Five Reasons It Costs Less To Hire A Pro Booklet Vers (1)
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Transcript of Five Reasons It Costs Less To Hire A Pro Booklet Vers (1)
Five Reasons It Costs Less to Hire a Professional
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
IT COSTS LESS to HIRE
a PRO?Here Are Five Reasons Why…
SELLING SELLING YOUR HOME?YOUR HOME?
Did You Know...
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
Reason #1
TRUE VALUE… Can ONLY be
Determined by the MARKETPLACE!!
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
WHAT’S THE VALUE OF A USED CAR?
$11,635
2002 Honda Civic 4D LX
KELLEY BLUE
BOOK™
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
Reason #2
Dramatically Affects the
PRICE PAID
RISK!RISK!!!
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
The Risk-O-Meter
PRICE
RISK
Risk Increases / Price Decreases
As Risk Increases the Price
Paid Decreases
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
Which is Riskier?
Retail Store? ebay?
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
Which is Riskier?
Auto Dealer?
Private Seller?
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
Real Estate
Professional?For Sale
by Owner?
Which is Riskier?
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
Real Estate Professionals
ELIMINATE
RISK!RISK!!!
Reason #3
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
Three Types of
LEGAL PHYSICAL FINANCIAL
RISK!RISK!!!
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
Real Estate Professionals
SELL HOMES FOR
MORE!MORE!!!
Reason #4
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
WHO SAYS WE SELL HOMES FOR MORE?
Five Reasons It Costs Less to Hire a Professional
27% MORE
Five Reasons It Costs Less to Hire a Professional
21% MORE
Five Reasons It Costs Less to Hire a Professional
16% MORE
Five Reasons It Costs Less to Hire a Professional
18% MORE
Five Reasons It Costs Less to Hire a Professional
28% MORE
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
HOW MUCH MORE DO WE SELL FOR?…USA TODAY = 27%
…Florida Association = 21%…Chicago Tribune = 16%…US Newswire = 18%…NAR 2006 Report = 28%
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
HOW DO WE SELL HOMES FOR MORE?We Have a Much Wider Selection
We Offer ONE-STOP Shopping
We Have BETTER Information
WE ELIMINATE RISK!!
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
Car DealersSELL CARS
FOR
MORE!MORE!!!
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
WHO SAYS DEALERS SELL
CARS FOR MORE?KELLEY
BLUE BOOK™
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
How Much More?Auto Dealer Private Seller
16% MORE
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
HOW DO THEY SELL CARS FOR MORE?They Have a Much Wider Selection
They Offer ONE-STOP Shopping
They Have BETTER Information
THEY ELIMINATE RISK!!
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
Reason #5
YOUR CHANCES OF WINNING
ARE LIMITED!!
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
WHAT ARE YOUR
CHANCES?SELLING YOUR HOME – 12%*
COMING OUT AHEAD – 1%*
*NAR 2006 Profile of Home Buyers and Sellers
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
BUYERS BUY THROUGH US BECAUSE…We Have a Much Wider Selection
We Offer ONE-STOP Shopping
We Have BETTER Information
And WE ELIMINATE RISK!!
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
BUYERS BUY DIRECT FROM
FSBOs BECAUSE…THEY’RE Looking for a
BARGAIN!! --- or ---
THEY’RE Looking for a BARGAIN!!
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
YOU DO ALL THE WORK!!
THEY SAVE THE MONEY!!
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
IT COSTS LESS TO HIRE A
PROFESSIONAL1. TRUE VALUE DETERMINED BY MARKETPLACE
2. RISK SERIOUSLY AFFECTS PRICE
3. AGENTS ELIMINATE RISK
4. AGENTS SELL HOMES FOR MORE
5. YOUR CHANCES OF WINNING ARE LIMITED!
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
IT’S UP TO YOU…
HIRE A PROor
DO IT YOURSELF
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
So What IsSo What IsCHAOS?CHAOS?
Five Reasons It Costs Less to Hire a Professional
The Rich Team™ Keller Williams Keystone
1. Call
2. Handle Objections
1.1. CushionCushion
2.2. QuestionQuestion
3.3. IsolateIsolate
4.4. Handle Handle
5.5. CloseClose
3. Ask Questions
4. Offer Help
5. Stay In Contact
CHAOSCHAOS
Five Reasons It Costs Less to Hire a Professional
MASTER QuestionsMASTER Questions
M = Minute Point
A = Alternate of Choice
S = Sharp Angle
T = Tie Down
E = Expanders
Who, What, When, Where, How
R = Rapport Builders
F.O.R.D
Five Reasons It Costs Less to Hire a Professional
Agent: Hi this is ------- Im calling about the home that you are selling is it available?
Seller: Yes it is?Agent: How soon can I see it?Seller: How about today?Set the appointment . . . . . Agent: By the way I work with a team of
realtors and I wanted to know are you cooperating with Brokers?
Seller: We are not listing with an agent now.
Agent: I apologize I should have been clearer what Im actually asking is if I had a qualified buyer would you consider paying a 3% buyers commission?
Seller: Well that depends.Agent: Great I will see you on _________
Agent: Just out of curiosity why have you decided to sell your house on your own?
Five Reasons It Costs Less to Hire a Professional
Five Reasons It Costs Less to Hire a Professional
Five Reasons It Costs Less to Hire a Professional
Five Reasons It Costs Less to Hire a Professional
Five Reasons It Costs Less to Hire a Professional
What’s Next?What’s Next?The ABC’s of
Contacting FSBOs
Step One: The Approach
Step Two: Building Rapport
Step Three: Closing for the Sit Down
___________________________________________
