IMAGE (1)

NAMESUBHEADING/TAGLINE

DESCRIPTION

IMAGE (2) DESCRIPTION

NAME (2)SUBHEADING/TAGLINE

INFORMATION ON CHARITYLINKS TO CHARITY/CONTACT DETAILS

Flat Plan / No.1

These images will be pictures of people…• Image one with be a young person who has faced homelessness. • Image two will be a “host”, who takes in homeless young people.

The images will be based on portrait imagery, it will be small photos of the subjects smiling happily at the camera to project a positive impression on SASH and how it effects people.

Fonts I will use on this particular poster will be sans serif and contemporary. They will be fairly simple and appropriate for an older audience around the age of 21+…

The description will be based on the back story and the relationship the subject has with the company. It would also relate the two subjects together, for example how the first subject has come to meet the second and their relationship together.

It would be beneficial to feature this on the poster as it would make a reader considering finding a “host” more comfortable in reading someone’s story and how SASH can help.

The colour scheme for this piece of marketing will be based on the palette used in the SASH logo, green and white. I would consider using a variety of shades of green to break up the poster and allow a smoother finish. Green signifyings and represents a calming and happiness.

The information and contact details will be put into a smaller font so that it doesn’t take any indication away from the main poster. It will allow the eye to follow down the poster rather than become confused.

Flat Plan / No. 2

IMAGE (1)

IMAG

E (2)

IMAG

E (3)

IMAGE (4)

TITLE/HEADINGSUBHEADING AND SHORT

DESCRIPTION

DESCRIPTION

DESCRIPTION

INFORMATION ON CHARITYLINKS TO CHARITY/CONTACT DETAILS

Images on this poster will be photographs of various people who have overcome homelessness through the charity and people facing it. The images

will connect the the form of a jigsaw puzzle to represent equality and the physical connection the charity brings between people who are homeless,

feeling they are the only ones.

• Image one will be of a young girl/boy sat in the street looking tired and afraid. The photo will be dark and perceive the negativity through homelessness.

• Image two will be of a young person happily sat on the sofa with perhaps and hot drink or a blanket, looking happy and safe within a home. This is

representative of the effects of a host and how it impacts on young people.

Fonts used here will be more playful and relating to a young audience, for instance fonts you would see in schools or more rough, jagged fonts to give the effect of a handwritten poster. The softer fonts are more appropriate to use with a younger

audience and easier to recognize amongst a group.

The description will only be brief and describe some of the people within the imagery. It will explain the connection and the impact of SASH on young

people and where they are now. It will be quite informal as the demographic is young people and speak as if it is directed straight at the reader.

The colour scheme here will be quite bright and feature primary colours and the forth colour, green – will be

representative of the charity and the logo. I will use a plain white background so as not to clutter the poster and focus

initially on the images and text.

Colour Schemes“Green is the color of nature. It symbolizes growth, harmony, freshness, and fertility. Green has strong emotional correspondence with safety. Dark green is also commonly associated with money.”

I’m opting to use green in my design work as it is a strong, positive colour that is representative of happiness and calming. Green is used to signifying safety and overall gives a positive apprehension to products and marketing.

Another reason I am choosing to use the green colour palette is the SASH logo is based on a vibrant, forest green and sticking with this would allow a smoother more professional appearance to my designs.

“White is associated with light, goodness, innocence, purity, and virginity. It is considered to be the color of perfection.”

To accompany the strength of the greens in my design I am also choosing to use white. SASH is specifically targeting people between the ages of 16-24, so on a wider scale – teenagers. White is significant of purity and innocence which works well with depicting a young market facing these social issues. It is reminiscent of a childhood taken when becoming homeless.

White is also a harmonious colour to use with brighter colours and it calms the image and also allows a clean finish. It is a good base colour to use with harsh fonts and imagery and does not jumble or overcompensate a piece of marketing.

Font & Imagery

Using a graffiti effect font can be successful when creating marketing materials focusing at teenagers and it can relate to

artistic methods of expression and also the relationship between youth and the streets.

It can however also experience it’s problems, as using a graffiti effect font can be seen as a stereotypical gesture that all

teenagers vandalize property and create crime.

A bolder, more intense font can be a better method of attracting a younger audience by the use of vibrancy and creativity. A more contemporary layout would be hypothetically more suited to an older audience specifically looking for facts and text rather than

imagery and artistic aspects of a piece of marketing.

SASH’s overall approach in it’s marketing is to remain positive and show the aspects of the charity that help homelessness rather than visually display it as a form of “guilt” or persuasion. However, I am opting to use minimal amounts of low key imagery of teenagers sat in street locations posing upset or feeling alone – not

necessarily displaying stereotypical cardboard boxes and doorways that are associated with being homeless.

Approaching the marketing with more emotion that visually can be a useful tactic in relating to a teenager who may be homeless, they may be staying in a house or a hostel and would not associate themselves with living on the street – but are still

seeking help.

I plan to use imagery similar to the example on the left as this depicts feeling and emotion teenagers face when they become homeless than sleeping in doorways and cardboard boxes. I will also use images of happier teenagers and their hosts to ensue

that the marketing tools are not all based on a negative aspect.

Using imagery such as this example here reflects the impact that SASH has on young people. A happy, high key photo such as this one is an excellent way of projecting the good work that SASH’s hosts do and how they effect young people.

A smiling face is a visual sign of a successful charity and the work that it has carried out. It shows the company as a strong helpline to unhappy people facing homeless and allows for readers, uses visual persuasion to contact the company.

Draft example of my posters…