Flair towers project brief 10.21.10
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Transcript of Flair towers project brief 10.21.10
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ADDRESS: Reliance corner Pines Street,
Brgy. Highway Hills, Mandaluyong City
LAND AREA: Approximately 1.4 HA
TYPE OF DEVELOPMENT: High-Rise Residential Condominium
2 Buildings, 41 Stories each
Single Loaded, Double Row, Resort Themed
UNIT TYPES: Studio, 1-BR, 2-BR and 3-BR
OVERVIEW
UNIT TYPES: Studio, 1-BR, 2-BR and 3-BR
TOTAL UNITS: 2,192 units
(1,096 units per building )
NO. OF PARKING LOTS: approximately 1,400 slots (~64%)
OPEN SPACE: 70% of land area (approx. 10,300 sqm)
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LOCATION MAP
Address:
Reliance corner Pines Street, Brgy.
Highway Hills, Mandaluyong City
How to get there:
FROM MAKATI VIA EDSA Make a right turn at Reliance Street
FROM BONI VIA PIONEERMake a left turn at Sheridan Street and
another left turn to Reliance Street
FROM ORTIGAS VIA SAN MIGUEL AVE.From San Miguel Ave, proceed to
Mayflower Street, until the Intersection with Reliance Street
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NEARBY ESTABLISHMENTS
KMS./ MINS.
COMMERCIAL CENTERS
• Shangri-La Mall 0.7kms/ 3mins.
• Starmalll 1.0kms/ 4mins.
• Robinsons Place Pioneer 1.0kms/ 4mins.
• SM Megamall 1.3kms/ 5mins.
• The Podium 1.8kms/ 7mins.
• Robinsons Galleria 2.0kms/ 8mins.
• Metrowalk 2.4kms/ 9mins.
KMS./ MINS.
BUSINESS CENTERS
• Ortigas Center 1.2kms/ 5mins.• Makati CBD 4.5kms/ 17mins• Bonifacio Global City 5.0kms/ 19mins.
SCHOOLS
• Lourdes School, Mandaluyong 1.0kms/ 4mins.
• UA &P 1.2kms/ 5mins.
• Poveda Learning Center 2.0kms/ 8mins • Metrowalk 2.4kms/ 9mins.
• Rockwell Center 3.0kms/ 12mins.
• Tiendesitas 3.4kms/ 14mins.
• SM Super Center 3.4kms/ 14mins.
• Greenhills Shopping Center 3.5kms/ 14mins.
• Eastwood City 6.5kms/ 25mins.
• Poveda Learning Center 2.0kms/ 8mins
• St. Paul College Pasig 2.3kms/ 9mins
• La Salle Greenhills 2.8kms/ 11mins
• ICA 4.4kms/ 17mins
• Xavier School 4.5kms/ 17mins
HOSPITALS
• The Medical City 3.2kms/ 12mins
• Cardinal Santos Hospital 4.2kms/ 16mins
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WHY CHOOSE TO
LIVE IN FLAIR TOWERS?LIVE IN FLAIR TOWERS?
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FLAIR TOWERS is….What The only private and genuine resort-inspired high-rise
condominium
How That features the abundant outdoor and indoor amenities paired with DMCI Homes’ unique building design technology, the Lumiventt advantage
Who For young and discerning urban families
Why Aspiring for exclusivity, a natural home setting, quality community living and a balanced home and work life
Where At the Ortigas-Mandaluyong central business district
When In a time of limited housing options
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GENUINE RESORT-INSPIRED LIVING
From the grand arrival area to the distinct and abundant outdoor amenities and landscaping,
residents are sure to imbibe the genuine resort and country–club feel of Flair Towers. The various amenities are also specifically designed and chosen to provide venues for community living and social interaction among residents and sustain the active lifestyle of our residents. These are centrally located and easily accessible to all residents to create a sense of unity throughout the development. Elevated infinity pools, water walls, skylight arbors, lighted pool walkways and decks are just some of the distinct features of the Central Amenity Core.
