FL Mobile - Global Mobile Game Publisher & Operator

NYSE:NQNQ Mobile™ subsidiary

FL Mobile Introduction• Gaming brand of NetQin (NSYE:NQ)

• 1 billion+ public company listed on New York Stock Market

• Leading Chinese mobile game publisher and operator• 87M user base, 16M MAU• Top1 on iOS, Top3 on Andorid

Source:EnfoDesk © Analysis International

FL Mobile Partners

QQ Yujian FL Extreme Edition Wu Lin Meng Zhu

The Return Condor Heroes

Strategy relationship with top class game companies

Dou San Guo

Top 4 Top 3 Top 8Top 4

• Through mobile industry loop• Chipset & Smartphone

handset makers• Mobile operators & retailers• Mobile ads network

• FL Mobile community platform • Mobile Tech Bible• FL Mobile Download+ • FL Game Center

Strong Distribution Capability

Our Subsidiary Distribution

WAPS.com • Leading mobile ads solution provider

• >200M mobile devices (Android+iOS)

• >3M click and 300K app download per day

Beijing Fanyue (apkshow.com)• Leading app install total solution provider of

all of mobile retailer stores

• installed on 40M+ devices per year

Retailers Mobile Ads

Close relation with 3rd open platforms

3rd party app store

Ads network

Mobile browser

Search platform

Marketing Promotion Successful CaseStar Yu Quan （羽 · 泉） co-investment, viral video, and has done 1st mobile game launch press conferenceDuring promotion period: Daily new installs of iOS from 5,000 to 12,000, 140%+ Baidu user attention rate promoted 225%, media attention promoted 700% Highest Rank: Free Download Top1 , Grossing Top4 Gods & Dragons

Puzzle + CCG

Recent Successful Publishing CasePa Pa San Guo ( 啪啪三国 ), CCG+SLG iOS Grossing Rank Top 20 in Avg., Highest Top 8. (Dec – Jan)

Celebrity Endorsement

PaPaSanGuo Marketing PracticeLive Concert Co-operation

Recent Successful Publishing Case

• Start promotion in Jan• Hit 4# on free download rank

Dou San Guo ( 全民斗三国 )RPG + SLGDeveloped by Tencent

Appendix

Technology ： SDK solution for billing and channel

• Automatic channel distribution total solution

• Real time channel data stats and analysis system

• User account and friend sharing support

• Integrated billing method with 20 pay channels

Preparation

phase

• Product localization ， prepare client side• Billing implementation • Prepare the download server• Customer service training• Marketing warm-up promotion plan

Launch

phase

• Channel promotion and channel gift events• Marketing media promotion and game brand promotion • Product pricing test and data analysis• Customer service

Operation phas

e

• Daily/weekly/monthly operation events and contents updated• New version release• Customer service• 7x24 Ops support• Marketing regular events

Operation Plan and Successful experience

Local operation: interaction on social medias

• SNS Wechat contents/events updated

• Baidu post Bar contents updated

• 3rd party forum events and info updated

Interactive community

• QQ group chat• Offline events

Build up player community

• CRM• Updates

notification

Core player maintenance

Legal support from FL Mobile

There are 3 licenses required to operate games in China - Network Publishing License

- Mobile Operation License

- Value Added Service Operation License

FL Mobile have 3 licenses

Requirement of Operating Online Game in China

The Channel Capability of NQ and FL Mobile

FL Mobile has established strong distribution capability through the whole industry loop, include Chipset, Smartphone handset makers, mobile operators, retailers, mobile ads network, mobile apps and other promotion partners

Handset makers

Web

App Store

Retailers

Mobile Operators

Smartphone OS

Chipset

Global Top2Mobile Phone chip maker

Global and domestic

famous mobile phone

manufacturers

Three operators of Global

Top5

Strong Distribution Capability of Our Subsidiary

• Mobile Ads Network:

• WAPS.com is the leading mobile ads network solution provider

• WAPS.com is the subsidiary of NQ Mobile Inc

• >200M mobile devices (Android+iOS)

• >3M click and 300K app download per day

• Retailers:

• Beijing Fanyue(apkshow.com) is the leading app install total solution

provider of all of mobile retailer stores

• Beijing Fanyue(apkshow.com) is the subsidiary of FL Mobile Inc

• installed on 40M+ devices per year

Successful experience with Chinese operators

Operator

China MobileMM store products cooperationMobile Game Center products

cooperation

China TelecomChina telecom 189 store products

cooperationTelecom egame cooperator

China unicomChina unicom wo-store products

cooperation

Billing: NQ all products take the

way of operator billing

Security: NQ supplies the three

operators App Store safe scan

total solution proposal

Channel: FL Mobile gained the

three operators‘ content provider

qualification and channel

distribution qualification

Successful experience with Chinese Manufactures

• Manufactures: Huawei/ZTE/Lenovo/Coolpad/OPPO/…

• NQ security and other apps installed on 80M+ devices per year

FL Mobile has No.1 entertainment branding and celebrity resources in the industry: Endorsement, TV programs implantation, Video advertising, Conferences and a series of entertainment marketing strategy.

Mainstream media and vertical media of game industry （ covering all media platforms ）， integrated promotion for S-class mobile games.

Entertainment marketing ： Mobile Games Everyone is GAMER

Successful Case ： The Return Condor Heroes

KOL drove huge player interests from SNS and Weibo through “Condor Love”event.

Achieved Top3 hot topic, more than 60,000 commentsBaidu index lift 30%Free Top10 Grossing Top3 on iOS

Uniquely Marketing capability and resources

• Tencent AIO pop• Web page• Mobile APP• Wechat • Sina• SNS• Video• TV• etc

Over 1000M per day the media show