Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets
-
Upload
flamingosingapore -
Category
Marketing
-
view
195 -
download
0
Transcript of Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets
![Page 1: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/1.jpg)
![Page 2: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/2.jpg)
2
18/11/15
Lendlease: Paya Lebar Central
2
Flamingo Culture BreakfastMyanmar and the “Frontiers”
![Page 3: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/3.jpg)
3
![Page 4: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/4.jpg)
Documentary photo-journalist from New York based in Yangon
Lauren DeCicca
Her work has been published by The New York Times, The Wall Street Journal, TIME.com, The Washington Post, Bloomberg BusinessWeek, The Guardian, CNN, USA Today, Foreign Policy, Al Jazeera, The Global Post, NPR, Médecins Sans Frontières (MSF), The SE Asia Globe Magazine, The Jakarta Globe, The Cambodia Daily, amongst others
Lauren is a member of the Getty Reportage Emerging Talent roster
4
![Page 5: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/5.jpg)
What is a “Frontier” market?
Defined by economists…
A developing country, more developed than the least developing, but too small to be “emerging”
Equity markets of the smaller and less accessible, but still “investable”, countries of the developing world5
![Page 6: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/6.jpg)
Who are the Asian “Frontiers”?
BangladeshCambodiaLaosMyanmarSri Lanka
And for us… + RuralSEAChinaIndia
6
![Page 7: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/7.jpg)
7
What makes them interesting to brands?
![Page 8: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/8.jpg)
8
The risks are real. There’s a decision to be made
![Page 9: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/9.jpg)
9
“Get your feet on the ground and learn through doing”
![Page 10: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/10.jpg)
10
“Fake it till you make it. Act big”
![Page 11: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/11.jpg)
11
“Culture first. Build foresight over insight”
![Page 12: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/12.jpg)
12
“Identify the nature of aspiration and sources of inspiration”
![Page 13: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/13.jpg)
13
“Think about consumer context, rather than a target”
![Page 14: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/14.jpg)
14
“Be experimental and scale what you learn”
![Page 15: Flamingo Culture Breakfast - Brands and how they get it right in the new emerging markets](https://reader036.fdocuments.us/reader036/viewer/2022081605/58f29acf1a28ab820a8b45d7/html5/thumbnails/15.jpg)
Thank you