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KINH DOFLAVOR YOUR LIFE

KINH DO STORY

Kinh Do is the most well known confectionary brand in Vietnam This is shown through the spirit and passion of its founders and illustrated by the product quality and consumer preference for our products.

Over the last 20 years of development, Kinh Do products and trademark have brought consumers closer together. The wide range of products which include from daily snacking products, holiday celebratory products, to dairy and essential food products has made Kinh Do one of the most popular and dynamic foodstuff company in Vietnam.

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1996Constructed 6-hectare factory in Thu Duc Dist., HCMCLaunched cookie products

1998Launched moon cakes productsLaunched chocolate candy products

2000Established North Kinh Do Company, including production facilities in the North of VietnamLaunched candy products

2003Acquired Wall’s ice cream factory from Unilever and established KI DO Company

2005Kinh Do Corporation is o�cially listed in stock exchange with the ticker KDCKinh Do invested into Tribeco CompanyLaunched Solite Cake products

2007Kinh Do formed a strategic partnership with Eximbank.Kinh Do formed a strategic partnership with Nutifood Co.Kinh Do invested into Vinabico CompanyLaunched Wel Yo yogurt products

2008Kinh Do Binh Duong factory o�cially went into operationsKinh Do is voted as one of the top Vietnamese brandsKinh Do is voted to be a National Brand organized by the Ministry of Industry and Trade (MOIT).

2010Merged North Kinh Do (NKD) and KIDO Company into Kinh Do Corperation (KDC)Kinh Do is voted to be a National Brand the second time organized by MOIT.

2012Signed a strategic partnership with Ezaki Glico Co. (Japan)Completed the merger of Vinabico Company into KDCFor the third consecutive time, Kinh Do is voted to be a National Brand of Vietnam by MOITLaunched Pocky productsLaunched Sachi Rice Cracker products

2013Received the Labor Medal Rank II award

1994Launch of snack products

1997Launched bun products

1999Launched cracker products

2001North Kinh Do factory o�cially went into operations

2004Established Kinh Do Binh Duong CorporationNorth Kinh Do Company is o�cially listed on stock exchange with the ticker NKD

2006Constructed Kinh Do Binh Duong factory in VSIP industrial zoneKinh Do cooperated with Cadbury groupKinh Do received Labor medal rank III

1993Founding of Kinh Do Company

VISION

FLAVOR YOUR LIFEKinh Do creates life’s flavor through wholesome, healthy, nutritious and convenient foods.

MISION

To CONSUMERS: Our Consumer Mission is to identify and produce aff ordable staple and packaged foods, snacks, bakery products, beverages and juices, confectionaries and condiments, instant foods, processed meats and health supplements that are appealing to consumers. Our products are pioneering market-leaders, hygienic, healthy, satisfying and conveniently available to all consumers.

To SHAREHOLDERS: Our Shareholder Mission Is to maximize investment returns over the long-term and to manage risks in order to give certainty and confidence that investments in our business can achieve our shareholder’s goals.

To PARTNERS: Our Partner Mission is to create sustainable value for supply chain partners through creating innovative food products, which address consumer demand trends and satisfy or exceed consumer expectations, and provide equitable returns for all.

To EMPLOYEES: Our Staff Mission is to nurture and develop the skills and abilities of our people to meet the professional demands of their work and satisfy their personal needs. This aim is to create dynamic, creative, innovative and dependable community within the company.

To COMMUNITY: Our Community Mission is to contribute to the communities in which we operate through sponsorship programs and targeted community development and support activities.

VISION AND MISSION MILESTONES

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Kinh Do is Vietnam’s largest confectionery company:

z Revenue in 2013: VND 4,561 billion

z Gross Profit in 2013: VND 1,976 billion

z Operating Profit in 2013: VND 623 billion

Since 2010, KDC has accelerated its growth rate through its M&A strategy. Kinh Do also possesses a strong nationwide distribution network in Vietnam including 200 distribution partners, over 200,000 retail outlets and exports to over 30 countries worldwide.

The competitive advantages of Kinh Do products come from a wide array of products, diverse flavors that suit consumer taste and competitive price in the market.

