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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Digital Publishing Opportunity for Creative AgenciesMichaël Chaize | Adobe Creative Cloud Evangelist
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Michaël Chaize CreativeDroplets.com
@mchaize
Appliness Digital Magazine for Web Developers
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Appliness (available on the AppStore & Google Play)
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Digital Publication ? (iBook, ePub, DPS)
Adobe DPS ?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
AGENDA
WHY DIGITAL PUBLISHING
DPS FOR MAGAZINES
NEW BUSINESS OPPORTUNITIES
DEMONSTRATION
NEW FEATURES AND INSPIRATION
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
!
“Traditional” Designer
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Paper - Solids - Text - Images
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Caroline Grohs
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Caroline Grohs
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
!
“Interactive” Designer
- Hyperlinks / Buttons - Slideshow - Image Sequence - Audio & Video - Panorama - Pan & Zoom - Web content
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Magazines
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
80% Top Grossing iOS Newsstand Apps
are on DPS
80% DPS
20% other
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
!
Only for magazines ?
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
(Enter Renault’s world at www.renault.tv)
RENAULT
CAPTUR
DRIVE THE CHANGE
LIVE THE LIFE YOU WANT TO LIVE
Consumer Goods
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Financial Services
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
B:B
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Brand Affinity
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
EDUCATION
EDUCATION
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
DEMO
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe DPS New features
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Customized Experiences
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Restricted Distribution
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Push Notifications
Segmented text notifications (v29)
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Amazon Kindle Fire HD
iPad (all generations)
iPhone & iPod Touch AndroidBrowser
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
3% Android
97% iOS
DPS Downloads by Platform
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
DPS on iOS7
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
iOS 7 Airdrop in DPS
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Welcome Screen for iOSv29
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Camera API
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
DPS on Android Phones & Tablets
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
EXPERIENCE MANAGER
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
WORDPRESS DRUPAL
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Analytics
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Analytics
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Analytics
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Analytics
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Extend with HTML5
Andrew Trice
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
dpsgallery.adobe.com
INSPIRATION
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
BUSINESS OPPORTUNITIESRICH MEDIA EXPERIENCE
R.O.I - DPS vs NATIVE
B2B, B2C, B2E
DESIGN DRIVEN PROJECT
© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
(Enter Renault’s world at www.renault.tv)
RENAULT
CAPTUR
DRIVE THE CHANGE
LIVE THE LIFE YOU WANT TO LIVE
THANK YOU
Michaël CHAIZE [email protected]