FlashMarkets: An Interactive Conversation
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“Market” was a noun, long before it was a verb…
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FlashMarketsFrom the Roman Agora to the Mobile Web
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Connecting…
In real life:SF Bay Area (Palo Alto, CA)
Online:@ccarfi on Twitterhttp://www.socialcustomer.com (blog)http://www.cerado.com (URL)
Hashtag for today for Twitter, Flickr, etc.:#ims09
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About Chris
Christopher Carfi is an entrepreneur and is currently the CEO of Cerado, Inc (http://www.cerado.com). His blog, The Social Customer Manifesto (http://www.socialcustomer.com), is a "Top 25" marketing blog, and has won numerous other awards including "Top CRM Blog" in 2005, 2007 and 2008.
He is also an active contributor to the ProjectVRM (http://www.projectvrm.org), based at the Berkman Center at Harvard University, which focuses on improving customer-vendor relationships and is creating tools to equip individuals with tools of both independence and engagement.
Chris grew up in Chicago, holds an MBA from Carnegie Mellon University, and a Bachelor's in Computer Science from Northwestern University, and currently lives in the Bay Area with his family.
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Roman Agora
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tsukiji
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aalsmeer
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All these markets were set up by Vendors.
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Customers learn about the markets (perhaps through marketing), and go to them to interact with vendors.
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Yesterday’s vendor-driven world had three things.
• Marketing
• Sales
• Support
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But…what happens when markets are instead driven by customers…
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Search
Shop
SupportConnect
Converse
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How do we let them know about us?
How do we let them know what we’d like them to do?
How do we then do it?
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Do individuals need PR and Market Communications teams in order to inform the market?
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What happens when markets are driven by customers?
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Related Projects
Scanaroo (thanks, team!)http://www.scanaroo.com
ProjectVRM (thanks, Doc!)http://www.projectVRM.org
Public Radio Tuner (thanks, Keith!)http://www.publicradiotuner.com/
The Mine! Project (thanks, Adriana!)http://themineproject.org/
Mydex (thanks, Iain!)
http://mydex.org/
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“Market” was a noun, long before it was a verb…
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FlashMarketsFrom the Roman Agora to the Mobile Web
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Photo credits
Agora http://flickr.com/photos/schoeters/2400868089/Tsukiji http://flickr.com/photos/jimfischer/2629361099/Tsukiji http://flickr.com/photos/chang-er/2629466227/Tsukiji http://flickr.com/photos/stewart/2475416558/eBay http://flickr.com/photos/fajalar/533769268/eBay chip http://flickr.com/photos/29889705@N00/249348622eBay Live http://flickr.com/photos/silvermarquis/2608565199/Aalsmeer http://flickr.com/photos/41dodge/235905338/Aalsmeer http://flickr.com/photos/41dodge/235905498/Aalsmeer http://flickr.com/photos/41dodge/235905708/Aalsmeer http://flickr.com/photos/sindala/231795077/Aalsmeer http://flickr.com/photos/sindala/231814570/Aalsmeer http://flickr.com/photos/sindala/231839292/Bazaar http://flickr.com/photos/dynamosquito/2376443615/Mall of America http://flickr.com/photos/mrottler/442338564/Mike's Corner Store http://flickr.com/photos/greencolander/2237794164/Mike's Corner Store http://flickr.com/photos/greencolander/229575730/Trading Floor http://flickr.com/photos/dcwriterdawn/2930224361/Wine http://flickr.com/photos/aldoaldoz/1267877003/