“Number 1” brand among TOP 10 favorite brands in Vietnam:

No.1 in the savory cracker market

No.1 in the packaged bread market

No.1 in the moon cake market

No.1 in the ice-cream market

SALES CHART OVER YEARS

MARKET LEADING CONFECTIONERY COMPANY

Kinh Do also made significant investments in its factories across Vietnam equipping them with leading modern technology:

z Kinh Do factory in Binh Duong

z North Kinh Do factory

z Kido Ice-cream factory

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With a mission to bring the taste of joy and happiness to consumers, Kinh Do has developed and innovated numerous high quality products including many market leading brands across all categories.

From cookies to buns, from crackers to ice creams, yogurts, to moon cakes, Kinh Do’s brands, namely Cosy, AFC, Merino, Trang Vang, etc., have been fulfilling consumer’s daily nutritious needs in everyday meals, adding flavors to life.

Kinh Do restructuring process was completed in 2013 and the brand portfolio was reorganized under 4 main segments:

Starting with basic snack products, Kinh Do has continuously innovated and introduced high quality products to the market under a variety of leading brands. Following the “Food & Flavor” strategy, we are on our way to launched new nutritious and essential products to become a more familiar every day choice of consumers.

In 2013, KDC began the first phase of our Food & Flavor strategy focusing on meal compliments and replacement products providing more value added offerings for consumer through product quality improvement and product portfolio diversification. We have been able to improve profitability by utilizing core product portfolio significantly increased KDC’s overall efficiency.

PRODUCT PORTFOLIO

BUSINESS STRATEGY

Pack

aged

Mea

ls

Celebration

Dairy

Delights

With the diversification strategy, Kinh Do will expand product portfolio to meet consumer’s everyday need, including main meals (lunch & dinner)

1993 - 2003 2003 - 2013 2013 - 2023First 10 years of establishment, KDC focused on investment in infrastructure: machinery, technology, production scale, product quality, brand platform, distribution network.

Last 10 years of development, growth through M&A activities and the beginning of the restructuring progress through 4 transformative stages.

Diversification growth following the Food & Flavor strategy. Mainly focused on expansion of investments, partnerships, and cooperation with partners to access global markets. Kinh Do has expanded into daily essential products in order to serve daily needs of a larger group of consumers and accelerate growth rate of the group.

Kinh Do and Golden Moon represents Cel-

ebration

Cosy, AFC, Solite, Slide, Korento represent Delights

Kinh Do fresh bread represents Packaged

Meals

Celano, Merino, Wel Yo,Wel Cream, Wel Dessert

represent Dairy

1 2 3 4

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The success of Kinh Do has always closely tied to meaningful stories of social responsibility.

The wholesome happiness taste for consumers: Kinh Do has tirelessly put efforts in exploring safe and sustainable material resources, investing in modern technology, and qualified management systems, ensuring food safety, innovating nutrition and state-of-the-art products to exceed consumers’ expectations. Kinh Do also understands and commits to achieving environmental responsibility, environment-friendly production processes, waste management through high-tech means.

The happy taste for our people: In addition to salary, bonus, and labor safety insurance, our management team always care about our employees’ lives, through training and improvements in welfare policies that contribute to the well-being in work and life of our people.

The happy taste for our partners: Kinh Do believes in long-term, trustworthy, sustainable and efficient partnerships.

The happy taste for our society: Kinh Do creates a sustainable brand by being the main sponsor for numerous events including arts, sports, and culture. We are active in events for students, donation events, infrastructure construction, and eye and heart surgery for poor patients. These activities of Kinh Do have left an outstanding impression in the community.

FOR MORE INFORMATION: Kinh Do Corporation: 8th Floor, Empress Tower, 138-142 Hai Ba Trung St., Dist. 1, HCMC, VN. Tel: +84 (8) 38270838 - Fax: +84 (8) 38270839 * Email: info@kinhdo.vn - Web: www.kinhdo.vnInvestor Relation - Email: ir@kinhdo.vn - Phone: +84 (8) 3827 0838

CORPORATE SOCIAL RESPONSIBILITY