FIVE WEBSITEMUST-HAVES TOINCREASE YOUR SALES

Having a pretty website doesn’t cut it in today’s market.

You have 3-7 seconds to grab a visitor’s attention.

Applying these 5 things can double your sales overnight.

PURPOSE OF THIS GUIDE

The purpose of this guide is to help you get more sales, or more conversions, from your website with a few simple tweaks.

These “must-haves” can be implemented one-at-a-time, or all at once, and be done in less than an hour.

From experience, we are confident that each of these can have a dramatic impact on the results you get from your website…

...even increasing your sales practically overnight.

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THE MUST-HAVES

A Clear, Descriptive Tagline

1

“A lack of clarity could put the brakes on any journey to success.” - Steve Maraboli

Your tagline needs to clearly answer two questions in the first 3-7 seconds of a website visit before they click the ‘Back’ button and go to your competitor’s website.

1. What do you do? 2. How can you help me?

Be as specific as possible using simple, everyday language.

Don’t try to be clever or witty, using industry jargon, or humor (unless you’re a comedian).

Don’t force your visitor to decipher what you mean or deduce what it is you actually do. This causes frustration and confusion and can lose the sale.

It’s unclear who this message is for or the benefit to the client.

It is clear what services they provide and for whom.

1. A Clear, Descriptive Tagline

Avoid the “curse of knowledge”. On a scale of 1-10, your knowledge of your business, and how it works, is at a level 10.

Even when you try to simplify things for your customers, you usually end up explaining things at a level 6.

But people buy at levels 1 & 2.

For example, if you’re a painter, be clear by saying “We Paint Homes” vs. “Superior Craftsmanship & Professionalism”.

It can be challenging…

...but simplify & refine until your tagline is so clear and descriptive that everyone inside and outside of your business can understand it crystal clear.

1. A Clear, Descriptive Tagline

Use High-Quality Images

2

“Photography helps people to see.” - Berenice Abbott

High-quality photos can bring life and interest to your business and services in a way that text simply cannot.

Images of happy customers, employees interacting with your customers, and office-staff enjoying their work can instill trust and confidence and persuade a website visitor into becoming a customer.

Make sure that your images are clear, crisp, and have a proper amount of lighting. If using stock photos, search for photos that closely resemble your brand, your geographic area, and your typical customer profile.

Your website visitors can notice the difference between low-quality and professional images and will think more highly of your business because of your investment in high-quality photography.

2. Use High-Quality Images

Have An Obvious Call-To-Action

3

“Pull the trigger.” - Troy Rawlings

A “call-to-action” is a statement, or phrase, that instructs your website visitors to take an action if they are interested in your services and want to hire you.

Do you want them to......call you to set up an appointment? ...fill out a form to request a quote?...purchase something on your website?

Whatever it is...make it clear and obvious.

In many cases, the call-to-action is displayed on a button in easy-to-find locations on your website.

Use a color for your call-to-action that stands out from the rest of your website to draw attention and keep the placement consistent from page to page.

3. Have An Obvious Call-To-Action

Customer Success Story or Testimonial

4

“When you say it, it's marketing. When they say it, it's social proof.”- Andy Crestodina

Your website visitors want to know what others have to say about you. They are skeptical about what you have to say about yourself.

Displaying customer testimonials & success stories on your website provides social proof of the benefit of working with you.

There are many ways to display testimonials on your website such as…

...video testimonials

...written testimonials

...reviews from third-party sites (ie. Google My Business, Facebook, Yelp)

Bonus tip: Use a headshot of a real customer in your testimonial to add credibility.

4. Customer Success Story or Testimonial

A Lead Magnet

5

“Attract the right people and position them to purchase.”- Jacob McMillen

A lead magnet is an offer like a content piece, free consultation, or other experience valuable enough that prospects will share their email addresses to receive it.

Lead magnets help your prospective customers solve the problem that brought them to your business while helping you follow up with prospects and earn their business.

It comes down to building a relationship and authority.

If a person visits your website, doesn’t find a compelling reason to hire you at the moment, and decides to leave your website...you may have lost them forever.

If, however, they find your lead magnet interesting enough to request it, you now have their email address...a way to contact them in the future.

5. A Lead Magnet

Let’s say a person visits your competitors’ websites and spent 2 minutes at each website.

Then they visit your website. In addition to the 2 minutes they spend on your site, they request your lead magnet and take 15 minutes to review it.

Add to that, the 2-5 minutes each week, or each month, that you keep in touch with them through email.

When it’s time to make a decision about who to hire, who do you think will come to mind?

You will…

...because you’ve taken measures to build a relationship, to provide value and keep in touch with them through your lead magnet.

5. A Lead Magnet

NOW RAKE IN THE SALES

As you implement each of the 5 “must-haves” that we’ve covered, you will see a dramatic change in the way people interact with your website.

Because of having…...a clear message...high-quality photos...an obvious call-to-action...customer testimonials ...and a lead magnet to showcase your expertise

and capture their email…

...you will see an increase in incoming phone calls, incoming webform entries, and sales.

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About KangoMedia

KangoMedia is a web design & digital marketing agency

that helps service-based businesses to get more customers

and grow their businesses online.

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about how we can help you grow your business.

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