Five Benefits of Monitoring Your Competitors' Online Ads

Introduction

Introduction – second part

Gain competitive intelligence insights and outperform your competitors

By monitoring the digital advertisements of your competitors you are able to:

Understand which kind of ads are better to use and thus save money

Let your competition optimize ads for you

Paid tools for monitoring competitors' online ads

Free tool for monitoring competitors' online ads

Moat screenshot

Figure out how much your competitors spend on paid search

Knowing how much to bid for paid search allows you to obtain higher rankings for the lowest possible price

Useful tools for figuring out your competitors' paid search spending habits

SpyFu

Tip

Google Adwords provides a feature that allows you to see how your paid search ads are performing compared to other advertisers

Auction Insights screenshot

Benefit of using the Auction Insights feature

Identify trends and validate assumptions

Companies usually advertise across different channels

Discover your competitor's brand positioning

Uncover opportunities

Tip

Knowing the position of a competitor in the price-quality matrix allows you to better understand how this competitor wants to convince its potential customers to pay for its products

The price-quality matrix

The price-quality matrix

With this information you can decide which keyword strategy is the best for you

Thank you!

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