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LIVING THE COSMO LIFESTYLE
For the urban dweller, amenities such as the Sky Lounge and the landscaped roof deck is the perfect place to enjoy the city skyline. Another real treat for our residents will be the balconies in all units for them to have intimate moments against the city backdrop.
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GREEN LIVING DESIGN TECHNOLOGY
The Lumiventt Building Design Technology
Each of the two high-rise towers comes with Sky Patios, Central Atriums and Breezeways in every five floors, all contributing to the garden setting and maximum influx of natural air and light into the buildings.
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STRATEGIC LOCATION
Located at the center of Metro Manila, Mandaluyong City is nicknamed are "Tiger City of the Philippines" and "Metro Manila's Heart“ because it lies in the middle of the ‘Golden Triangle’ of Makati, Manila and Quezon City and straddles Metro Manila’s economic beltway that is EDSA. In effect, Flair Towers provides its residents the luxury of time and convenience as it is centrally located and within minutes from the Ortigas, Mandaluyong and Makati CBDs.
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WORRY-FREE LIVING
It’s the only exclusive high rise residential village in the area that’s gated, guarded 24/7 for residents’ security and peace of mind. All units are finished and turnover specifications allow for immediate move-in. Our property management office provides the round the clock upkeep and maintenance of common areas.
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INVESTMENT POTENTIAL
Centrally located and within minutes from the Ortigas, Mandaluyong and Makati CBDs and numerous BPO companies, Flair Towers is the ideal melting pot for the workforce within these areas. Aside from savings on gasoline, cost of commute, time and energy efficiency due to its building design, the property also poses great leasing potential due to its proximity to major shopping establishments and educational institutions. All these benefits are well within an affordable pricing package indicative of the developer.
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DMCI HERITAGE OF QUALITY WORKMANSHIP
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TARGET MARKET
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EARLY NESTERS
Demographics
Decision makers either early nesters or newly wed couples, end-users or upgraders with gross monthly household income of Php100,000 to Php180,000 aged 30 to 40 years old with children (in their toddler – early puberty years from pre-school to grade school).
Psychographics
They are ready to move up and move into a new home as they seek to provide not only the best home environment for their families but also enjoy the benefits of being part of a thriving best home environment for their families but also enjoy the benefits of being part of a thriving community while pursuing their flourishing professional careers.
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COMPETENT INDIVIDUALSDemographics
These are modern, upwardly-mobile individuals (late 20’s, within 30’s) who desire an ideal home and community environment while still enjoying the privileges of in-city/ cosmopolitan living. They are looking for modern communities with abundant recreational facilities.
Psychographics
They are competent individuals, career-oriented professionals, executives and city-dwellers, who are seeking homes proximate to their place of work and near business and commercial centers. centers.
– need for a sense of achievement
– they take great pride in the fruits of their labor.
– require recreational facilities that can sustain their very active lifestyle.
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INVESTORSDemographics
Those who desire to invest in and upgrade to ideal halfway homes for immediate or future use. These include parents seeking for the right second home for their children who will soon be studying and/or working in the city, as well as OFWs who are looking at having a second home in the city or an investment.
Psychographics
They are cocooners, parents that are practical, who are seeking homes that can provide their children with security, comfort and peace of mind. They want to feel that though they are not there, their children or loved ones are properly taken cared of and have everything that they children with security, comfort and peace of mind. They want to feel that though they are not there, their children or loved ones are properly taken cared of and have everything that they could possibly need.
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PROJECT IN FOCUS
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SITE DEVELOPMENT PLAN
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OUTDOOR AMENITIES CONCEPTResort and Country-Club Like Amenities
1. Playcourt
2. Jogging Trail
3. Playground
4. Picnic Grounds
5. Pavilion
6. Alfresco View Deck
10. Lap Pool
11. Sky Lounge
12. Landscaped Roofdeck
7. Lounge Pool
8. Palm Promenade
9. Kiddie Pool
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ACTIVE ZONE
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POOL ZONE
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LOUNGE POOL
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KIDDIE POOL
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OBSERVATORY
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INDOOR AMENITIES CONCEPT
In-City Living
•Grand Lobby with Wifi Connection•Open Lounge Areas with Wifi Connection•Music Room with Instruments in South Tower•Function Rooms in each building•Fitness Gym•Sky Lounge in each Tower•Roof decks (The Observatory) in each Tower
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ARCHITECTURAL THEME
ARCHITECTURAL DESIGN: Modern Tropical
“…balance between nature and structure.”
