People’s Insights Volume 1, Issue 4 : Facebook Timeline Apps
Five tips and user insights for using facebook timeline brand pages
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Transcript of Five tips and user insights for using facebook timeline brand pages
Five Tips and User Insights for Using
Facebook Timeline Brand Pages
If you have a Facebook Timeline for Brands, you may notice that users seem to be confused by the new
timeline offered on the site. Certain elements are very confusing include
“See More” content breaks along with unexpanded apps. Cover images and certain other features may be of less
importance.
SimpleUsability recently conducted a study on eye tracking. During this
study, they played back activity to users to have them recall the thought
processes they used.
What this study found was that brands have a number of opportunities and challenges in order to continue using
Facebook for marketing. Whether you chose to change your page over early or waited until Facebook did this on
March 31, you may be in need of tips and user insights to help make your
page user-friendly again.
Five Tips for Using Facebook Timeline
Brand Pages
Keep your Facebook Timeline for Brands current at all times. Small
businesses may find this difficult to do, but visitors don’t have to scroll as often. Be sure they can see any competitions,
promotions and themed content without having to scroll.
Content breaks, where Facebook loads older posts, often led to the visitor
leaving the site believing they had come to the end of content. Others left
because they did not want to wait for this content to load.
Don’t place too much emphasis on your cover images on Facebook Timeline
for Brands. Most perceive these to be ads so they ignore them. Care must be
taken because there are very strict rules that have been put into place when it
comes to the images.
You cannot put any calls to action here or contact information. Visitors tend to
scroll down past the images so you need to work use of this space to brand your
business and save important information for locations further down
the page.
Put a history of your company in your Facebook Timeline for Brands. The
‘about’ section of brand pages is a great way to do this. Use this information to
share information that is not easily located on the corporate website.
This allows them to learn more about the history of your company. Be careful
though as some users can become confused if you include history that
dates back to before Facebook was in existence.
Pay close attention to friends’ interactions and relationships. Make sure you nurture your brand any time you see it mentioned on this site. Any
time someone interacts with your page, respond. It may be that a friend likes the page and interacted with it so another user became more interested in liking it
also.
When you see something along these lines, whether it be a photo comment or
status update, engagement is key as recent friend activity encourages more
engagement.
Help your customers understand the new Facebook Timeline for Brands. Offer
them guidance and engage more frequently. They will keep coming back for more hits and tips as they learn the
new layout.