Five Event Marketing Metrics that Matter
-
Upload
eventmatrix -
Category
Marketing
-
view
448 -
download
0
description
Transcript of Five Event Marketing Metrics that Matter
![Page 1: Five Event Marketing Metrics that Matter](https://reader034.fdocuments.us/reader034/viewer/2022052411/5564339ed8b42ad3308b491b/html5/thumbnails/1.jpg)
5EVENT MARKETING METRICS THAT MATTER
![Page 2: Five Event Marketing Metrics that Matter](https://reader034.fdocuments.us/reader034/viewer/2022052411/5564339ed8b42ad3308b491b/html5/thumbnails/2.jpg)
Qualified Lead Ratio Be targeted. How effective are your events at drawing the right people to your space?
Two ways to measure:
# of Qualified Leads
# of Visitors to Your Space
# of Qualified Leads Collected
# of Total Leads Collected
1
![Page 3: Five Event Marketing Metrics that Matter](https://reader034.fdocuments.us/reader034/viewer/2022052411/5564339ed8b42ad3308b491b/html5/thumbnails/3.jpg)
High Performance Strategies Refocus and simplify your event design to better appeal to your qualified target market. Assess the audience of the events you’re attending and seek out more targeted options.
1
![Page 4: Five Event Marketing Metrics that Matter](https://reader034.fdocuments.us/reader034/viewer/2022052411/5564339ed8b42ad3308b491b/html5/thumbnails/4.jpg)
Visitor to Lead Rate Make converting easy and attractive. Are you collecting leads the right way, so more people are inclined to convert?
# of Leads Collected
# of Visitors to Your Space
2
![Page 5: Five Event Marketing Metrics that Matter](https://reader034.fdocuments.us/reader034/viewer/2022052411/5564339ed8b42ad3308b491b/html5/thumbnails/5.jpg)
High Performance Strategies Rethink your lead collection strategy. Look for technologies that streamline and simplify lead capture to support a user-focused experience, and make lead collection simple and easy. Explore building lead capture into your event experience to improve your lead generation rates.
2
![Page 6: Five Event Marketing Metrics that Matter](https://reader034.fdocuments.us/reader034/viewer/2022052411/5564339ed8b42ad3308b491b/html5/thumbnails/6.jpg)
Warm Lead & Hot Lead Ratios Move people through your funnel. Are your events engaging people with the right experiences/content to convince them to love you?
# of Warm Leads
# of Leads Collected
# of Hot Leads
# of Leads Collected
3
![Page 7: Five Event Marketing Metrics that Matter](https://reader034.fdocuments.us/reader034/viewer/2022052411/5564339ed8b42ad3308b491b/html5/thumbnails/7.jpg)
High Performance Strategies Build with purpose. Focus your event strategy on designing content specific to every stage of the funnel. Low warm lead rate: Emphasize entertaining content that gets people excited about your brand. Low hot lead rate: Emphasize educational, persuasive content that bring attendees closer to purchase.
3
![Page 8: Five Event Marketing Metrics that Matter](https://reader034.fdocuments.us/reader034/viewer/2022052411/5564339ed8b42ad3308b491b/html5/thumbnails/8.jpg)
Hot & Qualified Conversion Rate Action hot leads. Does your event strategy action hot leads with the right next steps to turn hot leads to customers?
# of Sales
# of Hot & Qualified Leads
4
![Page 9: Five Event Marketing Metrics that Matter](https://reader034.fdocuments.us/reader034/viewer/2022052411/5564339ed8b42ad3308b491b/html5/thumbnails/9.jpg)
High Performance Strategies Define a sell path. Assess your internal resources and define the ideal combination and flow of marketing and sales activities to convert hot leads into customers. Emphasize solutions that achieve an ideal follow up time, user-friendly simple next steps, and positive product reinforcement. Our next metric offers more insights into achieving this goal.
4
![Page 10: Five Event Marketing Metrics that Matter](https://reader034.fdocuments.us/reader034/viewer/2022052411/5564339ed8b42ad3308b491b/html5/thumbnails/10.jpg)
Average Time-To-Purchase Make sales happen faster. Are your next steps streamlined to make sales faster, easier and more efficient?
Sum (Days to Close per Sale)
Total Sales
5
![Page 11: Five Event Marketing Metrics that Matter](https://reader034.fdocuments.us/reader034/viewer/2022052411/5564339ed8b42ad3308b491b/html5/thumbnails/11.jpg)
High Performance Strategies Minimize, customize and automate: Prioritize streamlining your sell path using the following technologies to make your sell path faster, more personalized, and less effort. - Marketing automation - Data-driven lead nurturing - CRM or platform integrations
5
![Page 12: Five Event Marketing Metrics that Matter](https://reader034.fdocuments.us/reader034/viewer/2022052411/5564339ed8b42ad3308b491b/html5/thumbnails/12.jpg)
Power a high conversion event marketing strategy with EventMatrix.
HIGH CONVERSION EVENTS ARE IN YOUR REACH
Learn more at www.eventmatrix.com