Myriam Francois, USA

...AND WALKED OUTFOR A LITTLE RELIEF...

“I WENT INTO THE STORE LOOKING

WITH A MIRACLE.”

FITFLOP. GET A WORKOUT WHILE YOU WALK.™ 4F O O T W E A R

MICROWOBBLEBOARDTM

TECHNOLOGY dEngineered in 2006 by Dr David Cook and Darren James at London South Bank University,

FitFlop footwear features patent-pending, muscle-loading Microwobbleboard™ technology to increase the time that your muscles are engaged every single time you take a step.

LOW DENSITY midsection creates instability, which increases leg muscle activation up to 16%*

MIDDENSITY toe cap helps maintain speed, pace, and variation

HIGH DENSITY heel section absorbs up to 22% more shock to help relieve joint stress*

* When compared to a control shoe. Case studies were performed on FitFlop original sandals over a thirty-six month period by Dr David Cook,

Senior Lecturer in Biomechanics, and Darren James at The Centre for Human Performance at London South Bank University (LSBU).

FITFLOP. GET A WORKOUT WHILE YOU WALK.™ 4F O O T W E A R

MICROWOBBLEBOARDTM

TECHNOLOGY dEngineered in 2006 by Dr David Cook and Darren James at London South Bank University,

FitFlop footwear features patent-pending, muscle-loading Microwobbleboard™ technology to increase the time that your muscles are engaged every single time you take a step.

LOW DENSITY midsection creates instability, which increases leg muscle activation up to 16%*

MIDDENSITY toe cap helps maintain speed, pace, and variation

HIGH DENSITY heel section absorbs up to 22% more shock to help relieve joint stress*

* When compared to a control shoe. Case studies were performed on FitFlop original sandals over a thirty-six month period by Dr David Cook,

Senior Lecturer in Biomechanics, and Darren James at The Centre for Human Performance at London South Bank University (LSBU).

FITFLOP. GET A WORKOUT WHILE YOU WALK.™ 4F O O T W E A R

FITFLOPTM

BENEFITSd

REDUCE ANKLE JOINT STRESS

REDUCE FOOT PRESSURE CONCENTRATION

INCREASE LOWER LEG MUSCLE ACTIVATION(UP TO 11%)

INCREASE HAMSTRING MUSCLE ACTIVATION(UP TO 16%)

REDUCE BACK STRESS

INCREASE BOTTOM MUSCLE ACTIVATION(UP TO 30%)

REDUCE KNEE JOINT STRESS

MICROWOBBLEBOARDTM TECHNOLOGY CAN HELP...

Case studies were performed on FitFlop original sandals over a thirty-six month period by Dr David Cook, Senior Lecturer in Biomechanics, and Darren James at The Centre for Human Performance at

London South Bank University (LSBU). The muscle activation benefits in red are derived from case studies conducted. The benefits in blue are derived from the hundreds of FitFlop sandal wearers who have

reported relief from plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS, scoliosis, degenerative disc disease, and a number of other conditions. See fitflop.com for more details.

FITFLOP. GET A WORKOUT WHILE YOU WALK.™ 4F O O T W E A R

FITFLOPTM

BENEFITSdMICROWOBBLEBOARDTM TECHNOLOGY CAN HELP...

INCREASE QUADRICEP MUSCLE ACTIVATION (UP TO 19%)

REDUCE ANKLE JOINT STRESS

REDUCE FOOT PRESSURE CONCENTRATION

INCREASE LOWER LEG MUSCLE ACTIVATION(UP TO 11%)

REDUCE HIP JOINT STRESS

REDUCE KNEE JOINT STRESS

REDUCE LOWER BACK STRAIN

Case studies were performed on FitFlop original sandals over a thirty-six month period by Dr David Cook, Senior Lecturer in

Biomechanics, and Darren James at The Centre for Human Performance at London South Bank University (LSBU). The

muscle activation benefits in red are derived from case studies conducted. The benefits in blue are derived from the hundreds of FitFlop sandal wearers who have reported relief

from plantar fasciitis, heel spurs, chronic back pain, sciatica, osteoarthritis, RLS, scoliosis, degenerative disc disease, and

a number of other conditions. See fitflop.com for more details.

