1. Five Social Media tips you can use today Social Media tips you can use today. 5

2. Five Social Media tips you can use today 3. Five Social Media tips you can use today Who am I? > Client Services Director and Director of Digital at Mr B & Friends > More than a decade of social media experience business and pleasure 4. Five Social Media tips you can use today First of all, Hows your customer service ?Socialmediaisjustanewwayofcommunica3ng.Butunlikethetelephone,oremail,youreonthe record.Ifyourcustomerserviceisntuptoscratch,exposingitthroughsocialmediaisabadidea.Before yougopublic,makesurethepeoplerepresen3ngyouareempoweredtodothejobproperly. 5. Five Social Media tips you can use today Im just trying to gure out what it is about Comcast service that you dont want to keep. OK, but Im trying to help you. But how is that helping you? How is that helping you? Explain to me how that is helping you! This phone call is actually a really amazing representative example of why I dont want to stay with Comcast. The way you can help me is by disconnecting my service. Heresatranscriptofatelephoneinterac3onbetweenaComcastcustomerandComcastcustomerservices thatwentviral.ClearlynotthewayComcastwantexis3ngandpoten3alcustomerstoperceivethem. 6. Five Social Media tips you can use today Get clever with pictures.1 Socialmediaisacrowdedplace.Youneedtostandout. 7. Five Social Media tips you can use today 18% more clicks. Firsto,postswithanimagearemorelikelytobeclickedthan thosewithout.Notbymuch,butmorelikelynonetheless. 8. Five Social Media tips you can use today 89% more favourites. BeGers3ll,postswithimagesaresignicantlymorelikelytobefavourited. 9. Five Social Media tips you can use today 150% more retweets. Andhugelymorelikelytoberetweeted.Considertheincreasedreachthatyourbrandwillhave. 10. Five Social Media tips you can use today Brandsarebecomingsmarteratusingspecicfeaturesofvarioussocialmediachannelstotheir advantage.HerestherecentTwiGerimagepreviewwithinthe3meline.Itcropspartoftheimage. 11. Five Social Media tips you can use today Spo3fyhavecleverlyensuredthatthepartsoftheimagethathavebeencropped outtellastorywhentheuserclicksontheimagetoseeitinfull. 12. Five Social Media tips you can use today AsimpleexampleoftakingadvantageofTwiGersrecent featureinwhich4imagesaregroupedtogetherintoagrid. 13. Five Social Media tips you can use today HeresPinterest,oneofthemosteec3vewaystoengagewith peoplewhorespondwelltoimages. 14. Five Social Media tips you can use today Omnicore (A Pinterest Postscript) PS:ifyourtargetaudienceisfemale,Pinterestisforyou. 15. Five Social Media tips you can use today Keep it real.2 Howbelievableandon-brandisyoursocialmediaac3vity? Ifitisnt,youllbefoundout. 16. Five Social Media tips you can use today Dontthinkaboutthisfortoolong:whichbrandpostedthis? 17. Five Social Media tips you can use today WelldoneifyouguesseditwasAudi.Butitsnot veryAudi,isit?Audisfollowersthoughtthesame. 18. Five Social Media tips you can use today Talk about things people will connect with your business. Dontbeafraidtostepoutsideyourcomfortzonefrom3meto3me,but,ingeneral,thinkabout whetheryouraudiencewillbelievethatyoureallysaidit. 19. Five Social Media tips you can use today Schedule your activities carefully. 5tweetsinquicksuccessionsaystheresaPRpersondoingthis.UsetoolslikeBuertoensurethat yourac3vityis3mely,andtargetsperiodswhenyouraudienceisac3ve. 20. Five Social Media tips you can use today Dont jump on the #bandwagon. Itsreallyeasytohijackahashtag,hopingtopickupsometrac. 21. Five Social Media tips you can use today HerewehaveWella,tryingtogetontheGameofThronesbandwagon. 22. Five Social Media tips you can use today AnnCoulterthoughtshedpostherownversionofMichelleObamasBringbackourgirlstweet. Itdidntendwell. 23. Five Social Media tips you can use today 24. Five Social Media tips you can use today 25. Five Social Media tips you can use today 26. Five Social Media tips you can use today Tell a story.3 Peopleengagewithstories.ItspreGymuchbuilt-in. 27. Five Social Media tips you can use today https://www.youtube.com/watch?v=XpaOjMXyJGk Whilstyouwatchthis,askyourselfwhatithastodowithsellingsoap. 28. Five Social Media tips you can use today The goal is to get people talking and sharing. Thehaloeectofproducingamazing,shareablecontentiscompelling. 29. Five Social Media tips you can use today Blend social with physical.4 30. Five Social Media tips you can use today Agreatwaytogetpeoplesharingyourbrand,contentandproductsistoprovide themwithrelevantoersbasedonwhentheyarephysicallyclosetoyourstores. 31. Five Social Media tips you can use today ApplesiBeaconletsyoudetectwhenyourcustomersareinyourpremises. 32. Five Social Media tips you can use today Buthowdoyougetthemonline?WeveallusedhotelandcoeeshopWiFihotspotsthatmakeit horriblydiculttoconnectbuttherearebeGerways. 33. Five Social Media tips you can use today Inthiscase,fromFusionWiFi,wedoaliGlesocialsharinginexchangeforourconnec3on. 34. Five Social Media tips you can use today 35. Five Social Media tips you can use today Thisistherealwin,though.Detailedinsightintothepeople whoareusingyourfacili3es. 36. Five Social Media tips you can use today Dont broadcast, engage.5 Consumersarebombardedwithadver3sing,marke3ng,productinsightsandoers.Youcantell themallaboutwhatyouhavetooer,butyoullnditsmoreeec3vetotalktothem. 37. Five Social Media tips you can use today Insteadofshou3nglookatournicegreendress,howaboutge^ngpeopletoshare selesofhowgreattheylookwearingit.Whichismorelikelytobeshared? 38. Five Social Media tips you can use today Ask for opinions. Ask people to vote. Insteadoftellingpeoplewhatyouwantthemtohear,askthem aques3on.Askthemtointeractwithyou. 39. Five Social Media tips you can use today Get a 10 John Lewis voucher when you spend 100 What would you do with a 10 John Lewis voucher? Whichoneismorelikelytomakeyouinteract? 40. Five Social Media tips you can use today Whichoneismorelikelytomakeyouinteract? 41. Five Social Media tips you can use today So, to recap: 1. Get clever with pictures 2. Keep it real 3. Tell a story 4. Blend social with physical 5. Engage, dont broadcast But above all, have great customer service. 42. Five Social Media tips you can use today Thanks! @jamesinyk @mrbandfriends