“… Offering sensuous qualities universally desired in homes. It also delights with inviting courtyards - a private, rhythmic space to pause, repose and rejuvenate. And these courtyards are also playful intermediaries for natural light and breeze to permeate the living spaces while enhancing the sense of spaciousness and visual interest.”
“…bringing outdoors indoors.”“…bringing outdoors indoors.”
“…Natural light is focused, filtered to define and enhance spatial experiences. The whole concept of the design revolves around the basic elements of life : Light , Water and Space.”
“… It involves a return to clean and simple rectilinear modernist forms, coupled with an emphasis of lush landscaping.”
“… unifying the building and the landscape, they exploit the pleasure of living in the tropics. It’s a fully seamless integration of the lush landscape and the modern structures.”
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SINGLE LOADED CORRIDORS
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SKY PATIOSKY PATIO
CENTRAL ATRIUMCENTRAL ATRIUM
SKY PATIO & CENTRAL ATRIUM
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BUILDING FEATURES
• Single Loaded Corridors
• Sky Patios and Central Atriums every 5 floors
• Breezeways at the end of each floor
• Sky Lounge and Observation Deck at the Roofdecks
• 4 level Basement Parking• 4 level Basement Parking
• Fire Cabinets in every Level
• 6 High Speed Elevators per building
• Garbage rooms per floor (inside the electrical room)
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DEVELOPMENT FACILITIES
• SECURITY
– Lighted Perimeter fence design is higher than the existing standard height of 2.0 meters.
– Entrance gates with guard houses and car barriers, which include ample functional lighting for the guards to see the stickers of approaching vehicles.
– CCTV cameras at strategic locations (i.e. guardhouse, elevators). – A 24/7 roving security.– Back-up power for all security features
• UTILITIES• UTILITIES
– Individual mail boxes with keys located in a centralized mail room / area.– Parking slots to include wheel stopper – one set per slot– Available features for disabled persons– Back-up power for common areas– Garbage rooms per floor (inside the electrical room).– Automatic fire sprinkler and fire suppression systems at hallways– Fire annunciator system per floor level.– Fire hoses at the hallway near the stairwells
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PROPERTY MANAGEMENT OFFICE
• General maintenance of common areas• Roving security personnel for common areas• Move-in assistance• Organizing of community events • Utilities application and payment assistance• Realty Tax payment assistance• Realty Tax payment assistance• Taxi call-in service • Leasing Program * • Newspaper delivery *
*Services for a fee
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FLOOR PLANSFLOOR PLANS
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GROUND LEVEL
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TYPICAL ATRIUM LEVEL
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TYPICAL UPPER LEVELS
Note: Atrium is located at atrium levels
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UNIT LAYOUTSUNIT LAYOUTS
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A
GROSS AREA 41.50 sqm
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BB
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AA
GROSS AREA 60.00 sqm
GROSS AREA 60.00 sqm
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BB
GROSS AREA 60.00 sqm
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DELUXE
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GROSS AREA 76.00 sqm
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UNIT TYPES & FEATURESas of October 12, 2010
Unit Types Approx. Unit Area
Studio 24.00 SQM
1-Bedroom A 32.00 SQM
1-Bedroom B 29.00 SQM
2-Bedroom A 48.00 SQM
2-Bedroom B* 48.00 SQM
2-Bedroom Deluxe 52.00 SQM
3-Bedroom 66.50 SQM
• Provision for split type air-conditioning in the living area.
•Provision for washing machine inside the unit.
•Provision for Telephone and Cable TV .
