FitEyes, LLC Overview

AAO – Nov 11/12, 2011

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Agenda

- Overview of FitEyes - What Makes FitEyes.com Unique- FitEyes Core Team- Future Potential- History (Reichert)- Reichert Partnership Opportunities

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- Started in 2006

- Today the largest and fastest growing eye pressure research community and glaucoma support group in the world

- Pioneers in new evolving field of self-tonometry and patient-driven research

- Have made powerful findings (e.g., white coat ocular hypertension) and presently preparing more breakthrough contributions to the field of ophthalmology- Examples – medication efficacy, stress factors, diurnal variation , alcohol and IOP

- Recognized and lauded by influential researchers in ophthalmology

Fiteyes.com Overview

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Not Your Regular Support Group :- Highly collaborative and motivated research community proactively working towards

solutions and improvement

Domain Expertise and Understanding : - FitEyes team is considered by Dr. Robert Ritch, the world’s leading glaucoma specialist, to be

the “worldwide top domain experts on self tonometry” - High levels of engagement from leading members of medical community and patients

The FitEyes Platform : Content - Depth and breadth of material related to IOP and glaucoma are best in class Data - Largest IOP database in the world and growing exponentially Tools - Backend analytics; proprietary and unequalled patient recordkeeping tools; mobile / smartphone platform for tracking medication compliance and more; web-based presentation tools

Deep Relationship with its Members :- Interactive blogs- Active email listserver (discussion group)- Interactive conference sessions and webcasts - Personal support system for one-to-one coaching and training

What makes FitEyes Unique?

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David Shields • Former Venture Capitalist, Entrepreneur and Inventor. Holds 12 patents• Founder of FitEyes• Chief researcher and scientist at FitEyes• Considered to be the world’s top domain expert in self-tonometry

Jay Srinivasan • Former Executive Director at Dell Inc. for past 13 years• Headed Dell’s Global Service Divisions and built out 3 large business units• MBA from Wharton Business School, 1996• Now managing Operations at FitEyes on a full-time basis

Viktoryia Hrodz • The newest member of the leadership team• Holds an MBA from Darden Business School • Has extensive entrepreneurial and management experience

FitEyes Core Team

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Dr. Rob Ritch, MD• Shelley and Steven Einhorn Distinguished Chair in Ophthalmology; Surgeon Director and Chief of Glaucoma Services at NYEE• Fellow of the American Academy of Ophthalmology• Member of more than 35 scientific and medical societies• Co-authored 9 textbooks and over 1500 scientific and medical papers

Dr. Eleanor Faye, MD• Medical Director, Lighthouse International • MD from Stanford School of Medicine• Emeritus Ophthalmic Surgeon with New York Hospital-Cornell Medical Center• Has been widely published and considered world leader in low vision field

Dr. Graham Lee, MD• Professor of Ophthalmology, University of Queensland• Specialization - Advanced management of primary and complex glaucoma

Mark Stretch • Owner of Reputed Software Company (Citywest Business Solutions Inc) in Sydney, Australia• Currently serving as Honorary Chief Software Advisor for FitEyes

Jerold Ehrlich• Senior Counsel at Epstein Becker and Greene; General Counsel at Blue Cross and Blue Shield• Yale Law School Graduate • Currently serves as Honorary Legal Advisor to FitEyes

FitEyes Advisory Team

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Future Plans

• Membership growth 10-fold in next 2 years

• Expansion of our unique ability to conduct scientific research utilizing our worldwide community of tonometer owners who are networked to our centralized database

• Continue growing our team of full-time paid staff members

• Site redesign with heavy investment in content (including multimedia) and research– Interactive communication tools– eCommerce – launching in December 2012

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History

• Fiteyes pioneered the modern era of home monitoring with Reichert tonometers

• Fiteyes has had a win-win relationship with Reichert for a number of years

• FitEyes started promoting the Reichert AT555 for self-tonometry in 2006. Fiteyes published a Top 50 research paper in 2009 that prominently featured Reichert tonometers. This paper turned the tide for home monitoring.

• FitEyes community members have been using the AT555, R7, and 7CR (and ORA) since at least 2006 with great results

• Over 150 (and growing) published articles on FitEyes.com mentioning Reichert tonometers

• FitEyes was one of the first, if not the very first, Reichert distributor to strongly embrace the 7CR in early 2010

• FitEyes facilitated selling several hundreds of Reichert tonometers around the world; including a very high mix of top-of-the line units

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WGC 2009 Research Paper Excerpts - Ranked

# 27 Most-read Paper

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Reichert Partnership Opportunities

• Shared purpose – FitEyes and Reichert share the common goal of promoting self-tonometry and creating/growing this new worldwide market.

• Reichert included in FitEyes-published scientific research• Prominent editorial support for new models (e.g. 7CR)• Webinars, education, product reviews, lively discussions• Support: user-to-user support that a manufacturer cannot

easily match; dedicated Reichert forum• Device Approval : FitEyes has the capability to execute the

necessary studies for Reichert. In return, Reichert can grant FitEyes exclusive rights for the home market.

• Sales Channel: FitEyes would be the largest and most successful sales channel for Reichert tonometers

Human Factor Study – Items for discussion

• Number of participants or user feedback : not specified in report• Is there a more recent home device approval framework?

• FitEyes could execute, or help drive many areas of the process: ( sections 5.1 through 6 )– Collecting user feedback– Document standards and guidelines– Collating user data– Helping run the analytics and heuristics

• Core team will require FDA consultant, Reichert product experts, possible data analysts. – Resource discussion

Risk management activities