Five Profiles for Finding Information - Abbreviated
36
Five Profiles for Finding Information in the Workplace 1 Copyright ©2007 Messagefirst, Inc. All rights reserved. These slides may not be reproduced w/o permission. messagefirst.com
-
Upload
todd-zaki-warfel -
Category
Travel
-
view
110 -
download
6
description
This is the abbreviated version that highlights the five profiles and how to design for them.
Transcript of Five Profiles for Finding Information - Abbreviated
Five Profiles for Finding Information in the Workplace
1Copyright ©2007 Messagefirst, Inc. All rights reserved. These slides may not be reproduced w/o permission. messagefirst.com
The 5 Major Personas
2
1The Hunter Gatherer
3
Intern
al Rese
arch To
ols
Intranet S
earch
Comm
unity Pages
Domain Knowledge
Tech
nology Knowledge
Experience
Blogs IMEm
ail
Shared D
rives
Phone
Confidence
& Tru
st
Productiv
ity
Comm
unity
The Source
Resource
Managem
ent
5
4
3
2
1
5
4
3
2
1
2The Worker Bee
5
5
4
3
2
1
5
4
3
2
1
Intern
al Rese
arch To
ols
Intranet S
earch
Comm
unity Pages
Domain Knowledge
Tech
nology Knowledge
Experience
Blogs IMEm
ail
Shared D
rives
Phone
Confidence
& Tru
st
Productiv
ity
Comm
unity
The Source
Resource
Managem
ent
3The Hive Tender
7
5
4
3
2
1
5
4
3
2
1
Intern
al Rese
arch To
ols
Intranet S
earch
Comm
unity Pages
Domain Knowledge
Tech
nology Knowledge
Experience
Blogs IMEm
ail
Shared D
rives
Phone
Confidence
& Tru
st
Productiv
ity
Comm
unity
The Source
Resource
Managem
ent
4The Librarian
9
5
4
3
2
1
5
4
3
2
1
Intern
al Rese
arch To
ols
Intranet S
earch
Comm
unity Pages
Domain Knowledge
Tech
nology Knowledge
Experience
Blogs IMEm
ail
Shared D
rives
Phone
Confidence
& Tru
st
Productiv
ity
Comm
unity
The Source
Resource
Managem
ent
5The Supporter
11
5
4
3
2
1
5
4
3
2
1
Intern
al Rese
arch To
ols
Intranet S
earch
Comm
unity Pages
Domain Knowledge
Tech
nology Knowledge
Experience
Blogs IMEm
ail
Shared D
rives
Phone
Confidence
& Tru
st
Productiv
ity
Comm
unity
The Source
Resource
Managem
ent
QWhat does all this mean?
13
!The goal of 70% adoption of search was a bad goal.
14
!People want to get closer to the source. Help them.
15
“How do I know which one is the right one?”
16
!Resident experts happen. Identify, acknowledge, and empower them.
17
!Don’t design based on departmental silos. Take a goal-based activity-centered design approach.
19
!You give them tools. Help them use the ones that work best for them.
20
Department pages are best for evergreen content. Don’t try and replace them with blogs.
21
!
Blogs are better for real-time and just-in-time content. Use it to your advantage.
22
!
Communities and social networks will happen. Use them wisely.
23
!
The collective knowledge of the masses is more powerful than any one expert.
25
!
Let them tag. Help them help you. And help others.
26
!
Help them make recommendations to others.
28
!
Let them build communities.
31
!
Identify experts and empower them to help.
33
!
Web 2.0 isn’t just for the Web. It’s a great way to find information in the workplace.
35
!
Todd Zaki [email protected]
(215) 825-7423
36Copyright ©2007 Messagefirst, Inc. All rights reserved. These slides may not be reproduced w/o permission. messagefirst.com