•Provision for range hood for all units – all units
*Korean layout
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TURNOVER FINISHESas of October 12, 2010
RESIDENTIAL AREASTUDIO UNITS
(24 sqm)
1- BEDROOM UNITS
(29 and 32 sqm)
2-BEDROOM UNITS
(48 and 52 sqm)
3-BEDROOM UNITS
(66.5 sqm)
FLOOR FINISHES
Living, Dining and Kitchen Vinyl planks with baseboard Ceramic tiles with baseboard
Bedrooms not applicable Vinyl planks with baseboard
Balcony Ceramic tiles with pebble washout (where applicable)
Toilet Unglazed ceramic tiles
WALL FINISHES
Interior Walls Painted finish
Toilet Painted plain cement finish above tile
CEILING FINISHES
Living, Dining and Kitchen Painted plain cement finish
Bedrooms Painted plain cement finish
Toilet Painted plain cement finish
SPECIALTIES
Kitchen Area Granite finish kitchen countertop with cabinet system
Toilet and Bath Mirror Cabinet Granite finish lavatory countertop for T&B 1
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RESIDENTIAL AREASTUDIO UNITS
(24 sqm)
1- BEDROOM UNITS
(29 and 32 sqm)
2-BEDROOM UNITS
(48 and 52 sqm)
3-BEDROOM UNITS
(66.5 sqm)
DOORS
Entrance Door Wooden panel door on metal jamb
Bedroom Door not applicable Wooden door on metal jamb
TURNOVER FINISHESas of October 12, 2010
Toilet Door Wooden door with louver on metal jamb
Balcony Door Aluminum framed glass panel (where applicable)
WINDOWS Aluminum framed glass panel
FINISHING HARDWARE
Main Door Lockset Lever type keyed lockset
Bedroom Lockset not applicable Lever type keyed lockset
Toilet Lockset Lever type privacy lockset
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RESIDENTIAL AREASTUDIO UNITS
(24 sqm)
1- BEDROOM UNITS
(29 and 32 sqm)
2-BEDROOM UNITS
(48 and 52 sqm)
3-BEDROOM UNITS
(66.5 sqm)
TOILET & KITCHEN
FIXTURES
Water Closet Top flush, one-piece type
Lavatory Wall hung typeUnder Counter Type
(48 sqm)
Under counter type and wall-hung with semi pedestal (52 & 66.5 sqm)
TURNOVER FINISHESas of October 12, 2010
Kitchen Sink Single Bowl Single Bowl with Drain Board
Kitchen Faucet Lever Type
Shower Head and Fittings
Exposed bath and shower mixer
Soap Holder White, Recessed type
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UNIT MIX & PRICE RANGE
Unit
Type
No of
Units % Description / Location
Unit Area
(sqm, more
or less)
Gross
Area
(sqm,
incl.
Balcony)
LIST Price (As
reflected in Pricelist)
Low HighStudio 252 23 Regular Studio Unit Layout 24.00 24.00 1.96 Mn 2.49 Mn
1 BR A 60 5 1-BR End unit with balcony 32.00 41.00 2.33 Mn 3.28 Mn
1 BR B 60 5 1-BR End unit without balcony 29.00 29.00 2.29 Mn 2.43 Mn
2 BR A 384 35Regular 2-BR Unit Layout (certain units with balcony)
48.0048.00-60.00
3.06 Mn 3.89 Mn 2 BR A 384 35(certain units with balcony)
48.0060.00
3.06 Mn 3.89 Mn
2BR B 82 7 Korean 2-BR Unit Layout 48.00 60.00 3.24 Mn 3.78 Mn2 BR Deluxe 158
14 2-BR Unit with 2 T&B, without balcony 52.00 52.00 3.47 Mn 4.29 Mn
3BR 100 9 Regular 3-BR Unit Layout 66.50 75.50 5.14 Mn 5.72 Mn Total 1,096 100
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PAYMENT TERMS AND OTHER
SELLING DETAILSReservation Fee Php 20,000
Minimum Downpayment 20%
New payment scheme will apply:
10% discount in cash payment
4% discount on 30-70 payment term
5% discount on 40-60 payment term 5% discount on 40-60 payment term
6% discount on 50-50 payment term
No discount on 20-80 payment term
Balance may be settled through in-house or bank financing.
