Fivehmquestionsweinfeld
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This is a 2 part presentation. This is Part 2.
Transcript of Fivehmquestionsweinfeld
Five Questions for H&M
By Carol L. Weinfeld
1. Should sustainability and organic cotton be mentioned in the advertising?
2. Please give examples of how “living a full life” relates to the brand.
3. Will H&M later sell kids basketball sneakers?
4. Clarify “seminal” re: H&M fashion.
5. Do we want to target influencers first and then become “massperational”?
