4TH BRIEF

Son HuynhLinh Nguyen

SAATCHI & SAATCHI VIETNAM

It’s true that ADHD kids need extra attention but

These kids just function at faster speed than others. ADHD IS NOT A DISEASE.

So why don’t we turn them into

A CHARACTER THAT THEY THEMSELVES AND EVERYBODY

AROUND LOVE? �

THE IDEA

As the name suggests,their superpower is

multi-tasking at the fastest speed possible.

Instead of trying to form a special class, we tailor a

“FLASH KIDS TRAINING” CLASS

FLASHKIDSTRAINING

CLASS

How the training class excites them?

Each has his/her ownFLASH AVATAR AND STATIONARY KIT

They have their own “TRANSPORTATION MACHINE”.

And their own “FLASH KID” app. Fulfilling each task will earn the kids flash points, which

will be redeemed into cool incentives such as Disney Park Tickets, Ice Cream/Candy Voucher, etc.

 This App also helps the parents to keep track on their kids’

performance and keep in touch with the teachers.

Parents Teacher

KIDS

Because it’s the class of excitement, our Flash kids can:

Change their seats every day

Decorate their classroomin different themes each week

Enjoy the interactive lessons thatrequire a lot of physical movement (fast, of course).

How to call out for support

HOW TO ENCOURAGE PEOPLE TO DONATE?

First, we need to demonstrate ADHD in a simple and relevant way. By using some celebrities who used to (or still) suffer ADHD. The

list is longer than you think!

CELEBRITY INFLUENCE

We organize a grand musical tourwith all of these celebrities.

“WE AREFLASH KIDS”

CONCERT

People can buy tickets or get them for free with one condition:

Listen to some of the 10-second music video clips (“FLASH CLIPS”) and then write down exactly the lyrics. It’s not easy as it soundsbecause all the clips are in 3x speed faster!  

10-second3x speed faster

write downexactly the lyrics

FREETICKET

If they want to slow it down, just click “Flash Kid Support” button.A pop up screen shows up “Let these Flash Kids give you a hand”

along with some key information about ADHD.

FLASH KID SUPPORT “Let these Flash Kidsgive you a hand”

THE MORE YOU DONATE,THE SLOWER THE CLIP WILL BE.

Our celebrities also perform with Flash Kids supportas MC, DANCERS OR BACKGROUND SINGERS…

People will understand that ADHD is not a disease because their beloved singers are awesome as always. In this way, “Flash Kids”

will be a term in their mind and heart.

IN THE CONCERT

THROUGHOUT THE CONCERT

When the Flash Kids are getting more and more popular, they can support themselves by performing their own shows, selling their own artworks.

LATER ON