For DP more than 50%, the applicable discount and factor rates shall be based
on 50% DP.
2% PDC discount will be applied provided complete documents and PDCs are
submitted within 30 days from reservation date.
Target RFO date = February 2014
As per Memo # FIN-10-07-001
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PAYMENT TERMS AND OTHER
SELLING DETAILSSpecial Discount for 2BR & 3BR units• 3% Discount for FIRST 100 2-BR & 3-BR unit reservations (total reservations).
• The discount will be applied to the list price.
• Additional/succeeding discounts on cash and other payment terms will still be
in effect.
• Multiple purchases of Studio and/or 1-BR units are NOT considered as a 2-BR
or 3BR purchase.or 3BR purchase.
•Upon reaching the first 100 units or until 6:00 PM of November 9, 2010, the 3%
discount will no longer be in effect.
Online Availability Charts• Availability charts will now be available online.
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COMPETITION FAST FACTSCOMPETITION FAST FACTS
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FLAIR TOWERS LIGHT RESIDENCES GATEWAY REGENCY TWIN OAKS
Land Area 1.4 Has. 3.2 Has. 2.96 Has. 2.6 Has.
No. of Bldgs. 2 Bldgs. 3 Bldgs. 2 Bldgs. 2 Bldgs.
No. of Floors 41 Flrs. 39-40 Flrs. 28 Flrs. 43 Flrs.
Total Units 2,192 units 3,702 unitss 426 units 396 units
No. of Units/ Floor approx. 26-30 units 40 units 12 units-
Studio (Size and %) 24 sqm – 23% 20sqm - 27% 28.9 sqm - 12% 31-31.5sqm - 61%
Studio Premium (Size and %) - - - 35.55 sqm - 22%
41.50 & 29 sqm –1BR (Size and %)
41.50 & 29 sqm –10%
23.5-27.37 sqm - 67% 31.4-35 sqm - 73% -
2BR (Size and %) 48 & 60 sqm - 42% 32.4 sqm - 5% 53.4 sqm - 15% 47.3 sqm - 17%
2BR Deluxe (Size and %) 52 sqm – 14% - - -
3BR (Size and %) 76 sqm – 9% 74.67 sqm - -
Parking Slots and Ratio 1,400 – 64% 515 – 13.9% 268 - 31% -
Parking Price P 510,000 P 700,000 P 700,000 -
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FLAIR TOWERS LIGHT RESIDENCES GATEWAY REGENCY TWIN OAKS PLACE
Target market
young family/ young couple/ upgraders
young professionals young professionals professionals
professionals Investors/ OFW Investors/ OFW Investors/ OFW
Exclusive, medium density development
Convenience - Lifestyle Center -SM Mall at the ground floor with over 48 stores
Part of a 6-hectare mixed use development (Pioneer Cybergate Complex)
Part of a 21-hectare mixed use development (Greenfield district)
The Lumiventte Design Technology5 Star Hotel Living made affordable
The country's first future-ready home built with fiber optic wireless system ("Smart of Home System")
Abundant and unique amenities at the central amenity core (70% of
Fully-fitted Fully-furnished unitsFloor to ceiling height of 3.2m
Unique Selling Proposition
the central amenity core (70% of land area)
Fully-fitted Fully-furnished unitsFloor to ceiling height of 3.2m versus industry standard of 2.8 m
Competitive pricing per square meter
Indulgent Amenities - Biggest resort type development in the area (3.2 hectares and 65% open space)
Residential tower was turned 45 degrees to maximize views, lighting and ventilation
highest parking slot to tenant ratio at 60% in the area
Unbeatable value - Affordable selling price (TCP) and low MA due to small unit sizes
Flexible DP montly payment term due to longer RFO date (50 months), Pag-ibig payment term financing
located just beyond EDSA to guarantee privacy yet near enough commercial establishments to ensure convenience of in-city living
Strategic Location -Transit-oriented, connected to MRT Boni Station
45% glass ratio compared to industry standard of 30-35%
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FLAIR TOWERS
vs. vs.