FITFLOP. GET A WORKOUT WHILE YOU WALK.™ 4F O O T W E A R

FITFLOPTM

FOOTWEAR CAN HELP REDUCE PLANTAR FOOT PAIN d

*Biomechanists Dr Philip Graham-Smith and Richard Jones at Salford University have identified that gait analysis techniques (motion analysis, forces, electromyography and in-shoe pressure analysis) can provide us with insight as to how the Microwobbleboard™ multi-density midsole is responsible for alleviating a host of muscular-skeletal conditions. The case study (above) shows a greater contact area in mid-stance and a more consistent gait (walking) pattern. This means the foot is in contact with the soft mid-section of the FitFlop for a longer time, encouraging greater stimulation of the feet and muscles in the lower body. These preliminary findings form part of a two-year UK government-funded Knowledge Transfer Partnership to research the biomechanical benefits of FitFlop Microwobbleboard™ technology.

The multi-density FitFlop midsole creates a floating effect, diffusing pressure hot spots over a greater surface area of the footbed to help instantly alleviate foot pain.*

COMFORT SHOE FITFLOP SHOE

LOWPRESSURE

HIGHPRESSURE

≥23121219217315413511511677583819

≥0

FITFLOP. GET A WORKOUT WHILE YOU WALK.™ 4F O O T W E A R

FITFLOPTM

FOOTWEAR CAN HELP REALIGN FORCE THROUGH THE BODY

Wearing FitFlop footwear can also realign ground reaction force towards your core, helping alleviate back, pelvis and knee stress.*

*Biomechanists Dr Philip Graham-Smith and Richard Jones at Salford University have identified that gait analysis techniques (motion analysis, forces, electromyography and in-shoe pressure analysis) can provide us with insight as to how the Microwobbleboard™ multi-density midsole is responsible for alleviating a host of muscular-skeletal conditions. Subjects were fitted with small reflective markers and electrodes, photographed and filmed while walking to monitor movement. This information was used to create an animation of a skeleton walking in exactly the same way as the subject. These preliminary findings form part of a two-year UK government-funded Knowledge Transfer Partnership to research the biomechanical benefits of FitFlop Microwobbleboard™ technology.

d

COMFORT SHOE FITFLOP SHOE

PELVIS

GROUND REACTION FORCE GROUND

REACTION FORCE THROUGH PELVIS

KNEE

FITFLOP. GET A WORKOUT WHILE YOU WALK.™ 4F O O T W E A R

STEPHANIE TAYLOR, LITE ROCK RADIO 1043, USA

I have worn FitFlops throughout the summer, and in 6 weeks,

“I LOVE MY FITFLOPS!

my thighs were an INCH smaller!”

FITFLOPTM

FOOTWEAR CAN HELP INCREASE THIGH AND

BOTTOM MUSCLE ACTIVITY*

d

1.0

DURA

TION

OF

MUS

CLE

ACTI

VITY

DURA

TION

OF

MUS

CLE

ACTI

VITY

BOTTOM MUSCLES THIGH MUSCLES

FITFLOP SANDAL

COMFORT SHOES

* When compared to a control shoe. Case studies were performed on FitFlop original sandals over a thirty-six month period by Dr David Cook,

Senior Lecturer in Biomechanics, and Darren James at The Centre for Human Performance at London South Bank University (LSBU).

FITFLOP. GET A WORKOUT WHILE YOU WALK.™ 4F O O T W E A R

JUST A FEW MORE THINGS...

FITFLOPTM CAREFitFlop sandal upper straps do not stretch.d FitFlop™ sheepskin footwear is best worn barefoot. d FitFlop™ sheepskin footwear and Gogh II have odour-eliminating technology built-in.d Please refer to product hangtags for further care instructions.

INSTANT WORKOUT WARNING The FitFlop has the potential to increase muscle activity in terms of workload. As such, we recommend that the FitFlop be used progressively to avoid excessive muscle soreness.

FITFLOPTM SANDAL 20-STEP TEST To ensure proper fit, take 20-30 brisk steps in them, then look down to make sure your heels are not pushed off the back of the footbed. If they are, the upper straps are too tight and you need to go another size up.

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FITFLOP. GET A WORKOUT WHILE YOU WALK.™ 4F O O T W E A R