Microlise tracking unit continually monitors precisely how the

truck is being driven. Based upon commonly used standard energy efficiency ratings, Microlise’s A to G grading

scheme provides a precision view of driving style.

In addition to viewing individual driver reports, Carlsberg also generates reports that group drivers together, to

represent, for instance, a specific depot or vehicle type. The information gathered is delivered in easy to

understand and interpret reports that grade individual aspects of driving style on a scale of A to G and then rolls

these up to provide an overall rating.

This grading, across all the key elements of driving style makes it very easy to identify patterns of behaviour and to

highlight problem areas that require attention and to engage drivers. Comparative ‘league tables’ can be used to

readily identify problem areas and then to drive improvements in driving style at both individual and group levels.

This also introduces an element of competition between drivers, urging them on to improve performance. By giving

the drivers their own knowledge – the power is placed in their hands and engagement is increased.

Included as part of this entry are a set of slides, presented to the business, outlining how the A to G Driving Style

Initiative has been updated for 2015 (Document 4 - 2015 A to G Driving Style Initiative). Below is an extract from

those slides giving an outline of the new focus areas for 2014 and on into 2015..

Any positive impacts outside of Carlsberg as a result of these actions e.g. impact on employees outside of work hours, customers and contractors.

Carlsberg’s drivers often talk about the way they drive the company’s vehicles and quite rightly they are proud of

their achievements in reducing fuel usage significantly. They also relate to stories where they have reduced fuel

usage at home by employing good driving style technique.

At this stage a short quote from Steve Hammond from the Carlsberg Torquay depot about the training offered by

the company, sums up the impact of the scheme on employees: “With what I have learnt from ECO driving in

Driver CPC [Carlsberg training], I now save fuel in my own car. I am an old school driver but this training has

helped me improve my driving style so that I save fuel for the company every day that I drive.” – Carslberg is

empowered to make a difference and engaged with society.

Are there any details of press or publicity coverage for the project?

In 2013 Carlsberg won a Motor Transport Training Award, which resulted in coverage within Commercial Motor and

Motor Transport. But besides this award the activities within Carsberg have been primarily internal.

Do you have any supporting documents, reports or case studies?

Yes, as referenced throughout the document and listed here:

Document 1 – Cost Avoidence and CO2 Reductions

Document 2 – New 2015 Monthly Fuel CO2 Report

Document 3 - SOCIETY and REPUTATION

Document 4 - 2015 A to G Driving Style Initiative

Document 5 – Case study and video

Guidance Notes1.0 ALL APPLICATIONS

Please ensure applications cover the following where applicable:

Overview of the measures implemented and the impact of those measures. This year, to mark the tenth anniversary of the awards, the judges are particularly looking for applicants who can demonstrate a sustained and consistent approach to improving green fleet management.

Details of emissions savings achieved and evidence of how figures have been derived, including any assumptions made. If available, third party verification of figures should be provided.

Details of any additional environmental, cost, safety or other resource benefits achieved.

Information about how the project fits in with your overall fleet policy and wider business strategy and the extent to which environmental considerations form part of that strategy.

Overview of any monitoring and reporting in place e.g. fuel use, mileage, published and overall carbon emissions.

Where relevant, how you gain or maintain staff buy-in.

Any positive impacts outside of your organisation as a result of your actions e.g. impact on employees outside of work hours, customers and contractors.

Details of any press or publicity coverage for the project.

Details of any other corporate energy-saving or environmental policies, practices or certification (i.e. ISO 14001).

2.0 ADDITIONAL GUIDANCE

The following additional guidance is applicable only to those organisations providing submissions for the following categories:

LOW CARBON FLEET SUPPLIER

LOW EMISSION VEHICLE MANUFACTURER

When completing your application, please cover each of the following points where possible:

1. Details of the product or service, how it works and potential/actual carbon/fuel savings.

2. Details of emissions savings achieved and evidence of how figures have been derived, including any assumptions made. If available, third party verification of figures should be provided.

3. How the product or service is different from that of your competitors.

4. Third party verification of product or service success.

5. Details of customers and case studies/testimonials as supporting evidence.

Data protection The Energy Saving Trust will process your details in order to assess your entry for the Fleet Hero Awards 2015. Short listed entrants will be notified. In the future you may be contacted by the Energy Saving Trust about green fleet initiatives. If you do not wish to receive this information, please tick this box ☐