1. FIVE THINGSI KNOW ABOUTRUNNING A DIGITALAGENCY

2. 0001GOODPEOPLE 3. hire nice people, they are morefun to work with and generallybetter team players. 4. hire smart, highly skilled people that likesolving problems. 5. hire inspired people that aresomewhat perfectionists. 6. hire people who love learning. 7. hire people with a sense ofhumour ... it matters. 8. 0010CONSTANTLEARNING 9. keep learning, or die.metaphorically speaking of course. 10. professional development time isjust as important as client work. 11. industry events like this are reallyimportant for all team members. 12. provide and share books,industry journals, websites andother quality resources. 13. organise internal training days foroutside specialists to come in orfor cross pollination betweendiciplines. 14. 0011BETTEROR BEST 15. make every project your best. 16. be firm with clients that want tomake your work suck. 17. youre only as good as your latest work,as far as the market is concerned. 18. take the kaizen approach. 19. if its your best, be proud of your work,whatever stage youre at. 20. 0100TELL YOURSTORY 21. enter awards, its good for moraleeven if you dont win. 22. send out press releases when you havea story to tell, dont be shy. 23. attend industry events locally orglobally, whether youre a guest orspeaker. connections matter. 24. rank well, post often, get social ...and all that shit you already know! 25. 0101KEEP THEFUN 26. although they call it work, rememberto have fun. 27. record and post the fun times, itllremind you its not all bad when youreworking your arse off. 28. make your own fun. no one will make itfor you. 29. make your place of work as funas possible. 30. play drives creativity and gives youenergy to work, so its important! 31. THANKS WWW.RANDB.COM.AU