Five Key Ingredients in Successful Mobile Projects

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5 key ingredients in successful mobile projects Can!na 2016 #mobile5ingredients

Transcript of Five Key Ingredients in Successful Mobile Projects

Page 1: Five Key Ingredients in Successful Mobile Projects

5 key ingredients in successful mobile projects

Can!na 2016

#mobile5ingredients

Page 2: Five Key Ingredients in Successful Mobile Projects

The mobile world has matured, especially for developers

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Mobile Development Tools

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But a!aining mobile success is s"ll proving to be a challenge

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Mobile Success Rates

84% of users’ !me is spent in just 5 apps

25% of apps are used only once a"er they’ve been downloaded

25% of apps have 100,000+ downloads

5% of apps have 1M+ downloads

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If apps are easier than ever to develop, why are they so rarely successful?

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Common Challenges• Low user a#en!on spans

• Iden!fying user contexts

• User onboarding

• Feature creep

• Restric!ve rules

• Android fragmenta!on

• App performance

• Debugging

• Device tes!ng

• Mul!ple code-bases

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“How much will it cost To build our app?”

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It’s not just an app

It’s not just a one-off project.

Even if it’s internal.

Even if it’s temporary.

You’re building a product.

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“What will it take to build the right product?”

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It’s not enough to simply exist in the mobile space. You must create mobile products that

cap"vate your customers and keep them coming back.

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The recipe is for a product not just an app

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People

experience thinking

capabilitiesprocess

5 key ingredients in successful

mobile projects

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Process

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First step: Adopt a process geared for holis"c product development

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Use Lean & Agile methodologies to hypothesize and validate

solutions

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Product Development Process

Vision Define Design Deliver Measure

Big ideasShippable product

Tested features

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VisionTarget audience explora!on

Problem defini!on

KPIs & success metrics

Solu!on idea!on

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DefineFeature valida!on

Feature priori!za!on

Product road-mapping

Ecosystem evalua!on

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DesignDesign hypotheses

Customer interviews

Interac!ve prototyping

Usability tes!ng

Interface design

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DeliverAgile sprints

Automated tes!ng and CI

Tooling for easy device previews

API development to drive the app

Tech leadership when developing across pla%orms in parallel

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MeasureBeta releases

Device tes!ng

Usage analy!cs

App Store reviews

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Implemen"ng a lean, agile approach will start your team in using a product mindset

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Capabilities

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It’s not just about having iOS or Android dev on hand

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d

The right mix of capabilities will unlock new opportunities

for your product

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“Product Management with no User Experience Design creates func"onal products that don’t make

users excited. User Experience Design with no Product Management produces deligh#ul products

that don’t become businesses.”

Melissa Perri

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The capabilities You’ll needProduct Management

Project Management

Experience Designer

Mobile Development

Back-end Development

Yes, they’re different

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Product Development Process

Vision Define Design Deliver Measure

Big ideasShippable product

Tested features

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Focus for each capabilityProduct Management Project Management Experience Design

Mobile Development Back-end Development

Maintaining the vision and feature backlog of the product

Implemen!ng agile prac!ces with the team through each sprint

Researching, prototyping, visual and interac!ve design

Building performant, produc!on-ready apps

API development to power the app

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A fully capable team will be able to take the product from idea to launch without stopping

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Experience

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Capabili"es are best backed up by exper"se and experience

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Faster to build

Faster to iterate

Faster to identify the features your audience will love

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Experienced designers live for rapid prototypes

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Experienced designers know their design pa!erns

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Experienced developers understand the pla#orms

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Experienced developers can avoid common pi#alls

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Experienced teams know how to avoid feature creep

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An experienced team will close the gap between the product you’re building and the product your audience wants

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Thinking

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Innova"ve solu"ons are a product of innova"ve thinking

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innovative thinking involves problem solving and

breaking down complexity

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The team should be thinking about how to marry the user needs

with the business needs

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The team should be thinking about reducing the product to its

simplest form

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The team should be thinking about breaking down technical complexi"es

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The team should be thinking about how the product fits in with

the user’s app ecosystem

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The same style of innova"ve thinking is used for solving product, design, and technical challenges

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People

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Your people are the difference between an idea and reality

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Build up your team with people…with a passion for mobile

with empathy for end users

who enjoy experimen!ng

who value open communica!on

who look to team up with others (hint: avoid “rockstars”)

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The teams that consistently deliver are the teams that trust each other

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Embrace everyone on your delivery team as a “designer”

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If the people working on your product don’t stand out, your product won’t stand out

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Wrap Up

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Increase your likelihood for success by focusing on the full recipe.

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People

experience thinking

capabilitiesprocess

5 key ingredients in successful

mobile projects

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Filling your gapsLack of…

Process

Capabili!es

Experience

Thinking

People

Approach

Codify the parts of your process that work well and those that could improve. Start small and work your way up.

Expand your teams to include more diverse resources

Work on more mobile projects, even small experiments

Study up on principles and prac!ces necessary for mobile product development

Staff up your teams or seek out external help that can not only deliver, but help train your in-house folks

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Don’t get caught in the trap of thinking how much

Your app costs

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build your app the way you’d build other products

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Deliver the right product to the right audience

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Thank you

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About cantina• Boston-based digital design and development agency

• Founded in 2007, 60+ employees

• We help clients like Putnam Investments, John Hancock, CUNA Mutual Group, Epsilon, and Pearson deliver be#er digital products for their customers

• Can!na’s people turn great ideas into digital reality, execu!ng with the best design and development techniques available