LIGHT RESIDENCES
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FLAIR TOWERS LIGHT RESIDENCES
Land Area 1.4 Has. 3.2 Has.
No. of Bldgs. 2 Bldgs. 3 Bldgs.
No. of Floors 41 Flrs. 39-40 Flrs.
Total Units 2,192 units 3,702 unitss
No. of Units/ Floor approx. 26-30 units 40 units
Studio (Size and %) 24 sqm – 23% 20sqm - 27%
Studio Premium (Size and %) - -
1BR (Size and %)41.50 & 29 sqm –
10%23.5-27.37 sqm - 67%
2BR (Size and %) 48 & 60 sqm - 42% 32.4 sqm - 5%
2BR Deluxe (Size and %) 52 sqm – 14% -
3BR (Size and %) 76 sqm – 9% 74.67 sqm
Parking Slots and Ratio 1,400 – 64% 515 – 14%
Parking Price P 510,000 P 700,000
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OUTDOOR AMENITIES
FLAIR TOWERS LIGHT RESIDENCES
•3 pools•Jogging paths•Picnic Grounds•Basketball Court•Playground•Barbecue Pits•Pavilion•Sky Lounge and Observation Decks
•Children's playground •Jogging paths •Landscaped gardens and water features •3 pools
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FLAIR TOWER
POOL ZONE
LIGHT RESIDENCES
AMENITY AREA
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TYPICAL FLOOR PLAN
Flair Towers
26 – 30 units per floor
6 elevators
Not to scale
Light
Residences
6 elevators
38-40 units per floor
4 elevators
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UNIT LAYOUTS
FLAIR TOWERS LIGHT RESIDENCES
Studio Unit – 20 sqm
Not to scale
Studio Unit – 24 sqm
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UNIT LAYOUTS
FLAIR TOWERS LIGHT RESIDENCES
Not to scale
1BR Unit – 27 sqm1BR Unit – 29 sqm
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UNIT LAYOUTS
FLAIR TOWERS LIGHT RESIDENCES
Not to scale
2BR Unit – 31.75sqm2BR Unit – 60 sqm
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FOR INVESTOR MARKET:
Mandaluyong Area Mandaluyong Area
LEASING RATES(as of March 15, 2010)
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UNIT TYPE FLOOR AREA RANGE
FLAIR TOWERS
(indicative monthly DP)
MONTHLY RENTAL RATES
SOHO CENTRAL GATEWAY GARDEN
HEIGHTS GA TOWERS
(DMCI Homes/ Reliance St.)
(Century Properties/ Shaw Blvd.)
(Robinsons Land/ Pioneer St.)
(Globe Asiatique/ EDSA)
Studio Unit 29.8sqm - 33.4sqm - 12,750.00 - -
Studio Unit 24sqm 10,391.11 - - -
1BR Loft Unit 32sqm - - 15,000.00 -
1BR Unit 43sqm - 45sqm - 17,650.00 - -
1BR Unit 41.50sqm 15,558.34
2BR Loft Unit 40sqm - - - 16,000.00
LEASING OPPORTUNITY FOR UNFURNISHED UNITS
2BR De Luxe 45sqm - 61.5sqm - 21,400.00 - 18,000.00
2BR Suite 64sqm - 71.6sqm - 27,250.00 30,000.00 -
2BR 60sqm 17,381.10 - - -
2BR Deluxe 52sqm 18,818.29 - - -
3BR 76sqm 27,410.10 - - -
Association Dues/ sqm 45.00 65.00 Inc. in Rental Rates 45.00
Parking Rates wih Dues 2,500.00 3,700.00 3,800.00 3,000.00
Notable Property
Amenities
pools, jogging paths, basketball court, playground, barbecue pits, pavillion, gym, daycare, laundry, meeting rooms, sky lounge, observation decks
pool, gym, spa, function rooms, laundry shop, and two (2) floors commercial area
pools, jogging path, playground, gym
pool, gym, spa, commercial area
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Thank you!Thank you!