FIVE WAYS TO IMPROVE YOUR

COACHING WEBSITE

CAM Monthly Webinar May 11, 2017

BEST PRACTICES

• Lots of attendees, so everyone is MUTED.

• Use the QUESTION feature to ask and share anytime

• SHARE your experiences and examples

• Keep things CONFIDENTIAL

PURPOSE?WHAT’S THE

© Coach Approach Ministries

Agenda

Four Types of Websites Five Ways to Improve Your Website Time for Questions and Sharing

Online Brochure Blog Build Your Email Online Business

Static; few updates Mostly static except for blog posts

Some updates, morebehind-the-scenes work

Constantly updated

One way communication

Mostly one-way, but Comments allow for some two-way

Two-way via email communication

Multi-way communication; perhaps a community

Easy to set up and maintain

Easy to set up, blogging isn’t for everyone.

More moving parts, but also more options for visitors

Content MarketingSelling products or affiliate products

Legitimacy Provide value Establish a relationship

Make sales

Four Types of Websites

Online Brochure Blog Build Your Email Online Business

Static; few updates Mostly static except for blog posts

Some updates, morebehind-the-scenes work

Constantly updated

One way communication

Mostly one-way, but Comments allow for some two-way

Two-way via email communication

Multi-way communication; perhaps a community

Easy to set up and maintain

Easy to set up, blogging isn’t for everyone.

More moving parts, but also more options for visitors

Content MarketingSelling products or affiliate products

Legitimacy Provide value Establish a relationship

Make sales

Four Types of Websites

Which type of website is for you?

Five ways to improve your website…

Make the client the hero of the story1

Make the client the hero of the story1

Your website should be about your client, not about you.

Tell the story of your client succeeding (and you helping her succeed)

Speak to your client’s problem

2

Speak to your client’s problem

2

Nobody buys coaching.

Your website needs to clearly state what you help your clients overcome.

Speak to your client’s problem

2

External problem:new to leadership.Internal problem: fear I won’t have

what it takes

You need an easy-to-understand

tagline.

3

“Even pastors need a coach.”

“I help marriages last forever.”

3

Dumb it wayyyyy down

(avoid the curse of knowledge)

3

Brag, but not too much.4

Brag, but not too much.4

Credibility comes from testimonies, experience and training

Brag, but not too much.4

Credibility also comes from being able to state clearly what your client is going through.

Provide a clear call to action5

Provide a clear call to action5

What exactly do you want your website visitor to do?

Provide a clear call to action5

Direct call to action = “hire me”

Transactional call to action = “show interest”

FINAL THOUGHTS

What’s one way you will improve your coaching website?

NEW COHORTWednesdays @ 1:00PM (EDT)

Starting July 5th

DISCOUNTSave $99 using the promo

code “webinar”

coachapproachministries.com/cclc

Questions and Comments